End2End Solutions
End2End Solutions is a Saudi Arabia-based ERP software vendor that develops and implements Wings ERP, a .NET-based platform with vertical-specific modules for auto dealers, FMCG distribution, retail, construction, and other industries, serving SMB and mid-market customers across the MENA region and beyond.
- Company typePrivate
- Founded2009
- HeadquartersJeddah, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What End2End Solutions does
End2End Solutions is a private software development and consulting company headquartered in Jeddah, Saudi Arabia, that develops and implements Wings ERP, a web-based Enterprise Resource Planning platform built on Microsoft .NET technology with cloud connectivity. The platform covers core business functions including accounting (General Ledger, P&L, Balance Sheet, Cash Flow, Bank Reconciliation), payroll, fixed assets, inventory, sales, purchases, distribution management, and human resources, and is extended by a broad set of industry-specific modules for automobile dealers and distributors (Wings Auto DMS), FMCG and packaged-goods distribution (Wings Trade), booksellers, apparel and footwear retailers, electronics and appliances retailers, equipment sales and service companies, construction/project accounting, property management, fleet management, point-of-sale, charity management, employee self-service, and VAT/tax compliance. End2End serves SMB, mid-market, and enterprise customers across multiple verticals, claiming over 50,000 businesses and professionals using Wings ERP in over 25 countries with a stated 99.9% implementation success rate.
The company operates a multi-country footprint anchored in Saudi Arabia, with regional offices in Riyadh and Dammam and an international presence through a UAE free-zone entity (END TO END SOLUTIONS FZE, Sharjah Saif Zone), branch offices in Bahrain, Kuwait, Qatar, and Oman, and a development and support center in India. Its go-to-market is sales-led and relationship-driven, relying on enterprise field sales, free product demonstrations, quote-based pricing, and dedicated regional sales consultants; marketing is primarily direct, supported by SEO, an industry-themed blog, and LinkedIn/Facebook presence. Revenue is generated through ERP software licensing (annual subscription model), implementation and consulting services, customizations, and a separate custom web development and cloud applications stream.
End2End is privately held and founder-owned with no disclosed external funding, parent company, or public listing. The firm lists 11-50 employees and does not publicly disclose revenue. Its primary moat rests on deep vertical specialization across multiple industry-specific ERP configurations, multi-location web architecture, regional MENA distribution with Arabic-language support and VAT/tax compliance, and a low-cost offshore development model in India that enables accessible pricing for mid-market and SMB customers that are typically underserved by tier-1 ERP vendors.
End2End Solutions firmographics
Firmographics- Name
- End2End Solutions
- Legal name
- End2End Solutions
- Website
- https://end2endsol.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- End2End Solutions is a Saudi Arabia-based ERP software vendor that develops and implements Wings ERP, a .NET-based platform with vertical-specific modules for auto dealers, FMCG distribution, retail, construction, and other industries, serving SMB and mid-market customers across the MENA region and beyond.
- Ownership category
- akta.pro rank
End2End Solutions industry classification
Industry- Product category
- Enterprise Resource Planning Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Professional Services Automation (PSA) & Services ERP (HDAEAEAF), ERP Implementation & Systems Integration Services (BPAEAGAA), ERP Managed Services & AMS (Application Management) (BPAEAGAB)
Keywords
Where End2End Solutions is headquartered
LocationHeadquarters
- HQ city
- Jeddah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices9 records
Markets served
End2End Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ERP Software Licenses: Sale and licensing of Wings ERP software solutions across various industry verticals including SMB, mid-market, and enterprise segments. Software is offered as a complete integrated business management system.
- Implementation and Consulting Services: Professional services including ERP implementation, business process consulting, deployment, infrastructure assessment, upgrades, customizations, and staff augmentation.
- Web Development and Cloud Applications: Custom web development services and cloud application solutions, with over 50+ web development products mentioned as part of the service portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise ERP licensing with customization options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
End2End Solutions product offering
Product offeringCore offering
End2End Solutions develops and sells the Wings ERP software platform, a web-based enterprise resource planning system built on Microsoft .NET that integrates finance, accounting, payroll, inventory, distribution, fixed assets, human resources, and point-of-sale functions for small, medium, and large businesses. The company complements the core platform with vertical-specific ERP solutions for automobile dealers, FMCG distributors, booksellers, apparel and footwear retailers, electronics and appliance retailers, equipment sales and service firms, and construction companies. It also delivers implementation, customization, training, and consulting services to deploy Wings ERP across customer organizations in 25+ countries.
