Mint Orthodontics
Mint Orthodontics is a Minneapolis- and Edina-based private orthodontic practice led by Dr. Geoff Sudit that delivers LightForce 3D-printed braces, Invisalign, and remote-monitored orthodontic treatment to kids, teens, and adults across the Twin Cities metro.
- Company typePrivate
- Founded2017
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mint Orthodontics does
Mint Orthodontics is a privately held orthodontic practice headquartered at 2804 W 43rd St in the Linden Hills neighborhood of Minneapolis, Minnesota, with a secondary office in Edina at 3939 W 50th St. Founded in 2017 and led by Dr. Geoff Sudit, the practice serves three patient personas — children (Phase 1/Phase 2 treatment), teens, and adults — from across the Twin Cities metro including Edina, Minnetonka, St. Louis Park, and Eden Prairie. The practice carries Diamond Plus Invisalign Provider status, placing it in the top 1% of Invisalign providers worldwide.
The clinical stack is built around two core treatment modalities — custom 3D-printed LightForce braces and Invisalign clear aligners (offered in Minor, Cosmetic, and Comprehensive tiers priced $3,975-$9,495) — supported by iTero digital impression scanning, DentalMonitoring smartphone-based weekly at-home progress check-ins, and a free virtual consultation funnel. Adjacent services extend the offering into TMJ disorders, sleep apnea (mandibular advancement devices), bruxism, custom mouth guards, accelerated treatment via vibration devices, surgical orthodontics, and Phase 1/2 pediatric interceptive care.
Revenue is generated primarily through one-time treatment fees ($2,500-$9,500 per case) financed via zero-interest monthly payment plans ($150-$350) administered through OrthoFi, with insurance verification across Delta Dental, UnitedHealthcare, HealthPartners, and Blue Cross Blue Shield. A secondary recurring revenue stream comes from RETAIN, a subscription retainer-replacement program ($65-$200 across monthly, quarterly, biannual, annual, and on-demand tiers) that extends patient relationships beyond active treatment. Go-to-market is sales-led and local: free in-person and virtual consultations, content marketing via the practice blog, a Bright Referral patient-referral system, and community engagement in the Twin Cities metro.
Mint Orthodontics firmographics
Firmographics- Name
- Mint Orthodontics
- Legal name
- Mint Orthodontics
- Website
- https://mintortho.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mint Orthodontics is a Minneapolis- and Edina-based private orthodontic practice led by Dr. Geoff Sudit that delivers LightForce 3D-printed braces, Invisalign, and remote-monitored orthodontic treatment to kids, teens, and adults across the Twin Cities metro.
- Ownership category
- akta.pro rank
Mint Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (621210), Offices of Dentists (6212)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industries
- Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Orthodontic Group Practices (HLABAKAC), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)
Keywords
Where Mint Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mint Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Orthodontic Treatment Fees: One-time fees for orthodontic treatment including LightForce braces and Invisalign, with treatment costs ranging from $2,500 to $9,500 based on complexity.
- RETAIN Retainer Subscription: Recurring retainer replacement subscription service with multiple billing tiers including monthly ($65), quarterly ($95), biannual ($120), annual ($175), and on-demand ($200) options.
- Customized Payment Plans: Zero-interest financing and customized monthly payment options ranging from $150-$350 monthly, with down payments of $500-$1500.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | LightForce Braces |
| One time/ perpetual license | Multi-year contract | Invisalign Minor Treatment |
| One time/ perpetual license | Multi-year contract | Invisalign Cosmetic Treatment |
| One time/ perpetual license | Multi-year contract | Invisalign Comprehensive Treatment |
| Subscription | Monthly | RETAIN Monthly Subscription |
| Subscription | Monthly | RETAIN Quarterly Subscription |
| Subscription | Monthly | RETAIN Biannual Subscription |
| Subscription | Monthly | RETAIN Annual Subscription |
| Subscription | Pay-as-you-go | RETAIN On-Demand |
| Other | Monthly | Customized Monthly Payments |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Mint Orthodontics product offering
Product offeringCore offering
Mint Orthodontics is a private orthodontic practice that delivers teeth-straightening treatment through custom 3D-printed LightForce braces and Invisalign clear aligners (Minor, Cosmetic, and Comprehensive tiers). The practice augments its core orthodontic services with adjunct offerings including RETAIN (a retainer subscription program), DentalMonitoring (at-home smartphone progress tracking), TMJ treatment, sleep apnea appliances, surgical orthodontics, custom mouth guards, accelerated treatment, and pediatric phased treatment (Phase 1 and Phase 2).
Product overview
Mint Orthodontics is an orthodontic practice offering a unified suite of teeth-straightening products and services centered around two core treatment options: LightForce Braces (custom 3D-printed brackets) and Invisalign clear aligners. These core products are supported by complementary services including RETAIN (retainer subscription), DentalMonitoring (at-home progress tracking), virtual consultations, and specialized treatments for conditions like TMJ, sleep apnea, and bruxism. The practice also offers phased orthodontic treatment for children (Phase 1 and Phase 2) and accelerated treatment options. All services leverage digital scanning technology (iTero) and are designed for patients of all ages.
