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WI Digital

Full company profile

uuid002w7xc

Namestring
WI Digital
Legal namestring
BFM – Sistemas para Internet Ltda
Websiteurl
widigital.com.br
Company typeenum
Private
Founded yearint
2010
Descriptiontext

WI Digital (legally registered as BFM – Sistemas para Internet Ltda) is a privately held Brazilian technology and consulting company founded circa 2010 and headquartered in Barueri, São Paulo, in the Alphaville commercial district. The company is purpose-built for the direct sales, multi-level marketing (MLM), and affiliate marketing verticals, and operates with a team of 11-50 employees. Its flagship product is ATOMMN, a cloud-based SaaS platform hosted on AWS that manages the full operational stack of MLM and direct sales businesses, including distributor network hierarchies, compensation and bonus plan engines (Unilevel, Binary, Forced Matrix, residual, leadership, participation), multi-entity inventory across headquarters, branches, distribution centers, and franchises, virtual stores for affiliates, event management, support ticketing, geolocation-based reseller search, and two-factor authentication. The platform integrates with seven payment gateways (PagSeguro, Cielo, Braspag, GetNet, PayPal, BTC, Iugu), three shipping providers (Correios, Frenet, EasyShip), and four ERP systems (TOTVS, SAP, Bling, Pluggar), and supports multi-currency and multi-language (Portuguese, English, Spanish) operations.

The company sells ATOMMN in two tiers — Express for small and medium businesses and Enterprise for large multinational operations — at undisclosed, quote-based prices reached through a sales-led motion with demonstration requests as the primary conversion mechanism. It complements the software with a separate MMN Consulting service that designs compensation plans, commercial structures, and marketing strategies for direct sales operators, with ongoing monthly monitoring. Marketing is primarily content- and SEO-driven, supported by a Brazilian customer base that includes i9 life, Embelleze VD, Crescer, Adlux, Bachellor Family, Beauty'In, and Luci Luci, with broader international claims. The company is privately held with no disclosed funding rounds, acquisitions, or institutional investors, and operates as a focused, vertical SaaS provider with a services-attach revenue model.

Short descriptiontext

WI Digital is a Brazilian SaaS and consulting company that builds and sells ATOMMN, a cloud-based platform for managing direct sales, multi-level marketing, and affiliate operations, serving SMB and multinational clients in Brazil and internationally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSorocaba, Brazil
HQ citystring
Sorocaba
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
MLM software, direct sales platform, network marketing management, MLM ecommerce software, multi-level marketing SaaS
Industry1 code
1Business Rules & Decision Management Platforms (BRMS/DMN)
CodeHDAEAKAGPrimaryYes
NAICS code1 code
  • Software Publishers5132
SIC code1 code
  • Services-Computer Integrated Systems Design7373
Product category
Direct Sales / MLM Management Software
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1ATOMMN Software Licensing
TypeSubscription Recurring
Description

SaaS-based multi-level marketing software platform licensed to companies for operation, management and sales. The platform is available in Express or Enterprise versions, adaptable to different business needs.

widigital.com.br
2MMN Consulting Services
TypeProfessional Services
Description

Exclusive consulting for direct sales and multi-level marketing companies. Methodology covers planning and execution of business projects including business plan, compensation plan, commercial structure, and marketing strategy. Includes ongoing monthly monitoring through in-person or online meetings.

widigital.com.br
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 record
1ATOMMN
Description

The primary software product of WI Digital — a cloud-based platform for managing direct sales and multilevel marketing operations, including bonus structures (Unilevel, Binary, Forced Matrix), CRM, payment integrations, inventory management, and multi-currency/multi-language support for international operations.

widigital.com.br
Core offering1 text field

WI Digital develops and licenses ATOMMN, a SaaS platform purpose-built for multi-level marketing (MLM) and direct sales companies. The platform provides a branded e-commerce storefront, distributor/network management, back-office tools, and pre-built integrations with payment gateways, shipping carriers, and ERP systems. The company also offers MMN Consulting, an advisory service for direct sales operations.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

WI Digital offers a unified portfolio centered on the ATOMMN platform — a cloud-based software-as-a-service solution for managing direct sales and multi-level marketing (MLM) operations. ATOMMN is available in two versions: Express for small and medium businesses, and Enterprise for large multinational operations. The platform integrates operational tools including distributor network management, multi-tier commission processing, virtual store for affiliates, freight integration, multi-currency and multi-language support, CRM, ERP connectivity, and event management. Alongside the software, WI Digital provides MMN Consulting services, which guide companies through planning, implementing, and optimizing direct sales and MLM business models, covering business plans, compensation structures, and marketing strategy.

