FullContact
FullContact is a privacy-safe identity resolution SaaS platform that unifies fragmented consumer data into persistent PersonIDs for MarTech/AdTech platforms, consumer brands, and publishers, covering 248 million U.S. profiles across 50+ billion identifiers via its patented Person-Centered Graph.
- Company typePrivate
- Founded2010
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
FullContact firmographics
Firmographics- Name
- FullContact
- Legal name
- J2 Martech Corp.
- Website
- https://fullcontact.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FullContact is a privacy-safe identity resolution SaaS platform that unifies fragmented consumer data into persistent PersonIDs for MarTech/AdTech platforms, consumer brands, and publishers, covering 248 million U.S. profiles across 50+ billion identifiers via its patented Person-Centered Graph.
- Ownership category
- akta.pro rank
FullContact industry classification
Industry- Product category
- Identity Resolution Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Directory Services & Identity Data Platforms (BPAMAEAG)
- akta.pro secondary industries
- Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH), Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
Keywords
Where FullContact is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FullContact business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- API-based Data Services (Identity Resolution & Enrichment): FullContact charges customers for successful data matches returned via API. Unlike many competitors who charge per query regardless of results, FullContact only charges when a successful match (200 response) is delivered, ensuring customers pay only when value is delivered.
- Acumen Lead Identification (Tiered Subscriptions): Acumen product offered in three tiers: Essentials at $99/month (150 leads/month), Core at $300/month (500 leads/month), and Plus with custom pricing. Annual billing available at discounted rates. 14-day free trial with credit-card-free sign-up.
- Professional Services & Custom Solutions: Solutions team provides consulting services including workflow building, data consultation, implementation support, and custom data curation activities. The company offers dedicated customer success managers and premium support across all plans.
- Snowflake Native Application: FullContact for Snowflake enables customers to access identity resolution and enrichment directly within Snowflake's Data Cloud, with case studies showing 36% improvement in advertising spend efficiency for users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials: $99/month - 150 leads/month, 14-day browsing analytics, professional emails, Slack notifications, 3 user seats, 1 domain |
| Subscription | Monthly | Core: $300/month - 500 leads/month, 90-day analytics, phone numbers, hashed emails, 10 user seats, 5 domains |
| Subscription | Multi-year contract | Plus: Custom pricing - Unlimited leads, extended analytics, custom volumes, priority support, SOC2 reports, unlimited domains |
| Freemium | Pay-as-you-go | Free API Tier - 1,000 free matches |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
FullContact product offering
Product offeringCore offering
FullContact sells a privacy-safe identity resolution and data enrichment SaaS platform built on its patented Person-Centered Graph™ (Identibase™). Its products unify fragmented customer identifiers (emails, phones, MAIDs, device IDs) into persistent PersonID profiles, append 900+ demographic, professional, and behavioral attributes, and enable real-time website visitor identification. The platform is sold to MarTech/AdTech platforms, enterprise brands, and publishers via APIs, subscriptions, and Snowflake Marketplace.
Product overview
FullContact is a privacy-safe Identity Resolution SaaS platform offering a unified portfolio of products built around its patented Person-Centered Graph™ (Identibase™). The core offering consists of five integrated products: (1) Resolve - the central identity resolution engine that unifies fragmented customer identifiers to a persistent PersonID; (2) Enrich - a data enrichment API that appends 900+ attributes to customer records; (3) Acumen Lead Identification - real-time website visitor identification revealing professional contact and behavioral data; (4) Customer Recognition - real-time visitor mapping to PersonIDs for personalization; and (5) Identity Streme™ - a private identity cloud for secure first-party data storage and sharing without PII exposure. The platform covers 248 million U.S. consumer profiles across 50+ billion identifiers, with 200 million daily updates and 40ms API response times. Offered primarily for MarTech/AdTech platforms and enterprise brands with fragmented U.S.-based consumer data. Acquired by Ziff Davis Inc. in Q4 2024.
Differentiator
Problem solved
Functional benefit
Brands
- Person-Centered Graph: FullContact's proprietary identity graph technology that connects fragmented customer identifiers into unified customer profiles.
- Identibase
Products and services
- Resolve Real-time identity resolution product that unifies customer and prospect data by linking fragmented identifiers (emails, phones, MAIDs, device IDs) to a single persistent PersonID. Enables cross-team collaboration, customer deduplication, and connection to advertising networks.
