Country Ribbon
Country Ribbon is a St. John’s-based chicken producer and processor serving Newfoundland and Labrador consumers and food-service operators through retail grocery stores with fresh air-chilled and frozen products, including the Pinehill line.
- Company typePrivate
- Founded2000
- HeadquartersSt. John's, Canada
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Country Ribbon does
Country Ribbon Inc. is a privately held Canadian food-production company founded in 2000 and headquartered in St. John's. It describes itself as Newfoundland and Labrador’s only fully integrated chicken producer and processor, with 100% local production and control across the farm-to-plate chain. It serves provincial retail consumers and families, with restaurants, caterers, and food-service operators as a secondary segment.
The company processes fresh chicken products under the Country Ribbon brand and operates a frozen line under the Pinehill sub-brand. Its core processing technology is air chilling: forced air in a cold room reduces the chicken’s internal temperature to 4°C within 16 hours of harvest. Country Ribbon states that this method provides better quality and shelf life, reduces shared-water cross-contamination risk, and uses almost 50 times less energy than water chilling. Its federally inspected facility follows HACCP standards, and all products are halal certified.
Country Ribbon generates revenue by selling fresh and frozen chicken through retail grocery stores across Newfoundland and Labrador. Its assortment includes whole chickens, breasts, thighs, legs, wings, and drumsticks, while Pinehill adds frozen whole-bird, cut-up, breast, and seasoned products. No specific retail pricing, contract structure, customer concentration, or revenue figure is disclosed.
Country Ribbon firmographics
Firmographics- Name
- Country Ribbon
- Legal name
- Country Ribbon Inc.
- Website
- https://countryribbon.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Country Ribbon is a St. John’s-based chicken producer and processor serving Newfoundland and Labrador consumers and food-service operators through retail grocery stores with fresh air-chilled and frozen products, including the Pinehill line.
- Ownership category
- akta.pro rank
Country Ribbon industry classification
Industry- Product category
- Poultry Processing
- NAICS
- Poultry Processing (311615)
- SIC
- Poultry Slaughtering And Processing (2015), Food And Kindred Products (2000)
- akta.pro primary industry
- Poultry Processing & Packing (AFAKALAC)
- akta.pro secondary industries
- Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Poultry Export & Specialty Certification Processing (Halal/Kosher, Organic, Antibiotic-Free, Traceability Programs) (AFANACAL)
Keywords
Where Country Ribbon is headquartered
LocationHeadquarters
- HQ city
- St. John's
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Country Ribbon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Chicken Product Sales: Revenue is generated through the sale of fresh and frozen chicken products including whole chickens, breasts, thighs, legs, wings, and drumsticks. Products are sold under both Country Ribbon (air-chilled, fresh/frozen) and Pinehill (frozen) brands through retail grocery channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Country Ribbon product offering
Product offeringCore offering
Country Ribbon is Newfoundland & Labrador's only fully integrated chicken producer and processor, raising, processing, and selling fresh and frozen chicken products (whole birds, breasts, thighs, legs, wings, drumsticks). Products are air-chilled for quality and sold under the Country Ribbon brand (fresh and frozen) and the Pinehill sub-brand (frozen), distributed through retail grocery stores across the province.
Product overview
Country Ribbon is Newfoundland & Labrador's only fully integrated chicken producer and processor, offering a portfolio of fresh and frozen chicken products. The core product line under the Country Ribbon brand includes air-chilled fresh products: Whole Chicken, Breast, Boneless/Skinless Breast, Skinless Breast, Boneless/Skinless Thighs, Thighs, Legs, Drumsticks, and Wings. The frozen sub-brand Pinehill extends the portfolio with Grade A Whole Chicken, Cut-Up Chicken Wings, Bone-In Chicken Breast, Boneless Skinless Breast, and Seasoned Chicken Legs. All products are grain-fed, air chilled (replacing traditional water chilling), and certified halal. The company emphasizes quality from farm to plate with a 400+ employee workforce.
Differentiator
Problem solved
Functional benefit
Brands
- Pinehill: Frozen chicken product line including Pinehill Cut-Up Chicken Wings, Pinehill Bone-In Chicken Breast, Pinehill Boneless Skinless Breast, Pinehill Seasoned Chicken Legs, and Pinehill Grade A Whole Chicken.
Products and services
- Country Ribbon Whole Chicken
- Breast Fresh air-chilled chicken breast cut for retail consumers.
- Boneless/Skinless Breast Boneless and skinless fresh chicken breast for retail consumers and households.
- Skinless Breast Skinless, boneless fresh chicken breast for retail and household cooking.
- Thighs Fresh chicken thighs with bone and skin, air-chilled, for retail consumers.
- Boneless/Skinless Thighs Boneless, skinless fresh chicken thighs, air-chilled, for household cooking.
