The Bier Library
The Bier Library is a Bengaluru-based craft beer brewpub operator running two nature-themed dine-in venues (Koramangala and Sarjapur) serving house-brewed craft beers, food, and desserts to local adult consumers through direct on-premise sales.
- Company typePrivate
- Founded2019
- HeadquartersKormangala, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Bier Library does
The Bier Library is a privately held craft beer microbrewery and dine-in brewpub operator based in Bengaluru, India, legally organized as Frothy Tales Hospitality Pvt Ltd. The company operates two physical locations in the city — a cozy, nature-themed outlet in Koramangala (6th Block, 80ft Main Road) and a larger, gathering-oriented venue on Sarjapur Main Road in Doddakannelli — both designed around koi ponds, beer gardens, vintage architectural elements, and rustic-modern interiors intended to feel like a 'second home.'
Its core offering is a portfolio of house-brewed craft beers (Hefeweizen, Belgian Wit, IPA, Hazelnut Coffee Stout, and a Double IPA, plus seasonal specials) paired with a food menu, beverages, and desserts. Supporting digital infrastructure includes a The Bier Library loyalty mobile app on Android and iOS for repeat-customer engagement and 360-degree virtual tours of each venue to support mid-funnel conversion.
The business operates a direct-to-consumer model, generating revenue entirely from on-premise food and beverage transactions across the two brewpubs. Marketing is primarily organic, relying on Facebook and Instagram presence, press coverage from local lifestyle publications, and the loyalty app, with no disclosed delivery, wholesale, or franchise channels. The company is independently owned with no institutional funding, parent company, or strategic investor relationships identified in available sources.
The Bier Library firmographics
Firmographics- Name
- The Bier Library
- Legal name
- Frothy Tales Hospitality Pvt Ltd
- Website
- https://thebierlibrary.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Bier Library is a Bengaluru-based craft beer brewpub operator running two nature-themed dine-in venues (Koramangala and Sarjapur) serving house-brewed craft beers, food, and desserts to local adult consumers through direct on-premise sales.
- Ownership category
- akta.pro rank
The Bier Library industry classification
Industry- Product category
- Craft Brewery / Brewpub Hospitality
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Taprooms & Brewpubs (CRANACAF), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where The Bier Library is headquartered
LocationHeadquarters
- HQ city
- Kormangala
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
The Bier Library business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Revenue generated from on-site consumption of house-brewed craft beers, food menu items, and desserts at their Koramangala and Sarjapur brewpub locations. Operating hours are Monday-Sunday 12pm to 1am.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Bier Library product offering
Product offeringCore offering
The Bier Library operates two brewpubs in Bengaluru (Koramangala and Sarjapur) that brew and serve house-made craft beers including Hefeweizen, Belgian Wit, IPA, Hazelnut Coffee Stout, Double IPA, and seasonal specials, paired with a food menu, beverages, and desserts for on-site consumption. The brand also offers a mobile loyalty app and virtual venue tours to extend customer engagement beyond the physical outlets.
Product overview
The Bier Library is a craft brewery and dining destination operating two locations in Bengaluru—Koramangala and Sarjapur. The core offering centers on house-brewed craft beers including Hefeweizen, Belgian Wit, IPA, Hazelnut Coffee Stout, and Doube IPA, complemented by a full food menu, beverages, and desserts. The company extends its customer experience through a loyalty mobile application available on Android and iOS, and provides immersive virtual tours of both venues. The portfolio comprises craft beer production, dine-in hospitality services, a digital loyalty program, and online virtual exploration tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Beers House-brewed craft beers brewed on-site at The Bier Library brewpubs, including Hefeweizen, Belgian Wit, IPA, Hazelnut Coffee Stout, and Double IPA, served to adult on-premise customers in Bengaluru.
- Food Menu Food dishes crafted to pair with the beer menu, available at both the Koramangala and Sarjapur brewpub locations for dine-in customers.
- Beverages Non-alcoholic and other beverage offerings served alongside the craft beer selection at both brewpub locations.
- Desserts Dessert items offered at The Bier Library locations to complement the dining experience.
