Moreton Daily
Moreton Daily is a privately held community news platform serving the Moreton Bay Region in Queensland, Australia. It operates a digital news portal and free print magazine delivering hyper-local news, events, and sports coverage to local residents, monetized through SMB advertising.
- Company typePrivate
- Founded2020
- HeadquartersRedcliffe, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Moreton Daily does
Moreton Daily is a privately held community news company founded in 2020 and headquartered in Redcliffe, Queensland, Australia. It operates a digital news portal (moretondaily.com.au) and a free print magazine (Moreton Daily Magazine) that deliver hyper-local news, events, weather, sports coverage, and lifestyle content to residents of the Moreton Bay Region, including suburbs such as Redcliffe, Caboolture, North Lakes, Strathpine, and Bribie Island. The company maintains dedicated editorial sections including 'Older & Bolder' for the over-50 demographic and a 'What's On' community events directory that allows free event submissions.
The underlying technology consists of a standard digital content management system powering the website, with a separate B2B Network Directory hosted at moretondailybusiness.com.au and print magazine editions hosted on the Issuu platform via digital publishing partner The Vine Lab. The company employs 11-50 staff and partners with local institutions including the Dolphins NRL team, Ausbuild, Brisbane Roar, UniSC, and various community organizations to produce content and host events.
Moreton Daily's business model is entirely advertising-driven, offering free content access to readers (a freemium model) while monetizing through digital banner advertising, sponsored content, high-impact print magazine placements, and promotional event listings. Its customer base is composed primarily of local small and medium businesses across diverse verticals including automotive retail, legal services, healthcare, real estate development, hospitality, and early childhood education. The company has no disclosed parent company, no venture capital backing, and no public revenue figures.
Moreton Daily firmographics
Firmographics- Name
- Moreton Daily
- Legal name
- Moreton Daily
- Website
- https://moretondaily.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moreton Daily is a privately held community news platform serving the Moreton Bay Region in Queensland, Australia. It operates a digital news portal and free print magazine delivering hyper-local news, events, and sports coverage to local residents, monetized through SMB advertising.
- Ownership category
- akta.pro rank
Moreton Daily industry classification
Industry- Product category
- Community News & Local Media
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industries
- Newsletter Publishing Platforms (MPACAIAA), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), Newsstands & Periodicals Retail (Newspapers/Magazines) (CRALAAAG)
Keywords
Where Moreton Daily is headquartered
LocationHeadquarters
- HQ city
- Redcliffe
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Moreton Daily business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising: The primary revenue stream comes from local business advertising across both digital placements (website banner ads, sponsored content) and print magazine placements. The platform offers high-impact print and digital placements targeting local residents.
- Event Listings and Promotions: Free event listing directory drives community engagement while creating opportunities for promoted events and sponsored content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free content access for readers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Moreton Daily product offering
Product offeringCore offering
Moreton Daily publishes and distributes free local community news content for the Moreton Bay Region in Queensland, Australia, through a digital news portal and a free print magazine. The company monetizes its audience by selling print and digital advertising placements to local businesses and organizations. Additional offerings include an email newsletter subscription, a community events directory (What's On), a local business directory, and a dedicated editorial sub-brand (Older & Bolder) targeting residents over 50.
Product overview
Moreton Daily operates as a dual-platform community media company consisting of a digital news portal (moretondaily.com.au) and a free print magazine. The digital platform provides comprehensive local news coverage across categories including local news, community, lifestyle, sport, traffic, weather, dining, families, health, travel, and more. The company also publishes the Moreton Daily Magazine, a free print publication featuring stories from across the region. Additional offerings include an events calendar (What's On), a local business directory, email newsletter subscription services, and advertising services for businesses targeting the Moreton Bay community. The company also maintains specialized editorial sections such as the 'Older & Bolder' feature focused on residents over 50.
Differentiator
Problem solved
Functional benefit
Brands
- Older & Bolder: Special feature section celebrating life over 50 in Moreton Bay
Products and services
- Moreton Daily Website (Digital News Portal) A free digital community news portal providing local news, weather, sports, entertainment, lifestyle, and community information for residents of the Moreton Bay Region in Queensland, Australia.
- Moreton Daily Magazine (Print Magazine) A free print magazine featuring stories about people, places, and events shaping the Moreton Bay Region, distributed at local pickup locations and viewable online through Issuu.
- Email Newsletter Subscription A free email newsletter subscription that delivers local Moreton Bay news and community updates directly to subscribers' inboxes.
- Advertising Services (Print & Digital) Print and digital advertising placement services that allow local businesses and organizations to reach Moreton Bay residents through high-impact placements on the website and in the print magazine.
Companies that use Moreton Daily
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Moreton Daily technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moreton Daily partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AusbuildcoreAusbuild has extended its community partnership with the Dolphins NRL team through 2029. The partnership includes community events and initiatives. Ausbuild is a residential developer active in the Moreton Bay region.
