Real FM

What Real FM does

Real FM (legal name Rádio Real FM 90,1) is a regional FM radio station headquartered in Ouro Preto, Minas Gerais, Brazil, broadcasting at 90.1 MHz across Ouro Preto, Mariana, and Itabirito. The station delivers local news, music programming across multiple genres (pagode, funk, MPB), and community event coverage, with a small news team led by Editor-chief Gilson Fernandes under Director General Rodrigo Guerra. The station has accumulated a digital content library of 2,892 news articles since 2018 and maintains an active multi-platform presence spanning web streaming via webradios.com.br, podcasts on Spotify and SoundCloud, and social media on Instagram, Facebook, YouTube, Twitter, and WhatsApp. Programming includes morning entertainment (Manhã Real), twice-daily news bulletins (Jornal da Real), a social media-focused show (#Hashtag), late-night funk (Baile da Real), and a Saturday pagode program (É Du Pagode).

The station operates an adjunct digital ecosystem beyond broadcasting: a news portal with regional and community coverage, a job listings section sourced from Sine (Brazil's public employment service) and local employers, and an annual Prêmio Destaque Real awards program that recognizes 65+ local businesses across categories based on a public opinion research survey conducted with R2 Consultoria. Real FM also co-produces cultural events including Andorinha Cultural (master sponsor Vale), Festival Uaimií (master sponsor Grupo Avante), and Arraiá do Gerê (sponsors Grupo Herculano and Grupo J. Mendes), in partnership with cultural production house Holofote Cultural and event organizer Uaimií Produções.

The business model is advertising-driven with no direct consumer revenue. Revenue streams comprise traditional radio advertising and commercial spots sold by the commercial department ([email protected]), event sponsorships using Lei Federal de Incentivo à Cultura, and commercial partnerships tied to the Prêmio Destaque Real awards program. The station serves two segments: general public listeners (free FM and streaming access) and local businesses in Ouro Preto, Mariana, and Itabirito seeking regional advertising and event sponsorship reach. Advertising rates are not publicly disclosed.

Name

Real FM

Legal name

Rádio Real FM 90,1

Website

https://real.fm.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Real FM (Rádio Real FM 90,1) is a regional Brazilian FM radio station based in Ouro Preto, Minas Gerais, broadcasting at 90.1 MHz to Ouro Preto, Mariana, and Itabirito, delivering local news, music, and community event coverage monetized through local advertising and event sponsorships.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Independent Local Radio Stations (MPABACAD), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Regional radio broadcasting
• FM radio station
• Live audio streaming
• Community news coverage
• Local event promotion

Headquarters

HQ city

Ouro Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising and Sponsorships: Traditional radio advertising including commercial spots, sponsored programming segments, and promotional announcements for local businesses and services
2. Event Promotion and Partnerships: Revenue generated through event organization and sponsorship deals with local companies for cultural and community events
3. Awards Program: Prêmio Destaque Real creates business engagement through award programs with commercial partners

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Real FM is a regional FM radio station broadcasting on 90.1 MHz in Ouro Preto, Minas Gerais, Brazil, providing music, news, and entertainment programming to local listeners. Its content is delivered through FM broadcast, web streaming, podcasts, and social media. Revenue is generated through local advertising sales, sponsorships, community event promotion, and the annual Prêmio Destaque Real business awards program.

Product overview

Rádio Real FM 90.1 is a regional FM radio station based in Ouro Preto, Minas Gerais, Brazil. The station operates as a traditional radio broadcaster with a multi-platform presence, offering live FM radio, real-time audio streaming via web player, on-demand podcasts through Spotify and SoundCloud, and a digital news portal. The core offering includes music programming spanning multiple genres (pagode, funk, MPB) and news content, supported by interactive programming that features listener participation, games, and prizes. The station's digital ecosystem includes a news portal with local event coverage, employment listings, and community news, as well as branded events like the annual Prêmio Destaque Real business awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Rádio Real FM 90.1 Core FM radio station broadcast service delivering music, news, and entertainment programming to listeners in Ouro Preto, Mariana, and Itabirito in Minas Gerais, Brazil.
• Live Streaming Audio Real-time online audio streaming service that mirrors the FM broadcast, allowing listeners to tune in via web player 24/7.
• Podcast Content On-demand podcast versions of radio programming available through Spotify and SoundCloud platforms for listeners outside the FM broadcast area.
• Notícias Real FM (News Portal) Digital news portal publishing local event coverage, community news, job listings, and regional news for the Ouro Preto region.
• Vagas de Emprego (Job Listings) Dedicated news section publishing employment vacancies sourced from Sine (Brazilian public employment service) and local employers in the Ouro Preto region.
• Prêmio Destaque Real Annual awards program that recognizes top-rated local businesses and services in Ouro Preto across 65+ categories, based on public opinion research and online voting, co-organized with R2 Consultoria.
• Radio Advertising and Sponsorship Packages Advertising and sponsorship packages sold to local businesses, including commercial spots, sponsored segments, promotional announcements, and event sponsorships, distributed via the FM broadcast, web stream, and event channels.

