Jumbo Kooistra

What Jumbo Kooistra does

Kooistra Supermarkten B.V., operating as Jumbo Kooistra, is a fourth-generation family-owned Dutch supermarket franchisee founded in 1926 in Bolsward and operating 13 supermarket locations across Friesland, Noord-Holland, and Flevoland under the Jumbo Supermarkten banner since 2002. The company runs a multi-format retail operation spanning full-service grocery supermarkets, fresh prepared-food departments (sushi via partner Sushi Lin, stone-oven pizza, fresh filled sandwiches, pastries), an in-store horeca concept (Weids Sneek), and adjacent specialty retail (liquor, tobacco, gifts, lottery). Its proprietary Kooistra's private label offers exclusive fresh meals and regional specialties.

Revenue is generated through in-store grocery and prepared-food sales, online ordering via the Jumbo.com platform (Pick Up Point collection with €25 minimum and Home Delivery with €50 minimum), phone orders for prepared foods, and specialty retail. Distribution is direct-to-consumer across both physical retail (13 stores plus three adjacent specialty shops) and the national Jumbo.com e-commerce channel, leveraging the Jumbo franchise brand, technology platform, and supply chain while maintaining local supplier partnerships (De Fryske Kaas, Bruinsma Worstmakerij, and others) and community sponsorship programs. Pricing follows Jumbo's standard retail formula with unit pricing on prepared items ranging from €3.99 to €9.25.

Ownership remains concentrated with the Kooistra family; Erik Kooistra is owner and director, joined in 2021 by Igor Halbersma as Finance Director and first non-family co-shareholder. The company is operationally active and expanding, with the newest and largest store opened in May 2026 in Sneek and all 13 stores certified under the Super Supermarkt Keurmerk (SSK) as of January 2026.

Name

Jumbo Kooistra

Legal name

Kooistra Supermarkten B.V.

Website

https://jumbokooistra.nl

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kooistra Supermarkten B.V., operating as Jumbo Kooistra, is a fourth-generation family-owned franchisee operating 13 Jumbo-branded supermarkets across Friesland, Noord-Holland, and Flevoland, offering groceries, fresh prepared foods, an in-store horeca concept, and specialty retail to Northern Netherlands consumers.

Ownership category

akta.pro rank

Product category

Supermarket Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Grocery supermarket retail
• Fresh prepared foods
• Private label groceries
• Online grocery delivery
• Regional supermarket franchise

Headquarters

HQ city

Bolsward

HQ country

Netherlands

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Physical retail supermarket sales: In-store retail sales of groceries, fresh produce, private label products (Kooistra's), prepared foods, sushi, pizza, and sandwiches across 13 franchise locations.
2. Online grocery orders via Jumbo.com: Online ordering through the Jumbo e-commerce platform with Pick Up Point collection and Home Delivery services.
3. Fresh prepared foods - Pizza: Fresh pizza preparation and sale, including dine-in pizza at Bolsward and Heerenveen Jister locations, and take-home pizzas in koeling at other locations.
4. Fresh prepared foods - Sushi and sandwiches: Fresh sushi, sushiboxes, pokébowls, and freshly filled sandwiches prepared daily and available for order.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Jumbo Kooistra operates 13 franchised supermarket stores under the Jumbo banner across Friesland, Noord-Holland, and Flevoland in the Netherlands. The stores sell a full grocery assortment alongside the exclusive Kooistra's private label range, fresh in-store prepared foods (sushi, pizza, sandwiches, pastries), and operate specialty retail concepts (liquor, tobacco, gifts). Customers can shop in-store, order online via Jumbo.com for Home Delivery or Pick Up Point collection, or order fresh prepared foods by phone.

Product overview

Jumbo Kooistra is a franchisee operating 13 supermarket locations in Friesland, Noord-Holland, and Flevoland under the Jumbo brand. The offering is a multi-format retail operation combining core supermarket grocery services with specialty fresh food preparation departments. Key products and services include: (1) Full grocery supermarket with private label Kooistra's brand, (2) Fresh prepared foods including sushi, pizza, filled sandwiches, and pastries prepared in-store, (3) Specialty retail shops including liquor stores (Tsjoch), tobacconists, and gift shops, (4) Horeca concepts like Weids Sneek café, and (5) Online ordering via Jumbo.com with delivery and pickup options. All stores emphasize fresh products, local supplier partnerships, and regional character while leveraging the Jumbo franchise formula and technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Kooistra's: The company's own brand featuring products prepared with care, including fresh meals from Kooistra's Keuken (Kitchen), artisanal treats, and specialty beers. Products are made with attention to quality ingredients, preparation, origin, and taste. Available exclusively at Jumbo Kooistra.