- Legs Fresh chicken legs, air chilled, for retail consumers.
- Drumsticks Fresh chicken drumsticks, air chilled, sold to retail consumers.
- Wings Fresh chicken wings, air chilled, for retail consumers.
- Pinehill Grade A Whole Chicken Frozen Grade A whole chicken under the Pinehill sub-brand for retail consumers seeking a value-tier frozen option.
- Pinehill Cut-Up Chicken Wings Frozen cut-up chicken wings (drumettes and winglets) with water and salt under the Pinehill sub-brand.
- Pinehill Bone-In Chicken Breast Frozen bone-in chicken breast with water and salt under the Pinehill sub-brand.
- Pinehill Boneless Skinless Breast Frozen boneless skinless chicken breast with soy protein isolate under the Pinehill sub-brand.
- Pinehill Seasoned Chicken Legs Frozen seasoned chicken legs (2KG) under the Pinehill sub-brand, with water and salt.
Quantifiable outcome
- Air chilling uses almost 50 times less energy than water chilling methods
- +1 more outcomes
Companies that use Country Ribbon
Customer profileSegments2 records
Ideal customer profiles2 records
Country Ribbon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Country Ribbon partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Country Ribbon competitors and assessment
Company assessmentBroad incumbents
- Sofina Foods: Privately held Canadian meat and poultry processor with brands like Lilydale and Janes. Comparable as a multi-brand, federally inspected chicken processor serving Canadian retail and foodservice.
- Tyson Foods: Global poultry and protein incumbent with Canadian operations. Comparable in product format (fresh/frozen chicken parts) but operates at massive scale across multiple protein categories.
- Maple Leaf Foods: Canada's largest poultry and protein processor, owning national brands including Maple Leaf and Lilydale. Directly comparable as a federally integrated chicken processor serving Canadian grocery, though at vastly larger scale and national footprint.
Regional players
- Sunrise Farms: Western Canadian poultry processor serving BC and broader Western Canada. Comparable as a vertically integrated regional chicken producer competing against national brands in a defined geographic market.
- Granny's Poultry: Manitoba-based vertically integrated poultry processor and hatchery. Comparable as a regional, privately held integrated chicken producer serving Canadian retail with branded fresh products.
Direct peers
- Olymel: Quebec-based, fully integrated poultry and pork processor supplying retail and foodservice across Canada. Closely comparable to Country Ribbon in operating model (slaughter, processing, packaging of chicken) with a similar HACCP-driven, brand-led go-to-market.
- Exceldor: Canadian poultry cooperative producing fresh and frozen chicken products for retail and foodservice. Comparable as a vertically integrated processor competing in branded chicken SKUs against national brands.
- Maple Lodge Farms: Family-owned Ontario-based fully integrated chicken processor — one of Canada's largest privately held poultry operations. Closely analogous in private-company structure, vertical integration, and branded retail focus.
Others
- Cargill (Cargill Meat Solutions): Global agribusiness and protein processor with poultry value-chain participation in Canada. Adjacent rather than directly competing at branded retail, but comparable in federally inspected integrated processing capability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Country Ribbon compliance and trust
Trust signalCompliance3 records
Country Ribbon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Ribbon leadership team
Management profileNumber of profiles
Country Ribbon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Ribbon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Ribbon
What does Country Ribbon do?
Country Ribbon is Newfoundland & Labrador's only fully integrated chicken producer and processor, raising, processing, and selling fresh and frozen chicken products (whole birds, breasts, thighs, legs, wings, drumsticks). Products are air-chilled for quality and sold under the Country Ribbon brand (fresh and frozen) and the Pinehill sub-brand (frozen), distributed through retail grocery stores across the province.
Is Country Ribbon a public or private company?
Country Ribbon is a private company. It is classified as unknown and is currently operating.
When was Country Ribbon founded?
Country Ribbon was founded in 2000. It employs 251 to 500 people.
Where is Country Ribbon based?
Country Ribbon is headquartered in St. John's, Canada, in the North America region.
How does Country Ribbon make money?
One revenue line is on record: chicken Product Sales.
Who are Country Ribbon's main competitors?
Broad incumbents on record are Sofina Foods, Tyson Foods and Maple Leaf Foods. Regional players are Sunrise Farms and Granny's Poultry. Direct peers are Olymel, Exceldor and Maple Lodge Farms. Cargill (Cargill Meat Solutions) is listed as an others.
Does Country Ribbon have an API?
No public API is recorded for Country Ribbon.
What industry is Country Ribbon in?
Country Ribbon's product category is Poultry Processing. Its primary akta.pro industry code is AFAKALAC, Poultry Processing & Packing, with a secondary code of CRADACAK, Refrigerated Meat & Seafood (Processed/Packaged). Its NAICS code is 311615 and its SIC code is 2015.