Dan Dæk

What Dan Dæk does

Dan Dæk A/S is a privately held Danish B2B tire distributor founded in 2016 and headquartered in Nørre Broby (Broby), Syddanmark. The company operates exclusively as a wholesale and retail supplier of tires to Danish businesses — selling to auto repair shops, car dealerships, commercial fleet operators, transport companies, logistics operators, bus companies, and agricultural and industrial businesses — and explicitly does not sell to private consumers. Customers must register a business account to access the webshop, with ordering available via the webshop, telephone, email, and warehouse pickup.

The core product surface covers tires across three vehicle categories: passenger/van tires (auto/van), commercial truck and bus tires (last/bus), and agricultural and industrial tires (agro/industri). Adjacent products include rims for trucks and buses, TPMS (Tire Pressure Monitoring Systems), accessories, and clearance stock. Dan Dæk is the exclusive Danish importer of Sailun, a top-10 global tire manufacturer, and holds exclusive Danish distribution rights for the Rovelo, Dynamo, and MOMO tire brands. The company also carries mid-market and premium tire brands. A supplementary service, Dan Dæk Assistance, provides roadside support for tire-related emergencies.

The business model is straightforward B2B distribution: revenue is generated from markups on one-time tire and accessory sales to business customers, plus service fees from Dan Dæk Assistance. Pricing is unit-based with VAT added; free shipping applies to orders above 499 DKK, a 99 DKK fee applies below that threshold, and a same-day express option is available for an additional 600 DKK. Payment terms are Net 8 days. The company emphasizes day-to-day (next-day) nationwide delivery across Denmark, free shipping with no drop fees, and professional advisory service as its primary differentiators against alternative tire distributors in the Danish market.

Name

Dan Dæk

Legal name

Dan Dæk A/S

Website

https://dandaek.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dan Dæk is a privately held Danish B2B tire distributor founded in 2016, serving Danish auto repair shops, dealerships, fleet operators, transport companies, and agricultural businesses. It is the exclusive Danish importer of Sailun and holds exclusive distribution rights for Rovelo, Dynamo, and MOMO tires.

Ownership category

akta.pro rank

Product category

Tire Wholesale and Distribution

NAICS

Tire and Tube Merchant Wholesalers (423130), Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• B2B tire wholesale
• Commercial vehicle tires
• Tire distribution Denmark
• Agricultural industrial tires
• Exclusive brand importer

Headquarters

HQ city

Broby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales (Auto/Van): Wholesale and retail B2B sales of passenger car and van tires. Revenue generated from the markup on tire sales to business customers including auto repair shops, dealerships, and fleet operators.
2. Tire Sales (Truck/Bus): B2B sales of commercial vehicle tires for trucks and buses to transport companies and logistics operators.
3. Tire Sales (Agro/Industrial): Sales of agricultural and industrial tires to farming operations and industrial businesses.
4. Wheel Rims and Accessories: Sales of wheel rims for trucks and buses, TPMS (Tire Pressure Monitoring Systems), and accessories.
5. Dan Dæk Assistance: Roadside assistance services for customers with tire-related emergencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dan Dæk is a B2B-only tire importer and wholesaler supplying tires for passenger cars, vans, trucks, buses, and agricultural/industrial equipment to Danish business customers. The product range covers exclusive brands (Sailun, Rovelo, Dynamo, MOMO), mid-market and premium brands, plus complementary products such as truck/bus rims, TPMS, accessories, and clearance stock. The company also offers Dan Dæk Assistance, a roadside service for tire-related emergencies, and operates a B2B webshop with nationwide day-to-day delivery.

Product overview

Dan Dæk is a Danish B2B tire wholesaler and retailer operating as a single integrated platform. The core offering centers on tire products across multiple vehicle categories: passenger/van tires (Auto/van), truck/bus tires (Last/bus), and agro/industrial tires. Complementary products include rims for commercial vehicles, TPMS (Tire Pressure Monitoring Systems), accessories, and clearance items (Restsalg). The company also provides Dan Dæk Assistance roadside service. Dan Dæk distributes exclusive tire brands including Sailun (an importer relationship with one of the world's 10 largest tire manufacturers), Rovelo, Dynamo, and MOMO Tires. The company also carries mid-market and premium tire brands. Orders are processed through their B2B webshop with same-day and next-day delivery options.