Products and services

• Kooistra's Private Label Range

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Jumbo Supermarkten B.V.coreChannel Partner/ Reseller/ DistributorKooistra Supermarkten operates as a franchisee under the Jumbo banner since 2002. This franchise partnership provides access to the Jumbo brand, e-commerce platform (Jumbo.com), private label products, and operational support while maintaining local entrepreneurship.
• Sushi LinminorStrategic or Co-development PartnerFresh sushi partner preparing daily fresh sushi, sushiboxes and pokébowls at Jumbo Kooistra Bolsward, Sneek Centrum, and Leeuwarden Stadionplein locations.
• Weids SneekminorStrategic or Co-development PartnerHoreca partner concept within Sneek Centrum store offering all-day coffee, smoothies, sandwiches and warm favorites as a community gathering space.
• De Korenbloem & SchaafsmaminorStrategic or Co-development PartnerLocal bakery supplier providing fresh pastries to the Sneek Centrum store.
• DappreminorGTM or Marketing PartnerSponsoring platform partner enabling automatic saving for clubs, associations and good causes with each customer purchase, supporting local community organizations.
• Local Suppliers NetworkcoreStrategic or Co-development PartnerExtensive network of local suppliers including De Fryske Kaas, Bruinsma Worstmakerij, Stadsbrouwerij Sneek, De Bierbroeders, Het Brouwdok, Grutte Pier, Bakkerij Sijtsma, Jeletvin, Uw Slager, and many others supporting regional economy.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Plus Supermarkten: Plus is a Dutch regional-leaning supermarket chain operating franchisee and corporate stores with a strong emphasis on fresh, local products and private label — directly comparable in assortment, format and customer base to Jumbo Kooistra.
• Dekamarkt: Dekamarkt operates mid-sized regional supermarkets in Northern and Western Netherlands with strong fresh-food propositions and private label — a close geographic and format peer to Jumbo Kooistra.
• Vomar Voordeelmarkt: Vomar is a Dutch regional chain concentrated in North Holland with comparable value positioning and franchise/corporate store model — a structural analog for Jumbo Kooistra's regional Northern Netherlands base.
• Dirk van den Broek Supermarkten: Dirk is a Dutch regional full-service supermarket chain with comparable fresh-prepared foods, omnichannel ordering, and a value-price positioning that overlaps Jumbo Kooistra's targeting of family shoppers.
• Hoogvliet Supermarkten: Hoogvliet is a Dutch regional supermarket chain focused on fresh and locally-sourced products with similar mid-market positioning, comparable store size mix and omnichannel capabilities.

Broad incumbents

• Aldi Nederland: Aldi is a major nationwide hard discounter in the Netherlands with broad grocery assortment overlap, putting consistent price-led pressure on regional full-service chains like Jumbo Kooistra.
• Lidl Nederland: Lidl is the leading Dutch hard-discounter operating ~440+ stores nationwide, including in Kooistra's footprint, competing directly on price against Jumbo Kooistra's 'Euro's goedkoper' proposition.
• Spar Nederland: Spar is the Dutch arm of the international Spar franchise, operating as a franchise-based convenience/small-format grocer; structurally analogous to Jumbo Kooistra's franchise relationship with Jumbo Supermarkten B.V.
• Albert Heijn: Albert Heijn is the market-leading Dutch supermarket chain (Ahold Delhaize), serving the same nationwide customer base with overlapping grocery, fresh and online propositions, including in Friesland and Noord-Holland where Jumbo Kooistra operates.

Others

• Jumbo Supermarkten B.V. Jumbo Supermarkten is the franchisor and strategic parent of Jumbo Kooistra, providing the brand, Jumbo.com e-commerce platform, private label sourcing and operational support — comparable on tech, brand and assortment but not as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jumbokooistrabolsward
• LinkedInlinkedin.com/company/jumbo-kooistra
• Instagraminstagram.com/Jumbokooistrabolsward
• Xx.com/erikkooistra

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jumbo Kooistra