Lip Smacking Foodie Tours

What Lip Smacking Foodie Tours does

Lip Smacking Foodie Tours is a private, Las Vegas-based culinary experience company founded in 2014 that designs and operates VIP multi-restaurant dining tours. Its core product is a guided progression through three to five restaurants per outing, lasting two to four and a half hours, with reservations at prime-time tables secured through exclusive partnerships with marquee Las Vegas resorts (Aria, MGM Grand, Mandalay Bay, Resorts World) and chef-driven restaurants (Joel Robuchon, Morimoto, Esther's Kitchen, Carson Kitchen). Public tour pricing ranges from $99 to $999 per person across twelve distinct SKUs, including flagship offerings such as Savors Of The Strip ($215), Savory Bites & Neon Lights ($350, bundled with a helicopter flight), Michelin & Iron Chef Experience ($499), and Ultimate Steakhouse Tour ($999 with limousine service). Gift certificates are sold in fixed denominations from $50 to $500, and add-on beverage packages are available across the lineup.

The company's go-to-market is direct-to-consumer via its own website calendar, supplemented by phone bookings, corporate inquiry forms, and private experience request forms; no third-party resellers are used. Customer segments comprise individual tourists and date-night consumers, private social groups (bachelor/bachelorette parties, anniversaries, birthdays) of 10-1,000 guests, and corporate clients using the experiences for client entertainment, team building, and convention add-ons. Named enterprise users include IMEX Group, VSP Vision, Cornerstone, LaunchDarkly, and Aloha Travel.

Underlying capabilities are operational rather than technological: the proprietary asset is the portfolio of exclusive restaurant access rights that enable line-bypass and VIP seating unavailable to individual diners, supported by professional guides who manage logistics across venues. Distribution is enhanced by an extensive earned-media footprint (Forbes, Thrillist, New York Times, USA Today, CNN) and consistent industry recognition, including ten consecutive "Best Tour" awards from the Las Vegas Review-Journal (2017-2026), TripAdvisor's "America's Best Food Tour," and Forbes's "Ritz-Carlton of food tours" designation. The company has scaled from a single Las Vegas base to 27+ U.S. cities plus Vancouver, Canada, while remaining privately held and unfunded.

Name

Lip Smacking Foodie Tours

Legal name

Lip Smacking Foodie Tours

Website

https://lipsmackingfoodietours.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Lip Smacking Foodie Tours is a Las Vegas-based private culinary experience company that operates VIP multi-restaurant dining tours across 27+ U.S. cities, serving individual tourists, private social groups, and corporate clients through exclusive restaurant partnerships with marquee Las Vegas resorts.

Ownership category

akta.pro rank

Product category

Culinary Tour Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Food, Market & Culinary Culture Tours (THAJAAAG)

akta.pro secondary industries

Culinary Walking & Market Tours (THAJAGAA), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Culinary walking tours
• VIP dining tours
• Private group dining
• Corporate group experiences
• Food tour services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Tour Experiences: Per-person ticketed experiences ranging from $99 to $999. Customers book individual spots on scheduled group tours through the website calendar. Prices vary by experience type and duration.
2. Gift Certificates: Pre-purchased gift cards sold in denominations of $50, $100, $150, $200, $250, $300, $400, $450, and $500. Recipients can apply certificates to any experience.
3. Private Group Bookings: Customized private dining experiences for groups from 10 to 1,000 guests. Pricing is custom-quoted based on group size, city, and experience type.
4. Corporate Group Experiences: Bespoke VIP dining experiences for corporate clients, including all-inclusive pricing with taxes and gratuities. Custom proposals are sent based on event requirements.
5. Optional Add-ons: Optional beverage packages (craft cocktails at each restaurant), helicopter upgrades for Savory Bites & Neon Lights ($150 per person additional), and luxury transportation for private groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Lip Smacking Foodie Tours operates guided, VIP multi-restaurant culinary walking tours centered primarily in Las Vegas, providing curated dining experiences at top-rated restaurants with exclusive access including prime-time reservations, immediate seating, and bypass of wait lines. Offerings span per-person public tours ($99–$999), customized private group experiences for 10–1,000 guests, and bespoke corporate group dining events, supplemented by fixed-denomination gift certificates.

