Tix Ticketing AB
Tixly, operated by Swedish AB Tix Ticketing AB, is a cloud-based SaaS ticketing platform purpose-built for performing arts venues and culture houses. It delivers an integrated suite covering online sales, box office, reporting, marketing/CRM, and administration to enterprise customers across the Nordics and Benelux.
- Company typePrivate
- Founded2017
- HeadquartersGöteborg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tix Ticketing AB does
Tixly, operated by Swedish-AB Tix Ticketing AB and headquartered in Göteborg, Sweden, is a cloud-based ticketing SaaS platform purpose-built for performing arts venues and culture houses. The product is delivered as a fully integrated suite covering online ticket sales (speedy checkout with product recommendations and responsive design), box office operations (bulk-editing and dedicated dashboards), reporting and analytics (customisable trend and revenue projections), marketing and CRM (automated workflows, segmentation, personalised offers), and administration (event and venue configuration). Vertical-specific features such as subscription sales management, gift card systems, and per-hall configuration support complex performing-arts operations. The company is privately held, bootstrapped (no funding rounds disclosed), and small (1–10 employees).
Tixly generates revenue through subscription SaaS contracts with performing arts venues, sold on a quote-based annual billing model via direct enterprise sales (evidenced by 'Book a demo' CTAs and a self-serve component for box office teams). Its go-to-market combines direct enterprise sales with content marketing (blog, case studies), industry events (TPC 2026, annual client meetups in Malmö) and a community-style help centre. Customer base spans Sweden (Kalmarsalen, Kulturhuset Stadsteatern), Denmark (Odense Teater, Musikhuset Aarhus, The Royal Danish Theatre), Belgium (De Singel) and Iceland (Harpa), with a 4.7-star G2 rating across 23 reviews. Leadership includes Einar Thor Gustafsson as VP of Product and Engineering; the broader management team is not publicly disclosed.
Operationally, Tixly shows signs of steady, organic expansion: a recent enterprise win (Royal Danish Theatre, April 2026), ongoing product updates (basket rule discounts in April 2026), a thematic push toward mobile and contactless ticketing at industry events in 2026, and continued cross-border customer acquisition into Benelux and the Nordics. The company discloses no AI/ML capabilities, no M&A activity, and no integrations beyond what is highlighted in client testimonials.
Tix Ticketing AB firmographics
Firmographics- Name
- Tix Ticketing AB
- Legal name
- Tix Ticketing AB
- Website
- https://tix.se
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tixly, operated by Swedish AB Tix Ticketing AB, is a cloud-based SaaS ticketing platform purpose-built for performing arts venues and culture houses. It delivers an integrated suite covering online sales, box office, reporting, marketing/CRM, and administration to enterprise customers across the Nordics and Benelux.
- Ownership category
- akta.pro rank
Tix Ticketing AB industry classification
Industry- Product category
- Performing Arts Ticketing Software
- NAICS
- Convention and Trade Show Organizers (56192), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Platforms & Primary Ticketing (MPAIAFAD), Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ)
Keywords
Where Tix Ticketing AB is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Tix Ticketing AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Ticketing Platform Subscription: Tixly operates as a cloud-based SaaS ticketing platform providing software to performing arts venues. The platform is described as a 'fully integrated suite of event ticketing solutions' with multiple product modules (online sales, box office, reporting, marketing/CRM). Revenue is derived from subscription fees for platform access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Tix Ticketing AB product offering
Product offeringCore offering
Tix Ticketing AB (Tixly) sells a cloud-based, fully integrated SaaS ticketing platform purpose-built for performing arts venues and culture houses. The suite comprises five modules: Online Sales (responsive ticket purchasing with speedy checkout), Box Office Sales (in-person ticketing operations with bulk editing and dashboards), Reporting & Analytics (customisable reporting and sales projections), Marketing & CRM (customer segmentation, automated workflows, personalised offers), and Administration (event and venue configuration). Customers subscribe to the platform to sell tickets, manage subscriptions and gift cards, and run targeted marketing campaigns.
Product overview
Tixly is a unified performing arts and event ticketing platform offered as a fully integrated suite. The product portfolio consists of Online Sales (ticket buying flow with checkout and recommendations), Box Office Sales (in-person and administrative operations), Reporting & Analytics (customizable dashboards and trend analysis), Marketing & CRM (customer engagement and segmentation tools), and Administration (event and venue management). All modules operate within a single integrated system designed specifically for performing arts venues and culture houses.
Differentiator
Problem solved
Functional benefit
Products and services
- Tixly Online Sales A ticket buying flow that enables performing arts venue customers to purchase tickets online with a speedy checkout process, product recommendations, and responsive design across all devices. Designed for theatres, concert halls, and culture houses selling event tickets to consumers.
- Tixly Box Office Sales Streamlined in-person box office ticketing operations for performing arts venues with powerful bulk-editing actions and dedicated dashboards providing key information and tools for ticketing teams to manage events efficiently.