Product and service1 record
1ATOMMN Express
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership10 partners
1PagSeguro
Strategic tierCoreTypeTechnology or Integration
Description

Payment gateway integration enabling secure online transactions for MLM operations, supporting various payment methods including credit cards and digital wallets.

2Cielo
Strategic tierCoreTypeTechnology or Integration
Description

Major Brazilian payment institution integrated with ATOMMN for credit card processing and merchant services.

3Braspag
Strategic tierCoreTypeTechnology or Integration
Description

Payment technology platform integration providing payment processing solutions and fraud protection for e-commerce operations.

4GetNet
Strategic tierCoreTypeTechnology or Integration
Description

Payment gateway integration for credit and debit card processing, part of Santander group.

5PayPal
Strategic tierCoreTypeTechnology or Integration
Description

International payment platform integration enabling global transaction processing for MLM companies with international operations.

6Correios
Strategic tierCoreTypeTechnology or Integration
Description

Brazilian postal service integration for shipping calculation and tracking within the ATOMMN platform.

7Frenet
Strategic tierCoreTypeTechnology or Integration
Description

Brazilian shipping aggregator integration providing real-time freight quotes from multiple carriers.

8TOTVS
Strategic tierMajorTypeTechnology or Integration
Description

Integration with TOTVS ERP systems for data synchronization and unified business management across financial, sales, and operational data.

9SAP
Strategic tierMajorTypeTechnology or Integration
Description

Enterprise ERP integration for large multinational companies requiring connection to global SAP infrastructure.

10AWS (Amazon Web Services)
Strategic tierCoreTypeTechnology or Integration
Description

Cloud infrastructure hosting provider for the ATOMMN platform, providing scalable and reliable cloud computing services.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration21 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature10 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

WI Digital

Direct Sales / MLM Management Softwarewidigital.com.br

WI Digital is a Brazilian SaaS and consulting company that builds and sells ATOMMN, a cloud-based platform for managing direct sales, multi-level marketing, and affiliate operations, serving SMB and multinational clients in Brazil and internationally.

What WI Digital does

WI Digital (legally registered as BFM – Sistemas para Internet Ltda) is a privately held Brazilian technology and consulting company founded circa 2010 and headquartered in Barueri, São Paulo, in the Alphaville commercial district. The company is purpose-built for the direct sales, multi-level marketing (MLM), and affiliate marketing verticals, and operates with a team of 11-50 employees. Its flagship product is ATOMMN, a cloud-based SaaS platform hosted on AWS that manages the full operational stack of MLM and direct sales businesses, including distributor network hierarchies, compensation and bonus plan engines (Unilevel, Binary, Forced Matrix, residual, leadership, participation), multi-entity inventory across headquarters, branches, distribution centers, and franchises, virtual stores for affiliates, event management, support ticketing, geolocation-based reseller search, and two-factor authentication. The platform integrates with seven payment gateways (PagSeguro, Cielo, Braspag, GetNet, PayPal, BTC, Iugu), three shipping providers (Correios, Frenet, EasyShip), and four ERP systems (TOTVS, SAP, Bling, Pluggar), and supports multi-currency and multi-language (Portuguese, English, Spanish) operations.

The company sells ATOMMN in two tiers — Express for small and medium businesses and Enterprise for large multinational operations — at undisclosed, quote-based prices reached through a sales-led motion with demonstration requests as the primary conversion mechanism. It complements the software with a separate MMN Consulting service that designs compensation plans, commercial structures, and marketing strategies for direct sales operators, with ongoing monthly monitoring. Marketing is primarily content- and SEO-driven, supported by a Brazilian customer base that includes i9 life, Embelleze VD, Crescer, Adlux, Bachellor Family, Beauty'In, and Luci Luci, with broader international claims. The company is privately held with no disclosed funding rounds, acquisitions, or institutional investors, and operates as a focused, vertical SaaS provider with a services-attach revenue model.

WI Digital firmographics

Firmographics
Name
WI Digital
Legal name
BFM – Sistemas para Internet Ltda
Website
https://widigital.com.br
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
11–50 employees
Short description
WI Digital is a Brazilian SaaS and consulting company that builds and sells ATOMMN, a cloud-based platform for managing direct sales, multi-level marketing, and affiliate operations, serving SMB and multinational clients in Brazil and internationally.
Ownership category
akta.pro rank

WI Digital industry classification

Industry
Product category
Direct Sales / MLM Management Software
NAICS
Software Publishers (5132)
SIC
Services-Computer Integrated Systems Design (7373)
akta.pro primary industry
Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

  • MLM software
  • Direct sales platform
  • Network marketing management
  • MLM ecommerce software
  • Multi-level marketing SaaS