Product overview

Lip Smacking Foodie Tours operates a portfolio of VIP multi-restaurant dining experiences centered primarily in Las Vegas, with expansion to cities nationwide. The core product lineup includes guided culinary tours to acclaimed restaurants featuring signature dishes, with pricing ranging from $99 to $999. Products include: Savors Of The Strip (flagship Strip experience, $215), Downtown Lip Smacking Tour ($135), Afternoon Culinary Adventures ($149), Arts District Craft Cocktail Crawl ($99), Resorts World Craft Cocktail Crawl ($125), MGM Grand Tour ($199), Mandalay Bay Tour ($175), Arts District Tour ($135), Chinatown Speakeasy Tour ($125), Savory Bites & Neon Lights ($350, adds helicopter flight), Michelin & Iron Chef Experience ($499), and Ultimate Steakhouse Tour ($999). The company also offers Private Experiences and Corporate Groups as service modules for custom group events, plus Gift Certificates in preset denominations.

Differentiator

Problem solved

Functional benefit

Products and services

• Savors Of The Strip Flagship VIP dining experience featuring three top Las Vegas Strip restaurants at prime time, with signature dishes and tableside service over a 2.5-hour evening. Priced at $215 per person.
• Downtown Lip Smacking Tour Culinary exploration of the revitalized downtown Fremont East Entertainment District featuring chef-driven restaurants with seasonal, farm-to-table fare. Priced at $135 per person.
• Savory Bites & Neon Lights Premium dining experience combining Savors Of The Strip with a 12-15 minute luxury helicopter flight over the Las Vegas Strip at night. Priced at $350 per person.
• MGM Grand Lip Smacking Tour VIP prime-time dining experience at Morimoto, Craftsteak, and Luchini within the MGM Grand resort, featuring signature dishes and decadent desserts. Priced at $199 per person.
• Arts District Craft Cocktail Crawl 21+ cocktail-focused experience visiting five premier lounges and speakeasies in Las Vegas's Arts District, featuring five signature cocktails and elevated dishes. Priced at $99 per person.
• Resorts World Craft Cocktail Crawl VIP cocktail experience at Resorts World featuring a tiki lounge, speakeasy, and rooftop ultra-lounge with Michelin Bib Gourmand dishes. Priced at $125 per person.
• Afternoon Culinary Adventures 2.5-hour afternoon VIP dining experience featuring four restaurants within The Venetian/Palazzo and Wynn, ending with all-you-can-eat desserts at Wynn Buffet. Priced at $149 per person.
• Arts District Lip Smacking Tour Culinary journey through Las Vegas's 18b Arts District visiting independent chef-driven restaurants including Esther's Kitchen, Bar Boheme, and Palate. Priced at $135 per person.
• Chinatown Speakeasy Lip Smacking Tour 21+ experience exploring hidden lounges and speakeasies in Las Vegas's Chinatown, featuring signature cocktails and distinctive dishes at three venues. Priced at $125 per person.
• Mandalay Bay Lip Smacking Tour VIP dining experience at Mandalay Bay featuring Libertine Social, StripSteak, and Orla restaurants with tableside flambeeing and signature dishes. Priced at $175 per person.
• Michelin & Iron Chef Experience Luxury dining experience at MGM Grand featuring Michelin three-starred Joel Robuchon, L'Atelier de Joel Robuchon, and Morimoto with exclusive kitchen tour and chef's counter dining. Priced at $499 per person.
• Ultimate Steakhouse Tour High-roller VIP experience visiting three premier steakhouses (BOA Steakhouse, Prime Steakhouse, Bourbon Steak) with USDA prime and Japanese A5 Wagyu, including limousine service. Priced at $999 per person.
• Private Experiences Customized group dining experiences for 10-1,000 guests including bachelor/bachelorette parties, reunions, and anniversary celebrations with exclusive restaurant partnerships. Custom-quoted pricing.
• Corporate Groups Curated corporate dining experiences for business events, client entertainment, and team building with customizable enhancements including photography and branded materials. Bespoke all-inclusive pricing with taxes and gratuities.
• Gift Certificates Gift certificates available in denominations of $50, $100, $150, $200, $250, $300, $400, $450, and $500, redeemable for any Lip Smacking experience.

Quantifiable outcome

• Named 'America's Best Food Tour' by Thrillist and 'Best Tour' 10 years in a row by Las Vegas Review-Journal
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core.

