Asofondos
Asofondos is the Bogotá-based non-profit trade association (founded 1994) representing Colombia's four AFPs (Colfondos, Porvenir, Protección, Skandia), which collectively administer ~COP $548T in pension savings for ~19.4M mandatory, 10.8M severance, and ~966K voluntary affiliates, and which Asofondos represents before regulators, the courts, and at the annual Congreso Asofondos.
- Company typePrivate
- Founded1994
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Asofondos does
Asofondos is a Bogotá-headquartered, non-profit trade association (entidad gremial, sin ánimo de lucro) founded in 1994, representing the four Colombian Pension and Severance Fund Administrators (AFPs): Colfondos, Porvenir, Protección, and Skandia. Collectively, these member AFPs administer approximately COP $548 trillion (April 2026 figure) in mandatory, voluntary, and severance pension savings for roughly 19.4 million mandatory-pension affiliates, 10.8 million severance-fund affiliates, and approximately 966,000 voluntary-pension affiliates as of late 2025/early 2026. Asofondos operates as the unified industry voice before Colombian regulators (Ministerio de Hacienda, Ministerio del Trabajo), the Superintendencia Financiera, the Banco de la República, the Constitutional Court, and the Consejo de Estado, while also running consumer-facing financial-education platforms (miplatamifuturo.com, mataelmito.com, dobleasesoria.com) and the annual flagship Congreso Asofondos (19th edition, Cartagena, April 22–24, 2026). Asofondos's revenue is funded by member- AFP contributions and event registration (national delegate rate COP $3,262,274; international USD $1,035); specific revenue totals are not publicly disclosed. The association's technology platform centers on the Multifondos (multi-fund) portfolio architecture created in 2009, offering conservador (7.9% 30-year average), moderado (9.7%), and mayor-riesgo (10.3%) risk-return profiles tailored to each affiliate's age and risk tolerance, and processes Congress payments via PCI-Level-1-certified PayU. Asofondos is positioning aggressively in 2026 against Decreto 415/2026 (pending legal action to protect ~$25T COP in worker savings) and Decreto 0369/2026 (warning on international-investment restrictions), while publishing its first institutional ESG/ASG issuer-engagement report demonstrating stewardship quality to regulators and institutional stakeholders.
Asofondos firmographics
Firmographics- Name
- Asofondos
- Legal name
- Asociación Colombiana de Administradoras de Fondos de Pensiones y de Cesantía
- Website
- https://asofondos.org.co
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Asofondos is the Bogotá-based non-profit trade association (founded 1994) representing Colombia's four AFPs (Colfondos, Porvenir, Protección, Skandia), which collectively administer ~COP $548T in pension savings for ~19.4M mandatory, 10.8M severance, and ~966K voluntary affiliates, and which Asofondos represents before regulators, the courts, and at the annual Congreso Asofondos.
- Ownership category
- akta.pro rank
Asofondos industry classification
Industry- Product category
- Pension Fund Industry Association
- NAICS
- Business Associations (813910), Health and Welfare Funds (525120)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Administrative Services Only (ASO) for Employers (HLAEAAAD)
Keywords
Where Asofondos is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Asofondos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Member contributions from the four AFPs: Asofondos is structured as a non-profit trade association (entidad gremial, sin ánimo de lucro). As such, its operating revenue is funded by contributions from its member AFPs (Colfondos, Porvenir, Protección and Skandia) rather than by product/service sales. Specific fee mechanics are not disclosed on public-facing pages.
- Congreso Asofondos registration fees: Annual congress in Cartagena charges delegates a national rate of $3,262,274 COP (IVA incluido) and an international rate of USD 1,035. Payments are processed via PayU (PSE or card). In Congreso 2026 there are also sponsorship tiers (commercial operator: Dúo Experiencias).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Congreso Asofondos — national delegate ticket |
| Unit Pricing | Pay-as-you-go | Congreso Asofondos — international delegate ticket |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Asofondos product offering
Product offeringCore offering
Asofondos is a non-profit trade association (entidad gremial, sin ánimo de lucro) representing the four Colombian AFPs (Colfondos, Porvenir, Protección, and Skandia). Its core offerings include industry advocacy before regulators and courts, coordinated industry positions, joint price-provider RFPs, ESG/ASG issuer engagement methodology, the annual Congreso Asofondos, and consumer-facing financial education platforms (Mi plata mi futuro, Doble Asesoría, Mata el mito).
