What XtraVision does

XtraVision (Pty) Ltd. is a privately held South African distributor of integrated fire, security, and networking solutions, founded in 2010 by Anthony Rosenbaum and now led by Managing Director Nick Grange alongside Technical Director Theuns van Schalkwyk, who assumed co-ownership in 2020. The company operates from a purchased head office in Benoni (Gauteng), with branch representation in Cape Town and Dallas, Texas, and positions itself as a project-based distributor serving commercial, industrial, mining, and public-sector buyers across Africa, South America, and the USA. XtraVision is BBEEE Level 4 certified and holds SARS export/import, UIF, and COID compliance credentials that enable participation in regulated South African tenders.

The company's product portfolio aggregates more than 20 global brands across 14 solution categories, including Video Management Systems (Eocortex, Wisenet SSM, Fast Trace), surveillance (Dahua, Hikvision, Honeywell, Wisenet), thermal imaging (Thermal Radar 360°, Opgal EyeCGas gas imaging), fire detection (Hochiki, Fike, Opgal), PA and evacuation (TOA Corporation), perimeter protection (SAMM FOTAS fibre-optic DAS with AI-driven signal processing, CIAS, ADPRO), physical and smart barriers (ElectroMesh, Nemtek, Xtra-Barrier), networking (proprietary XtraNet switch range plus Viking Networking), access control, intrusion (Paradox, IDS, Risco), intercom, ANPR (FF Group deep-learning edge recognition), and energy/power solutions (Sunsynk, Trina Solar, Greenrich, Luxpower). XtraVision also offers proprietary-branded hardware (XtraNet, Xtra-Barrier, Smart Barrier Solutions) and a mobile surveillance tower (XTR-1200) with 28-hour solar runtime.

XtraVision monetises primarily through hardware resale (project-based distribution plus an e-commerce online shop and walk-in retail store) and through professional services including system design, integration assistance, technical training, and onsite/offsite support. Pricing on the consumer channel is published in South African Rand with entry-level items priced around R349 and integrated solar backup systems around R42,659, while enterprise project pricing is quote-based. The company holds no disclosed funding rounds, is not backed by institutional investors, and does not publicly disclose revenue or headcount.

Name

XtraVision

Legal name

XtraVision (Pty) Ltd.

Website

https://xtravision.co.za

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

South African project-based distributor of integrated fire, security, perimeter, networking, and energy solutions, serving commercial, industrial, mining, and public-sector buyers across Africa, South America, and the USA through a multi-brand portfolio and certified partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Benoni

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Distribution and Sales: Import and distribution of fire and security products including video surveillance, access control, fire detection, perimeter protection, networking equipment, and barrier solutions. Products sold through e-commerce shop and project-based B2B channels.
2. Technical Services: Technical repairs, training, system design, system integration assistance, and technical onsite and offsite support related to their product range. Project-based services for commercial and industrial security installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

XtraVision is a South African distributor of fire and security solutions, supplying video surveillance, fire detection, perimeter protection, access control, networking, and barrier products from leading global brands (Dahua, Hikvision, Honeywell, Avigilon, Axis, Genetec, Bosch) alongside its own XtraNet networking brand. The company also provides technical services, installation support, and proprietary technologies such as FOTAS AI analytics and Thermal Radar, selling to both commercial/industrial B2B projects and consumer/B2C channels through an online shop.

