Digital Segment
Digital Segment is a US-based identity resolution and consumer data company that provides 25+ APIs over a 6+ billion record database to B2B and B2C marketers, call centers, and other data companies for identity verification, enrichment, and regulatory compliance.
- Company typePrivate
- Founded2015
- HeadquartersAlpharetta, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Digital Segment does
Digital Segment is a US-based, founder-led data and identity resolution company that has been operating since 2010, headquartered in Alpharetta, Georgia with an additional Fort Myers, Florida office. The company maintains a proprietary database of more than 6 billion consumer records spanning postal, email, mobile and landline phone, IP, MAID, and social identifiers, anchored to deterministic source-verified events such as bank accounts, mobile carrier registrations, and tax filings. Its core technology is a Master Data Management Platform exposed through 25+ proprietary APIs, packaged into five primary products: Identity Gateway (master data management and API access), Identity Messenger (multi-channel outreach), CrossTalk (cross-channel identity and synchronization), ConsumerComplete (data enrichment), and Right Party Contact Verification API (TCPA/CCPA compliance and fraud prevention). The Consent Control tool, added in 2025, extends compliance automation to opt-out and data-subject request handling, and the company has integrated WhatsApp Business API to support messaging-app-based outreach.
Digital Segment firmographics
Firmographics- Name
- Digital Segment
- Legal name
- Digital Segment
- Website
- https://digitalsegment.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digital Segment is a US-based identity resolution and consumer data company that provides 25+ APIs over a 6+ billion record database to B2B and B2C marketers, call centers, and other data companies for identity verification, enrichment, and regulatory compliance.
- Ownership category
- akta.pro rank
Digital Segment industry classification
Industry- Product category
- Identity Resolution & Data Enrichment
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)
- akta.pro secondary industries
- Consent, Privacy & Preference Management (BPAMAEAK), Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
Keywords
Where Digital Segment is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Digital Segment business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- API Data Access: Transactional or subscription-based access to consumer data through Identity Gateway and other APIs. Clients pay per query, per match, or per data element consumed.
- Database Licensing: Annual database licensing model providing fixed-fee access to data for high-volume, mission-critical applications. Clients pay a fixed fee for all-you-can-eat access during the contract period.
- White-Label/Resale Partnerships: Data and services available for resale and white-labeling behind partner brands. Partners can build APIs for their clients or license databases for installation at their business.
- Data Strategy & Compliance Services: Consulting and professional services around data strategy, compliance, and technology integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-as-you-go API access |
| Transaction based/ take rate | Pay-as-you-go | Transactional pricing (per query/match) |
| Subscription | Annual | Annual Database Licensing |
| One time/ perpetual license | Multi-year contract | Enterprise/White-label licensing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Digital Segment product offering
Product offeringCore offering
Digital Segment provides identity resolution, consumer data enrichment, and compliance verification services built on a master data management platform containing 6+ billion consumer records and exposed through 25+ proprietary APIs. Its products (Identity Gateway, Identity Messenger, CrossTalk, ConsumerComplete, Right Party Contact Verification API) help B2B/B2C marketers, call centers, and other data companies verify identities, enrich customer profiles, ensure TCPA/CCPA/GDPR compliance, and execute compliant omnichannel marketing.
Product overview
Digital Segment is a data-driven marketing solutions provider offering a suite of five core products organized around their proprietary database of over 6 billion consumer records. Identity Gateway serves as the central master data management and API access platform, providing real-time identity verification and data enrichment capabilities. Identity Messenger and CrossTalk address multi-channel communication and cross-channel identity resolution. ConsumerComplete delivers consumer data enrichment services, while the Right Party Contact Verification API provides fraud prevention and compliance verification. The company also offers Data APIs (25+ APIs across their databases), compliance services, data strategy consulting, and marketing solutions. Products are delivered via API integration with flexible pay-as-you-go pricing, and are used by B2B and B2C marketers across retail, financial services, home services, cable & telecom, and direct-to-consumer verticals.
Differentiator
Problem solved
Functional benefit
Brands
- Identity Gateway: API solution for data access, identity verification, and consumer data management with over 6 billion records.
- Identity Messenger
- CrossTalk
- ConsumerComplete
- Right Party Contact Verification API
- Consent Control
Products and services
- Identity Gateway
Quantifiable outcome
- Enables delivery of personalized ads based on browsing history, purchase behavior, and location
- +2 more outcomes
Companies that use Digital Segment
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Digital Segment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Digital Segment partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Pound MediacoreStrategic partnership announced July 23, 2025 to deliver integrated marketing and video solutions. Digital Segment provides audience targeting and data analytics while Pound Media provides video production and editing capabilities. The collaboration enables brands to connect with audiences through smarter data and richer storytelling across digital, social, email, OTT, and traditional media channels. Pound Media offers aerial excellence (drone content), expert storytelling, and precision editing optimized for every platform.