Product overview
Asofondos operates as a non-profit trade association (Asociación Colombiana de Administradoras de Fondos de Pensiones y de Cesantía) rather than a unified SaaS product. Its offering is a portfolio of independent sub-brands, publications, and event brands organized around three pillars: (1) financial-education web properties — Mi plata mi futuro, Doble Asesoría, and Mata el mito — which together explain the pension system, the mandatory double-advisory process, and fight misinformation; (2) research and studies — Coyuntura económica, Notas de política y análisis, and Biblioteca pensional — providing economic analysis, policy notes, and a regulatory library; and (3) industry events and communications — the annual Congreso Asofondos flagship congress and the Comunicados de prensa press-release section — used for industry coordination, public-policy positioning, and convening authorities, experts, and presidential candidates. Together these assets support Asofondos's representation of its four member AFPs (Colfondos, Porvenir, Protección, and Skandia).
Differentiator
Problem solved
Functional benefit
Brands
- Mi plata mi futuro: Financial education web platform (miplatamifuturo.com) operated by Asofondos to explain the Colombian pension system to workers.
- Doble Asesoría
- Mata el mito
Products and services
- Congreso Asofondos Annual three-day in-person flagship congress held in Cartagena (Hotel Hilton) that brings together national authorities, international experts, presidential candidates, and pension-industry leaders to discuss long-term savings, pensions, and the labor market. The 19th edition took place April 22–24, 2026. Delegates pay a national or international registration fee.
- Mi plata mi futuro Standalone financial-education web platform (miplatamifuturo.com) that helps Colombian workers understand the pension system, explore suitable alternatives for each case, and make informed decisions about their pension savings.
- Doble Asesoría Standalone educational website (dobleasesoria.com) dedicated to explaining Colombia's mandatory Doble Asesoría (double advisory) process, in which affiliates receive guidance before making pension-regime transfer decisions.
- Mata el mito Standalone website (mataelmito.com) providing verified, reliable information aimed at debunking the most frequent fake news and myths about pensions and the pension system in Colombia. Launched June 2020.
Companies that use Asofondos
Customer profileSegments5 records
Ideal customer profiles4 records
Asofondos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Asofondos partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core (member afp), core vendor, standard vendor, strategic (counterparty), event operations partner, strategic speaker / sponsor, strategic speaker and historic strategic partner.
- Colfondoscore (member afp)One of the four member AFPs of Asofondos. Asofondos represents Colfondos in industry advocacy, joint price-provider RFPs and ESG issuer engagement. Member of the Asofondos Consejo Directivo.
- Porvenircore (member afp)One of the four member AFPs of Asofondos. Coordinates with the association on industry positions and ESG engagement. Member of the Asofondos Consejo Directivo.
- Proteccióncore (member afp)One of the four member AFPs of Asofondos. Coordinates with the association on industry positions and ESG engagement. Member of the Asofondos Consejo Directivo.
- Skandiacore (member afp)One of the four member AFPs of Asofondos. Coordinates with the association on industry positions and ESG engagement. Member of the Asofondos Consejo Directivo.
- Precia Proveedor de Precios para Valoración S.A.core vendorSelected as the official price provider for AFP-administered Mandatory Pension and Severance funds in 2020 (selected 25 Feb 2020), 2021 (23 Feb 2021) and 2022 (25 Feb 2022) under the Asofondos-led annual selection process required by Decreto 2555 de 2010, art. 2.16.1.1.5.
- INFOVALMER Proveedor de Precios para Valoración S.A.core vendorSelected as the official price provider for AFP-administered Mandatory Pension and Severance funds in 2017 (21 Feb 2017) and 2018 (20 Feb 2018) under the Asofondos-led annual selection process required by Decreto 2555 de 2010, art. 2.16.1.1.5.
