Kepler Petroleum

What Kepler Petroleum does

Kepler Petroleum Private Limited (KPPL) is a Pakistan-based Oil Marketing Company incorporated on January 2, 2013, headquartered in Karachi, that markets and distributes petroleum products through retail outlets, authorized agents, and direct sales to industrial consumers. The company holds an Oil Marketing Company license granted by the Oil and Gas Regulatory Authority (OGRA) on February 24, 2014. Its product portfolio spans Premium Motor Gasoline, High Speed Diesel Oil, Kerosene Oil, High and Low Sulphur Furnace Oil, Lubricants, Aviation Gasoline, Aviation Lubricants, Petrochemicals, and Chemicals.

Kepler operates a multi-channel distribution model anchored by a national storage and retail infrastructure build-out. Storage facilities are located at Daulatpur in Sindh (1,600 MT, commissioned December 19, 2016), with additional depots under development at Taru Jabba in Khyber Pakhtunkhwa (1,200 MT), Vehari in Punjab (2,000 MT), and Machhike (4,500 MT), and further sites planned at Keamari, Shikarpur, and Sihala. The retail network is targeted to reach 74 outlets across all four provinces plus Gilgit-Baltistan and Azad & Jammu Kashmir, with planned additions of 11 outlets per year from 2019 through 2022 and 30 outlets in 2023. Distribution reaches end consumers through company-owned outlets and authorized agents, while direct sales channels serve industrial customers.

Revenue is generated through petroleum product sales, with monthly retail prices issued in compliance with OGRA notifications. Forward growth is driven by three vectors: continued depot and retail rollout, a lubricants joint venture for blending and marketing to Government and Defense authorities, and a medium- to long-term plan to market LPG as automotive fuel through retail outlets subject to OGRA licensing. A memorandum of understanding with Kepler Energy (Pvt) Limited integrates the company into a group-level supply strategy tied to a planned refinery project, and hospitality agreements with other OMCs are anticipated. Kepler is part of the Kepler Group of Companies under the chairmanship of Razi Ahmad Hanafi, with leadership drawn from executives of Pakistan State Oil, Shell Pakistan, Caltex/Chevron Pakistan, and ESSO Eastern, collectively representing more than 200 years of combined downstream oil industry experience.

Name

Kepler Petroleum

Legal name

Kepler Petroleum Private Limited

Website

https://keplerpetroleum.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Kepler Petroleum Private Limited is a Karachi-headquartered, OGRA-licensed Pakistani Oil Marketing Company distributing motor gasoline, diesel, kerosene, furnace oil, lubricants, aviation fuels, and petrochemicals through retail outlets, authorized agents, and direct industrial sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Petroleum Product Sales: Marketing of petroleum products including Premium Motor Gasoline, High Speed Diesel Oil, Kerosene Oil, Furnace Oil (High and Low Sulphur), Lubricants, Aviation Gasoline, Aviation Lubricants, Petro Chemicals, and Chemicals through retail outlets and authorized agents, with direct sales to industrial consumers.
2. Lubricants Blending & Marketing: Joint venture for blending and marketing lubricants to Government and Defense authorities is in progress.
3. LPG Automotive Fuel: Medium to long-term plan to market LPG as automotive fuel through retail outlets pending OGRA license.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Kepler Petroleum is a Pakistan-based Oil Marketing Company that markets and distributes a portfolio of petroleum products including Premium Motor Gasoline, High Speed Diesel Oil, Kerosene Oil, High and Low Sulphur Furnace Oil, Lubricants, Aviation Gasoline, Aviation Lubricants, Petrochemicals, and Chemicals. Products are delivered through company-owned retail outlets, authorized agents, and direct industrial sales. The company is OGRA-licensed and operates petroleum storage facilities with planned nationwide retail network expansion.

