What Toit does

Toit is an Indian craft beer brewery and brewpub chain operating under pH4 Food & Beverages Pvt. Ltd., founded in 2010 in Bangalore. The company produces seven core beers (Tint-In-Wit, Nitro Stout, Banger Lager, Basmati Blonde, Hefeweizen, Red Ale, India Pale Ale) plus seasonal specialty releases and Stray Apple Craft Cider, using a combination of imported malts/hops and locally sourced Indian ingredients such as ragi, Basmati rice, unmalted Indian wheat, coriander, and orange peel. Its captive production facilities are located at Sanaswadi (Maharashtra) and Nelamangala (Karnataka), with a dedicated cidery in Himachal Pradesh; Toit also holds the distinction of producing India's first nitrogenated beer (Nitro Stout) using nitrogen gas infusion.

The business is fundamentally a physical brewpub and hospitality operator: it runs four owned brewpub/taproom locations across Bangalore (Indiranagar and Mahadevapura), Pune (Kalyani Nagar), and Mumbai (Lower Parel), each serving freshly brewed beer alongside a full food menu that includes wood-fired pizzas. Revenue is generated primarily through on-premise food and beverage sales at these outlets, supplemented by wholesale draft supply to partner bars (Roxie, Barley & Grapes, The 13th Floor, 21st Amendment, and others), retail bottled distribution of Tint-In-Wit and Nitro Stout at MRP stores in Karnataka, food delivery through Swiggy and Zomato, on-site merchandise (crop tops, t-shirts, hoodies, glassware), and a beverage finder tool supporting off-premise discovery. Toit also runs paid brewery tours with a charitable component, maintains a Bengaluru Football Club co-branding partnership, and invests in content marketing via its blog and social channels.

Toit's go-to-market is direct-to-consumer at the brewpub level, with a secondary B2B wholesale motion through partner bars and a packaged-goods retail arm in Karnataka. The company serves urban young professionals and social diners as its primary persona, with secondary personas including pet owners (via pet-friendly sections), partner bars seeking quality local craft beer, and retail shoppers in Karnataka. Pricing for menu items and merchandise is not publicly disclosed. Toit operates without external institutional investment based on available data, and is run as a privately held founder-led business.

Name

Toit

Legal name

pH4 Food & Beverages Pvt. Ltd.

Website

https://toit.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Toit is an Indian craft beer brewery and brewpub chain operating four owned brewpubs in Bangalore, Pune, and Mumbai, producing seven core beers plus seasonal releases and Stray Apple Craft Cider for on-premise, partner-bar, and Karnataka retail distribution.

Ownership category

akta.pro rank

Product category

Craft Brewery & Brewpub

NAICS

Drinking Places (Alcoholic Beverages) (7224), Breweries (31212), Full-Service Restaurants (722511)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Craft beer brewery
• Brewpub chain
• Taproom operations
• Craft cider production
• Brewery hospitality

Headquarters

HQ city

Bangalore (Indiranagar)

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Brewpub Food & Beverage Sales: Primary revenue is generated from on-premise sales of craft beers and food at four owned brewpub/taproom locations in Bangalore, Pune, and Mumbai. Each outlet serves a full food menu alongside the house-brewed beers and cocktails.
2. Partner Bar Distribution: Toit supplies its craft beer drafts to partner bars and restaurants across Bangalore, Pune, and Mumbai, generating wholesale-style revenue from on-tap beer sales at third-party venues.
3. Retail / MRP Store Sales: Bottled Tint-In-Wit and Nitro Stout are sold at MRP (retail) stores in Karnataka, and Stray Apple Craft Cider is sold in cans, providing packaged goods revenue.
4. Merchandise: Toit sells branded merchandise including crop tops, t-shirts, hoodies, caps, glasses, coasters, and magnet openers at its outlets.
5. Food Delivery (Swiggy / Zomato): Food takeaway and delivery is available via Swiggy and Zomato platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Toit operates a chain of brewpubs/taprooms in India where it brews and serves its own craft beer (7 core labels plus seasonal specials) alongside food, providing a dine-in craft beer experience. The company has also extended into craft cider production through Stray Apple Craft Cider from its cidery in Himachal Pradesh.

