Tervise Abi

What Tervise Abi does

Tervise Abi OÜ is an Estonian specialty retailer and service provider of medical aids, orthopedic products, and daily living equipment, founded in 2004 and headquartered at Ädala 11, Tallinn. The company operates an omnichannel model combining eleven physical retail stores across seven Estonian cities — Tallinn (5), Tartu (2), Rakvere, Pärnu, Kohtla-Järve, Narva, and Valga — with a multi-language e-commerce platform (Estonian, English, Finnish, Russian, German). Several storefronts are co-located inside public hospitals, including Magdaleena Hospital, Tartu University Clinic, Ida-Viru Central Hospital, and Valga Hospital, capturing point-of-care demand from patients and medical staff.

The product catalog spans eighteen-plus categories: pharmacy items, mobility aids (wheelchairs, rollators, scooters, stair climbers), orthoses and supports, health footwear, incontinence products, rehabilitation and physiotherapy equipment, mother-and-child supplies, care beds and mattresses, bathroom safety products, hearing aids and alarm systems, compression clothing, beauty products, dementia care items, lifts and ramps, children's aids, and dedicated assortments for medical institutions and pets. Value-added services include equipment rental, home and workplace adaptation, technician visits, equipment repair and transport, professional training, and the SOS Emergency Button full-service. Distribution is supported by installment financing partnerships with Montonio Finance OÜ and Inbank.

The revenue model blends one-time product sales with recurring rental income and subscription-based services, including a government contract to operate Tallinn's social alarm service (Tallinna sotsiaalvalveteenus) granted in February 2026. Customer segments are diversified across B2C personas (elderly and disabled individuals, parents with young children, incontinence sufferers, athletes) and B2B medical institutions, with no institutional investors, funding rounds, or parent-company affiliations disclosed. The company is privately held and operates with a headcount in the 11-50 range.

Name

Tervise Abi

Legal name

Tervise Abi OÜ

Website

https://terviseabi.ee

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Medical Aids Retail

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

akta.pro secondary industries

Adult Incontinence Products (CRADALAF), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

Keywords

• Medical aids retail
• Mobility equipment
• Orthopedic supplies
• Home healthcare products
• Medical equipment rental

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales: One-time product sales through physical retail stores and e-commerce. Products include mobility aids, medical equipment, rehabilitation supplies, incontinence products, maternal/child health products, pharmacy items, and healthcare accessories. Revenue generated from individual product purchases at various price points.
2. Equipment Rental: Rental of medical aids and equipment across Estonia. Customers can rent mobility aids, wheelchairs, care beds, and other equipment on a short-term or longer-term basis. This service provides recurring rental income and serves customers who need equipment temporarily.
3. Services: Additional services including home adaptation (kodukohandus), workplace adaptation, product repair, transport, technician visits, and training services. These professional services complement product sales and generate service revenue.
4. SOS Emergency Button Service: Full-service SOS emergency button system providing 24/7 monitoring and response for elderly and at-risk individuals. The company is the service provider for Tallinn's social alarm service (Tallinna sotsiaalvalveteenus). This represents a recurring service revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Tervise Abi OÜ retails medical aids, orthopedic products, mobility equipment, incontinence products, rehabilitation supplies, mother and child health products, and pharmacy items through 11 physical stores across Estonia and an e-commerce platform. The company also offers equipment rental, home adaptation services, and a 24/7 SOS emergency button monitoring service for elderly and at-risk individuals, including the Tallinn city social alarm service.