Product overview
End2End Solutions offers Wings ERP, a comprehensive platform-plus-modules architecture for enterprise resource planning. The core Wings ERP platform serves Small, Medium, and Large businesses with foundational modules including Wings Accounting Nxt (accounting/inventory), Payroll Management System, Fixed Assets Management, and Project Accounting. Industry-specific solutions extend the platform for Auto Dealers (Wings Auto DMS), Distribution Management, Equipment Sales & Service, Retail Books, FMCG/Trade, Apparel & Footwear, and Electronics & Appliances. Additional specialized modules include Point of Sales (POS), Property Management, Fleet Management, Employee Self Service (ESS), Charity Management System, and VAT/Taxes. All solutions are available in online/offline modes with multi-location support.
Differentiator
Problem solved
Functional benefit
Brands
- Wings ERP: Enterprise Resource Planning software for small, medium and large businesses, offering modules for accounting, payroll, fixed assets, distribution management, auto dealer management, and human resources.
Products and services
- Wings ERP Comprehensive Enterprise Resource Planning software system offering modules for Accounting, Payroll, Fixed Assets, Distribution Management, Auto Dealer Management, Human Resource, and industry-specific solutions. Designed for small, medium, and large businesses needing an integrated business management platform across finance, inventory, sales, purchases, payroll, and fixed assets.
- Wings Accounting Nxt Next-generation accounting and inventory software providing total control over finances and inventory, featuring finance, sales, purchases, receivables, payables, inventory management, budgeting, taxes, and segments modules for SMB and enterprise finance teams.
- Payroll Management System Automated payroll system covering employee database, flexible pay structures, payslips, attendance, shifts, overtime, leaves, holidays, loans, advances, visa and passport management, and data import for HR and payroll teams.
- Fixed Assets Management Web-based fixed assets software for managing asset life cycles, tracking assets from procurement to disposal, calculating depreciation using SLM and WDV methods, and managing insurance and AMC renewals for finance and accounts teams.
- Wings Auto DMS Complete automobile dealer management solution for dealers of 2, 3, 4 wheelers, tractors, and heavy equipment, featuring auto parts inventory, workshop service management, OEM integration, and extended warranty management for automobile distributors and dealers.
- Distribution Management System Distributor and Dealer Management Solution available in online and offline modes, enabling companies to manage distribution chains over the internet, collect secondary sales and inventory data, and generate business intelligence for distribution-heavy organizations.
- Wings ERP Retail Books Enterprise software for retailers and wholesalers of books and publications, featuring POS, inventory tracking by author, publisher, and ISBN, multi-currency support, and profitability analysis for booksellers and publishers.
- Wings Trade (FMCG/Trade) Enterprise software for traders, manufacturers, and distributors of FMCG and packaged products, featuring batch management with MRP variations, expiry tracking, routes and salesman tracking, promotions management, and mobile app integration for FMCG distribution.
- Wings ERP Retail Apparel & Footwear Enterprise software for retailers of apparel, readymade garments, footwear, and sportswear, featuring colour-size grid management, style and brand classification, and size-wise pricing for apparel and footwear retailers.
- Wings ERP Retail Appliances Enterprise software for retailers of consumer durables, home appliances, and white goods, featuring walk-in customer management, buy backs, 3rd party finance integration, delivery/demo/installation management, and repair tracking for consumer electronics retailers.
- ERP for Equipment Sales and Service Complete web-based software for businesses selling and servicing equipment, featuring CRM, sales, spares, services, purchases, inventory, and inter-branch management modules for equipment dealers and service providers.
- Project Accounting Project management application enabling efficient task management, project tracking, delegation, scheduling with Gantt charts, timesheet management, and invoicing based on service times and expenses for construction and project-based companies.
- Point of Sales (POS) Full-suite point of sale and retail management system for specialty retailers with customer management, inventory tracking, account monitoring, reporting, analytics, and HR management with barcode scanning and multi-payment collection.
- Property Management System Business software for real estate agencies, housing owners, and property agents to manage properties, tenants, contracts, sales, purchases, and generate customized reports for property management businesses.
- Fleet Management Automobile fleet monitoring and management solution covering vehicle tracking, maintenance scheduling, driver management, fuel transactions, and fleet performance reporting for organizations with vehicle fleets.
- Employee Self Service (ESS) Employee management system allowing staff to handle HR-related tasks including employee movements, vacation/leaves, loans, business travel, resignations, task systems, complaints, payroll, training, and performance appraisals.
- Charity Management System Software for charities and non-profit organizations managing donors, volunteers, members, beneficiaries, donation processing, tax exemption, and publication management with web-based multi-site support for the non-profit sector.