Differentiator

Problem solved

Functional benefit

Brands

• Sailun Tyre: Imported tire brand - among the top 10 largest tire producers globally
• Rovelo
• Dynamo
• MOMO Tires
• Dan Dæk Assistance

Products and services

• Auto / Van Tires Wholesale B2B tires for passenger cars and vans, sold exclusively to Danish business customers (auto repair shops, dealerships, fleet operators) via the Dan Dæk webshop with day-to-day delivery.
• Truck / Bus Tires Commercial vehicle tires for trucks and buses, supplied B2B to Danish transport companies, logistics operators, and bus companies through Dan Dæk's webshop and account-based ordering.
• Agro / Industrial Tires Agricultural and industrial tires for tractors and heavy machinery, sold B2B to Danish farming operations, construction companies, and industrial businesses.
• Rims for Trucks and Buses Wheel rims specifically designed for trucks and buses, offered as a complementary B2B product alongside commercial vehicle tires.
• TPMS (Tire Pressure Monitoring Systems) Tire Pressure Monitoring System products sold B2B to Danish business customers to monitor and manage tire pressure across vehicle fleets.
• Tire Accessories Miscellaneous tire-related accessories and supplementary products offered to Danish B2B customers alongside core tire purchases.
• Restsalg (Clearance / Remaining Stock) Clearance and remaining stock of tire products offered to Danish business customers at discounted prices via the Dan Dæk webshop.
• Dan Dæk Assistance Roadside assistance service for tire-related emergencies and breakdowns, offered by Dan Dæk to business customers in Denmark as a value-added professional service.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Sailun TyrecoreOEM/ Whitelabel/ Licensing PartnerExclusive Danish importer and distributor of Sailun tires. Sailun is ranked among the top 10 largest tire manufacturers globally. Dan Dæk has a dedicated page about Sailun on their website, indicating a significant partnership relationship.
• RovelocoreOEM/ Whitelabel/ Licensing PartnerExclusive distribution rights for Rovelo tire brand in Denmark. Featured as one of Dan Dæk's exclusive brands.
• DynamocoreOEM/ Whitelabel/ Licensing PartnerExclusive distribution rights for Dynamo tire brand in Denmark. Featured as one of Dan Dæk's exclusive brands.
• MOMO TirescoreOEM/ Whitelabel/ Licensing PartnerExclusive distribution rights for MOMO tires in Denmark. Featured as one of Dan Dæk's exclusive brands.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Continental: Continental is a major German tire manufacturer with extensive distribution and dealer networks across Europe, including Denmark. It competes with Dan Dæk on premium and commercial tire lines.
• First Stop: First Stop is Bridgestone's European tire service network with broad commercial and consumer offerings. It competes with Dan Dæk in the Danish commercial tire and service market.
• Nokian Tyres: Nokian Tyres is a leading Nordic tire manufacturer with strong presence in Denmark. Through its Vianor retail network, it competes directly with Dan Dæk across tire categories.
• Point S: Point S is one of Europe's largest independent tire and auto service dealer networks. It competes with Dan Dæk on B2B tire distribution with extensive geographic coverage across Europe.
• Euromaster: Euromaster is Michelin's pan-European tire and auto service network. It serves commercial fleets and B2B customers across multiple countries including Denmark, offering broader service capabilities than Dan Dæk.

Direct peers

• Däckia: Däckia is a Scandinavian tire chain focused on B2B and consumer tire sales with locations across Sweden and parts of the Nordic region. It is comparable in its tire distribution model and customer focus.
• Vianor: Vianor is the tire retail and distribution arm of Nokian Tyres, operating across the Nordics and parts of Europe. It directly competes with Dan Dæk in Denmark and other Nordic markets on B2B tire sales and service.
• Dækpartner: Dækpartner is a Danish tire and auto service chain operating across Denmark with both B2B and B2C channels. It directly competes with Dan Dæk in the Danish commercial tire market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dandaekcom
• Facebookfacebook.com/DanDaekcom
• LinkedInlinkedin.com/company/dan-d%C3%A6k
• Instagraminstagram.com/dandaekcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dan Dæk