Busck & Co

What Busck & Co does

Busck & Co AB is a privately held, third-generation Swedish family-owned industrial stockist and distributor founded in 1923 in Kållered outside Gothenburg. The company sells electric motors, variable frequency drives, gearboxes (worm, helical, bevel), generators, coolant pumps, and motor accessories to industrial customers across Sweden, Norway, and Denmark, operating one of the largest electric motor warehouses in the Nordic region with more than 47,000 motors in stock covering power ranges up to 710 kW. Busck combines a proprietary in-house brand (Busck motors TA/TC series, Busck worm gears SB series, CMG helical and CMB bevel gearboxes, and Busck variators) with multi-brand distribution of Innomotics, Siemens SINAMICS, Danfoss VLT, VACON, Mecc Alte generators, Premium Transmission gearboxes, Transtecno gear motors, and ELK motors, and holds Innomotics Advanced Partner and Siemens Approved Partner designations. Revenue is generated primarily through hardware sales backed by technical customization in an in-house workshop (mechanical modifications, programming of frequency converters), emergency 24/7 delivery services, and a digital proposition consisting of a real-time inventory search system and registered-customer weborder portal, supported by field sales representatives (five Swedish regional managers plus dedicated Norway and Denmark teams), an inside-sales group, and a network of more than 80 retailers across Scandinavia serving SMB and individual buyers. Customer segments span industrial manufacturing (pumps, fans, conveyors, compressors), sawmills (notably via the Sågtjänst purchasing-organization partnership), paper and pulp mills, and HVAC/water management; pricing is quote-based and not publicly disclosed, with real-time prices accessible to logged-in customers. The company is FR2000 certified (equivalent to ISO 9001 and ISO 14001), approves for Swedish public procurement, and remains wholly under Ullman family control with no external funding rounds or PE/VC backing.

Name

Busck & Co

Legal name

Busck & Co AB

Website

https://busck.se

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Busck & Co is a third-generation Swedish family-owned industrial stockist and distributor of electric motors, variable frequency drives, gearboxes, and generators, serving manufacturing, sawmill, paper/pulp, and HVAC customers across Sweden, Norway, and Denmark from one of the Nordics' largest motor warehouses in Kållered.

Ownership category

akta.pro rank

Headquarters

HQ city

Kållered

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electric Motors Sales: Sale of three-phase motors, single-phase motors, and special-purpose motors including brake motors, vibration motors, ATEX motors, and stainless steel motors. Brands include Busck, Innomotics, ELK, and Orange1.
2. Gearbox Sales: Sale of worm gears, helical gearboxes, bevel gearboxes, variators, and small gear motors. Brands include Busck, Premium Transmission, and Transtecno.
3. Frequency Converter Sales: Sale of variable frequency drives and soft starters. Brands include Siemens Sinamics, Danfoss VLT, Vacon, and KOSTAL.
4. Generator Sales: Sale of generators from Mecc Alte for industrial and mobile applications.
5. Professional Services: Technical consulting, motor customization, programming and mounting of frequency converters, and emergency delivery services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Busck & Co is a stockist and distributor of industrial electric motors, variable frequency drives (frequency converters), gearboxes, generators, and coolant pumps for the industrial sector in Sweden, Norway, and Denmark. Operating one of the largest warehouses in the Nordic region in Kållered (outside Gothenburg) with over 47,000 electric motors in stock, the company sells proprietary Busck brand motors and gearboxes alongside distributed brands including Innomotics, Siemens SINAMICS, Danfoss VLT, VACON, Premium Transmission, Transtecno, ELK, and Mecc Alte. The company also offers motor customization, frequency converter programming, and emergency delivery services through its own workshop.

Product overview

Busck & Co is a stockist and distributor of industrial electric motors, variable frequency drives, and transmission products operating in Sweden, Norway, and Denmark. The company operates one of the largest warehouses in the Nordic region in Kållered outside Gothenburg with over 47,000 electric motors in stock. The product portfolio centers on three core categories: (1) Electric motors including proprietary Busck Motors (TA/TC series), Innomotics motors (Advanced Partner), ELK motors, and special-purpose motors (brake motors, ATEX motors, stainless steel motors); (2) Frequency converters from Siemens SINAMICS (V20, G120C, G120, G120P, G120X, G150, G220), Danfoss VLT (FC 102, FC 202, FC 302, FC 51, FC 280, iC2-Micro), and VACON (100 FLOW, 100 Industrial, NXP); and (3) Gears including proprietary Busck worm gears (SB), helical gearboxes (CMG), bevel gearboxes (CMB), variators, and small gear motors, as well as distributed brands Premium Transmission and Transtecno. Additional offerings include generators (Mecc Alte), coolant pumps (Sacemi), motor accessories, and online tools for IE efficiency comparison and real-time inventory management. The company provides technical customization services in their own workshop including mechanical modifications, protection upgrades, and environmental adaptations.