Where WI Digital is headquartered

Location

Headquarters

HQ city
Sorocaba
HQ country
Brazil
HQ region
Latin America

Offices1 record

Markets served

WI Digital business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

  1. ATOMMN Software Licensing: SaaS-based multi-level marketing software platform licensed to companies for operation, management and sales. The platform is available in Express or Enterprise versions, adaptable to different business needs.
  2. MMN Consulting Services: Exclusive consulting for direct sales and multi-level marketing companies. Methodology covers planning and execution of business projects including business plan, compensation plan, commercial structure, and marketing strategy. Includes ongoing monthly monitoring through in-person or online meetings.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

WI Digital product offering

Product offering

Core offering

WI Digital develops and licenses ATOMMN, a SaaS platform purpose-built for multi-level marketing (MLM) and direct sales companies. The platform provides a branded e-commerce storefront, distributor/network management, back-office tools, and pre-built integrations with payment gateways, shipping carriers, and ERP systems. The company also offers MMN Consulting, an advisory service for direct sales operations.

Product overview

WI Digital offers a unified portfolio centered on the ATOMMN platform — a cloud-based software-as-a-service solution for managing direct sales and multi-level marketing (MLM) operations. ATOMMN is available in two versions: Express for small and medium businesses, and Enterprise for large multinational operations. The platform integrates operational tools including distributor network management, multi-tier commission processing, virtual store for affiliates, freight integration, multi-currency and multi-language support, CRM, ERP connectivity, and event management. Alongside the software, WI Digital provides MMN Consulting services, which guide companies through planning, implementing, and optimizing direct sales and MLM business models, covering business plans, compensation structures, and marketing strategy.

Differentiator

Problem solved

Functional benefit

Brands

  • ATOMMN: The primary software product of WI Digital — a cloud-based platform for managing direct sales and multilevel marketing operations, including bonus structures (Unilevel, Binary, Forced Matrix), CRM, payment integrations, inventory management, and multi-currency/multi-language support for international operations.

Products and services

  • ATOMMN Express

Companies that use WI Digital

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles1 record

WI Digital technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration21 records

Feature10 records

WI Digital partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and major.

  • PagSegurocoreTechnology or IntegrationPayment gateway integration enabling secure online transactions for MLM operations, supporting various payment methods including credit cards and digital wallets.
  • CielocoreTechnology or IntegrationMajor Brazilian payment institution integrated with ATOMMN for credit card processing and merchant services.
  • BraspagcoreTechnology or IntegrationPayment technology platform integration providing payment processing solutions and fraud protection for e-commerce operations.
  • GetNetcoreTechnology or IntegrationPayment gateway integration for credit and debit card processing, part of Santander group.
  • PayPalcoreTechnology or IntegrationInternational payment platform integration enabling global transaction processing for MLM companies with international operations.
  • CorreioscoreTechnology or IntegrationBrazilian postal service integration for shipping calculation and tracking within the ATOMMN platform.
  • FrenetcoreTechnology or IntegrationBrazilian shipping aggregator integration providing real-time freight quotes from multiple carriers.
  • TOTVSmajorTechnology or IntegrationIntegration with TOTVS ERP systems for data synchronization and unified business management across financial, sales, and operational data.
  • SAPmajorTechnology or IntegrationEnterprise ERP integration for large multinational companies requiring connection to global SAP infrastructure.
  • AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure hosting provider for the ATOMMN platform, providing scalable and reliable cloud computing services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

WI Digital competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

WI Digital social profiles

Digital presence

WI Digital financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WI Digital leadership team

Management profile

Number of profiles

WI Digital funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WI Digital M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WI Digital

What does WI Digital do?

WI Digital develops and licenses ATOMMN, a SaaS platform purpose-built for multi-level marketing (MLM) and direct sales companies. The platform provides a branded e-commerce storefront, distributor/network management, back-office tools, and pre-built integrations with payment gateways, shipping carriers, and ERP systems. The company also offers MMN Consulting, an advisory service for direct sales operations.

Is WI Digital a public or private company?

WI Digital is a private company. It is classified as unknown and is currently operating.

When was WI Digital founded?

WI Digital was founded in 2010. It employs 11 to 50 people.

Where is WI Digital based?

WI Digital is headquartered in Sorocaba, Brazil, in the Latin America region.

How does WI Digital make money?

Two revenue lines are on record. ATOMMN Software Licensing is the primary driver. The others are MMN Consulting Services.

Does WI Digital have an API?

No public API is recorded for WI Digital.

What industry is WI Digital in?

WI Digital's product category is Direct Sales / MLM Management Software. Its primary akta.pro industry code is HDAEAKAG, Business Rules & Decision Management Platforms (BRMS/DMN). Its NAICS code is 5132 and its SIC code is 7373.

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