Exceldor
Exceldor is a Canadian poultry cooperative-style brand founded in 1945 in Lévis, Québec, processing and marketing fresh and frozen chicken and turkey products under multiple brands (Exceldor, Butterball, Granny's, La Cage) through Canadian grocery banners and a B2B food service channel.
- Company typePrivate
- Founded1945
- HeadquartersLévis, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Exceldor does
Exceldor is a Canadian poultry cooperative-style brand founded in 1945 and headquartered in Lévis, Québec, operating under parent entity Aliments Sofina inc. The company processes and markets fresh and frozen chicken and turkey products under a portfolio of brands including Exceldor, Butterball, Granny's, Saha, La Cage, and IRU. Its catalog spans roughly 25 named SKUs covering whole birds, breast, thigh, drumstick, and wing cuts, plus an expanding range of value-added items such as flavored wings (BBQ, Buffalo, Gochujang), marinated chicken bites (karaage, katsu, tandoori), turkey bacon, ham, franks, pepperoni, and stuffed turkey roasts. Core processing characteristics include air-chilled (rather than water-chilled) chicken and packaging made from recycled, fully recyclable plastic trays.
The business operates on a wholesale-manufacturer model with two primary revenue streams. The retail stream sells through seven major and regional Canadian grocery banner groups: IGA, Metro, Superc, Provigo, Bonichoix, Tradition, and M Pasquier, with strong concentration in Quebec. The B2B food service stream runs through a dedicated portal (foodservice.exceldorcooperative.com) supplying restaurants, hotels, and institutions. Pricing is set at the retailer level and is not directly controlled by Exceldor. Differentiation rests on local/Quebec provenance (Aliments du Québec certification), halal certification, grain-fed and air-chilled processing, an extensive 200+ recipe content library, and a cooperative-style farmer supply base accessed through a Portail des éleveurs.
Operationally, Exceldor employs between 1,001 and 5,000 people, is privately held with no public listing, and reports no external fundraising or venture capital activity. Marketing is driven by content (recipe website, chef tips), an email newsletter segmented across Canadian provinces, and an influencer program featuring collaborations with food bloggers (Folks & Forks, Samuel Joubert, Nancy Bordeleau, Trois fois par jour, etc.) and co-branded recipe pairings with MAG Mayonnaise, Charcuterie Fortin, and Fromagerie Perron. Distribution is exclusively domestic (Canada), with no disclosed international footprint.
Exceldor firmographics
Firmographics- Name
- Exceldor
- Legal name
- Aliments Sofina inc.
- Website
- https://exceldor.ca
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Exceldor is a Canadian poultry cooperative-style brand founded in 1945 in Lévis, Québec, processing and marketing fresh and frozen chicken and turkey products under multiple brands (Exceldor, Butterball, Granny's, La Cage) through Canadian grocery banners and a B2B food service channel.
- Ownership category
- akta.pro rank
Exceldor industry classification
Industry- Product category
- Fresh and Frozen Poultry Processing
- NAICS
- Poultry Processing (311615), Poultry and Poultry Product Merchant Wholesalers (424440), Animal Slaughtering and Processing (3116)
- SIC
- Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Turkey Processing (Whole Bird, Parts, Further Processing) (AFANACAH)
- akta.pro secondary industries
- Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD), Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE) (AFANAEAF), Processed & Value-Added Meat & Poultry Wholesale (Deli Meats, Sausages, Smoked) (AFAIADAE)
Keywords
Where Exceldor is headquartered
LocationHeadquarters
- HQ city
- Lévis
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Exceldor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Poultry Products: Exceldor generates revenue through the sale of fresh and frozen chicken and turkey products to consumers via retail grocery stores across Canada.
- Food Service: B2B channel providing poultry products to food service operators including restaurants, institutions, and catering companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Exceldor product offering
Product offeringCore offering
Exceldor processes and markets fresh and frozen chicken and turkey products under the Exceldor brand and sub-brands (Butterball, Granny's, Saha, La Cage, IRU). The portfolio spans whole birds, cuts, value-added marinated/breaded items, and deli-style turkey products, sold through Canadian retail grocery chains and a dedicated B2B food service channel.
Product overview
Exceldor is a Quebec-based poultry and turkey brand (owned by Aliments Sofina inc.) offering fresh and frozen chicken and turkey products under multiple brands including Exceldor, Butterball, Granny's, Saha, La Cage, and IRU. The product portfolio centers on raw poultry products including whole chickens, chicken breasts (family pack and regular formats), drumsticks, thighs, wings in various flavors (BBQ, Buffalo, Gochujang, lime-jalapeno, whiskey, smoked paprika-maple), marinated chicken products (karaage, katsu, tandoori bites), and chicken strips/nuggets/strips. Turkey offerings include whole turkeys, turkey breasts (boneless, bone-in, scaloppini), turkey thighs, turkey drumsticks, turkey wings, turkey bacon (applewood smoked, salt-reduced), turkey ham, turkey franks/kielbasa, turkey pepperoni, stuffed turkey roasts, and turkey burgers. Products are certified Aliments du Québec and halal where applicable. The company also provides an extensive recipe library featuring their products with international-inspired preparations (Vietnamese, Peruvian, Korean, Mediterranean, Mexican, BBQ styles) and cooking tips for consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Butterball: Turkey products brand
- Granny's
- Saha
- La Cage
- IRU
Companies that use Exceldor
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Exceldor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Exceldor partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- IGAcoreMajor Canadian grocery retail chain distributing Exceldor chicken and turkey products in their stores across Canada.
- MetrocoreLeading Canadian food retailer distributing Exceldor products in their stores.