Product overview

XtraVision is a global distributor of integrated fire and security solutions serving the commercial and industrial sectors across Africa and South America. The company operates as a project-based distributor offering a comprehensive portfolio of branded products organized into distinct solution categories. The core offering spans Video Management Solutions (including Eocortex VMS, Wisenet SSM, and Fast Trace software), Surveillance Solutions (featuring Dahua, Hikvision, Honeywell, and Wisenet cameras), Thermal Solutions (Thermal Radar 360-degree cameras and EyeCGas gas imaging), ANPR/LPR systems, Fire Detection (Hochiki, Fike, Opgal), PA & Evacuation (TOA Corporation), Perimeter Protection (SAMM FOTAS DAS with AI, CIAS, ADPRO), Physical Barriers, Smart/Electric Barriers (ElectroMesh, Nemtek), XtraNet in-house networking equipment, Access Control (Wisenet, Hikvision, ZK Teco, Dahua), Intrusion/Alarm Systems (Paradox, IDS, Risco), Intercom Systems (Zartek, Commax), and Energy/Power Solutions (Sunsynk inverters, solar panels, batteries). The company also provides technical support services including repairs, training, system design, and integration assistance. XtraVision distributes multiple branded product lines including Viking Networking, Nice gate motors, Centurion, IDS alarms, and various cabling solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Surveillance Systems Distribution Distribution of CCTV cameras, video recorders, and video management systems (VMS) from global brands such as Dahua, Hikvision, Avigilon, Axis, Genetec, and Bosch, supplied to B2B projects and B2C buyers.
• Fire Detection Systems Distribution Distribution of fire detection panels, sensors, and notification systems from brands such as Honeywell and Bosch, supplied to commercial, industrial, mining, and public-sector projects as well as B2C customers.
• Perimeter Protection Solutions Distribution Distribution of perimeter intrusion detection systems, barriers, fencing, and thermal radar perimeter detection technology for mining, commercial, industrial, and public-sector sites.
• Access Control Systems Distribution Distribution of access control hardware and software (readers, controllers, credentials, management platforms) for enterprise and small-business customers.
• XtraNet Networking Products XtraVision's own-branded networking product line (switches, networking equipment) designed to support fire and security system deployments. Sold alongside third-party brands to B2B and B2C customers.
• Technical Services and System Integration Design, integration, installation, and support services delivered alongside fire and security hardware supply, enabling customers to receive complete deployed systems from a single supplier.
• Online Shop (Direct-to-Consumer Retail) E-commerce online shop selling fire detection, video surveillance, access control, and networking equipment directly to individual consumers and small businesses.

Quantifiable outcome

• FOTAS system detection accuracy within 4 meters using GPS-coordinated positioning
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core.

