Faktor 3 Design

What Faktor 3 Design does

Faktor 3 AG is a German-headquartered communications agency structured as an Aktiengesellschaft (AG) and operating from four offices in Hamburg, Berlin, Düsseldorf, and Munich. The firm is led by founders Stefan Schraps and Sabine Richter and employs 220 staff — described internally as a 'Community of Experts' — described on its website as holding 316 academic qualifications across vocational, bachelor's, master's, and doctoral levels. Its services are organized around three core pillars (Brand Communications, Corporate Communications, and Political Communications) and supported by specialized modules including Change Communications, Internal Communications, Corporate Affairs, Leadership Communications, and Sustainability/Green Claims Communications. Two wholly-owned sub-units extend the surface area: FAKTOR 3 Live (live events and event management) and F3 Sport (sports communications).

The agency serves approximately 90 active clients and works across enterprise brands (Microsoft, Logitech, TikTok, Netflix, Bosch, Adobe, Continental, Hyundai, Porsche, eBay, Beiersdorf, Pepsi, Xbox), telecommunications (congstar, Deutsche Telekom), government (BSI — Bundesamt für Sicherheit in der Informationstechnik), automotive software (CARIAD), and sports organizations (Deutscher Handballbund). Its technology stack is described as data-driven communication strategy backed by analytics and intensive research; the firm holds data security certifications and participates in sustainability ratings, but discloses no proprietary AI models, software products, or API/SDK offerings.

Commercially, Faktor 3 operates a sales-led, project-based professional services model with quote-based, negotiated engagements; pricing is not publicly disclosed. Customer segments span enterprise brands and corporations, government initiatives and programs, and executive leadership. No external funding rounds, M&A activity, or parent company are disclosed in available sources, suggesting independent ownership despite the AG legal form. The firm markets through thought-leadership content (LinkedIn, Instagram, website articles) and direct enterprise engagement concentrated in the DACH region.

Name

Faktor 3 Design

Legal name

Faktor 3 AG

Website

https://faktor3design.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Faktor 3 AG is a German communications agency with 220 staff across Hamburg, Berlin, Düsseldorf, and Munich, delivering brand, corporate, and political communications advisory through project-based engagements to roughly 90 enterprise and government clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PR and Communications Services: Professional services revenue model providing brand communications, corporate communications, and political communications advisory services. Revenue is generated through consulting fees and project-based engagements with corporate and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Faktor 3 AG is a German communications agency providing integrated public relations and communications services. The firm offers Brand Communications, Corporate Communications, and Political Communications as its three core service pillars, supported by sub-brands F3 Sport (sports communications) and FAKTOR 3 Live (live/event communications). It serves 90 clients with 220 employees across four German offices in Hamburg, Berlin, Düsseldorf, and Munich.

Product overview

Faktor 3 AG is a German communications agency offering a unified suite of integrated communications services rather than a modular software product. The agency provides Brand, Corporate, and Political Communications as its three core service pillars, supported by specialized modules including FAKTOR 3 Live (event management), F3 Sport (sports communications), Change Communications, Internal Communications, Corporate Affairs, Leadership Communications, and Sustainability Communications. These services are delivered by a team of 220 employees across four German offices (Hamburg, Berlin, Düsseldorf, and Munich) serving 90 clients, with data-driven strategies grounded in intensive research and creative approaches.

Differentiator

Problem solved

Functional benefit

Brands

• F3 Sport: Sports communications agency under Faktor 3
• FAKTOR 3 Live

Products and services

• Brand Communications Strategic brand communications service covering brand positioning, messaging, and reputation management for corporate and consumer-facing brands. Designed for organizations seeking to build or strengthen their brand presence in the German market.
• Corporate Communications Corporate communications service addressing stakeholder relations, media relations, corporate positioning, and executive visibility for companies and organizations. Targets corporate clients needing integrated stakeholder engagement.
• Political Communications Political communications service offering strategic counsel on political positioning, public affairs, and issue advocacy. Serves organizations engaged with the political and regulatory landscape in Germany.
• F3 Sport Specialized sports communications sub-brand providing PR and communications services tailored to athletes, sports organizations, federations, and sports-related brands.
• FAKTOR 3 Live Live and event communications sub-brand delivering communications support around live events, press conferences, and experiential communications activities for corporate and institutional clients.

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Faktor 3 LivecoreOthersSpecialized event management unit within the agency structure, providing live event services as part of the integrated communications offering.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FleishmanHillard: Global PR firm with established Frankfurt office serving German enterprise clients across corporate and brand communications. Comparable service portfolio and similar enterprise target segment.
• fischerAppelt: Largest independent German-owned communications agency offering brand, corporate, and digital communications. Comparable in size and service breadth to Faktor 3 with a similar German enterprise client base.
• Serviceplan Group: Largest independent German agency group with PR/communications capabilities alongside creative and digital. Larger scale than Faktor 3 but operates in the same German integrated communications market.
• Scholz & Friends: Independent German creative and communications agency group. Comparable integrated brand and corporate communications offering with similar enterprise client profile in Germany.
• Jung von Matt: Major German independent creative and brand agency with growing communications and brand strategy capabilities. Comparable in size and German-market orientation with overlap on enterprise consumer and technology clients.
• Hering Schuppener: Leading German corporate and financial communications consultancy owned by FTI Consulting. Strong direct overlap with Faktor 3's corporate communications and corporate affairs practices, serving similar DAX-level enterprise clients.

Broad incumbents

• Ketchum: Global PR firm with German operations offering brand, corporate, and digital communications. Competes for similar enterprise clients including technology and consumer brands.
• Weber Shandwick: Global PR network with German operations delivering integrated communications for multinational brands. Overlaps with Faktor 3 on enterprise technology, automotive, and consumer clients.
• Edelman: Global public relations leader with substantial German operations in Frankfurt, Berlin, and Hamburg. Competes directly with Faktor 3 for enterprise technology, automotive, and consumer brand mandates at a broader portfolio scale.
• BCW (Burson Cohn & Wolfe): Global PR network with German operations covering corporate and brand communications. Direct overlap with Faktor 3 on enterprise technology, healthcare, and consumer mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/faktor-3-ag
• Instagraminstagram.com/faktor3ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faktor 3 Design