Be More Colorful
Be More Colorful operates CareerViewXR, a patent-pending immersive career exploration platform using 360-degree video and WebXR. It delivers virtual field trips and job shadows to K-12 schools, workforce organizations, employers, and adult career changers across 24+ U.S. states.
- Company typePrivate
- Founded2016
- HeadquartersFargo, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Be More Colorful firmographics
Firmographics- Name
- Be More Colorful
- Legal name
- BE MORE COLORFUL, LLC
- Website
- https://bemorecolorful.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Be More Colorful operates CareerViewXR, a patent-pending immersive career exploration platform using 360-degree video and WebXR. It delivers virtual field trips and job shadows to K-12 schools, workforce organizations, employers, and adult career changers across 24+ U.S. states.
- Ownership category
- akta.pro rank
Be More Colorful industry classification
Industry- Product category
- Immersive Career Exploration Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Broadcasting and Content Providers (516), Graphic Design Services (54143)
- SIC
- Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)
- akta.pro secondary industries
- Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK), Virtual CTE & Career Pathways Programs (K–12) (EDAJADAL), STEM & Lab Simulation Media (Virtual Labs, AR/VR) (EDAGALAF), Digital Outplacement Platforms & Virtual Career Transition (BPACAOAL)
Keywords
Where Be More Colorful is headquartered
LocationHeadquarters
- HQ city
- Fargo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Be More Colorful business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Group/Site Subscriptions: Institutional subscription model where school districts and organizations subscribe to access the full library of career exploration experiences. The platform is accessed through school-specific access codes. Annual subscription model mentioned.
- Individual User Subscriptions (Planned): Future individual user subscription planned that would allow students and adult career explorers to access immersive field trips and job shadows irrespective of affiliations with school districts.
- Production Partner Licensing: Production partners (employers/businesses) can license or customize tour content for their own use outside the platform. Businesses can implement experiences on their own sites for marketing, recruiting, or training purposes.
- Sponsored Subscriptions: Production partners have the option to sponsor subscriptions for local schools and organizations, helping showcase their tour experience to curious minds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Group subscription for schools and districts |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Be More Colorful product offering
Product offeringCore offering
Be More Colorful produces and delivers the CareerViewXR platform, an immersive career exploration experience combining 360-degree web-based virtual tours and companion VR videos that bring real workplaces into K-12 classrooms and workforce development settings. The platform enables students, educators, and job seekers to take virtual field trips and job shadows covering 150+ careers across healthcare, skilled trades, engineering, and other industries, accessible from any internet-connected device.
Product overview
Be More Colorful is an immersive media production studio offering a portfolio of VR and 360-degree content services. The flagship product is CareerViewXR, an immersive career exploration platform providing virtual field trips and job shadows. This core platform is complemented by 360° Virtual Tours for community and location exploration, 360° Videos for immersive video production, and VR Content Management services. The products share 360-degree imagery and video technology, with CareerViewXR serving educational and workforce development markets while the tour and video services address community attraction and tourism needs.
Differentiator
Problem solved
Functional benefit
Brands
- CareerViewXR: Award-winning immersive career exploration platform that brings field trips and job shadows to classrooms through 360-degree web-based tours and companion virtual reality videos. Features interactive experiences for career exploration across healthcare, skilled trades, engineering, and other industries.
Products and services
- CareerViewXR CareerViewXR is Be More Colorful's flagship patent-pending immersive career exploration platform that delivers virtual field trips and job shadow experiences to K-12 students, educators, and adult job seekers via 360-degree web-based tours and companion VR videos. Accessible from any internet-connected device, it eliminates geographic, financial, safety, and privacy constraints of in-person career exploration.
- 360° Virtual Tours
Quantifiable outcome
- North Dakota became first state to implement immersive career exploration accessible across all K-12 grades
- +2 more outcomes
Companies that use Be More Colorful
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Be More Colorful technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Be More Colorful partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- SkillUpcoreSkillUp platform partnered with CareerViewXR to embed immersive career exploration experiences across nine skilled trades roles (pipefitter, plumber, HVAC technician, police officer, carpenter, electrician, sheet metal worker, welder, construction project manager). Part of SkillUp's Clean Energy Industry Hub initiative.
- Bismarck State CollegecoreBismarck State College awarded $9.9M through U.S. Department of Education's Disability Innovation Fund for XR for VR project. CareerViewXR is a key partner providing immersive career exploration experiences for individuals with disabilities to explore manufacturing careers. Nine immersive rooms will be installed across North Dakota.
- Impact DakotacoreNorth Dakota's official Manufacturing Extension Partnership (MEP), working with businesses to improve efficiency, competitiveness, and growth. Leads employer outreach and workplace accessibility efforts for the XR for VR project.
- ND AssistivecoreNonprofit providing adaptive technologies that enable individuals with disabilities to overcome employment barriers. Provides adaptive equipment for individuals with disabilities to thrive in manufacturing roles as part of XR for VR project.
- CAST.orgcoreCollaboration with CAST.org on multiple national projects implementing Universal Design for Learning best practices and evaluating accessibility in emerging media technologies.