Differentiator

Problem solved

Functional benefit

Brands

• Busck (TA/TC series): Proprietary line of worm gears, helical gearboxes, bevel gearboxes, variators, and gear motors designed for various industrial applications.

Products and services

• 3-Phase Electric Motors Industrial-grade three-phase electric motors in IE2, IE3, IE4, and IE5 efficiency classes, ranging from 0.12 kW to 710 kW, with aluminum and cast iron housings, various mounting configurations (B3, B5, B14, B35), and IP55 protection rating standard. For industrial manufacturing customers in Sweden, Norway, and Denmark.
• 1-Phase Electric Motors Single-phase motors for applications requiring 230V operation, available in high and low starting torque variants with thermal protection built into the winding. For light industrial and OEM applications.
• Busck Motors (TA/TC series)

Quantifiable outcome

• Same-day delivery for orders placed before noon when items are in stock
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• SiemenscoreStrategic or Co-development Partner · 1 January 2024Approved Partner for Siemens Sinamics frequency converters. Busck sells the full range including V20, G120C, G120, G120P, G120X, G150, and G220 models. The partnership is part of Siemens partner program guaranteeing high technical expertise.
• DanfosscoreTechnology or Integration · 1 January 2016Danfoss VLT and VACON frequency converter supplier. Busck stocks a large inventory and can offer service, installation, and commissioning through their partner network.
• InnomoticscoreStrategic or Co-development PartnerInnomotics Advanced Partner - the highest partner status. Busck claims likely Nordens largest warehouse of Innomotics motors. They sell Innomotics GP series (aluminum) and SD series (cast iron) motors, including the MD1UZ PM with integrated frequency converter.
• SågtjänstcoreStrategic or Co-development PartnerPartnership agreement with one of Swedens leading purchasing organizations for the sawmill industry. Sågtjänst member companies gain access to Busck's inventory of 47,000+ electric motors, gearboxes, and frequency converters.
• Premium TransmissionsupportingTechnology or IntegrationSupplier of industrial gearboxes (MI, MP, MK series) for the Nordic market.
• TranstecnosupportingTechnology or IntegrationSupplier of cast iron geared motors (ITB, ITS, ITH series) with torque up to 3500 Nm.
• ELK MotorsupportingTechnology or IntegrationTurkish motor manufacturer producing IEC standard motors in sizes 63-315, meeting IE2, IE3, or IE4 efficiency classes.
• Mecc AltesupportingTechnology or IntegrationWorld-leading manufacturer of synchronous alternators for industrial and mobile applications.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• ABB: Swiss-Swedish motor and drive manufacturer with global direct sales and authorized distributor networks. Competes with Busck as a manufacturer that could bypass distributors and as a supplier through its partner channel.
• Sonepar: Global B2B electrical distributor with Nordic operations carrying motors, drives, and industrial automation products. Comparable as a larger-scale incumbent with overlapping offerings.
• Addtech: Swedish-listed industrial distribution group acquiring niche technical distributors across the Nordics and Northern Europe. A potential acquirer or strategic peer given overlapping industrial component distribution models.
• Rexel: Global electrical distribution group with significant Nordic presence, distributing motors, drives, and automation products. Competes with Busck as a broader-portfolio incumbent in the same channels.

Direct peers

• SEW-Eurodrive: German drive and gearbox manufacturer with global direct and partner sales channels. Comparable in industrial drives, geared motors, and customer applications overlapping Busck's product range.
• Solar A/S: Danish-headquartered electrical wholesale group distributing motors, drives, lighting, and technical installation products across the Nordics. Directly comparable as a Nordic regional electrical and motor distributor.
• Beijer Tech: Swedish industrial distributor providing components and solutions to Nordic manufacturing customers, including electromechanical products. Comparable in business model and Nordic industrial customer focus.
• Nord Drivesystems: German manufacturer of gear units, electric motors, and drive electronics with strong industrial presence in Europe. Competes with Busck in the gearbox and geared motor category.
• Bonfiglioli: Italian manufacturer of gearmotors, drive systems, and inverters for industrial automation. Comparable product portfolio and customer base to Busck's gear and drive offering.
• OEM Automatic: Swedish industrial automation components distributor offering electric motors, gearboxes, and frequency converters to Nordic industrial customers. Directly comparable in product portfolio, customer base, and Nordic market focus to Busck.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/busck
• Facebookfacebook.com/466797590013442

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Busck & Co