Buckeye Forklift & Equipment

What Buckeye Forklift & Equipment does

Buckeye Forklift & Equipment is a family-owned material handling and construction equipment company founded in 2009 by Andrew (Drew) Pryor. Operating from its headquarters in Troy, Ohio with a secondary location in Lima, the company serves businesses and individual consumers across Central Ohio as an authorized dealer of Genie, Skyjack, Toyota, and JLG. The firm functions as a one-stop provider covering the full equipment lifecycle: new and used equipment sales, daily/weekly/monthly rentals, multi-brand repair and maintenance, parts (batteries, chargers, tires, dock equipment), and equipment transport and hauling.

The company's portfolio is built on multi-brand mechanical expertise rather than proprietary technology. Its rental fleet spans aerial lifts (scissor lifts from 19' to 30' and boom lifts from 35' to 42'), skid steers (wheel, track, and mini) with attachments, mini excavators, trenchers, chipper shredders, plate tampers, power washers, and dump and equipment trailers. There is no disclosed proprietary software, mobile app, API, or technology platform—the operation runs on a WordPress website, a Facebook page, and direct phone-based coordination. Public-facing channels consist of content marketing via the website and organic social on Facebook, while rental pricing is transparently disclosed (e.g., 19' scissor lift at $125/day, $300/week, $580/month) and service pricing is quote-based.

Buckeye generates revenue across five streams: equipment rentals (usage-based daily/weekly/monthly), new and used equipment sales, maintenance and repair services, parts sales, and transport/hauling. Its go-to-market is sales-led and direct-to-consumer, with the owner personally coordinating customer inquiries and 24-hour service availability cited as a differentiator. The customer base is horizontally segmented across construction companies, warehouse operations, and individual consumers, with named testimonials concentrated among SMB contractors and DIY customers. The company competes on lower overhead than large national rental chains, positioning itself as a local, family-owned alternative across Ohio.

Name

Buckeye Forklift & Equipment

Legal name

Buckeye Forklift & Equipment

Website

https://buckeyeforklift.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Buckeye Forklift & Equipment is a family-owned material handling and construction equipment dealer in Central Ohio offering sales, rentals, maintenance, parts, and transport as an authorized dealer for Genie, Skyjack, Toyota, and JLG.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Material Handling Equipment Manufacturing (33392), Tire and Tube Merchant Wholesalers (42313)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Skid Steer & Compact Track Loaders (IMAHAAAE), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Forklift sales service
• Construction equipment rental
• Aerial lift rental
• Material handling equipment
• Skid steer rentals

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rentals: Daily, weekly, and monthly rental of construction and material handling equipment including aerial lifts, skid steers, trenchers, and trailers. Pricing varies by equipment type and rental duration.
2. Sales of New and Used Equipment: Sales of new and used forklifts, aerial lifts, and other material handling equipment. They also locate equipment for customers if not in inventory.
3. Maintenance and Repair Services: Repair and maintenance services on all makes and models of forklifts and aerial lifts. Includes mobile tire service, battery maintenance, and dock equipment service.
4. Parts Sales: Sales of batteries, chargers, and other equipment parts. New and reconditioned batteries available.
5. Transport and Hauling: Equipment transport and hauling services using rollback flatbeds, as well as trailer rentals for customer self-haul.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Buckeye Forklift & Equipment sells, rents, services, and supplies parts for forklifts, aerial lifts, skid steers, mini excavators, trailers, and related material handling and construction equipment. The company operates as an authorized dealer for Genie, Skyjack, Toyota, and JLG, with daily/weekly/monthly rental terms, 24-hour repair availability, mobile tire service, and equipment transport across Central Ohio.

