What Book24 does

Book24 Zrt. is an independent Hungarian online bookstore operating the webstore book24.hu, incorporated as a private joint-stock company (Zrt.) registered in Budapest with its headquarters and central warehouse at the Törökbálint DEPO. The company was established by a consortium of independent Hungarian publishers and other business entities, and serves Hungarian-speaking consumers seeking printed books, e-books in ePub format, and audiobooks across all major categories including fiction, non-fiction, children's books, and educational materials. Its product portfolio spans a tiered loyalty program (10% to 24% discounts based on cumulative purchases), gift cards, a dedicated outlet (szepseghibaskonyv.hu) for cosmetic-defect inventory, a pre-order system for upcoming releases, and digital delivery for e-books (with unlimited re-downloads from user accounts) and audiobooks (delivered through the VOIZ platform). Distribution is multi-carrier via GLS, MPL, FOXPOST-Packeta, FÁMA, and TOURMIX, supplemented by three personal pickup points in Törökbálint and Budapest; international shipping extends across five European zones.

Book24 monetizes primarily through one-time retail and digital-goods transactions on a consignment basis with publishers, with revenue shared via a settlement system that pays publishers within 15 days of weekly or monthly invoicing and segregates consignment cash from operating funds. The company also operates a wholesale service (Nagykereskedelmi) for publishers and business partners, providing a B2B revenue stream alongside the consumer e-commerce motion. Loyalty tiers reset annually on December 31, and marketing is driven by email newsletter (24% subscriber discount), blog content, social media on Facebook and Instagram, and themed promotional campaigns co-run with featured publishers (Móra, Álomgyár, Napraforgó, Pagony). The platform technology is a standard web-based e-commerce stack with payment processing via SimplePay, digital audiobook fulfillment via VOIZ, and website development outsourced to Overflow Kft.; no AI/ML capabilities, mobile applications, or public APIs are documented.

Pricing is constrained by Hungarian law effective October 2024, which fixes new book prices for 365 days after publication and caps discounts at 10% on new releases, restricting the promotional mechanic for top of the catalog. The reported operating status, active campaigns, hiring signals (warehouse roles), international shipping, and publisher partnerships indicate ongoing operations, though no revenue, headcount, or growth metrics are publicly disclosed. The sole identified executive is legal representative and chief executive Enzminger-Tóth Viktor; no venture capital, private equity, or institutional ownership is in evidence, and the publisher-consortium governance structure is the defining feature of the business model.

Name

Book24

Legal name

Book24 Zrt.

Website

https://book24.hu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Book24 Zrt. is an independent Hungarian online bookstore (book24.hu) selling printed books, e-books, and audiobooks to Hungarian-speaking consumers, operated by a consortium of independent publishers and offering loyalty discounts, multiple delivery carriers, and European shipping.

Ownership category

akta.pro rank

Product category

Online Bookstore

NAICS

Book Retailers and News Dealers (4592)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Digital Books & Audiobooks Retail (E-books/Audiobooks) (CRALAAAI)

akta.pro secondary industries

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA), Children’s Books & Educational Readers Retail (CRALAAAD), Book Trade Wholesale (Print Books) (CRAOALAA)

Keywords

• Online bookstore
• E-book distribution
• Audiobook retail
• Book loyalty program
• Publisher consignment

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Book and Publication Sales: Primary revenue stream from selling printed books, e-books, and audiobooks through the book24.hu webstore. Works on consignment basis with publishers, providing transparent settlement systems with weekly or monthly invoicing and payment within 15 days.
2. E-book and Digital Downloads: Sales of electronic books in epub format and downloadable audiobooks, distributed through user accounts.
3. Gift Cards: Book24 gift cards (Ajándékkártya) sold as gift products for purchase by customers.
4. Outlet/Sale Items: Sale of beauty-defect books (szépséghibás könyvek) at discounted prices through dedicated outlet website (szepseghibaskonyv.hu).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Book24 operates a Hungarian-language online bookstore (book24.hu) selling printed books, e-books in ePub format, and audiobooks directly to individual consumers. The platform also provides a tiered loyalty program (10–24% cumulative discounts), gift cards, a dedicated outlet for cosmetic-defect books, pre-order functionality, and B2B consignment and wholesale services for publishers and business partners.

