Method Fitness
Method CrossFit is an independently owned, single-location fitness studio in Centennial, Colorado, founded in 2010, offering CrossFit, Olympic Lifting, Masters 65+, and endurance group classes plus nutrition coaching and corporate wellness to local individual members.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Method Fitness does
Method Fitness operates as a single-location independent fitness studio under the brand Method CrossFit, headquartered at 9809 E Easter Ave Ste B, Centennial, CO 80112, on the south side of the Denver Tech Center near I-25. The company has been in continuous operation since 2010 and serves "hundreds" of local residents with a portfolio of group exercise programs built around its CrossFit core: CrossFit classes, Olympic Lifting, Masters 65+, Core Endurance, and Endurance, plus nutrition coaching, a 28-Day Nutrition Challenge, a recipes library, drop-in classes, open gym access, a beginner's course, and an Employee Wellness corporate offering.
The underlying technology is conventional for a boutique functional-fitness facility: Olympic weightlifting stations, functional movement areas, and cardio equipment, with a marketing website built on Webflow, PushPress Grow widgets for lead capture ("Book A Discovery Call" / no-sweat intro), standard social channels, and HSA/FSA billing. There is no proprietary software, no app platform beyond a generic presence, no API, no integrations catalog, and no AI/ML components disclosed. The technology stack is therefore a thin, low-IP layer sitting on top of a traditional physical-fitness operation.
The business model is recurring monthly gym membership subscriptions granting access to group classes and open gym, supplemented by add-on services (nutrition coaching, 28-day challenge, drop-ins, corporate wellness). Pricing is quote-based and not publicly disclosed; conversion runs through a discovery-call intake. The company is privately held with no parent, no funding rounds, no M&A activity, and an undisclosed ownership structure. Customer segments span general fitness enthusiasts, seniors 65+, corporate wellness clients, and Olympic-lifting enthusiasts, with general fitness as the primary cohort. The firm is small (11–50 employees), single-geography (USA, Centennial, CO only), and has no disclosed revenue or ARR.
Method Fitness firmographics
Firmographics- Name
- Method Fitness
- Legal name
- Method CrossFit
- Website
- https://methodfitness.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Method CrossFit is an independently owned, single-location fitness studio in Centennial, Colorado, founded in 2010, offering CrossFit, Olympic Lifting, Masters 65+, and endurance group classes plus nutrition coaching and corporate wellness to local individual members.
- Ownership category
- akta.pro rank
Method Fitness industry classification
Industry- Product category
- Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industry
- Strength & Conditioning Personal Training (HSADAAAB)
Keywords
Where Method Fitness is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Method Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Gym Membership Subscriptions: Recurring monthly membership fees for access to group fitness classes including CrossFit, Olympic Lifting, Masters 65+, Core Endurance, and Endurance programs. Members also have access to open gym time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership plans available via inquiry |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Method Fitness product offering
Product offeringCore offering
Method Fitness operates a single physical CrossFit-style training studio in Centennial, Colorado, selling recurring memberships that grant access to group functional-fitness classes (CrossFit, Olympic Lifting, Masters 65+, Core Endurance, and Endurance) along with open gym time. It complements training with paid nutrition coaching, a 28-Day Nutrition Challenge, and corporate employee wellness packages.
Product overview
Method CrossFit is a fitness studio offering a portfolio of exercise programs centered around its core CrossFit methodology. The main offerings include CrossFit (high-intensity functional training), Olympic Lifting, Masters 65+ (senior fitness), Core Endurance, and Endurance programs. These are complemented by nutrition services including Nutrition Coaching, a 28-Day Nutrition Challenge, and a Recipe collection. Additional services include Employee Wellness programs for corporate clients, Drop-in Classes for occasional visitors, and Open Gym access. The studio also provides a Beginner's Course to help newcomers get started. All programs are designed for universal scalability to accommodate any fitness level.
Differentiator
Problem solved
Functional benefit
Products and services
- CrossFit
Companies that use Method Fitness
Customer profileSegments4 records
Ideal customer profiles4 records
Method Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Method Fitness partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Method Fitness competitors and assessment
Company assessmentBroad incumbents
- CrossFit (CrossFit, Inc.): The CrossFit IP holder and affiliate network operator — Method CrossFit is itself a CrossFit affiliate, making CrossFit Inc. the brand parent and a direct reference point for the methodology and affiliate economics.
- Orangetheory Fitness: Large group-fitness franchise with coach-led interval workouts and heart-rate-based programming. Comparable to Method CrossFit's group coaching model but at significantly larger scale and with broader brand recognition.
- Life Time Fitness: Large multi-format fitness operator offering group classes, personal training, and nutrition services. Overlaps with Method CrossFit's programming breadth (group classes, nutrition) but operates at a vastly larger, multi-location scale.
- SoulCycle: Premium indoor cycling boutique with community-driven positioning and recurring memberships. Comparable in the boutique group-fitness-with-strong-community-brand archetype, though in a cycling modality.
- Chuze Fitness: Value-oriented multi-location fitness operator with group classes and personal training. Comparable as a membership-based group fitness operator serving similar mass-market demographics, particularly in the western US.
- Gold's Gym: Established global fitness chain offering group classes, personal training, and memberships. Comparable as a broad fitness operator with memberships, group programming, and nutrition services, but without the CrossFit-specific positioning.
Direct peers
- Title Boxing Club: Franchised boxing-themed group fitness concept combining coached classes with strength and cardio. Comparable in coach-led group fitness format and franchise-driven expansion model.
- 9Round Fitness: Kickboxing-themed boutique fitness franchise offering 30-minute circuit-style group workouts. Comparable as a small-group, coach-led, membership-based boutique fitness model, though in a different modality.
- Burn Boot Camp: Franchised group functional fitness concept targeting community-based workout camps with coach-led programming. Directly comparable in group training model, community emphasis, and franchise-style expansion potential.
- F45 Training: Global boutique functional training franchise offering group fitness classes with constantly varied workouts — directly comparable to Method CrossFit's CrossFit methodology, group-class model, and community-driven positioning, though at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Method Fitness social profiles
Digital presenceMethod Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Method Fitness leadership team
Management profileNumber of profiles
Method Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Method Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Method Fitness
What does Method Fitness do?
Method Fitness operates a single physical CrossFit-style training studio in Centennial, Colorado, selling recurring memberships that grant access to group functional-fitness classes (CrossFit, Olympic Lifting, Masters 65+, Core Endurance, and Endurance) along with open gym time. It complements training with paid nutrition coaching, a 28-Day Nutrition Challenge, and corporate employee wellness packages.
Is Method Fitness a public or private company?
Method Fitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Method Fitness founded?
Method Fitness was founded in 2010. It employs 11 to 50 people.
Where is Method Fitness based?
Method Fitness is headquartered in New York, United States, in the North America region.
How does Method Fitness make money?
One revenue line is on record: gym Membership Subscriptions.
Who are Method Fitness's main competitors?
Broad incumbents on record are CrossFit (CrossFit, Inc.), Orangetheory Fitness, Life Time Fitness, SoulCycle, Chuze Fitness and Gold's Gym. Direct peers are Title Boxing Club, 9Round Fitness, Burn Boot Camp and F45 Training.
Does Method Fitness have an API?
No public API is recorded for Method Fitness.
What industry is Method Fitness in?
Method Fitness's product category is Fitness Services. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADAAAB, Strength & Conditioning Personal Training. Its NAICS code is 71394 and its SIC code is 7997.