- Enrich Data enrichment API that transforms a single identifier (email, phone, address) into a complete customer profile with 900+ unique data attributes including demographics, professional information, behavioral insights, household data, interests, contact information, hashed emails, and mobile advertising IDs.
- Acumen Lead Identification Website visitor intelligence tool that identifies site visitors in real-time, revealing professional contact information and browsing analytics. Creates reports with professional email addresses, LinkedIn profiles, work history, job titles, and browsing behavior with Slack alerts for identified visitors.
- Customer Recognition Real-time website visitor identification solution that maps anonymous and authenticated user interactions to a unique PersonID, unifying visitor data into single records for cohesive customer journeys. Enables website personalization, e-commerce customization, and retargeting/ABM campaigns without third-party cookies.
- Identity Streme™ Private identity cloud solution that ingests, obfuscates, and stores first-party data without handling PII. Uses unique per-brand encryption keys to protect data while enabling use across DMPs, email platforms, and partner sharing.
- FullContact MCP (Model Context Protocol) Integration layer that gives AI tools (Claude, OpenAI, Copilot) access to FullContact's enrichment data without complex API code. Enables AI agents to query customer profiles, segment records, and enrich data, supporting workflows like lead grading, CRM data hygiene, and sales prospecting.
- FullContact for Snowflake Native application in Snowflake Marketplace that enables customers to access identity resolution and enrichment capabilities directly within their Snowflake environment for persistent ID management and data activation.
Quantifiable outcome
- 32% average increase in website recognition
- +9 more outcomes
Companies that use FullContact
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
FullContact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability5 records
Feature7 records
FullContact partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, key and general.
- SnowflakecoreSnowflake Marketplace native application partnership. FullContact for Snowflake enables customers to access identity resolution and enrichment directly within Snowflake's Data Cloud. Case studies show 36% improvement in advertising spend efficiency. Recognized as a Leader in Snowflake's Modern Marketing Data Stack Report (2022, 2023).
- Simon DatakeyFeatured partner enabling marketing teams to transform data into actionable outcomes and lasting customer relationships through Simon Data's platform with FullContact's identity resolution.
- OptimizelykeyPartnership announced September 2022 to personalize the customer journey in real time. FullContact's identity resolution integrates with Optimizely's experimentation and personalization platform.
- AdobekeyAdobe Exchange Partner enabling customers to maximize Adobe Experience Platform investments by gaining incremental recognition of customers and prospects through FullContact's identity resolution.
- EpsilonkeyFeatured partner delivering complete customer view with Epsilon's industry-leading consumer database combined with FullContact's identity graph.
- ZapierkeyIntegration partnership reducing development time, complexity, and costs. FullContact Zapier integration connects to thousands of systems including Salesforce for workflow automation.
- FICOkeyFeatured partner empowering businesses with data-driven intelligence for fraud protection, risk management, and better decision-making.
- SovrngeneralPartner empowering publishers with tools and technologies to grow their business, monetize their passions, and connect with audiences.
- Auth0generalAdaptable authentication and authorization platform helping organizations solve identity challenges, complementary to FullContact's identity resolution.
- DemystgeneralSimplifies and accelerates deployment of external data solutions for leading banks, insurers, and fintechs.
- NarrativegeneralData commerce platform empowering companies to buy, sell, and access data easily and securely.
- QonsentgeneralProvides better customer experience while requiring express, first-hand consent from customers prior to exchange of personal data.
- AqfergeneralArms marketers with tools to better understand and activate first-party data and refine marketing approach.
- PlacekeygeneralRapidly unifies and appends address data across the marketing ecosystem using universal Point of Interest identifiers.
- LiveIntentgeneralCombines person-based and digital identity resolution to create a unified view of customers and prospects in real time.
- Hero DigitalgeneralDiscover ExP, a Hero Digital Adobe AEP extension powered by FullContact at the nexus of identity resolution, customer experience, and creative.
- SnowGraph (NowVertical Group)keySnowGraph, a vertical intelligence software company, partnered with FullContact for NOW SnowGraph on Snowflake, announced July 2023. NowVertical Group strategic partner.
- PreciselykeyIntegration of FullContact's identity resolution and consumer enrichment with Precisely's location intelligence, enabling differentiated industry solutions for clients.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
FullContact competitors and assessment
Company assessmentDirect peers
- Lotame: Lotame provides data onboarding, identity, and audience infrastructure for publishers and brands, directly competing with FullContact's data onboarding and enrichment capabilities.