Product overview

Book24 is Hungary's major independent online bookstore operated by Book24 Zrt., founded by independent publishers and other business entities. The company operates a comprehensive e-commerce platform (book24.hu) selling primarily printed books, e-books in ePub format, and audiobooks. The product portfolio includes a tiered loyalty program (Hűségprogram) offering 10-24% discounts based on cumulative purchases, gift cards, and a dedicated outlet for discounted defective books (szepseghibaskonyv.hu). The company provides B2B services for publishers including consignment with daily administrative access and weekly invoicing, plus wholesale ordering. Order fulfillment utilizes multiple shipping carriers (GLS, FOXPOST, MPL, FÁMA, TOURMIX) and physical pickup points. Digital products include e-books (unlimited downloads in ePub) and audiobooks delivered through VOIZ platform. The company also offers pre-order functionality for upcoming releases.

Differentiator

Problem solved

Functional benefit

Products and services

• Book24 Online Bookstore Hungary's major online bookstore offering a wide range of books, e-books, and audiobooks through a web-based e-commerce platform at book24.hu, serving Hungarian-speaking individual readers across all genres.
• E-books (E-könyvek) Digital e-book downloads in ePub format. Purchased e-books can be downloaded unlimited times from user accounts without restrictions.
• Audiobooks (Hangoskönyv) Audiobook products available in physical CD format and as downloadable versions delivered through the VOIZ platform via access codes provided after purchase.
• Book24 Loyalty Program (Hűségprogram) Tiered loyalty program offering cumulative discounts: 10% starting level, 20% for purchases 40,000-79,999 Ft, and 24% for purchases exceeding 80,000 Ft, applied to printed books excluding e-books, CDs, and DVDs.
• Gift Cards (Ajándékkártya) Gift cards available for purchase to give as gifts for book purchases at Book24.
• Book24 Outlet (Szépséghibás könyvek) Discount section selling books with minor cosmetic defects at reduced prices through a separate dedicated webshop at szepseghibaskonyv.hu.
• Wholesale Service (Nagykereskedelmi) Wholesale ordering service for publishers and business partners, accessible via a dedicated wholesale email contact ([email protected]).
• Pre-order System (Előrendelés) Pre-order system allowing customers to reserve upcoming books before official release; orders confirmed after publisher delivery with email verification.
• Publisher Partner Portal B2B publisher consignment portal providing daily administrative access to sales data, weekly invoicing, and 15-day payment terms, with consignment revenue held in a segregated commission account.
• Personal Pickup Points (Átvételi pontok) Physical pickup locations including the Book24 warehouse in Törökbálint, CD Galaxis in Budapest (Tétényi út 79), and Novellando partner location in Budapest (Visegrádi utca 26).