Product overview

Buckeye Forklift & Equipment is a family-owned material handling and construction equipment company founded in 2009, operating as an authorized dealer for Genie, Skyjack, Toyota, and JLG. The company offers a unified equipment solution combining equipment sales, rentals, service, parts, and transport services. Their rental fleet includes aerial lifts (scissor lifts ranging from 19' to 30', and boom lifts from 35' to 42'), skid steers (wheel, track, and mini), mini excavators, and various attachments. They provide complementary services including maintenance/repair, material handling products (pallet racking, lift tables, conveyors), batteries and chargers, tire services, dock equipment, used equipment sales, and transport/hauling. The portfolio functions as an integrated equipment ecosystem serving warehouses and construction sites across Central Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Lifts Rental Rental of aerial lifts including scissor lifts (19', 26', 30') and boom lifts (40' elevated, 40' 4X4 Diesel, 35' and 42' trailer-mounted) for elevated work applications. Available on daily, weekly, or monthly terms for construction and facility customers in Central Ohio.
• Skid Steers Rental Rental of skid steer equipment in wheel, track, and mini (rider) configurations for material handling and construction use.
• Skid Steer Attachments Rental Rental of skid steer attachments including brush hogs, augers, and fork attachments for varied job site applications.
• Chipper Shredders Rental Rental of heavy-duty 6-inch chipper shredders for vegetation disposal and job site cleanup.
• Trenchers Rental Rental of trenching equipment in 4-inch and 6-inch configurations for excavation and utility installation.
• Plate Tampers Rental Rental of 19.5-inch plate tampers for soil and asphalt compaction.
• Power Washers Rental Rental of 2700 PSI power washers with optional 20-foot extension wand for cleaning applications.
• Dump Trailers Rental Rental of dump trailers in 10K, 12K, and 14K LB capacities for material transport and dumping.
• Equipment Trailers Rental Rental of equipment trailers in 8K and 15K GVWR capacities for transporting heavy machinery.
• Mini Excavator Rental Rental of compact mini excavators for digging and construction projects in confined spaces.
• New Equipment Sales Sale of new forklifts, aerial lifts, and material handling equipment as an authorized dealer for Genie, Skyjack, Toyota, and JLG, including equipment sourcing for items not in inventory.
• Used Equipment Sales Sale of used forklifts, aerial lifts, and related equipment from existing inventory, with sourcing assistance for specific customer requirements.
• Maintenance and Repair Services Comprehensive repair and maintenance services covering all makes and models of forklifts, aerial lifts, and material handling equipment with 24-hour service availability.
• Mobile Tire Service On-site forklift and equipment tire repair and service delivered via mobile tire station across Central Ohio.
• Batteries Sale of new and reconditioned batteries along with maintenance plans for existing equipment batteries.
• Battery Chargers Sale of new and used battery chargers with service and maintenance support for forklift and equipment batteries.
• Material Handling Products Sale of material handling equipment including pallet racking, lift tables, and conveyor systems for warehouse operations.
• Dock Equipment and Dock Maintenance Sale of dock plates and provision of regularly scheduled dock maintenance services for warehouse loading docks.
• Equipment Transport and Hauling Equipment moving and transport services using rollback flatbeds, plus trailer rentals for customer self-haul.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• GeniecoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Genie aerial lift equipment, offering sales, rentals, and service for Genie products.
• SkyjackcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Skyjack aerial lift equipment, offering sales, rentals, and service for Skyjack products.
• ToyotacoreChannel Partner/ Reseller/ DistributorAuthorized dealer of Toyota material handling equipment including forklifts, offering sales, rentals, and service.
• JLGcoreChannel Partner/ Reseller/ DistributorAuthorized dealer of JLG aerial lift equipment, offering sales, rentals, and service for JLG products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• H&E Equipment Services: H&E Equipment Services is one of the largest integrated equipment dealers and rental providers in the U.S., focused on aerial lifts, forklifts, and material handling. It directly parallels Buckeye's sales/rentals/service model at greater scale, including parts and service revenue.
• Crown Equipment Corporation: Crown is a major manufacturer of forklifts and material handling equipment with a strong U.S. dealer network. It competes with Buckeye for warehouse customers and offers the same combination of new equipment, rentals, parts, and service through authorized dealers.
• Toyota Material Handling: Toyota Material Handling is a leading forklift manufacturer and the parent brand of one of Buckeye's core OEM partnerships. Its authorized dealer network mirrors Buckeye's go-to-market with new equipment sales, rentals, parts, and certified service.
• MH Equipment: MH Equipment is a large material handling equipment dealer offering forklifts, aerial lifts, and warehouse solutions with sales, rentals, parts, and service. It is a comparable multi-OEM independent dealer similar in go-to-market to Buckeye, but with broader Midwest geography.

Emerging players

• EquipmentShare: EquipmentShare is a fast-growing digital-first equipment rental and fleet management platform with telematics and online booking. It represents the technology-enabled competitive threat that traditional phone-based dealers like Buckeye face in attracting digitally native customers.

Broad incumbents

• Sunbelt Rentals: Sunbelt Rentals is the largest equipment rental company in North America with a broad fleet including aerial lifts, forklifts, and construction equipment. It is a key 'big box' competitor that Buckeye explicitly differentiates against on price, serving overlapping SMB and construction customers in Ohio.
• United Rentals: United Rentals is the world's largest equipment rental company offering aerial lifts, forklifts, and a wide range of industrial equipment. It competes nationally and within Ohio markets against Buckeye for construction and industrial customers on price and fleet breadth.
• Home Depot Tool Rental: Home Depot's rental program offers aerial lifts, skid steers, and trailers to consumers and small contractors nationwide. It competes for the consumer/DIY and small-contractor segments that Buckeye also serves in Central Ohio with strong convenience and brand recognition.

Regional players

• NES Rentals / Ohio CAT: Ohio CAT is the Caterpillar dealer for Ohio, offering Cat equipment sales, rentals, parts, and service, including aerial lifts through Cat Rental Store. It is a direct competitor in the Ohio market across construction and material handling segments.
• Fabick Cat / JLG dealer network: Fabick Cat is the Caterpillar dealer for parts of the Midwest and authorized JLG dealer. It competes with Buckeye on aerial lift and construction equipment sales, rentals, parts, and service in adjacent regional markets to Buckeye's Ohio base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BuckeyeForklift

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buckeye Forklift & Equipment