• Aria Resort & CasinocoreStrategic or Co-development PartnerExclusive partnership with Aria Resort & Casino for Savors Of The Strip experience, offering VIP access to three restaurants within the resort at prime time when they typically turn people away.
• MGM GrandcoreStrategic or Co-development PartnerExclusive partnership with MGM Grand for Michelin & Iron Chef Experience and MGM Grand Lip Smacking Tour, featuring Morimoto, L'Atelier de Joel Robuchon, Craftsteak, and Luchini.
• Mandalay Bay ResortcoreStrategic or Co-development PartnerExclusive partnership with Mandalay Bay for the Mandalay Bay Lip Smacking Tour featuring Libertine Social, StripSteak, and Orla restaurants.
• Resorts World Las VegascoreStrategic or Co-development PartnerExclusive partnership with Resorts World for Resorts World Craft Cocktail Crawl, the most expensive resort ever built in Vegas, featuring Golden Monkey Tiki Lounge, Here Kitty Kitty Vice Den, Famous Foods Street Eats, and Alle Lounge on 66.
• Esther's Kitchen, Bar Boheme, PalatecoreStrategic or Co-development PartnerExclusive partnerships with Arts District restaurants including Esther's Kitchen (James Beard semifinalist Chef James Trees), Bar Boheme (his newest venture), and Palate (Chef Sterling Buckley, Food Network).
• Downtown Las Vegas Restaurants (Carson Kitchen, Le Thai, 7th & Carson, La Mona Rosa)coreStrategic or Co-development PartnerExclusive partnerships with downtown Las Vegas restaurants including Carson Kitchen (Eater's Best New Restaurant in Vegas), Le Thai, 7th & Carson (Nevada Restaurant Association Restaurant of the Year), and La Mona Rosa.
• BOA Steakhouse, Prime Steakhouse (Bellagio), Bourbon Steak (Four Seasons)coreStrategic or Co-development PartnerExclusive partnerships with three premier steakhouses for Ultimate Steakhouse Tour: BOA Steakhouse at Venetian, Prime Steakhouse at Bellagio by Jean-Georges Vongerichten, and Bourbon Steak at Four Seasons by Michael Mina.
• Arts District Cocktail Bars (Doberman Drawing Room, CC Speakeasy, Velveteen Rabbit, Prowl, Viking Mike's)coreStrategic or Co-development PartnerExclusive partnerships with five Arts District cocktail bars for the Craft Cocktail Crawl experience, including Doberman Drawing Room, CC Speakeasy, Velveteen Rabbit (Cocktail Bar of the Year), Prowl, and Viking Mike's.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• City Food Tours: Operates multi-stop food walking tours in multiple US cities including Philadelphia and New York. Comparable multi-restaurant culinary tour product and pricing tier to Lip Smacking's accessible ($99–$150 range) experiences.
• Tours by Locals: Marketplace for private guides offering custom tours including food-focused itineraries. Comparable in curated, guide-led experience model and global city coverage, though more private-guide-centric than Lip Smacking's structured restaurant-rotating format.
• Withlocals: Online marketplace for guided local tours and food experiences across 90+ cities. Direct competitor in the curated culinary experience category, with a marketplace model versus Lip Smacking's owned-operator model in Las Vegas.
• Savor Seattle Food Tours: Long-running Seattle-based food tour operator offering multi-stop culinary walking tours. Comparable business model and product format, though limited to Pacific Northwest and lower price tier than Lip Smacking's premium offerings.
• Secret Food Tours: Operates guided culinary walking tours in dozens of cities worldwide with multi-restaurant tasting itineraries. Closest direct competitor to Lip Smacking in the multi-stop food tour category, though positioning is more accessible-tier versus Lip Smacking's VIP-access premium positioning.
• Devour Tours: Food tour operator running small-group culinary experiences in cities including Madrid, Barcelona, and Lisbon. Comparable small-group multi-restaurant model and target customer (tourists seeking curated dining), though geographically focused on European cities.

Others

• Las Vegas Convention and Visitors Authority (LVCVA) Experience Partners: Convention bureau and its operator-partner ecosystem that promotes Las Vegas as a culinary destination. Functions as an enabling partner/competitor in promoting city-wide food experiences; relevant as the demand-generation layer that Lip Smacking's Las Vegas portfolio depends on.

Broad incumbents

• Airbnb Experiences: Global marketplace for hosted experiences including cooking classes, food tours, and dining experiences. Competes for tourist culinary-experience demand with massive distribution, though lacks Lip Smacking's exclusive multi-restaurant VIP-access partnerships.
• Viator: Tripadvisor-owned global OTA that aggregates thousands of food tours, sightseeing experiences, and activities. Functions as a major distribution channel and competitor; Lip Smacking does not list on third-party resellers, but Viator controls the customer-acquisition funnel for comparable tours.

Emerging players

• EatWith: Hosts intimate dining experiences and chef-led meals in homes and unique venues across global cities. Overlaps with Lip Smacking's private/custom culinary experiences segment but focuses on single-meal hosted formats rather than multi-restaurant tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VegasFoodieTour
• Facebookfacebook.com/LipSmackingFoodieTours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lip Smacking Foodie Tours