Product overview

Tervise Abi is an Estonian health and medical supplies retailer operating both physical stores across Estonia (Tallinn, Rakvere, Pärnu, Tartu, Kohtla-Järve, Narva, Valga) and an e-commerce platform. The company offers a comprehensive portfolio organized into distinct product categories: Pharmacy Products (OTC medications, first aid, health devices), Mobility Aids (wheelchairs, walking aids, scooters), Orthoses and Supports, Health Shoes and Sole Supports, Urinary Incontinence Products, Rehabilitation and Physiotherapy Equipment, Mother and Child Products, Care Beds and Mattresses, Bathroom Safety Products, Hearing Aids and Alarm Systems, Compression Clothing, Beauty Products (pharmacy cosmetics, skincare), Dementia Care Products, and specialized offerings for Medical Institutions and Pets. The company differentiates through value-added services including Health Packages (curated product bundles), an SOS Emergency Button Service for elderly monitoring, the Otiom Alarm System, Equipment Rental across Estonia, home adaptation services, professional training, equipment repair, and transport services. Payment is facilitated through Montonio Finance installment options, and the company accepts major Estonian bank payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Aids and Equipment Retail Multi-category retail of medical aids, orthopedic products, mobility equipment, incontinence products, rehabilitation supplies, mother and child health products, pharmacy items, orthoses, hearing aids, and dementia care products for individual consumers and healthcare providers across Estonia. Sold through 11 physical stores and e-commerce.
• Equipment Rental Service Rental of medical and mobility equipment across Estonia, including crutches, rollators, care beds, wheelchairs, walking frames, medicine boxes, stair climbers, and children's equipment, available on a short-term or monthly basis.
• SOS Emergency Button Service Full-service 24/7 SOS emergency button (häirenupu täisteenus) including monitoring and emergency response for elderly and vulnerable individuals, enabling them to live safely at home. Provides the service infrastructure for Tallinn's social alarm service.
• Otiom Alarm System Home safety monitoring and emergency alerting system product for elderly and at-risk individuals requiring home-based fall and emergency detection.
• Health Packages (Curated Bundles) Curated bundles of related products targeting specific needs: Beebile ja emale (Baby and Mother), Taastusravi ja liikumine (Rehabilitation and Movement), Heaolu ja lõõgastus (Well-being and Relaxation), Vannitoa turvalisus (Bathroom Safety), Hooldajale (For Caregivers), Voodihaigele (For Bedridden), and Sportlastele (For Athletes).
• Home Adaptation Services Professional home adaptation services (kodukohandus) including assessment and installation of accessibility equipment, mobility aids, and safety modifications for elderly and disabled individuals to enable independent living at home.

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Tallinn City GovernmentcoreStrategic or Co-development Partner · 28 February 2026Tervise Abi is the new service provider for Tallinn's Social Alarm Service (Tallinna sotsiaalvalveteenus). This government contract provides 24/7 monitoring and SOS emergency response services for elderly and at-risk residents in Tallinn.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Curato Vård & Hälsa: Swedish specialty retailer of mobility, orthotic, incontinence and rehabilitation aids with both physical stores and e-commerce. Closely comparable concept to Tervise Abi in an adjacent Nordic market with similar elderly-care demand profile.
• Apotheka: Estonian pharmacy and health-products retail chain overlapping with Tervise Abi across OTC pharmacy, incontinence, mobility and mother-and-child categories, serving the same Estonian consumer base through physical stores and e-commerce.
• Sanicare: German specialty mail-order and online retailer of incontinence, rehabilitation and home-care products. Comparable to Tervise Abi's incontinence, rehabilitation and home-medical-equipment categories in a larger German-speaking market with similar demographic drivers.
• Haltija: Finnish specialty retailer of assistive devices, mobility aids and daily living equipment for elderly and disabled individuals. Closely mirrors Tervise Abi's concept (curated assistive-tech retail + services) in an adjacent Nordic market with similar demographic and reimbursement drivers.

Broad incumbents

• Henry Schein: Global distributor of medical, dental and animal-health supplies. Overlaps with Tervise Abi's medical-institution, hygiene and veterinary categories as a broad B2B incumbent serving clinics and care facilities.
• DocMorris: European online pharmacy and healthcare retailer operating across multiple EU markets. Competes with Tervise Abi's e-commerce storefront on OTC, pharmacy and selected self-care categories with much larger catalogue and pricing scale.
• BENU Apteek: Pan-Baltic pharmacy chain (owned by Phoenix Group) operating a broad retail footprint in Estonia. Overlaps with Tervise Abi on OTC, incontinence and basic mobility SKUs but competes as a generalist pharmacy rather than a specialty medical-aids retailer.
• Shop Apotheke: Leading European online pharmacy with multi-country delivery. Competes with Tervise Abi on cross-border pharmacy, OTC and personal-care e-commerce, particularly into Estonian and Finnish customers from its German and Dutch bases.
• Euroapteek: Estonian discount-oriented pharmacy chain owned by Euroapotheca. Competes with Tervise Abi on pharmacy, hygiene and incontinence categories at price-driven positioning, but does not specialise in mobility, orthoses or home medical equipment.
• Mediq: Large European distributor and provider of medical devices, incontinence and home-care supplies. Overlaps with Tervise Abi's incontinence, wound care and home-medical-equipment categories as a broader B2B-focused incumbent with pan-European scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/terviseabiou

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tervise Abi