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GLS Hungary Csomag-Logisztikai Kft.coreChannel Partner/ Reseller/ DistributorPrimary logistics partner providing home delivery services (GLS házhozszállítás) and GLS CsomagPont pickup point network across Hungary. Handles package delivery with email/SMS notifications and 3-hour delivery window scheduling.
• MPL (Magyar Posta)coreChannel Partner/ Reseller/ DistributorHungarian postal service providing alternative delivery options including home delivery and MPL automata/parcel point pickup.
• FOXPOST-Packeta GroupcoreChannel Partner/ Reseller/ DistributorParcel locker network with over 1000 pickup locations across Hungary, available 0-24 in many locations. Offers automated SMS/Viber notifications and app-based tracking.
• FÁMA FutárszolgálatminorChannel Partner/ Reseller/ DistributorAdditional courier service option for home deliveries in Hungary.
• TOURMIX & Express OneminorChannel Partner/ Reseller/ DistributorSustainable delivery partner offering potential 25% discount on TOURMIX Marketplace brands. Emphasizes environmentally conscious delivery options.
• CD Galaxis Kft. (Budapest)minorChannel Partner/ Reseller/ DistributorPersonal pickup partner location in Budapest (Tétényi út 79). Open Monday-Friday 9:00-17:00.
• Novellando / kepregenymarket.hu (Budapest)minorChannel Partner/ Reseller/ DistributorPersonal pickup partner location in Budapest (Visegrádi utca 26). Open Monday-Friday 10:00-18:00, Saturday 9:00-14:00.
• Independent Publishing PartnerscoreStrategic or Co-development PartnerBook24 was founded by independent publishers and other business entities. They offer publishers unique transparent settlement systems with daily administrative access, weekly/monthly billing, and payment within 15 days. Consignment revenue is held in segregated account not used for operating costs, ensuring publishers receive their fair share.
• Álomgyár KiadócoreStrategic or Co-development PartnerFeatured publisher partner with dedicated promotional campaigns on Book24, including exclusive crime and thriller selections and monthly promotional events.
• Móra KönyvkiadócoreStrategic or Co-development PartnerKey publisher partner featured in seasonal campaigns such as 'Könyvek szünidőre a Móra Kiadótól' (Books for Summer Vacation), offering 30-50% discounts on selected titles.
• Napraforgó KönyvkiadócoreStrategic or Co-development PartnerFeatured children's book publisher with extensive catalog including educational and activity books for young readers.
• Overflow Kft.coreTechnology or IntegrationWebsite development and technical services provider for Book24 e-commerce platform. Located in Pécs with registered office in Dinnyeberki.

Recent moves6 records

Expansion highlights5 records

Emerging players

• Storytel: Swedish audiobook and e-book subscription service present in Hungary. Competes with Book24's downloadable audiobook offering (delivered via VOIZ), but through an unlimited-subscription model rather than unit sales — a different but adjacent value proposition for the same Hungarian audiobook consumer.
• Rakuten Kobo: E-reader and e-book retail platform offering Hungarian-language titles. Competes with Book24's e-könyv platform on digital book buying and reading, though Kobo combines its own hardware e-readers with a broader multi-publisher storefront.

Regional players

• eMAG: One of the largest online retailers in Hungary and Romania, with a meaningful books category on emag.hu. Regional e-commerce incumbent with broad logistics and pickup-point network comparable to Book24's Hungary-wide distribution infrastructure.
• Alza: Czech-founded e-commerce platform with a major Hungarian presence (alza.hu), selling books alongside broader merchandise. Competes for Hungarian consumer spending with similar multi-carrier fulfillment and pickup-point network, though books are not its primary category.

Broad incumbents

• Amazon: Global e-commerce giant selling physical books, Kindle e-books, and Audible audiobooks across Europe including Hungary. Represents the upper-bound competitive threat: an incumbent with vastly larger catalog, logistics infrastructure, and digital ecosystem (Kindle, Audible).
• Book Depository: Now an Amazon-owned international online book retailer offering worldwide shipping. Provides an alternative purchase channel for Hungarian-language book buyers across Europe, though without local Hungarian logistics depth.
• Audible: Amazon-owned audiobook subscription and retail platform with a Hungarian-language catalog. Directly competes with Book24's downloadable audiobook SKUs from a position of significantly larger inventory and global brand recognition.

Direct peers

• Libri-Bookline: Hungary's leading online bookstore (Libri and Bookline brands), offering a wide book catalog with loyalty programs and similar multi-carrier delivery. Directly competes with Book24 in the Hungarian online book retail market with overlapping product breadth and pricing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/b24konyvkucko
• Facebookfacebook.com/book24hu
• LinkedInlinkedin.com/company/book24hungary

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Book24