- PayUstandard vendorPayment-gateway provider for the Congreso Asofondos e-commerce checkout. PCI Level 1 certified, supports PSE (ACH) and card payments. Asofondos does not capture, store or transmit transactional data on its own infrastructure.
- Banco de la Repúblicastrategic (counterparty)Designated administrator of the Fondo de Ahorro del Pilar Contributivo under Ley 2381/2024 (Art. 24). Asofondos engages directly with Banco de la República on the destination of transferred savings — the bank has publicly opposed the Decreto 415/2026 transfer mechanism.
- Dúo Experienciasevent operations partnerCommercial and logistics operator for the Congreso Asofondos (registration, on-site operations, sponsorship sales). Contact: Alexandra León Ojeda, [email protected].
- BlackRockstrategic speaker / sponsorFeatured speaker and sponsor at Congreso Asofondos 2026 — Jeetu Balchandani (Partner GPI, Head of Global Infrastructure Credit IG and GID) and Luis Núñez (Partner GPI, Director Infrastructure Investment Group Colombia) presented on infrastructure as a strategic asset class.
- KKRstrategic speaker / sponsorFeatured speaker and sponsor at Congreso Asofondos 2026 — Neil R. Brown (Managing Director, KKR Global Institute) and Gio Onate (Head of Institutional Business for LatAm ex-Brazil and Head of Mexico, KKR Client Solutions) presented on infrastructure macro and geopolitical outlook.
- BTG Pactualstrategic speaker / sponsorKeynote speaker and sponsor at Congreso Asofondos 2026 (Munir Jalil, chief economist BTG Pactual, moderated macroeconomic panel; full keynote speaking slot on "Cómo se ve a Colombia en el contexto global").
- Vanguardstrategic speaker / sponsorFeatured speaker at Congreso Asofondos 2026 — Raphael Raynal (Fixed income specialist, Vanguard UK) on the fixed-income outlook in Colombia and globally.
- JPMorganstrategic speaker / sponsorFeatured speaker at Congreso Asofondos 2026 — Ximena González (Multi-Asset Solutions, J.P. Morgan US) on the investment outlook.
- Mercerstrategic speaker / sponsorFeatured speaker at Congreso Asofondos 2026 — Chris Tauber (Senior Investment Consultant, US Investments Client, Mercer US) on diversification.
- Jupiter Asset Managementstrategic speaker / sponsorFeatured speaker at Congreso Asofondos 2026 — Matthew Beesley, CEO Jupiter Asset Management UK, on diversification.
- S&P Dow Jones Indicesstrategic speakerFeatured speaker at Congreso Asofondos 2026 — Joseph Nelesen (Head of specialists, index investment strategy, S&P Dow Jones Indices).
- State Streetstrategic speakerFeatured speaker at Congreso Asofondos 2026 — Ramu Thiagarajan, Executive VP, Head of Thought Leadership, State Street.
- World Bank (Banco Mundial)strategic speakerFeatured speaker at Congreso Asofondos 2026 — William F. Maloney (Chief Economist for Latin America and the Caribbean, World Bank) on informality and self-employment in Latin America; Andrés Zambrano (Senior Economist, Office of the Chief Economist for LAC).
- FIAP (Federación Internacional de Administradoras de Fondos de Pensiones)historic strategic partnerLong-standing international partner. Asofondos has co-hosted multiple FIAP congresses in Cartagena since at least 2017 (10th, 11th, 12th, 14th, 15th Congreso FIAP-ASOFONDOS). FIAP is the international federation of pension fund administrators.
Scale indicators12 records
Recent moves6 records
Expansion highlights2 records
Asofondos competitors and assessment
Company assessmentBroad incumbents
- ICI (Investment Company Institute): US trade association for regulated investment funds (mutual funds, ETFs, closed-end funds). Comparable as a much larger, established investment-industry trade body with analogous advocacy, statistical and educational functions but operating at broader scale and in a different regulatory regime.
Direct peers
- Asociación de AFP de Chile: Chilean AFP industry association, the pioneer of the Latin American individual-savings pension model. Comparable in mandate: representing private AFPs in Chile before regulators, Congress and the Constitutional Court, and organizing industry-wide events and studies.
