Ecbeing
- Company typePrivate
- Founded1999
- HeadquartersTokyo, Japan
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Ecbeing firmographics
Firmographics- Name
- Ecbeing
- Legal name
- 株式会社ecbeing
- Website
- https://ecbeing.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Ecbeing is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Ecbeing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- EC Platform Licensing (ecbeing): License fees for the core ecbeing EC site construction platform. Pricing is customized based on business scale, required features, and customization scope. Initial setup fees plus recurring monthly/annual maintenance and support fees.
- Cloud EC Platform (Mercart): Cloud-based EC platform subscription targeting smaller businesses and those migrating from ASP services. Lower entry cost with automatic updates.
- BtoB EC Platform (ecbeing BtoB): Dedicated BtoB EC platform for enterprise-to-enterprise transactions with features for complex pricing, approval workflows, and inventory management.
- Microservices/Optional Features: Additional paid services including AI tools, CDP/CRM, review optimization, and marketing automation tools. Automatically updated features available as optional add-ons.
- Professional Services: Implementation, customization, and ongoing support services. Includes site design, system integration, and operational consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Package/EC Platform: Customized enterprise pricing for full-featured EC site construction with extensive customization capabilities |
| Subscription | Monthly | Cloud EC (Mercart): Lower-cost entry option with automatic updates and standard features |
| Subscription | Multi-year contract | BtoB EC Platforms: Specialized pricing for enterprise BtoB commerce with complex workflow features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Ecbeing product offering
Product offeringCore offering
Ecbeing builds and licenses customizable e-commerce site construction platforms for mid-to-large Japanese enterprises. Its flagship ecbeing platform supports B2C, B2B, omni-channel, cross-border, and shopping mall commerce with a hybrid architecture combining standard features and custom development. A microservices ecosystem (AI recommendations, ChatGPT chatbot, CDP/CRM, reviews, UGC, reservations) extends functionality without full system rebuilds.
Product overview
Ecbeing offers a multi-product EC site building platform portfolio consisting of: (1) ecbeing - the flagship customization EC platform for mid-to-large enterprises; (2) ecbeing BtoB - a dedicated B2B EC platform with full customization capability; (3) mercart - a cloud/SaaS EC platform for startups and ASP switchers; (4) ecWorks - a cost-effective B2B platform for small businesses. The portfolio includes value-added microservices/add-ons such as AI DIGITAL STAFF (ChatGPT chatbot), AiReco (AI recommendations), Sechstant (CDP/CRM), ReviCo (reviews), visumo (UGC/Instagram integration), RESOMO (reservations), and デジサルAIサーチ (AI conversational search). The platform holds 17 consecutive years of No.1 market share (2008-2024) in the EC site construction market (customization type/SaaS/PaaS) with 1600+ implementation achievements.
Differentiator
Problem solved
Functional benefit
Brands
- ecbeing: 中堅・大手向けECサイト構築プラットフォーム。売上最大化に向けて柔軟なカスタマイズが可能
- ecbeing BtoB
- ecWorks
- メルカート
- AIデジタルスタッフ
- デジサルAIサーチ
- AiReco
- マイクロサービス
Products and services
- ecbeing Flagship customizable EC site construction platform for mid-to-large Japanese enterprises. Supports B2C, B2B, omni-channel, cross-border, and marketplace commerce via a hybrid approach combining standard features and custom development.
- ecbeing BtoB Dedicated B2B EC platform for digitizing inter-business ordering and transactions. Supports complex pricing by customer tier, multi-step approval workflows, inventory management, and EDI replacement for manufacturers, distributors, and trading companies.
- Mercart Cloud-based (SaaS) EC site building platform targeting small-to-medium businesses launching new EC operations or migrating from legacy ASP platforms. Includes automatic version updates and supports migration paths to the full ecbeing platform.
- ecWorks High-functionality, low-cost B2B EC platform for small-to-medium businesses launching B2B EC operations and catalog sites.
- AI Digital Staff (ChatGPT Chatbot) ChatGPT-powered generative AI chatbot for EC sites providing conversational customer support, FAQ handling, product consultation, and natural language site search 24/7.
- AiReco AI-powered product recommendation tool that analyzes user behavior and browsing history to suggest relevant products and increase conversion rates on EC sites.