- The Bier Library Loyalty App Mobile loyalty application available on Android and iOS that lets customers earn rewards and engage with The Bier Library brand.
- Virtual Tours of Brewpub Venues Interactive 360-degree virtual tours of the Koramangala and Sarjapur brewpub venues, allowing prospective visitors to explore the spaces online.
Companies that use The Bier Library
Customer profileSegments1 record
Ideal customer profiles1 record
The Bier Library technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Bier Library partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
The Bier Library competitors and assessment
Company assessmentEmerging players
- Bombay Duck Brewing Company: Mumbai-based craft brewery with on-site taproom experiences. Regional to a different city but offers the same brewpub/hospitality blend that defines The Bier Library's model.
- Great State Aleworks: Indian craft brewery with taproom-style venues; smaller and more emerging than The Bier Library but materially comparable as a craft-beer-led hospitality concept targeting Indian urban consumers.
Regional players
- Social (Impresario Entertainment): Pan-India chain of casual workspaces-bars featuring curated food menus, craft beverages, and a community-driven atmosphere. Operates across major Indian metros with a similar casual-social positioning to The Bier Library.
- The Irish House: Multi-city Indian pub and casual dining chain with on-site craft brewing at several locations. Comparable food-and-craft-beer format though wider geographic footprint than The Bier Library.
Direct peers
- Windmills Craftworks: Premium Bangalore-based brewpub and restaurant offering house-brewed craft beers paired with a full dining experience, targeting the same upper-middle-class social occasion market as The Bier Library.
- Toit Brewpub: One of Bengaluru's most established craft brewpubs, operating multiple Bangalore locations with on-site brewing, full food menus, and craft beer portfolios — directly comparable to The Bier Library in format, customer segment, and city.
- Big Brewsky: Multi-location Bengaluru brewpub chain combining on-site craft brewing with large-format themed venues and food service, comparable in scale and operating model to The Bier Library's two outlets.
- Arbor Brewing Company (India): Bengaluru brewpub originating from the US Arbor Brewing brand, with on-site brewing and a gastropub-style food menu — directly competitive with The Bier Library in the Bangalore craft beer segment.
Broad incumbents
- Bira 91: India's largest craft beer brand, combining on-premise taprooms with extensive off-premise retail distribution. Significantly larger and broader than The Bier Library, but operates in the same craft beer category targeting Indian urban consumers.
- Simba Craft Beer: Established Indian craft beer brand with strong off-premise distribution and growing taproom presence. Compares to The Bier Library on the craft beer production and consumer-brand dimension, though at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Bier Library social profiles
Digital presenceThe Bier Library financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bier Library leadership team
Management profileNumber of profiles
Profiles1 record
The Bier Library funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bier Library M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bier Library
What does The Bier Library do?
The Bier Library operates two brewpubs in Bengaluru (Koramangala and Sarjapur) that brew and serve house-made craft beers including Hefeweizen, Belgian Wit, IPA, Hazelnut Coffee Stout, Double IPA, and seasonal specials, paired with a food menu, beverages, and desserts for on-site consumption. The brand also offers a mobile loyalty app and virtual venue tours to extend customer engagement beyond the physical outlets.
Is The Bier Library a public or private company?
The Bier Library is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bier Library founded?
The Bier Library was founded in 2019. It employs 51 to 100 people.
Where is The Bier Library based?
The Bier Library is headquartered in Kormangala, India, in the Asia region.
How does The Bier Library make money?
One revenue line is on record: food and Beverage Sales.
Who are The Bier Library's main competitors?
Emerging players on record are Bombay Duck Brewing Company and Great State Aleworks. Regional players are Social (Impresario Entertainment) and The Irish House. Direct peers are Windmills Craftworks, Toit Brewpub, Big Brewsky and Arbor Brewing Company (India). Broad incumbents are Bira 91 and Simba Craft Beer.
Does The Bier Library have an API?
No public API is recorded for The Bier Library.
What industry is The Bier Library in?
The Bier Library's product category is Craft Brewery / Brewpub Hospitality. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of CRANACAF, Taprooms & Brewpubs. Its NAICS code is 31212 and its SIC code is 2082.