Quantifiable outcome

• 65 local businesses awarded in 2021 Destaque Real program

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• R2 ConsultoriacoreStrategic or Co-development Partner · 15 November 2021Co-organizers of Prêmio Destaque Real award program, conducting research and data analysis for local business recognition in Ouro Preto
• ValeflagshipGTM or Marketing PartnerMaster sponsor of Andorinha Cultural project at Parque das Andorinhas, integrating culture, sport, and environmental events
• Grupo AvanteflagshipGTM or Marketing PartnerMaster sponsor of Festival Uaimií via Lei Federal de Incentivo à Cultura, supporting cultural events in Acuruí/Itabirito region
• Grupo HerculanocoreGTM or Marketing PartnerMaster sponsor of Arraiá do Gerê cultural event at Engenheiro Corrêa railway station restoration project
• Grupo J. MendescoreGTM or Marketing PartnerSponsor of Arraiá do Gerê event via Lei Federal de Incentivo à Cultura
• Holofote CulturalcoreStrategic or Co-development PartnerProduction company managing cultural events including Andorinha Cultural, Festival Uaimií, and Arraiá do Gerê
• Turin TransportesminorGTM or Marketing PartnerSponsor of Prêmio Destaque Real award program
• Uaimií ProduçõescoreStrategic or Co-development PartnerEvent organizer and creator of Festival Uaimií, co-producer with Holofote Cultural

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kiss FM (Brasil): Brazilian FM radio station with pop/rock programming and digital streaming. Comparable in operating an FM station with music programming, live streaming, podcast distribution, and social-media-driven audience engagement.
• Metropolitana FM: Brazilian regional FM station focused on music and entertainment programming. Comparable in operating a single-FM radio station with music formats, web streaming, and local advertising monetization.
• Mix FM: Brazilian radio station with music programming and live streaming presence. Comparable in operating an FM station with music focus, web player, podcast distribution, and multi-platform digital engagement.
• Antena 1: Brazilian radio station focused on music and entertainment programming with web streaming. Comparable as a music/entertainment FM station with multi-platform distribution and advertising-based revenue model.
• Alpha FM: Brazilian music-focused FM radio station with strong digital presence and web streaming. Comparable as a music-led FM broadcaster using multiple platforms to extend audience reach beyond its primary frequency.

Broad incumbents

• BandNews FM: Brazilian national all-news radio network owned by Grupo Bandeirantes. Comparable in 24/7 news-led radio broadcasting with web streaming and digital distribution across Brazilian markets.
• Rádio Globo: Brazilian radio network under Grupo Globo operating news, talk, and music formats. Comparable as a multi-frequency radio broadcaster with regional affiliates and digital streaming.
• Jovem Pan: Major Brazilian radio network with talk, news, and music formats across multiple FM frequencies. Comparable in multi-platform radio broadcasting with strong digital presence, though at much greater national scale.
• CBN (Central Brasileira de Notícias): Brazilian national news/talk radio network affiliated with Grupo Globo. Comparable in operating radio stations with news-heavy programming and digital streaming, but at much larger national scale.

Regional players

• Rádio Itatiaia: One of the most traditional regional radio stations in Minas Gerais, headquartered in Belo Horizonte. Comparable as a Minas Gerais-rooted broadcaster with strong local news, talk, and music programming targeting a regional audience and local advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/realfmoficial
• YouTubeyoutube.com/channel/UCUs5LpVSlQa-hsR7P96i1Tw
• Facebookfacebook.com/radiorealoficial
• Instagraminstagram.com/radiorealfmoficial
• LinkedInlinkedin.com/company/radiorealfm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real FM