Product overview

Toit is a craft beer brewery and restaurant chain operating as a unified brewpub concept. The core offering consists of seven signature craft beers (Tint-In-Wit Belgian Witbier, Nitro Stout, Banger Lager, Basmati Blonde, Hefeweizen, Red Ale, India Pale Ale) complemented by seasonal specialty releases and Stray Apple Craft Cider. Beer is available for on-site consumption at four brewpubs/taprooms across Bangalore, Pune, and Mumbai, with bottled Tint-In-Wit and Nitro Stout sold at MRP stores in Karnataka. The company also operates merchandise sales, brewery tours with charity components, and maintains a Bengaluru Football Club partnership for co-branded marketing activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Toit Brewpub (multi-city brewpub chain) Chain of brewpubs/taprooms in Bangalore (Indiranagar, Mahadevapura), Pune, and Mumbai where Toit brews its own craft beer on-site and serves it alongside food to individual consumers in a dine-in brewpub setting.
• Toit Craft Beer Range A lineup of 7 core craft beers brewed on-site at Toit brewpubs, complemented by seasonal/special releases, served to consumers at the brewpub taprooms.
• Nitro Stout (India's first nitrogenated beer) A nitrogenated stout produced by Toit, positioned as India's first nitrogenated craft beer, served at Toit brewpubs.
• Stray Apple Craft Cider A craft apple cider produced at Toit's cidery in Himachal Pradesh and sold through retail and HoReCa channels.

Quantifiable outcome

• India's first nitrogenated beer — Nitro Stout has been a flagship product since launch
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Bengaluru Football Club (BFC)coreGTM or Marketing PartnerToit is an official partner of the Bengaluru Football Club for two seasons. The partnership includes co-branded merchandise, joint events such as pub quizzes, fan banner competitions (Tifo Cup), and content series like 'Luru Lingo' celebrating Bengaluru culture. The partnership positions Toit at the intersection of craft beer and sports culture.
• Stray Apple Craft CiderminorOthersToit partners with and distributes Stray Apple Craft Cider, produced from its cidery in Himachal Pradesh. The cider is available in cans at partner bars and MRP stores alongside Toit's beers.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• White Rhino Brewing Company: Indian craft brewer operating its own brewpubs in multiple cities with on-site brewing and a multi-SKU lineup — the closest operating analogue to Toit's brewpub chain model.
• Geist Brewing Co. Bangalore-based craft brewery operating a taproom and selling bottled craft beer through retail; overlaps with Toit on city, demographic, and product format.
• Simba Craft Beer: Indian craft brewery selling kegs to partner bars and bottled craft beer in retail; directly comparable to Toit's core beer portfolio, distribution approach, and target consumer in the same metro markets.
• Bira 91 (B9 Beverages): India's largest funded craft beer brand; competes head-to-head with Toit on tap in Bangalore, Pune, and Mumbai and on supermarket shelves nationwide. Both target the same young urban craft drinker with a multi-SKU lineup and on-premise + retail distribution.
• Independence Brewing Company: Pune-based craft brewery with taproom and partner-bar distribution, comparable to Toit's Pune brewpub and its broader craft-on-tap positioning in western India.
• Arbor Brewing Company (India): Brewpub chain in India with on-site brewing, food menu, and partner-bar supply; directly comparable to Toit's brewpub/taproom and bottled distribution model.

Others

• Sula Vineyards: India's leading premium wine producer with a comparable brand-led, experience-plus-D2C model. Adjacent rather than directly competitive, but a useful comparable for India's branded alcoholic-beverage growth playbook.

Broad incumbents

• AB InBev India: Global beer major with Budweiser, Corona and craft extensions in India; broad portfolio incumbent that competes with Toit for on-premise taps and retail listings.
• United Breweries Group (Kingfisher): India's dominant mainstream brewer (Kingfisher) with vastly larger distribution; competes indirectly on tap and shelf but at the value end of the Indian beer market.

Regional players

• Himalayan Brewery (Nepal): Craft brewery operating in the Himalayan region adjacent to Toit's Himachal Pradesh cidery; comparable scale and craft positioning but does not directly compete in Toit's core metro markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/toitbeerco
• YouTubeyoutube.com/channel/UCJRfsr_GxN2NZzaVfksBTwQ
• Facebookfacebook.com/toitsendit
• LinkedInlinkedin.com/company/ph4
• Instagraminstagram.com/toitbeerco/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toit