- SuperccoreRegional grocery chain in Eastern Canada carrying Exceldor poultry products.
- ProvigocoreLoblaw banner grocery stores in Québec distributing Exceldor products.
- BonichoixminorRegional grocery retailer in Québec carrying Exceldor products.
- TraditionminorRegional grocery chain in Québec distributing Exceldor products.
- M PasquierminorIndependent grocery retailer in Québec carrying Exceldor products.
- Food Service ChannelcoreDedicated food service portal at foodservice.exceldorcooperative.com serving B2B customers including restaurants and institutions.
- Folks & ForksminorFood blogger collaboration for recipe development, creating content featuring Exceldor products for marketing purposes.
- Samuel Joubert / Le Coup de GrâceminorChef and food influencer collaboration for recipe creation featuring Exceldor chicken products.
- Nancy Bordeleau / Cinq FourchettesminorFood blogger collaboration for recipe content featuring Exceldor products.
- Dominique Sanschagrin / TastevinominorRecipe collaboration with food and wine influencer.
- Véronique Ouellet / Miss PapilaminorFood blogger collaboration for recipe content.
- Trois fois par jourminorFood media collaboration for recipe development.
- Marie-Hélène Harnois / Harnois à la carteminorRecipe collaboration with food blogger.
- Héloïse Leclerc / Foodista en missionminorRecipe content collaboration with food influencer.
- Laura Beaulé / Dash of HoneyminorRecipe collaboration with food blogger.
- Esther Samson / Es.eatssminorRecipe content collaboration with food influencer.
- Sara Girard / Ma cuisine de tous les joursminorRecipe development collaboration with food blogger.
- MAG MayonnaiseminorBrand collaboration for recipes featuring MAG mayonnaise products with Exceldor chicken.
- Charcuterie FortinminorProduct pairing collaboration featuring Fortin's Black Forest ham in Exceldor sandwich recipes.
- Fromagerie PerronminorProduct pairing collaboration featuring Perron Swiss cheese in Exceldor recipes.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Exceldor competitors and assessment
Company assessmentBroad incumbents
- Pilgrim's Pride: Major U.S. and global poultry processor with retail and foodservice brands, including prepared and value-added chicken. Comparable in product mix and channel strategy, though primarily U.S.-anchored.
- Tyson Foods: Largest U.S. poultry processor with extensive retail and foodservice poultry, prepared foods, and value-added protein lines. A broad incumbent with overlapping capabilities but at much greater scale and global footprint.
- JBS USA: One of the world's largest protein processors with poultry, beef, and pork operations across the Americas. Overlaps with Exceldor in poultry and prepared protein, but operates at vastly greater scale and broader portfolio.
- Cargill: Global food and agriculture giant with significant poultry processing and value-added protein operations in North America. Overlaps with Exceldor as a large-scale poultry and protein supplier to retail and foodservice.
Direct peers
- Burnbrae Farms: Major Canadian poultry and egg producer with branded shell eggs and processed poultry products in retail. Overlaps with Exceldor in poultry processing and Canadian grocery distribution, though stronger in eggs.
- Olymel: Canadian meat and poultry processor with strong Quebec roots, serving retail and foodservice across North America. Comparable in product breadth (poultry and pork), bilingual market positioning, and retail relationships.
- Sunrise Farms: Canadian poultry processor producing fresh and further-processed chicken and turkey products for retail and foodservice. Comparable in scale and product positioning within the Canadian market.
- Maple Leaf Foods: Canada's largest prepared meats and poultry producer, offering chicken, turkey, and pork under multiple brands via retail and foodservice. Most direct comparable by product mix, channels, and Canadian footprint.
- Maple Lodge Farms: Family-owned Canadian poultry processor selling fresh and frozen chicken across retail and foodservice. Closely comparable to Exceldor in category (fresh poultry), distribution channels, and customer base.
Regional players
- Foster Farms: Major U.S. West Coast poultry processor producing fresh and prepared chicken for retail and foodservice. Comparable in poultry focus and brand-led retail positioning, though geographically concentrated in the western United States.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Exceldor social profiles
Digital presenceExceldor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exceldor leadership team
Management profileNumber of profiles
Exceldor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exceldor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exceldor
What does Exceldor do?
Exceldor processes and markets fresh and frozen chicken and turkey products under the Exceldor brand and sub-brands (Butterball, Granny's, Saha, La Cage, IRU). The portfolio spans whole birds, cuts, value-added marinated/breaded items, and deli-style turkey products, sold through Canadian retail grocery chains and a dedicated B2B food service channel.
Is Exceldor a public or private company?
Exceldor is a private company. It is classified as unknown and is currently operating.
When was Exceldor founded?
Exceldor was founded in 1945. It employs 501 to 1,000 people.
Where is Exceldor based?
Exceldor is headquartered in Lévis, Canada, in the North America region.
How does Exceldor make money?
Two revenue lines are on record. Retail Poultry Products are the primary driver. The others are food Service.
Who are Exceldor's main competitors?
Broad incumbents on record are Pilgrim's Pride, Tyson Foods, JBS USA and Cargill. Direct peers are Burnbrae Farms, Olymel, Sunrise Farms, Maple Leaf Foods and Maple Lodge Farms. Foster Farms is listed as a regional player.
Does Exceldor have an API?
No public API is recorded for Exceldor.
What industry is Exceldor in?
Exceldor's product category is Fresh and Frozen Poultry Processing. Its primary akta.pro industry code is AFANACAH, Turkey Processing (Whole Bird, Parts, Further Processing), with a secondary code of AFANACAD, Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style). Its NAICS code is 311615 and its SIC code is 2015.