- XR Association (XRA)coreActive involvement in XR Association's Accessibility working group. Recognized by XRA as a leader in advancing accessibility within immersive technologies.
- LAB MidwestminorOut of state partner in XR for VR project providing extended reality technology expertise.
- Kentucky Department of Education (Office of Special Education and Early Learning)corePartnership supporting statewide special education programming, providing web-based field trips for students with disabilities at three tech centers.
- University of KentuckycorePartner on Training Innovation Project (TIP), a federally funded Disability Innovation Fund project aimed at demand-side employer engagement for individuals with disabilities.
- EduTech (North Dakota IT Division)coreNorth Dakota's EduTech division provides IT services and educational technology professional development to K-12 educators. Trains teachers across North Dakota on how to deliver CareerViewXR content in classrooms.
- ByteSpeedminorTechnology reseller partner that sends CareerViewXR content on VR headsets to their clients, expanding distribution reach.
- BluumminorEducation technology reseller partner distributing CareerViewXR to their education client base.
- Job Service North DakotacoreState workforce agency collaborating on North Dakota's statewide CareerViewXR implementation.
- North Dakota University SystemcoreState university system partnering on CareerViewXR implementation across North Dakota education.
- North Dakota Department of Public InstructioncoreState education department collaborating on CareerViewXR rollout to North Dakota K-12 schools.
- Doosan BobcatminorManufacturing employer featured on CareerViewXR platform as a production partner showcasing career opportunities.
- Sanford HealthminorHealthcare system featured on CareerViewXR platform as a production partner for healthcare career content.
- CHI St. Alexius HealthminorHealthcare system featured on CareerViewXR platform as a production partner for healthcare career content.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Be More Colorful competitors and assessment
Company assessmentDirect peers
- Class VR: ClassVR provides VR hardware and content specifically designed for K-12 classrooms, conceptually similar to CareerViewXR's immersive lesson delivery though CareerViewXR is hardware-agnostic.
- zSpace: zSpace offers AR/VR-enabled educational content for K-12 and CTE programs, including career exploration content, making it a direct competitor in the immersive career education category.
- TransfrVR: TransfrVR provides VR-based career exploration and skills training for workforce development, directly addressing the same career pathway discovery use case as CareerViewXR's adult user segment.
Emerging players
- Labster: Labster provides virtual lab simulations for STEM education, sharing CareerViewXR's model of replacing in-person experiences with immersive alternatives in educational and workforce settings.
- Engage VR: Engage VR provides an enterprise-focused immersive platform for education, training, and events, sharing CareerViewXR's VR content distribution approach though at a broader enterprise scope.
- Mursion: Mursion uses VR simulations for workforce and career skills training, overlapping with CareerViewXR's workforce development use case for adult learners and career changers.
Others
- SkillUp Coalition: SkillUp is a workforce development platform that has partnered with CareerViewXR to embed immersive career exploration; comparable as a complementary career exploration channel rather than a direct competitor.
Broad incumbents
- Discovery Education: Discovery Education offers immersive digital content and virtual field trips to K-12 classrooms nationwide, competing directly with CareerViewXR's career exploration category while serving a much broader curriculum footprint.
- Nearpod: Nearpod provides K-12 interactive lessons including VR field trips and 3D experiences, targeting the same school district buyers as CareerViewXR but offering a broader instructional platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Be More Colorful social profiles
Digital presenceBe More Colorful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be More Colorful leadership team
Management profileNumber of profiles
Profiles6 records
Be More Colorful funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be More Colorful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be More Colorful
What does Be More Colorful do?
Be More Colorful produces and delivers the CareerViewXR platform, an immersive career exploration experience combining 360-degree web-based virtual tours and companion VR videos that bring real workplaces into K-12 classrooms and workforce development settings. The platform enables students, educators, and job seekers to take virtual field trips and job shadows covering 150+ careers across healthcare, skilled trades, engineering, and other industries, accessible from any internet-connected device.
Is Be More Colorful a public or private company?
Be More Colorful is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Be More Colorful founded?
Be More Colorful was founded in 2016. It employs 1 to 10 people.
Where is Be More Colorful based?
Be More Colorful is headquartered in Fargo, United States, in the North America region.
How does Be More Colorful make money?
Four revenue lines are on record. Group/Site Subscriptions are the primary driver. The others are individual User Subscriptions (Planned), production Partner Licensing and sponsored Subscriptions.
Who are Be More Colorful's main competitors?
Direct peers on record are Class VR, zSpace and TransfrVR. Emerging players are Labster, Engage VR and Mursion. SkillUp Coalition is listed as an others. Broad incumbents are Discovery Education and Nearpod.
Does Be More Colorful have an API?
No public API is recorded for Be More Colorful.
What industry is Be More Colorful in?
Be More Colorful's product category is Immersive Career Exploration Platform. Its primary akta.pro industry code is EDAFAJAG, Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History), with a secondary code of EDAFAMAK, Career Exploration, Interest/Skills Assessment & Pathway Planning. Its NAICS code is 51821 and its SIC code is 7371.