Advantage Insurance Services
Advantage Insurance Services Inc. is a Hawaii-based insurance brokerage founded in 2005 that serves over 350 employers across the state with group health insurance, employee benefits, Medicare Advantage, and TDI compliance solutions on a commission-based model.
- Company typePrivate
- Founded2005
- HeadquartersHonolulu, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Advantage Insurance Services does
Advantage Insurance Services Inc. is a privately held insurance brokerage founded in 2005 and headquartered in Honolulu, Hawaii. The company serves Hawaii-based employers with four core product lines: group health insurance, comprehensive employee benefits packages, Medicare Advantage plans for employees approaching retirement age, and Temporary Disability Insurance (TDI) compliance solutions required under Hawaii state law. Its primary customer segment is Hawaii businesses of various sizes, with a secondary segment of employees needing Medicare transition support. The company serves over 350 business clients across all Hawaiian islands.
The business operates on a commission-based brokerage model, earning revenue from insurance carriers when placing business with them. Advantage Insurance positions itself as a consultative intermediary rather than a single-carrier agent, leveraging relationships with multiple insurers to negotiate competitive rates on behalf of clients. Its core technology is a standard insurance brokerage and employee benefits administration platform, supplemented by the third-party Employee Navigator system for employer self-service. The company does not disclose proprietary technology, AI capabilities, APIs, or patents; service delivery relies on individual agent outreach, phone and email consultations, rate analysis using its internal client database, vendor negotiations, and in-person meetings from the Honolulu office.
The go-to-market motion is sales-led and relationship-driven. Agents provide direct outreach to Hawaii employers, conduct initial consultations, perform rate benchmarking against the agency's 350+ client database, and manage ongoing accounts. Marketing channels include the company website with service and testimonial content, direct agent outreach via phone and email, and community engagement programs that generate word-of-mouth referrals. Leadership includes President Davis Kobayashi, Executive Vice President and Chief Risk Officer Charles Murray, and a Director of Innovations & Growth, supported by a team of account executives and agents. The company is independent and founder/management-owned, with no disclosed external investors, parent company, or acquisition activity.
Advantage Insurance Services firmographics
Firmographics- Name
- Advantage Insurance Services
- Legal name
- Advantage Insurance Services Inc.
- Website
- https://advantage-ins.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Advantage Insurance Services Inc. is a Hawaii-based insurance brokerage founded in 2005 that serves over 350 employers across the state with group health insurance, employee benefits, Medicare Advantage, and TDI compliance solutions on a commission-based model.
- Ownership category
- akta.pro rank
Advantage Insurance Services industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Small Group Health Insurance (2–50/100) (FSAIAFAD)
- akta.pro secondary industries
- Benefits Administration & Enrollment Support (BPAAAIAB), Benefits Administration (BPACAPAC)
Keywords
Where Advantage Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advantage Insurance Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Brokerage Commissions: Revenue generated through commissions from insurance providers when placing business with them. Works with multiple insurers to negotiate rates for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized quote-based pricing tailored to each business |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Advantage Insurance Services product offering
Product offeringCore offering
Advantage Insurance Services Inc. is a Hawaii-based insurance brokerage agency that places group health insurance, employee benefits, Medicare Advantage plans, and Temporary Disability Insurance (TDI) coverage for Hawaii employers. The firm works with multiple insurance carriers to negotiate rates, performs rate benchmarking against its 350+ client database, and provides consulting including vendor negotiations, budget reviews, and strategic benefits planning to businesses across all Hawaiian islands.
Product overview
Advantage Insurance Services Inc. operates as a Hawaii-based insurance agency offering a portfolio of four core insurance products: Health Insurance (group health plans with rate negotiation), Employee Benefits (comprehensive benefit packages), Medicare Advantage Plans (bridging Medicare coverage gaps with personalized employee assistance), and Temporary Disability Insurance (TDI compliance solutions). The company provides expert consulting services including rate analysis, vendor negotiations, budget reviews, and strategic planning to over 350 business clients across Hawaii's islands.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Insurance Group health insurance plans for Hawaii businesses, with agents negotiating rates and matching employers to the most suitable insurance providers among multiple carriers at competitive prices.
- Employee Benefits Comprehensive employee benefits packages designed to help Hawaii employers attract and retain talent by working with various insurance providers to deliver coverage that fits business budgets.