- FIAP (Federación Internacional de Administradoras de Fondos de Pensiones): International federation of Latin American pension fund administrators, of which Asofondos is a member and historic co-host (multiple joint Cartagena congresses since 2017). Directly comparable in mandate: cross-country pension advocacy, ESG stewardship frameworks, and thought-leadership events.
- PLSA (Pensions and Lifetime Savings Association): UK pension-industry trade association. Comparable as a national pension trade body with collective advocacy, policy research, ESG stewardship programs and annual conferences for asset managers and policymakers.
- AMAFORE (Asociación Mexicana de Administradoras de Fondos para el Retiro): Mexican AFP (AFORE) industry trade association representing private pension fund administrators. Directly comparable in mandate: collective advocacy, regulatory engagement, ESG promotion, and congress organizing for a Latin American mandatory-pension private system.
- ABRAPP (Associação Brasileira das Entidades Fechadas de Previdência Complementar): Brazilian closed pension fund (previdência fechada) trade association. Comparable as a Latin American pension-industry trade body with collective advocacy, research, and congress activities, though focused on occupational rather than individual mandatory savings.
Regional players
- Fedesarrollo: Colombian economic-research think tank frequently cited alongside Asofondos in pension-reform debates. Comparable as a domestic Colombian institution that publishes policy research and engages with Congress and regulators on economic and social-policy issues.
- Fasecolda (Federación de Aseguradores Colombianos): Colombian insurance-industry trade association that frequently co-appears with Asofondos at industry events. Comparable as a domestic Colombian financial-services trade body with analogous advocacy, congress, and statistical-publication functions.
- PensionsEurope: European pension-fund trade association. Comparable as a regional pension-industry advocacy body, though serving a different (European) geography and a mix of occupational/IORP structures.
- ANIF (Asociación Nacional de Instituciones Financieras): Colombian financial-institutions association and think tank, co-present at industry debates. Comparable as a domestic Colombian financial-sector trade body publishing economic analysis and policy notes.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Asofondos social profiles
Digital presenceAsofondos compliance and trust
Trust signalCompliance3 records
Asofondos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asofondos leadership team
Management profileNumber of profiles
Profiles2 records
Asofondos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asofondos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asofondos
What does Asofondos do?
Asofondos is a non-profit trade association (entidad gremial, sin ánimo de lucro) representing the four Colombian AFPs (Colfondos, Porvenir, Protección, and Skandia). Its core offerings include industry advocacy before regulators and courts, coordinated industry positions, joint price-provider RFPs, ESG/ASG issuer engagement methodology, the annual Congreso Asofondos, and consumer-facing financial education platforms (Mi plata mi futuro, Doble Asesoría, Mata el mito).
Is Asofondos a public or private company?
Asofondos is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Asofondos founded?
Asofondos was founded in 1994. It employs 11 to 50 people.
Where is Asofondos based?
Asofondos is headquartered in Bogotá, Colombia, in the Latin America region.
How does Asofondos make money?
Two revenue lines are on record. Member contributions from the four AFPs are the primary driver. The others are congreso Asofondos registration fees.
Who are Asofondos's main competitors?
ICI (Investment Company Institute) is listed as a broad incumbent. Direct peers are Asociación de AFP de Chile, FIAP (Federación Internacional de Administradoras de Fondos de Pensiones), PLSA (Pensions and Lifetime Savings Association), AMAFORE (Asociación Mexicana de Administradoras de Fondos para el Retiro) and ABRAPP (Associação Brasileira das Entidades Fechadas de Previdência Complementar). Regional players are Fedesarrollo, Fasecolda (Federación de Aseguradores Colombianos), PensionsEurope and ANIF (Asociación Nacional de Instituciones Financieras).
Does Asofondos have an API?
No public API is recorded for Asofondos.
What industry is Asofondos in?
Asofondos's product category is Pension Fund Industry Association. Its primary akta.pro industry code is HLAEAAAD, Administrative Services Only (ASO) for Employers. Its NAICS code is 813910 and its SIC code is 8600.