- Nexxa GroupcoreStrategic partnership announced January 21, 2025 in Fort Myers, FL to revolutionize data and compliance solutions. The partnership combines Digital Segment's database expertise with Nexxa Group's capabilities to deliver integrated data and compliance solutions to the market.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Digital Segment competitors and assessment
Company assessmentDirect peers
- Pipl: Pipl is an identity resolution provider offering APIs to verify consumer and business identities across global data sources. Comparable to Digital Segment's right-party contact verification and identity resolution use cases.
- LiveRamp: LiveRamp is a leading identity resolution and data collaboration platform that connects consumer data across channels for marketers. It is directly comparable to Digital Segment's identity resolution, master data management, and cross-channel identity offerings.
- FullContact: FullContact offers an identity resolution API that resolves, enriches, and verifies consumer profiles across multiple identifiers. It is a direct API-first peer to Digital Segment's Identity Gateway and ConsumerComplete products.
- Stirista: Stirista is a data-driven marketing firm offering B2B and B2C identity, audience targeting, and data services. Comparable to Digital Segment as a mid-sized data/identity provider targeting marketers across multiple verticals.
Broad incumbents
- TransUnion: TransUnion is a major credit bureau that has expanded into identity resolution, marketing data, and risk/fraud services (including Neustar). It is comparable to Digital Segment across consumer identity, data enrichment, and contact verification use cases.
- Oracle Data Cloud: Oracle Data Cloud (formerly Grapeshot/Datalogix) provides audience data, identity, and measurement for marketers. Comparable to Digital Segment as a large-scale identity and consumer data platform serving enterprise marketing.
- Acxiom: Acxiom is a long-standing data broker and marketing services firm offering consumer data, identity resolution, and audience targeting. Its Real Identity and data products overlap directly with Digital Segment's identity and enrichment suite.
- Experian: Experian is a global consumer credit reporting and data analytics incumbent with large-scale identity, fraud, and marketing data assets. It competes with Digital Segment in identity verification, consumer data enrichment, and right-party contact on a much broader scale.
- Verisk: Verisk is a data analytics and risk assessment firm serving insurance, financial services, and marketing. Comparable to Digital Segment at the intersection of large-scale data assets, identity, and compliance-driven use cases.
- Epsilon: Epsilon (Publicis) is a large data-driven marketing provider offering consumer identity, audience targeting, and cross-channel campaign services. Comparable to Digital Segment in identity, audience building, and data-driven marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Digital Segment social profiles
Digital presenceDigital Segment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Segment leadership team
Management profileNumber of profiles
Profiles2 records
Digital Segment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Segment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Segment
What does Digital Segment do?
Digital Segment provides identity resolution, consumer data enrichment, and compliance verification services built on a master data management platform containing 6+ billion consumer records and exposed through 25+ proprietary APIs. Its products (Identity Gateway, Identity Messenger, CrossTalk, ConsumerComplete, Right Party Contact Verification API) help B2B/B2C marketers, call centers, and other data companies verify identities, enrich customer profiles, ensure TCPA/CCPA/GDPR compliance, and execute compliant omnichannel marketing.
Is Digital Segment a public or private company?
Digital Segment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Segment founded?
Digital Segment was founded in 2015. It employs 1 to 10 people.
Where is Digital Segment based?
Digital Segment is headquartered in Alpharetta, United States, in the North America region.
How does Digital Segment make money?
Four revenue lines are on record. API Data Access are the primary driver. The others are database Licensing, white-Label/Resale Partnerships and data Strategy & Compliance Services.
Who are Digital Segment's main competitors?
Direct peers on record are Pipl, LiveRamp, FullContact and Stirista. Broad incumbents are TransUnion, Oracle Data Cloud, Acxiom, Experian, Verisk and Epsilon.
Does Digital Segment have an API?
Yes. Identity Gateway provides a simple yet robust API designed to connect applications with over 6 billion consumer records. The API enables businesses to verify consumer identities, enrich data, and access identity resolution services. The API supports quick and straightforward integration with CRM systems and internal applications, and operates on a pay-as-you-go pricing model. Over 25 APIs are available across the company's databases.
What industry is Digital Segment in?
Digital Segment's product category is Identity Resolution & Data Enrichment. Its primary akta.pro industry code is BPAMAEAI, Fraud Prevention & Identity Verification (IDV/KYC), with a secondary code of BPAMAEAK, Consent, Privacy & Preference Management. Its NAICS code is 51821 and its SIC code is 7370.