Product overview

Kepler Petroleum is an oil marketing company offering a portfolio of petroleum products including Premium Motor Gasoline, High Speed Diesel Oil, Kerosene Oil, High and Low Sulphur Furnace Oil, Lubricants, Aviation Gasoline, Aviation Lubricants, Petro Chemicals, and Chemicals. The company distributes these products through its retail outlet network, authorized agents, and direct sales to industrial consumers. Storage infrastructure includes facilities at Daulatpur (Sindh), Taru Jabba (Khyber Pakhtunkhwa), Vehari (Punjab), and Machhike, with plans for additional storage development across Pakistan.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Motor Gasoline Premium grade gasoline fuel marketed for motor vehicles through Kepler Petroleum's retail outlets, authorized agents, and direct sales channels.
• High Speed Diesel Oil High-speed diesel fuel marketed for commercial and industrial diesel engines, supplied to industrial consumers and through retail outlets.
• Kerosene Oil Kerosene oil marketed for heating and lighting applications.
• High Sulphur Furnace Oil Furnace oil with high sulphur content marketed for industrial heating applications.
• Low Sulphur Furnace Oil Low sulphur furnace oil marketed for industrial heating with reduced emissions.
• Lubricants Automotive and industrial lubricants marketed for machinery and engine maintenance, including a planned joint venture for blending and marketing to Government and Defense authorities.
• Aviation Gasoline Aviation gasoline fuel marketed for piston-engine aircraft.
• Aviation Lubricants Specialized lubricants marketed for aircraft engines and components.
• Petrochemicals Petrochemical products derived from petroleum refining processes, marketed within Kepler Petroleum's portfolio.
• Chemicals Various chemical products associated with petroleum processing, marketed within Kepler Petroleum's portfolio under the Head of Chemicals function.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kepler Energy (Pvt) LimitedcoreStrategic or Co-development PartnerKPPL signed a Memorandum of Understanding (MOU) with Kepler Energy (Pvt) Limited for supply of Petroleum Products from the Refinery Project. This is a strategic partnership within the Kepler Group of Companies to ensure supply chain integration from the planned refinery.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Shell Pakistan: Multinational OMC operating a branded retail network and lubricants business in Pakistan — competes head-to-head with Kepler for premium retail customers and industrial fuel contracts.
• Pakistan State Oil (PSO): Pakistan's dominant state-owned Oil Marketing Company with the largest retail network, storage terminals, and refining offtake — the primary scale competitor Kepler must compete against for retail share and industrial accounts.

Direct peers

• Be Energy (formerly BE Petroleum): Emerging Pakistani OMC with comparable product portfolio (gasoline, diesel, furnace oil, lubricants) and a national expansion strategy — direct peer for early-stage OMC positioning and growth benchmarking.
• Total Parco Pakistan: Joint venture OMC with a national retail and storage footprint; directly comparable in business model (OMC with storage + retail + industrial), and competes for similar industrial and retail customers.
• Hascol Petroleum: Listed Pakistani OMC with retail network, storage, and lubricants offerings — most direct comparably-sized competitor and a reference for Kepler's likely trajectory as it scales nationally.
• Byco Petroleum: Vertically integrated Pakistani OMC with own refinery and marketing arm — comparable in product portfolio and customer segments, and a structural model for what Kepler Group aims to become via the Kepler Energy Refinery MoU.
• Admore Gas: Pakistani OMC where Kepler's Chairman previously served as Managing Director — direct competitor in LPG/auto-gas and lubricants markets, with overlapping customer base and similar niche positioning.
• Askar Oil: Pakistani OMC with retail and industrial fuel marketing — a comparable niche OMC competing in similar product categories and customer segments within Pakistan.
• Euro Oil Pakistan: Smaller Pakistani OMC marketing petroleum products and lubricants — closely comparable to Kepler in scale, geography, and product mix, serving as a like-for-like regional peer.

Others

• OGRA (Oil and Gas Regulatory Authority): Not a competitor but the licensing and pricing regulator governing all Pakistani OMCs including Kepler — included as the most material ecosystem counterparty that constrains pricing, expansion approvals, and the LPG automotive-fuel opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kppl_kepler
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/kepler-petroleum

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kepler Petroleum