Ovethi

What Ovethi does

Ovethi (legal name: A/S Ovethi – Dansk Dæk Service) is a privately held Danish tire service and retail company founded in 1954, operating 10 company-owned branches and 8 service partners distributed across Jutland, Funen, and Lolland-Falster to provide nationwide coverage of Denmark. The company sells tires and rims across four vehicle categories — passenger/light commercial, trucks/buses, agricultural machinery, and construction/industrial equipment — and delivers in-house workshop services including 4-wheel alignment, wheel balancing, tire mounting, puncture repair, and seasonal tire hotel storage with insurance. A nationwide mobile breakdown service for trucks and commercial vehicles complements the workshop offering.

The business serves both private consumers (B2C) and commercial fleets (B2B), with dedicated sales staff organized by vertical: passenger/light commercial, trucks/buses, agriculture, and construction/industry. The seasonal wheel-change service is priced in four tiers — Basis (650 DKK), Standard (950 DKK), Pro (1,050 DKK, marketed as the most popular), and Premium (1,350 DKK), all prices including VAT and valid for wheels up to 18 inches, with each package bundling wheel change, balancing, wheel wash, and tire hotel storage for one season. Distribution combines physical branches, partner locations, a B2C webshop, and a dedicated B2B webshop portal (b2b.ovethi.dk). Marketing relies on a content-driven "videncenter" (knowledge center), a newsletter, and organic social presence on Facebook, LinkedIn, Instagram, and YouTube.

Ovethi is structured as a Danish Anpartsselskab (A/S) with no external funding rounds, institutional investors, or public listing disclosed. Recent strategic activity includes a March 2025 partnership with Nokian Tyres to broaden winter and industrial tire offerings and a June 2024 expansion of wheel brands to include Carmani and Oxigin. The company discloses no AI/ML capabilities, app, public API, patents, or proprietary technology beyond accumulated domain expertise in tire selection and fitting.

Name

Ovethi

Legal name

A/S Ovethi – Dansk Dæk Service

Website

https://ovethi.dk

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Ovethi is a Danish tire service company founded in 1954, operating 10 branches and 8 service partners nationwide. It sells tires and rims and provides workshop services for passenger, commercial, agricultural, and industrial vehicles to both B2C and B2B customers.

Ownership category

akta.pro rank

Product category

Automotive Tire Services

NAICS

Tire Dealers (441340)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM)

Keywords

• Tire retail services
• Wheel alignment service
• Commercial vehicle tires
• Agricultural tire supply
• Seasonal tire storage

Headquarters

HQ city

Gelsted

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tire and wheel sales: Sale of tires and wheels across multiple categories: passenger/light commercial vehicles, trucks/buses, agricultural machinery, and construction/industrial equipment. The company carries a broad selection of tire brands.
2. Workshop services: Professional workshop services including 4-wheel alignment, wheel balancing, tire mounting, tire repair/patching, and wheel changes. Services are offered in tiered seasonal packages (Basis, Standard, Pro, Premium).
3. Tire hotel (dækhotel): Seasonal tire storage service included in wheel change packages, allowing customers to store tires between seasons.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ovethi sells tires and wheels and provides workshop services for passenger vehicles, trucks/buses, agricultural machinery, and construction/industrial equipment. The company operates 10 branches and 8 service partners across Denmark, offering wheel changes (with tiered seasonal packages), 4-wheel alignment, balancing, mounting, tire repair, tire hotel storage, and a nationwide breakdown service for the transport sector. Sales are served via separate private and B2B webshops with dedicated sales consultants per segment.