- Tixly Reporting & Analytics Customisable reporting tools that enable performing arts venues to make data-driven decisions based on event ticketing data, with capabilities to identify trends, pinpoint problem areas, and view projected ticket sales.
- Tixly Marketing & CRM Customer engagement tools with automated workflows, customer segmentation capabilities, personalised newsletters, and special offers based on previous purchases to increase sales for performing arts venues.
- Tixly Administration Administrative tools for managing ticketing operations, event setup, and venue configuration for performing arts venues and culture houses.
Companies that use Tix Ticketing AB
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Tix Ticketing AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tix Ticketing AB partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Tix Ticketing AB competitors and assessment
Company assessmentDirect peers
- Tito: Tito is a lightweight event ticketing and box office platform popular with small-to-mid-sized venues, festivals, and arts organisations. It overlaps with Tixly in providing simple online and box office ticketing workflows for event operators.
- PatronManager: PatronManager delivers Salesforce-native ticketing and CRM for arts and cultural organizations, directly serving the same performing arts and culture house segment that Tixly targets with subscription-based SaaS.
- Tessitura Network: Tessitura is the dominant CRM and ticketing platform purpose-built for performing arts and cultural institutions globally. It is the most direct competitor to Tixly in serving theatres, concert halls, and culture houses with subscription sales, CRM, and box office capabilities.
- AudienceView: AudienceView is a ticketing and engagement platform for arts, entertainment, and sports organizations. It competes with Tixly in providing integrated ticketing, CRM, and analytics to performing arts venues and cultural institutions.
- TryBooking: TryBooking is an event ticketing and registration platform widely used by community, arts, and cultural organisations across Australia, the UK, and Ireland. It directly overlaps with Tixly's target base of performing arts and culture venues handling online sales, box office, and reporting.
- Spektrix: Spektrix is a cloud-based ticketing, CRM, and marketing platform focused on arts and cultural organisations in the UK and beyond. It directly overlaps with Tixly in serving performing arts venues with box office, online sales, and customer engagement modules.
Emerging players
- Dice: Dice is a mobile-first ticketing and discovery platform focused on live music and cultural events. While primarily music-skewed, it overlaps with Tixly on the broader live entertainment ticketing surface and represents an emerging digital-first competitor in event discovery and mobile ticketing.
Broad incumbents
- Universe (by Live Nation): Universe is Live Nation's self-service ticketing platform aimed at independent venues and event organisers. It is a broader incumbent that competes with Tixly in the small-to-mid venue ticketing space but lacks Tixly's performing arts-specific vertical depth.
- Eventbrite: Eventbrite is a large, general-purpose event ticketing and registration marketplace serving millions of organisers globally. It competes indirectly with Tixly at the lower end of the performing arts market and represents a horizontal incumbent with significant brand and scale advantages.
- Ticketmaster: Ticketmaster is the world's largest ticketing operator, part of Live Nation Entertainment, with a broad portfolio covering concerts, sports, and performing arts. It is a horizontal incumbent competing with Tixly for primary ticketing contracts at larger venues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tix Ticketing AB social profiles
Digital presenceTix Ticketing AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tix Ticketing AB leadership team
Management profileNumber of profiles
Profiles1 record
Tix Ticketing AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tix Ticketing AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tix Ticketing AB
What does Tix Ticketing AB do?
Tix Ticketing AB (Tixly) sells a cloud-based, fully integrated SaaS ticketing platform purpose-built for performing arts venues and culture houses. The suite comprises five modules: Online Sales (responsive ticket purchasing with speedy checkout), Box Office Sales (in-person ticketing operations with bulk editing and dashboards), Reporting & Analytics (customisable reporting and sales projections), Marketing & CRM (customer segmentation, automated workflows, personalised offers), and Administration (event and venue configuration). Customers subscribe to the platform to sell tickets, manage subscriptions and gift cards, and run targeted marketing campaigns.
Is Tix Ticketing AB a public or private company?
Tix Ticketing AB is a private company. It is classified as unknown and is currently operating.
When was Tix Ticketing AB founded?
Tix Ticketing AB was founded in 2017. It employs 1 to 10 people.
Where is Tix Ticketing AB based?
Tix Ticketing AB is headquartered in Göteborg, Sweden, in the Europe region.
How does Tix Ticketing AB make money?
One revenue line is on record: saaS Ticketing Platform Subscription.
Who are Tix Ticketing AB's main competitors?
Direct peers on record are Tito, PatronManager, Tessitura Network, AudienceView, TryBooking and Spektrix. Dice is listed as an emerging player. Broad incumbents are Universe (by Live Nation), Eventbrite and Ticketmaster.
Does Tix Ticketing AB have an API?
No public API is recorded for Tix Ticketing AB.
What industry is Tix Ticketing AB in?
Tix Ticketing AB's product category is Performing Arts Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAIAFAD, Ticketing Platforms & Primary Ticketing. Its NAICS code is 56192 and its SIC code is 7900.