- Medicare Advantage Plans Medicare Advantage plans that bridge gaps between what Medicare covers and actual healthcare costs, with one-on-one personalized assistance for employees transitioning to Medicare.
- Temporary Disability Insurance (TDI) Solutions helping Hawaii employers comply with state-mandated temporary disability insurance requirements covering non-work-related sicknesses, injuries, and pregnancy, with guidance on multiple methods of offering TDI.
Quantifiable outcome
- Saved clients significant money in premium increases over 7+ years
Companies that use Advantage Insurance Services
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Advantage Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Advantage Insurance Services partnerships and signals
Strategic signalScale indicators5 records
Recent moves1 record
Expansion highlights2 records
Advantage Insurance Services competitors and assessment
Company assessmentEmerging players
- Acrisure: Tech-enabled insurance brokerage rapidly consolidating regional agencies across the US. Represents an emerging M&A-driven competitor that could acquire or compete with Advantage's Hawaii book.
Broad incumbents
- USI Insurance Services: Top-10 US insurance brokerage with dedicated employee benefits practice serving mid-market employers. Overlaps with Advantage in group health and benefits brokerage but operates nationally with proprietary analytics.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with strong employee benefits consulting practice. Larger-scale competitor with Hawaii presence pursuing the same mid-market employer segment.
- Hub International: North American insurance brokerage with significant employee benefits and commercial lines capabilities. Competes for Hawaii mid-market employers through national carrier relationships and broader product suite.
- Brown & Brown Insurance: Major national insurance brokerage serving commercial, employee benefits, and personal lines customers across the US. Provides overlapping product capability but at significantly greater scale and geographic reach than Advantage Insurance.
- NFP (an Aon company): US insurance brokerage and advisory firm specializing in commercial, employee benefits, and personal lines for mid-market clients. Directly comparable benefits brokerage model at materially larger scale.
Direct peers
- Atlas Insurance Agency: A Hawaii-based full-service insurance agency with similar brokerage model placing commercial, employee benefits, and personal lines for Hawaii businesses. Direct geographic and product overlap with Advantage Insurance Services.
- DTRIC Insurance: Hawaii-headquartered insurance carrier and agency operation providing commercial and personal lines. Comparable regional player with overlapping Hawaii employer customer base and similar product focus.
- Insurance Associates Inc. Honolulu-based independent insurance agency offering commercial, group health, and employee benefits products to Hawaii businesses. Closely comparable regional brokerage competing for the same employer clients.
- OneDigital: Large US employee benefits-focused brokerage and advisory firm serving mid-market and large employers with health, welfare, and retirement products. Direct peer on the employee benefits brokerage value proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Advantage Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advantage Insurance Services leadership team
Management profileNumber of profiles
Profiles6 records
Advantage Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advantage Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advantage Insurance Services
What does Advantage Insurance Services do?
Advantage Insurance Services Inc. is a Hawaii-based insurance brokerage agency that places group health insurance, employee benefits, Medicare Advantage plans, and Temporary Disability Insurance (TDI) coverage for Hawaii employers. The firm works with multiple insurance carriers to negotiate rates, performs rate benchmarking against its 350+ client database, and provides consulting including vendor negotiations, budget reviews, and strategic benefits planning to businesses across all Hawaiian islands.
Is Advantage Insurance Services a public or private company?
Advantage Insurance Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advantage Insurance Services founded?
Advantage Insurance Services was founded in 2005.
Where is Advantage Insurance Services based?
Advantage Insurance Services is headquartered in Honolulu, United States, in the North America region.
How does Advantage Insurance Services make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Advantage Insurance Services's main competitors?
Acrisure is listed as an emerging player. Broad incumbents are USI Insurance Services, Arthur J. Gallagher & Co., Hub International, Brown & Brown Insurance and NFP (an Aon company). Direct peers are Atlas Insurance Agency, DTRIC Insurance, Insurance Associates Inc. and OneDigital.
Does Advantage Insurance Services have an API?
No public API is recorded for Advantage Insurance Services.
What industry is Advantage Insurance Services in?
Advantage Insurance Services's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAIAFAD, Small Group Health Insurance (2–50/100), with a secondary code of BPAAAIAB, Benefits Administration & Enrollment Support. Its NAICS code is 52421 and its SIC code is 6411.