Differentiator
Problem solved
Functional benefit
Brands
- RETAIN: A subscription-based retainer program that delivers replacement retainers directly to patients' doorsteps, featuring customizable subscription options including monthly, quarterly, bi-annual, annual, and on-demand plans.
Products and services
- LightForce Braces
Quantifiable outcome
- 75% fewer appointments required compared to traditional orthodontic practices
- +3 more outcomes
Companies that use Mint Orthodontics
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Mint Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Mint Orthodontics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Delta DentalminorMajor dental insurance provider with whom Mint Orthodontics verifies benefits and files claims for orthodontic treatment coverage.
- UnitedHealthcareminorMajor health insurance provider accepted by Mint Orthodontics for orthodontic treatment coverage.
- HealthPartnersminorRegional health insurance provider partnered with Mint Orthodontics for orthodontic coverage verification and claims.
- Blue Cross Blue ShieldminorMajor national dental insurance provider accepted by the practice for orthodontic treatment.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Mint Orthodontics competitors and assessment
Company assessmentBroad incumbents
- Heartland Dental: Largest US dental support organization providing non-clinical support to dental offices; relevant broader incumbent because its supported practices offer orthodontic services alongside general dentistry.
- Great Expressions Dental Centers: Large multi-specialty dental DSO with significant orthodontic service line; comparable as a broader incumbent that competes for orthodontic patients across multiple geographies with insurance and financing infrastructure.
- Aspen Dental: Large multi-location dental practice network with orthodontic offerings; comparable as a broad incumbent competing for similar patient pools including adult orthodontic cases.
Direct peers
- US Orthodontic Partners: PE-backed orthodontic partnership platform aggregating premium orthodontic practices across multiple US regions; comparable as a multi-site orthodontic operator serving similar patient mixes.
- Smile Doctors: Largest US orthodontic-focused DSO operating multi-location practices with Invisalign and 3D-printed bracket offerings; directly comparable as a multi-office orthodontic group serving similar patients with similar premium technology.
- Corus Orthodontists: Orthodontic-focused partnership network serving practices across North America; closely comparable in operating model, premium technology adoption, and patient demographic focus.
- Southern Orthodontic Partners: Orthodontic-focused DSO backed by private equity that affiliates with high-performing single and multi-location orthodontic practices; directly comparable as a premium orthodontic group with similar Invisalign and digital workflow orientation.
Others
- LightForce Orthodontics: Manufacturer of the 3D-printed custom bracket system Mint uses; included as an adjacent ecosystem participant and technology enabler rather than a direct competitor.
Emerging players
- Candid Co. DTC and hybrid clear aligner brand focused on remote-monitoring orthodontics; relevant emerging player because it directly targets the same adult convenience-seeking demographic via a digital-first model.
- SmileDirectClub: DTC clear aligner brand that historically competed for price-sensitive adult orthodontic cases; relevant emerging-player reference because it represents the alternative channel Mint competes against for adult consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mint Orthodontics social profiles
Digital presenceMint Orthodontics compliance and trust
Trust signalCompliance2 records
Mint Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mint Orthodontics leadership team
Management profileNumber of profiles
Profiles1 record
Mint Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mint Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mint Orthodontics
What does Mint Orthodontics do?
Mint Orthodontics is a private orthodontic practice that delivers teeth-straightening treatment through custom 3D-printed LightForce braces and Invisalign clear aligners (Minor, Cosmetic, and Comprehensive tiers). The practice augments its core orthodontic services with adjunct offerings including RETAIN (a retainer subscription program), DentalMonitoring (at-home smartphone progress tracking), TMJ treatment, sleep apnea appliances, surgical orthodontics, custom mouth guards, accelerated treatment, and pediatric phased treatment (Phase 1 and Phase 2).
Is Mint Orthodontics a public or private company?
Mint Orthodontics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mint Orthodontics founded?
Mint Orthodontics was founded in 2017. It employs 11 to 50 people.
Where is Mint Orthodontics based?
Mint Orthodontics is headquartered in Minneapolis, United States, in the North America region.
How does Mint Orthodontics make money?
Three revenue lines are on record. Orthodontic Treatment Fees are the primary driver. The others are RETAIN Retainer Subscription and customized Payment Plans.
Who are Mint Orthodontics's main competitors?
Broad incumbents on record are Heartland Dental, Great Expressions Dental Centers and Aspen Dental. Direct peers are US Orthodontic Partners, Smile Doctors, Corus Orthodontists and Southern Orthodontic Partners. LightForce Orthodontics is listed as an others. Emerging players are Candid Co. and SmileDirectClub.
Does Mint Orthodontics have an API?
No public API is recorded for Mint Orthodontics.
What industry is Mint Orthodontics in?
Mint Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of HLABABAC, Adult Orthodontics. Its NAICS code is 621210.