Life Changes EAP

What Life Changes EAP does

Life Changes EAP, operating under the legal entity Life Changes, Inc., is an independent employee assistance program (EAP) provider founded in 1989 by Gene P. Smith and headquartered in Danville, Virginia. The company delivers confidential face-to-face counseling, substance abuse evaluation, and consulting services to employer clients and individual consumers, primarily across Virginia and North Carolina, with a partner EAP network extending coverage throughout the United States and Canada. The firm explicitly positions itself against "high tech, low touch" competitors, emphasizing 24/7 live-answer counselor availability, on-site counseling at client facilities, and a high-touch service model rather than a proprietary digital platform.

The core product is the Employee Assistance Program, which bundles counseling with supplementary services such as free legal consultations (Lawphone®), financial counseling, will preparation, family mediation, and special-topic programs covering stress management, workplace violence, sexual harassment, and change management. Regulated, credential-gated services include DOT Substance Abuse Professional (SAP) and Substance Abuse Expert (SAE) evaluations under 49 CFR Part 40, supervisor and employee training on Drug-Free Workplace guidelines, and North Carolina-approved DWI assessments, ADETS classes, and treatment. The company does not operate a proprietary technology platform; service access is delivered through ten physical office locations, a toll-free hotline (800-776-3022), telephone and online resources, and on-site counselor visits to client plants and offices.

Revenue is generated primarily through subscription or annual EAP contracts billed to employer clients on a per-employee or flat-fee basis, with supplementary fee-for-service revenue from DWI assessments (state-mandated $100 cash per session), DOT/SAP compliance evaluations, and per-session supervisor training. The company serves three principal customer segments: employer companies of all sizes seeking EAP benefits, DOT-regulated employers needing SAP/SAE compliance, and individuals requiring DWI assessments or substance abuse treatment. Distribution combines direct field sales and on-site delivery in the VA/NC footprint with partner-network referrals for clients operating outside the region.

Name

Life Changes EAP

Legal name

Life Changes, Inc.

Website

https://lifechangeseap.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Changes EAP is an independent employee assistance program provider offering face-to-face counseling, DOT SAP evaluations, and North Carolina–approved DWI assessments across Virginia and North Carolina, with a partner EAP network extending service to clients throughout the United States and Canada.

Ownership category

akta.pro rank

Product category

Employee Assistance Program Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Management Consulting Services (8742)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Employee Assistance Programs (EAP) Management (HLAEAHAB), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee assistance programs
• Substance abuse counseling
• DWI assessment services
• DOT compliance training
• Workplace counseling services

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. EAP Subscription Services: Life Changes EAP provides Employee Assistance Program services on a subscription or contract basis to employer clients. These services are typically offered as part of an employer's benefit package, billed on a per-employee or flat-fee basis as part of an annual contract.
2. DWI Assessment and Treatment Services: One-time assessment fees for DWI evaluations, with assessments priced at $100 cash per session. Additional revenue from recommended classes (ADETS) and treatment programs. These are fee-for-service, episodic payments.
3. DOT/SAP Compliance Services: Substance Abuse Professional (SAP) evaluation and follow-up services for DOT-regulated employers. Billed as part of compliance programs, often on a per-evaluation basis.
4. Supervisor and Employee Training: Training services for supervisors and employees on DOT and Drug-Free Workplace guidelines, offered at client facilities or Life Changes facilities, charged on a per-session or package basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Life Changes EAP delivers Employee Assistance Programs (EAPs) to employer clients, providing confidential face-to-face counseling, 24/7 telephone support, SAP/SAE evaluations under DOT regulations, drug-free workplace training, and on-site counseling at client facilities. The company also sells DWI assessments and treatment to individuals, including ADETS classes and substance abuse treatment typically scheduled within 48 hours, priced at $100 per assessment session. Services are delivered through 10 offices in Virginia and North Carolina, complemented by a network of partner EAP providers serving multi-site employers throughout the United States and Canada.