- The Dolphins (NRL)coreThe Dolphins NRL team based in Redcliffe, Moreton Bay Region. Moreton Daily provides ongoing coverage of Dolphins games, player profiles, community events, and community partnerships including those with Ausbuild and Zonta.
- Crew LegalminorCrew Legal is a local law firm that hosts the annual Crew Legal Spring Gala Ball, one of Moreton Bay's major fundraisers for Raise it for Redcliffe Hospital. The 2026 event was the fifth annual gala ball.
- ZontaminorZonta partnered with Ausbuild and the Dolphins NRL team to raise domestic violence awareness at Dolphins matches, with campaigns ahead of May's awareness period.
- RSL QueenslandminorRSL Queensland veterans received a team-signed Dolphins ANZAC Round jersey as part of the Ausbuild and Dolphins community partnership extension through 2029.
- Brisbane RoarminorBrisbane Roar soccer team is playing games at Kayo Stadium in Redcliffe, Moreton Bay. Moreton Daily covers these events and the club's community activities including pre-season launches at Caboolture Sports.
- The Vine LabminorDigital publishing partner for the Moreton Daily Magazine online editions hosted on Issuu platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Moreton Daily competitors and assessment
Company assessmentBroad incumbents
- Brisbane Times: Fairfax/Nine digital news outlet covering the Brisbane metro area including suburbs that overlap with Moreton Bay. Broader incumbent with overlapping coverage of community news, sport, and local advertising inventory.
- The Courier-Mail: Queensland's flagship metro daily from News Corp. Broader incumbent competing for the same regional advertisers and audience attention with greater resources and reach, but without Moreton Daily's hyper-local depth.
- ABC Brisbane / ABC Local Radio: Public broadcaster covering Brisbane and South East Queensland including local news, sport, and community stories. Competes for audience attention and local relevance, though without a comparable paid-advertising product.
Emerging players
- InQueensland: Australian Community Media's digital-first Queensland news outlet covering state-wide issues with regional angles. Emerging digital-native peer with overlapping advertiser base but less hyper-local focus than Moreton Daily.
- The Senior (formerly Starts at 60): Australian digital media brand focused on the 50+ demographic with news, lifestyle, and community content. Comparable as a niche-targeted digital news platform monetizing via advertising, and overlapping with Moreton Daily's 'Older & Bolder' vertical.
- My Community Diary: Australian local events and community listings platform. Comparable as an emerging digital local community platform monetizing via promoted event listings and local business partnerships, overlapping with Moreton Daily's 'What's On' directory.
Regional players
- Sunshine Coast Daily: News Corp regional daily covering the Sunshine Coast in Queensland. Comparable as a regional news outlet with print + digital distribution, local event coverage, and SMB advertising, but serving an adjacent rather than overlapping region.
- The Queensland Times: News Corp regional newspaper covering Ipswich and surrounding areas of South East Queensland. Comparable regional print/digital news and advertising model, though in a different corridor from Moreton Bay.
Direct peers
- Quest Community Newspapers: News Corp Australia's network of suburban and regional community newspapers across Queensland and other states. Directly comparable as a multi-title local/regional print and digital community news publisher serving local advertisers and residents.
- Australian Community Media: Operates a large portfolio of regional and community newspapers across Australia, providing local news, events coverage, and SMB advertising opportunities. Directly comparable in business model (local news + advertising) and geographic segmentation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Moreton Daily social profiles
Digital presenceMoreton Daily financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moreton Daily leadership team
Management profileNumber of profiles
Moreton Daily funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moreton Daily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moreton Daily
What does Moreton Daily do?
Moreton Daily publishes and distributes free local community news content for the Moreton Bay Region in Queensland, Australia, through a digital news portal and a free print magazine. The company monetizes its audience by selling print and digital advertising placements to local businesses and organizations. Additional offerings include an email newsletter subscription, a community events directory (What's On), a local business directory, and a dedicated editorial sub-brand (Older & Bolder) targeting residents over 50.
Is Moreton Daily a public or private company?
Moreton Daily is a private company. It is classified as unknown and is currently operating.
When was Moreton Daily founded?
Moreton Daily was founded in 2020. It employs 11 to 50 people.
Where is Moreton Daily based?
Moreton Daily is headquartered in Redcliffe, Australia, in the Oceania region.
How does Moreton Daily make money?
Two revenue lines are on record. Advertising is the primary driver. The others are event Listings and Promotions.
Who are Moreton Daily's main competitors?
Broad incumbents on record are Brisbane Times, The Courier-Mail and ABC Brisbane / ABC Local Radio. Emerging players are InQueensland, The Senior (formerly Starts at 60) and My Community Diary. Regional players are Sunshine Coast Daily and The Queensland Times. Direct peers are Quest Community Newspapers and Australian Community Media.
Does Moreton Daily have an API?
No public API is recorded for Moreton Daily.
What industry is Moreton Daily in?
Moreton Daily's product category is Community News & Local Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513110 and its SIC code is 2711.