• Dahua TechnologycoreTechnology or IntegrationXtraVision stocks and distributes Dahua surveillance solutions including cameras, NVRs, and access control products. Dahua is listed among the world's greatest security brands they proudly stock.
• HikvisioncoreTechnology or IntegrationXtraVision distributes Hikvision products including IP cameras, NVRs, and complete surveillance kits. Listed as one of their major branded product lines.
• HoneywellcoreTechnology or IntegrationXtraVision stocks Honeywell security and fire detection products including ADPRO perimeter detection and video surveillance solutions.
• Hanwha Techwin (Wisenet)coreTechnology or IntegrationXtraVision distributes Wisenet surveillance products including cameras, access control, and SSM video management software from Hanwha Security.
• HochikicoreTechnology or IntegrationXtraVision distributes Hochiki fire detection solutions including ESP intelligent systems, CDX conventional, Fire Wave, LATITUDE, and emergency lighting products.
• SAMM TeknolojicoreTechnology or IntegrationXtraVision distributes SAMM FOTAS Distributed Acoustic Sensor technology for perimeter protection. SAMM is a designer and manufacturer of fibre intrusion detection technology. XtraVision has integrated the system into local products.
• Thermal RadarcoreTechnology or IntegrationXtraVision distributes Thermal Radar products - continuously rotating 360-degree thermal security cameras. The Hydra product combines Thermal Radar with PTZ functionality.
• OpgalcoreTechnology or IntegrationXtraVision distributes Opgal thermal imaging products including EyeCGas 2.0 handheld Optical Gas Imaging cameras for methane and hydrocarbon detection, and thermal fire detection cameras.
• FikecoreTechnology or IntegrationXtraVision distributes Fike fire detection products including video analytics flame and smoke detection systems, IR3 and UV/IR optical flame detectors with HD video.
• FF GroupcoreTechnology or IntegrationXtraVision distributes FF Group automatic number-plate recognition (ANPR) solutions based on deep learning algorithms for traffic, access control, and parking management.
• EocortexcoreTechnology or IntegrationXtraVision distributes Eocortex VMS (Video Management Software) platforms offering surveillance analytics, licence plate recognition, people counting, heat maps, facial recognition, and POS modules.
• NemtekcoreTechnology or IntegrationXtraVision distributes Nemtek electric fencing products including energizers, fencing hardware, and hardware for agricultural, industrial, commercial, and residential applications.
• IDScoreTechnology or IntegrationXtraVision distributes IDS alarm systems and security products including the X64 alarm solution for commercial and industrial applications.
• Paradox SecuritycoreTechnology or IntegrationXtraVision distributes Paradox alarm systems including MG5050+ kits, SP6000 panels, wireless PIR sensors, and door contacts.
• NicecoreTechnology or IntegrationXtraVision distributes Nice gate automation products including Drive 300 and Drive 600 gate motor kits with battery backup and steel rack systems.
• CenturioncoreTechnology or IntegrationXtraVision stocks Centurion gate automation products including D5 EVO motors, Nova remote controls, and associated power supply units.
• TOA CorporationcoreTechnology or IntegrationXtraVision distributes TOA public address and voice evacuation systems, commercial audio systems, intercom systems, and professional sound equipment.
• Viking NetworkingcoreTechnology or IntegrationXtraVision distributes Viking industrial networking equipment including managed switches, media converters, and SFP modules for harsh environments.
• ElectroMeshcoreTechnology or IntegrationXtraVision distributes ElectroMesh electric fencing combining passive barrier fence with non-lethal electrified fence technology. Can issue SANS10222 compliance certificates.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Bosch Security Systems: Global manufacturer and integrator of video surveillance, intrusion detection, access control, and fire alarm systems. Comparable to XtraVision as both a principal brand supplier and competitor in integrated security project work, though operating at vastly larger scale as a manufacturer.
• Axis Communications: Global manufacturer of network cameras, access control, and network audio for professional security installations. Comparable to XtraVision as a competing principal brand and as a partner in integrated security projects.
• Hikvision South Africa: South African subsidiary of the global surveillance giant, distributing IP cameras, NVRs, and integrated security platforms. Comparable to XtraVision as both a key principal supplier and a direct competitor that could disintermediate the distributor channel.
• ASSA ABLOY: Global leader in access control and door security solutions including electric strikes, card readers, and integrated access systems. Comparable to XtraVision's access control distribution line as both supplier and competitor in the access solutions category.

Direct peers

• Fidelity Services Group: Largest South African integrated security solutions provider offering guarding, electronic security, fire, and access control to commercial and industrial customers. Comparable to XtraVision in target market and integrated solutions offering, though with much larger scale and guarding services.
• Chubb Fire & Security (UTC/Edwards): South African provider of fire detection, suppression, and integrated security solutions for commercial, industrial, and public sector clients. Closely comparable to XtraVision's fire detection and integrated security offering in target verticals.
• Bidvest Protea Coin: South African security solutions provider offering integrated electronic security, fire detection, and access control for commercial and industrial clients. Directly comparable to XtraVision as a multi-product security distributor/systems integrator in the South African market.
• ADT South Africa (Tyco/JCI): South African arm of global security giant ADT (owned by Johnson Controls), offering intruder alarms, CCTV, access control, and fire detection to commercial and residential customers. Comparable in product portfolio and customer base to XtraVision.

Emerging players

• Genetec: Global VMS and unified security platform provider offering video management, access control, and ALPR solutions. Comparable to XtraVision's VMS distribution line as a competing platform that XtraVision partners with via Eocortex while integrating alternatives.
• Milestone Systems: Open-platform VMS provider used widely in commercial and industrial security projects. Comparable to XtraVision's video management solutions line as both a technology alternative and a partner opportunity for the South African market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/xtravisionptyltd
• LinkedInlinkedin.com/company/xtravision

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XtraVision