Product overview

Life Changes EAP operates as a unified service platform offering comprehensive employee assistance programs primarily in Virginia and North Carolina, with network capabilities throughout the United States and Canada. The core offering is the Employee Assistance Program (EAP), which bundles counseling services, SAP/SAE evaluations for DOT compliance, DWI assessments, and various add-on services including free legal consultations (Lawphone®), financial counseling, will preparation, family mediation, and workplace training programs. The company differentiates through high-touch personal service with 24/7 counselor availability via live phone support, contrasting with high-tech/low-touch competitors. Services are accessible via face-to-face sessions at multiple locations, telephone consultations, and online resources, with an optional on-site counseling visit program for employers.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Assistance Program (EAP) Confidential, face-to-face counseling service for employees and their families, contracted by employer clients on a per-employee or flat-fee basis. Includes 24/7 counselor availability, online and telephone access, and bundling of add-on services such as legal consultations, financial counseling, will preparation, and family mediation.
• SAP Services (Substance Abuse Professional) Face-to-face assessments and clinical evaluations required by DOT regulation 49 CFR Part 40 for employees who have violated DOT drug and alcohol regulations. Determines employee assistance needs and makes return-to-duty recommendations.
• SAE Services (Substance Abuse Expert) Substance Abuse Expert evaluations under the National Registry of Certified Drivers (NRC) of DOT, providing assessment and recommendations for employees who have violated DOT drug and alcohol regulations.
• DWI Assessments & Treatment Assessment and treatment services for individuals arrested for DWI, including substance-abuse testing, level-of-care recommendations, ADETS classes, and treatment referrals. Provided at 10 office locations across Virginia and North Carolina.
• Drug-Free Workplace (DFW) Programs Compliance program helping employers meet Department of Transportation requirements and maintain drug-free workplace standards, including supervisor training, employee training, and ongoing policy support.
• DOT & Drug-Free Workplace Training Required training for supervisors and employees on DOT and Drug-Free Workplace guidelines, delivered at client facilities or at Life Changes' own facilities.
• On-Site Counseling Option Regular counselor visits to client plants or offices on a weekly or monthly basis, where employees can drop in for consultations without scheduling appointments, increasing utilization and providing a convenient work/life benefit.

Quantifiable outcome

• Employers save between $5 and $16 for every $1 invested in an EAP
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ComPsych: ComPsych is the world's largest independent EAP provider, offering counseling, work-life, and behavioral health services to employers worldwide. It is the most direct functional competitor to Life Changes EAP's core offering and target buyer (HR benefits purchasers), differing mainly by national rather than regional delivery scale.
• CuraLinc Healthcare: CuraLinc Healthcare delivers EAP, mental health, and work-life services to mid-market and enterprise employers, blending digital tools with live counseling. It overlaps directly with Life Changes on EAP core, supervisor training, and DOT compliance-adjacent offerings.
• Ulliance: Ulliance is a mid-market EAP and work-life benefits provider with a regional and national footprint, emphasizing personal service and on-site support. It is closely comparable to Life Changes EAP in service model, customer size tier, and 24/7 live-counselor access.
• All One Health: All One Health is an EAP and integrated well-being provider combining counseling, coaching, and absence management for employers. Its multi-channel delivery and emphasis on outcomes measurement make it a direct comparable to Life Changes' counseling + worksite service bundle.
• Behavioral Health Systems (BHS): BHS is an EAP and behavioral health utilization-management company serving employers across multiple U.S. regions with a provider-network model. It mirrors Life Changes' reliance on a credentialed provider network and its focus on employer-sponsored counseling and substance-abuse services.

Emerging players

• Lyra Health: Lyra Health is a digital-first mental-health benefits platform sold to employers, offering teletherapy, coaching, and on-demand counseling. It is the leading example of the 'high-tech' model Life Changes explicitly positions against, and increasingly competes for the same employer benefit dollars.
• Modern Health: Modern Health is a global mental-wellness platform combining teletherapy, coaching, and EAP-like services for employers. It overlaps with Life Changes on employer-sponsored counseling access but delivers primarily through digital channels rather than physical offices.
• Spring Health: Spring Health provides precision mental-health and EAP benefits to employers via a digital platform with teletherapy, in-person options, and outcome measurement. It targets the same employer benefits buyer as Life Changes, with a tech-enabled, scalable delivery model.

Broad incumbents

• Evernorth (Cigna Behavioral Health): Evernorth, the health services arm of Cigna, includes a major EAP and behavioral-health benefit offering sold as part of group disability and health plans. It competes for the same employer RFPs as Life Changes but bundles EAP inside a much broader benefits portfolio at national scale.
• Magellan Health (Centene): Magellan Health operates managed behavioral-health and EAP programs for health plans, employers, and government agencies, and is now part of Centene. It is a broad incumbent with overlapping EAP and substance-abuse assessment services but is typically accessed through health-plan partnerships rather than direct mid-market sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LifeChanges4Eden

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Changes EAP