LMT Conexus Group

What LMT Conexus Group does

LMT Conexus Group is a Costa Rica-headquartered, Colombia-incorporated private technology and BPO services company that delivers omnichannel customer engagement, electronic CRM, and analytics solutions to enterprise clients across nine Latin American and Caribbean countries. Its service portfolio spans eight product lines: eCRM, Analytics, Call Center, Mercadeo Relacional (relational marketing), Mercadeo Contextual (beacon-based proximity marketing), Digital Services (SEO/SEM, social, email, audiovisual production, eLearning via Conexus University), Loyalty Programs, and Patient Support Programs (PSP). The integrated technology stack combines VoIP-based omnichannel contact center infrastructure, an electronic CRM platform supporting voice, email, chat, chatbot, SMS, WhatsApp, and social media, plus analytics and machine learning applied to customer retention and marketing optimization.

The company's vertical specialization in pharmaceutical Patient Support Programs is its most distinctive offering: 14+ years of claimed experience delivering adherence support, financial assistance, clinical support, and adverse-event reporting for chronic-disease treatments. Performance claims include 90% treatment adherence, 61% clinical outcome improvement, 64% humanistic outcome improvement, and 310% patient retention. The Winn! sub-brand extends the technology platform into restaurant and retail loyalty as a SaaS-style subscription, with proprietary beacon-enabled proximity marketing for events, malls, stadiums, museums, and fairs.

LMT Conexus Group (legal entity LMT CONEXUS GROUP SAS, incorporated November 11, 2021, in Bogotá, NIT 901539587-4) operates with 101-250 employees, generating revenue primarily through professional services, managed services, subscription/recurring fees, and data monetization across BPO, eCRM, PSP, loyalty, and digital marketing streams. Go-to-market is enterprise field sales targeting pharmaceutical companies, healthcare providers, retail/restaurant chains, and general enterprises, supported by ISO 9001 certification (renewed in 2024 and version 2 in May 2025).

Name

LMT Conexus Group

Legal name

LMT CONEXUS GROUP SAS

Website

https://conexus-group.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

LMT Conexus Group is a Costa Rica-headquartered, Colombia-incorporated BPO and technology firm delivering omnichannel customer engagement, eCRM, analytics, loyalty programs, and pharmaceutical Patient Support Programs to enterprise clients across nine Latin American and Caribbean countries.

Ownership category

akta.pro rank

Product category

Customer Experience & BPO Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Customer Retention, Loyalty & Win-Back Centers (BPAAAAAC)

akta.pro secondary industries

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Loyalty, Rewards & Retention Platforms (BPAFAFAH), Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat) (HLACAEAC), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

Keywords

• Customer relationship management
• Patient support programs
• Loyalty program management
• Contact center services
• Digital marketing services

Headquarters

HQ city

Curridabat

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BPO and Contact Center Services: Omnichannel call center and customer service operations delivered to enterprise clients across multiple communication channels including voice, chat, email, SMS, WhatsApp, and social media.
2. eCRM and Customer Engagement: Electronic CRM platform services including customer data collection, transaction history analysis, and personalized customer relationship management.
3. Patient Support Programs: Specialized programs for pharmaceutical companies including adherence support, financial assistance, and clinical support for patients with chronic conditions.
4. Loyalty Program Management: Administration of customer loyalty and retention programs including the Winn! platform for restaurants and retail businesses.
5. Digital Marketing Services: SEM, SEO, social media management, email marketing, audiovisual production, and eLearning platform services.
6. Analytics and Data Mining: Data analysis services using machine learning and predictive modeling to improve customer retention and marketing campaign effectiveness.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

LMT Conexus Group delivers omnichannel customer engagement, electronic CRM (eCRM), contact center, analytics, digital marketing, customer loyalty program management, and pharmaceutical patient support services to enterprise clients. Its integrated platform combines the proprietary Winn! loyalty platform, AI-powered chatbots, machine learning-driven retention analytics, and Bluetooth beacon-based contextual marketing to help pharmaceutical companies, healthcare providers, restaurants, and retailers improve customer acquisition, retention, and patient treatment adherence across Latin America.

Product overview

LMT Conexus Group operates as a multi-service technology and marketing solutions company offering an integrated portfolio of customer engagement and analytics products. The core offering centers on eCRM (electronic customer relationship management), complemented by Analytics services using data mining and machine learning for customer retention. Additional service lines include Call Center (omnichannel contact center), Mercadeo Relacional (relational marketing), Mercadeo Contextual (proximity/beacon-based marketing), and Digital Services (SEO, SEM, social media management, email marketing, audiovisual production, and eLearning via Conexus University). The company also offers specialized programs including Loyalty Programs, Patient Support Programs (PSP) for pharmaceutical clients, and AI-powered Chatbot services. The Winn! sub-brand provides a dedicated loyalty platform for restaurants and retail commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Winn!: A loyalty platform for restaurants and commerce that enables effective loyalty program administration, allowing businesses to build customer databases, understand behavior, segment customers, and generate campaigns to increase average ticket size.

Quantifiable outcome

• 90% of enrolled patients maintain treatment adherence through PSP programs
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Teleperformance: Teleperformance is the global leader in outsourced customer experience management, with deep LATAM delivery hubs and a broad portfolio spanning omnichannel support, digital CX, and specialized healthcare programs — a scale benchmark and primary competitive threat to Conexus.
• Salesforce: Salesforce is the global CRM and customer engagement platform leader, with Marketing Cloud, Service Cloud, and loyalty-related capabilities that compete with Conexus's eCRM and loyalty platform offerings as either an alternative or ecosystem partner.
• Foundever (formerly Sitel): Foundever is a global CX leader operating contact centers and digital engagement solutions across the Americas, directly competing for enterprise BPO and customer experience contracts in pharma, retail, and general enterprise verticals.
• Majorel: Majorel (now part of Teleperformance) is a global CX and BPO provider with strong LATAM and Caribbean presence, offering customer service, sales support, and digital solutions directly competitive with Conexus's omnichannel stack.
• TTEC: TTEC is a global customer experience technology and services company with omnichannel contact center, CX analytics, and digital engagement offerings that overlap directly with Conexus's core service portfolio.
• Concentrix: Concentrix is a global CX and BPO incumbent with significant LATAM operations, offering omnichannel customer support, AI-driven analytics, and industry-specialized solutions overlapping substantially with Conexus's service lines.

Direct peers

• Atento: Atento is one of the largest LATAM-focused BPO and customer experience providers, operating omnichannel contact centers across the same geographies as Conexus and competing head-to-head for pharma, retail, and enterprise customer engagement contracts.
• Startek: Startek is a mid-sized global BPO and digital customer experience provider with strong LATAM delivery presence, competing in omnichannel contact center, customer management, and loyalty-adjacent services for enterprise clients.

Emerging players

• Comarch: Comarch is a global software vendor offering customer engagement, loyalty management, and CRM platforms used by enterprises and telecom operators — a comparable loyalty/CRM platform peer to Conexus's Winn! and eCRM offerings.

Regional players

• Grupo MPE: Grupo MPE is a LATAM-based customer experience and contact center provider offering outsourced support, telemarketing, and back-office services — a direct regional competitor for mid-market and enterprise CX contracts in Spanish-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/conexusgroup
• LinkedInlinkedin.com/company/conexus-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LMT Conexus Group