- Tapad: Tapad specializes in cross-device identity resolution via its Tapad Graph, making it a direct competitor to FullContact's Person-Centered Graph for device-and-channel person identification.
- LiveRamp: LiveRamp is the leading independent identity resolution platform serving the same MarTech, AdTech, brand, and publisher customers as FullContact. Its RampID and Data Collaboration Hub directly compete with FullContact's Person-Centered Graph and Resolve product.
- Experian (ConsumerView): Experian's ConsumerView and identity resolution products compete with FullContact's Enrich and Resolve by offering consumer demographic and identity data to brands and platforms for marketing and audience activation.
- Acxiom: Acxiom is a long-standing direct competitor in consumer data and identity resolution, offering identity graph services, audience targeting, and data enrichment that overlaps with FullContact's Resolve and Enrich.
Emerging players
- LiveIntent: LiveIntent offers person-based identity resolution focused on email and publisher monetization, overlapping with FullContact's Acumen, Customer Recognition, and publisher-focused offerings at a smaller scale.
- 6sense: 6sense provides account identity, intent data, and visitor identification for B2B sales and marketing, partially overlapping with FullContact's Acumen in identifying high-intent anonymous web visitors for sales workflows.
Broad incumbents
- Adobe Experience Platform: Adobe's Real-Time Customer Data Platform and Identity Service bundle identity resolution into the broader Adobe Experience Cloud. While also a FullContact partner, Adobe's native identity capability competes for the same brand and MarTech budget.
- Oracle Advertising (Oracle Data Cloud): Oracle Advertising, formerly Oracle Data Cloud/Grapeshot, sells identity, audience, and contextual solutions to enterprise marketers. It overlaps with FullContact's identity resolution but as part of Oracle's much broader cloud and marketing technology portfolio.
- Epsilon: Epsilon operates a large consumer data and identity offering as part of Publicis Groupe, comparable in customer base and identity use cases to FullContact, while also being a listed FullContact integration partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
FullContact social profiles
Digital presenceFullContact compliance and trust
Trust signalCompliance6 records
FullContact financial estimates
Financial estimateRevenue estimate
Valuation estimate
FullContact leadership team
Management profileNumber of profiles
Profiles2 records
FullContact funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FullContact M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FullContact
What does FullContact do?
FullContact sells a privacy-safe identity resolution and data enrichment SaaS platform built on its patented Person-Centered Graph™ (Identibase™). Its products unify fragmented customer identifiers (emails, phones, MAIDs, device IDs) into persistent PersonID profiles, append 900+ demographic, professional, and behavioral attributes, and enable real-time website visitor identification. The platform is sold to MarTech/AdTech platforms, enterprise brands, and publishers via APIs, subscriptions, and Snowflake Marketplace.
Is FullContact a public or private company?
FullContact is a private company. It is classified as corporate owned and is currently operating.
When was FullContact founded?
FullContact was founded in 2010. It employs 101 to 250 people.
Where is FullContact based?
FullContact is headquartered in Denver, United States, in the North America region.
How does FullContact make money?
Four revenue lines are on record. API-based Data Services (Identity Resolution & Enrichment) is the primary driver. The others are acumen Lead Identification (Tiered Subscriptions), professional Services & Custom Solutions and snowflake Native Application.
Who are FullContact's main competitors?
Direct peers on record are Lotame, Tapad, LiveRamp, Experian (ConsumerView) and Acxiom. Emerging players are LiveIntent and 6sense. Broad incumbents are Adobe Experience Platform, Oracle Advertising (Oracle Data Cloud) and Epsilon.
Does FullContact have an API?
Yes. FullContact offers a real-time RESTful API that enables developers to enrich and complete customer profiles with actionable insights. The API provides person data enrichment, company enrichment, and access to the patented Person-Centered Graph (Identibase™). Supports inputs including name/address, phone numbers, personal and/or professional emails (hashed and/or plain text), social username/ID, Mobile Ad IDs, PersonID, and Customer RecordID. Billing is based on successful matches only (200 response). Free API key available with 1,000 matches. Also available: FullContact MCP (Model Context Protocol) server that gives AI tools like Claude instant access to enrichment data without complex code. Developer documentation is at platform.fullcontact.com/docs.
What industry is FullContact in?
FullContact's product category is Identity Resolution Platform. Its primary akta.pro industry code is BPAMAEAG, Directory Services & Identity Data Platforms, with a secondary code of MPABAOAH, Audience Segmentation, Demographic & Identity Graph Services. Its NAICS code is 5182 and its SIC code is 7370.