- VAT & Taxes Module Tax management module supporting VAT, CST, Sales Tax, TDS, Excise, Cenvat with automatic and manual tax entries, tax structures, and statutory VAT return forms for e-Filing for finance and compliance teams.
Quantifiable outcome
- 99.9% implementation success rate
- +2 more outcomes
Companies that use End2End Solutions
Customer profileNamed customers25 records
Segments9 records
Ideal customer profiles5 records
End2End Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
End2End Solutions partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
End2End Solutions competitors and assessment
Company assessmentRegional players
- TOTVS: Latin America's largest ERP vendor with strong vertical specialization (manufacturing, distribution, services, agribusiness). Comparable in verticalized mid-market ERP play and country-specific localization, though operating in a different geography.
- CompuTech (Saudi Arabia): Saudi-headquartered ERP and IT services company serving KSA mid-market with ERP implementation and vertical solutions. Regional competitor with similar MENA enterprise field-sales motion.
Direct peers
- Focus Softnet: UAE-headquartered ERP software vendor offering similar mid-market ERP and vertical solutions across the MENA region with comparable SMB and enterprise target customers. Most directly comparable peer given overlapping geography, product category (ERP), and customer size tier.
- Odoo: Open-source / commercial hybrid ERP with modular structure (accounting, inventory, POS, manufacturing, HR) that mirrors Wings ERP's modular architecture. Comparable in module breadth, SMB orientation, and pricing-led GTM, particularly for cost-sensitive MENA SMBs.
- IQM Software: Saudi Arabia-based ERP and business software company serving similar mid-market and enterprise customers in the Kingdom and wider MENA. Comparable in regional footprint, vertical coverage, and ERP-led offering.
- Priority Software (now part of Azentio): Israeli-origin ERP vendor with strong presence across MENA, offering Priority ERP for SMB and mid-market with industry-specific modules (manufacturing, distribution, retail, hospitality). Directly comparable in verticalized mid-market ERP targeting.
Broad incumbents
- Microsoft Dynamics 365 Business Central: Global SMB ERP incumbent from Microsoft, increasingly used by MENA enterprises; competes directly for the same mid-market ERP buyers with strong cloud and integration capabilities. Larger portfolio but directly relevant competitive threat.
- SAP Business One: Global mid-market ERP incumbent from SAP targeting the same SMB and lower mid-market segment across MENA via partner channel. Strong incumbent comparison for Wings ERP's enterprise motion.
- Sage Group: Global incumbent in SMB and mid-market ERP/accounting (Sage X3, Sage 300) with established partner channels across MENA. Broader incumbent offering overlap with Wings ERP's accounting/payroll/distribution core.
- Oracle NetSuite: Global cloud ERP incumbent for mid-market and upper mid-market, expanding presence in MENA. Competes for the same growing-business ERP buyer with a broader, cloud-native platform.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
End2End Solutions social profiles
Digital presenceEnd2End Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
End2End Solutions leadership team
Management profileNumber of profiles
End2End Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
End2End Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about End2End Solutions
What does End2End Solutions do?
End2End Solutions develops and sells the Wings ERP software platform, a web-based enterprise resource planning system built on Microsoft .NET that integrates finance, accounting, payroll, inventory, distribution, fixed assets, human resources, and point-of-sale functions for small, medium, and large businesses. The company complements the core platform with vertical-specific ERP solutions for automobile dealers, FMCG distributors, booksellers, apparel and footwear retailers, electronics and appliance retailers, equipment sales and service firms, and construction companies. It also delivers implementation, customization, training, and consulting services to deploy Wings ERP across customer organizations in 25+ countries.
Is End2End Solutions a public or private company?
End2End Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was End2End Solutions founded?
End2End Solutions was founded in 2009. It employs 11 to 50 people.
Where is End2End Solutions based?
End2End Solutions is headquartered in Jeddah, Saudi Arabia, in the Middle East region.
How does End2End Solutions make money?
Three revenue lines are on record. ERP Software Licenses are the primary driver. The others are implementation and Consulting Services and web Development and Cloud Applications.
Who are End2End Solutions's main competitors?
Regional players on record are TOTVS and CompuTech (Saudi Arabia). Direct peers are Focus Softnet, Odoo, IQM Software and Priority Software (now part of Azentio). Broad incumbents are Microsoft Dynamics 365 Business Central, SAP Business One, Sage Group and Oracle NetSuite.
Does End2End Solutions have an API?
No public API is recorded for End2End Solutions.
What industry is End2End Solutions in?
End2End Solutions's product category is Enterprise Resource Planning Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 54151 and its SIC code is 7370.