Fair Cash Deal

What Fair Cash Deal does

Fair Cash Deal is a Memphis-based real estate investment company that purchases residential properties directly from homeowners for cash, operating since 2019 under founder and owner Rashard Alomari. The company serves homeowners across the greater Memphis metro and adjacent Mid-South markets in Tennessee and Mississippi, with primary customer segments being pre-foreclosure and distressed sellers, inherited-property heirs, divorce-related sellers, tired landlords, relocating homeowners, and owners of code-violation or distressed-condition properties. Each transaction involves a no-obligation cash offer generated after property viewing or photo review, with closings handled through a local title company on the seller's preferred timeline (as fast as 7 days or as long as several months). The seller pays zero agent commissions, zero closing costs, and is not required to make any repairs. The company does not employ agents, franchisees, or middlemen — it is the end-buyer using its own capital, and contracts are never assigned to third parties.

The company runs a single core service (direct cash home purchase) supported by two free gated educational guides (a foreclosure-prevention guide and a pros-and-cons guide for selling to a professional home buyer) used as lead-capture mechanisms. There is no proprietary technology platform, algorithm, or digital product — capability is grounded in local market knowledge, founder-led seller relationships, and manual property valuation informed by comparable sales and repair cost estimates. Revenue is generated entirely from the spread between the cash purchase price (below market) and the post-renovation resale price on the open market. Marketing is anchored by an SEO-driven blog targeting distressed-seller keywords, supported by video testimonials on YouTube, a multi-platform social presence (Facebook, Instagram, LinkedIn, Pinterest, Twitter, Houzz, Zillow), and earned media mentions. Customer trust signals include BBB A+ accreditation and a 4.9-star Google rating with 40+ reviews.

The business is privately held, founder-owned, with no disclosed venture capital, institutional investors, or parent company. Operating geographies are limited to the Mid-South (Shelby County TN suburbs and DeSoto County MS). Scalability of the model is constrained by the company's own acquisition capital rather than demand — each purchase ties up cash for the holding-and-renovation period until resale.

Name

Fair Cash Deal

Legal name

Fair Cash Deal

Website

https://faircashdeal.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Fair Cash Deal is a Memphis-based real estate investment company founded in 2019 by Rashard Alomari that buys residential properties directly for cash from distressed, inherited, divorce-related, and code-violation homeowners across the Memphis metro and Mid-South, earning revenue on the buy-to-resale spread.

Ownership category

akta.pro rank

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Direct Home Purchase (As-Is Cash Buy): Fair Cash Deal generates revenue by purchasing Memphis-area homes directly from sellers for cash at below-market prices. The company buys properties in any condition, makes cash offers based on current market value, comparable sales, and repair cost estimates, and then resells renovated properties on the open market. Revenue is derived entirely from the spread between purchase price and post-renovation sale price. There are no commissions, fees, or closing costs charged to the seller — the company covers those as part of the transaction cost.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Fair Cash Deal directly purchases residential properties from Memphis-area homeowners for cash, in any condition, on an as-is basis. The company makes no-obligation cash offers — typically returned within 9 minutes of inquiry — and can close in as little as 7 days, with no agent commissions, no closing costs charged to the seller, and no requirement to make repairs. Offer amounts are quote-based per property and derived from current market value, comparable sales, and estimated repair costs; the company resells renovated properties to capture the spread.

Product overview

Fair Cash Deal is a Memphis-based real estate investment company operating as a single unified cash home buying service. Their core product is a direct cash home buying service where they purchase residential properties from homeowners in any condition, as-is, without requiring repairs or real estate agent involvement. The company generates cash offers typically within 9 minutes and can close transactions in as little as 7 days. They supplement their core service with free educational guides including a Stop Foreclosure Guide and a Pros and Cons of Selling to a Professional Home Buyer Guide, which help homeowners understand their options when considering a cash sale versus traditional listing methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Cash Home Buying Service Direct purchase of residential properties from homeowners for cash, in any condition, as-is, with no repairs required, no agent commissions, and no seller closing costs. Cash offers are typically returned within 9 minutes of inquiry and closings can occur in as little as 7 days; offer amounts are quote-based per property, derived from market value, comparable sales, and repair cost estimates. The service targets Memphis-area homeowners with the company acting as end-buyer using its own capital.

Quantifiable outcome

• Close in as little as 7 days (vs. 50-day average for traditional listings)
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OfferDeed: Cash home buyer with similar value proposition: no commissions, no repairs, fast close. Comparable size and operational model targeting distressed sellers in multiple U.S. metros; closest like-for-like competitor to Fair Cash Deal.
• Sundae: Cash home buyer marketplace focused specifically on distressed and dated properties. Directly comparable customer segment (distressed sellers) and value proposition (as-is cash sale vs. traditional listing), with a marketplace twist connecting sellers to multiple investors.
• Express Homebuyers: Regional cash home buyer operating in Mid-Atlantic and Southeast markets. Closely comparable in size, scope, and operational model — local end-buyer purchasing as-is properties from motivated sellers with no agent commissions.
• 72SOLD: Cash home buyer operating with an auction-style accelerated listing process. Comparable target seller (motivated sellers seeking fast cash offers) and as-is purchase model; competing via marketing-driven lead capture in multiple U.S. markets.
• HomeVestors (We Buy Ugly Houses): Largest national franchise cash home buyer. Explicitly referenced in Fair Cash Deal's own comparative content ('We Buy Ugly Houses vs Local Memphis Cash Buyer'), making it the most directly comparable peer with overlapping target customers, value proposition, and as-is purchase model.

Broad incumbents

• Orchard: iBuyer operating in multiple U.S. metros with cash offers and a move-first, buy-later structure. Comparable cash-purchase transaction model and seller value proposition; broader geographic footprint as the primary differentiator.
• Redfin (RedfinNow): National real estate brokerage with an iBuyer arm (RedfinNow) that purchases homes directly for cash in select markets. Overlaps in cash-buying transaction model; broader brokerage and technology infrastructure as the primary differentiator.
• Offerpad: National iBuyer offering cash offers and flexible closing in 20+ markets. Direct overlap with Fair Cash Deal's cash-buying value proposition; broader scale and brand recognition as the primary differentiator.
• Knock: iBuyer with home trade-in service that purchases homes directly with cash before listing. Comparable buyer persona and cash-purchase transaction structure; broader product offering includes bridge loan for move-in before sale.
• Opendoor: Leading national iBuyer that buys homes directly from sellers for cash using automated valuation. Operates across multiple U.S. metros with significantly larger marketing and technology infrastructure; same core cash-buying model but at much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CashFair
• YouTubeyoutube.com/channel/UC0TIyzJFcmPXRoH5Malg63w
• Facebookfacebook.com/faircashdeal
• LinkedInlinkedin.com/company/fair-cash-deal
• Instagraminstagram.com/faircashdeal
• Pinterestpinterest.com/faircashdeal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair Cash Deal