Product overview

Ovethi is a Danish tire service company offering a comprehensive product portfolio of tires and rims across four vehicle segments: passenger/light commercial vehicles, trucks/buses, agriculture, and contractor/industry. The company operates through 10 branches and 8 service partners across Denmark. Workshop services include 4-wheel alignment, balancing and mounting, tire hotel storage, wheel change (with tiered seasonal packages from 650-1,350 DKK), and puncture repair. Ovethi also provides nationwide breakdown service and operates B2B and private webshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Tires and wheels — Person- og varevogne (passenger and light commercial) Tire and rim products for passenger cars and light commercial vehicles, with professional fitting and seasonal guidance.
• Tires and wheels — Lastvogn og busser (trucks and buses) Truck and bus tire products with professional mounting, service, and supporting nationwide breakdown service for commercial fleets.
• Tires and wheels — Landbrug (agriculture) Agricultural tire products for farming machinery, including tractor, combine harvester, forage harvester, and implement tires, with specialist advice on radial vs diagonal selection and pressure management.
• Tires and wheels — Entreprenør og industri (construction and industrial) Contractor and industrial tire products for heavy machinery and equipment, including excavator, forestry, and industrial equipment tires.
• Hjulskifte (wheel change) with seasonal packages Seasonal wheel change service offered in tiered packages (Basis 650 DKK, Standard 950 DKK, Pro 1,050 DKK, Premium 1,350 DKK), with wheel change, tire hotel including insurance, balancing, and wheel wash included at varying levels.
• 4-hjulsudmåling (four-wheel alignment) Professional four-wheel alignment service for passenger and commercial vehicles at Ovethi branches.
• Afbalancering og montering (wheel balancing and mounting) Wheel balancing and tire mounting service delivered at Ovethi branches and service partners.
• Dækhotel (tire hotel storage) Seasonal tire storage service including insurance, bundled with wheel change packages (covering one season per package), allowing customers to store off-season tires.
• Lapning af dæk (tire puncture repair) Tire puncture repair service for damaged tires.
• Breakdown service (landsdækkende) Nationwide mobile breakdown and roadside tire service for trucks and commercial vehicles, dispatched across Denmark to minimize fleet downtime.
• B2B webshop (b2b.ovethi.dk) Dedicated B2B e-commerce portal for business customers to purchase tires and wheels, separate from the consumer-facing webshop.
• Private consumer webshop Consumer-facing online store for private individuals to purchase tires directly from Ovethi.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nokian TyrescoreStrategic or Co-development Partner · 19 March 2025Nokian Tyres entered into a partnership with A/S Ovethi – Dansk Dæk Service. Nokian Tyres is a Nordic tire manufacturer producing winter and industrial tires. The partnership expands Ovethi's product offerings, particularly in the winter tire and industrial tire segments.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dækcenter.dk: Dækcenter.dk is a Danish online tire retailer and price-comparison portal where customers can purchase tires and book installation at partner workshops. It is a direct competitor to Ovethi's e-commerce channel and seasonal wheel-change offering in Denmark.
• Vianor: Vianor is Nokian Tyres' owned Nordic tire retail and service chain with hundreds of branches across the Nordics. As Ovethi's new strategic partner, Vianor is a directly comparable Nordic multi-branch tire service operator competing for the same B2C, fleet, and agricultural customers.
• Dæk.dk: Dæk.dk is one of Denmark's largest online tire retailers, selling passenger, commercial, and specialty tires with a fitting-partner network for installation. It directly competes with Ovethi's B2C and B2B tire sales across Denmark, including seasonal wheel-change demand.
• Punkt 1: Punkt 1 is a Danish/Nordic independent tire retailer and workshop chain offering passenger, commercial, and agricultural tires with installation services. It is a direct Nordic peer to Ovethi with comparable multi-branch model, B2C/B2B mix, and service offering.

Emerging players

• Blackcircles.com: Blackcircles is a UK-based online tire retailer using a partner-fitting network, comparable to Dæk.dk's model. It represents the digital-first retail model that competes with Ovethi's traditional branch-and-workshop approach for online tire shoppers in Denmark.

Broad incumbents

• First Stop: First Stop is a Bridgestone-owned European tire service network combining tire retail with vehicle maintenance. It overlaps with Ovethi's tire sales, fitting, alignment, and fleet services but operates at significantly larger scale across multiple European countries.
• Euromaster: Euromaster is a Michelin-owned pan-European tire and vehicle-service chain with thousands of branches. It competes in the same tire sales, fitting, alignment, and fleet-service categories as Ovethi, but at much larger scale and broader geographic footprint.
• Continental (Best Drive): Continental operates Best Drive, a European tire-service franchise network combining tire sales with workshop services. It is a broad incumbent competitor offering overlapping capabilities to Ovethi, particularly in passenger and commercial vehicle tires.
• Goodyear (auto-service partners): Goodyear operates a network of auto-service partners and company-owned retail outlets across Europe. It competes with Ovethi in passenger, commercial, and agricultural tire categories, but as part of a global manufacturer portfolio.

Regional players

• Dækmann: Dækmann is a Danish tire and wheel retailer with multiple branches across Denmark, focused on passenger vehicles, light commercial, and specialty tires. It is a directly comparable Danish multi-branch tire retailer competing for similar B2C and small B2B customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ovethidk
• YouTubeyoutube.com/user/Ovethi
• Facebookfacebook.com/Ovethi
• LinkedInlinkedin.com/company/ovethi
• Instagraminstagram.com/ovethi_as

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ovethi