- Sechstant CDP Customer data platform providing unified analysis of online store and physical retail data, integrating customer touchpoints across channels.
- Sechstant CRM CRM tool for email, LINE, and app-based customer communication and marketing automation across channels.
- ReviCo Review optimization tool that automatically collects and manages customer reviews to enhance product credibility, SEO, and sales through review-based marketing.
- visumo UGC content platform suite including visumo social curator (Instagram integration), visumo snap (staff posting tool), and visumo video (video commerce). Enables EC sites to display Instagram user-generated content and product videos.
- RESOMO Reservation management system that integrates reservation information with EC site member data, supporting store pickup reservations and appointment booking.
- Digital AI Search (デジタルAIサーチ) AI-powered natural language search service for EC sites that handles ambiguous queries, presents comparison guidance, and routes users to products, FAQ, or articles using generative AI.
- Microservices Suite of EC support tools with automatic version updates that add functionality without being tied to EC system version cycles. Includes UGC, reviews, CDP, MA, AI recommendations, and app creation tools.
Quantifiable outcome
- EDWIN achieved 20% operational efficiency improvement by consolidating 5 EC sites
- +3 more outcomes
Companies that use Ecbeing
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles3 records
Ecbeing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature7 records
Ecbeing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Meguri Corporation (メグリ株式会社)coreStrategic M&A partnership to integrate Meguri's capabilities for eliminating boundaries between physical stores and online, enabling next-generation brand experiences through unified commerce solutions.
- visumo (ビズモ)coreIntegration partnership for Instagram/social media content utilization tools including visumo social (UGC collection), visumo snap (staff posting), and visumo video (product video integration). The AI Digital Staff has integrated with visumo to enable AI agents to utilize visual content.
- Sechstant (セクstant)corePartnership for customer data platform (CDP) and CRM solutions enabling unified customer data management, multi-channel marketing automation, and analytics across stores and EC.
- ReviCo (レビコ)coreIntegration partnership for automated review collection and optimization tools. ReviCo enables automatic review solicitation and cross-campaign management for driving sales through review-based marketing.
- RESOMO (リソモ)corePartnership for reservation management system that integrates reservation information with EC site member data, enabling store pickup reservations and unified customer experiences.
- Japan Airlines (日本航空株式会社)coreLong-term strategic partnership for ANA Mall EC platform development and continuous enhancement of aviation-linked e-commerce services.
- Tokyu Corporation (東急株式会社)coreStrategic partnership for net supermarket and online store development, including store-level inventory integration and omni-channel retail solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ecbeing competitors and assessment
Company assessmentBroad incumbents
- BigCommerce: Global headless and SaaS commerce platform serving mid-market and enterprise. Competes for multi-brand, omni-channel retail use cases that overlap with ecbeing's omni-channel and cross-border offerings.
- Salesforce Commerce Cloud: Enterprise commerce and unified CRM platform from Salesforce for global B2C brands. Competes with ecbeing for large brand commerce builds and customer data integration.
- Shopify: Global, multi-tier commerce platform serving SMB through enterprise merchants globally. Increasingly active in Japan and the broader cross-border segment that ecbeing also targets.
- Adobe Commerce (Magento): Adobe's enterprise commerce platform (Magento heritage) addressing complex B2C, B2B, and omni-channel scenarios. Targets the same large-enterprise customization-heavy segment that ecbeing serves.
Direct peers
- W2 (World Wide): W2 Solutions / W2 by World Wide is a leading Japanese enterprise EC and digital commerce platform provider. Closest Japanese head-to-head competitor to ecbeing in mid-to-large enterprise CX and omni-channel implementations.
- GMO MakeShop: GMO MakeShop is the largest SaaS-style EC building platform in Japan, focused on SMB and mid-market. Overlaps with ecbeing's Mercart and ecWorks tiers and competes for incremental Japanese commerce deployments.
- futureshop (by IROAS): Japanese EC SaaS provider targeting design-conscious mid-market retailers with marketing automation features. Overlaps with ecbeing's Mercart cloud offering on SMB-to-mid Japanese retail brands.
- Ebisumart (GMO): Japanese enterprise B2B/B2C EC platform by GMO Internet Group, often cited alongside ecbeing for mid-to-large enterprise EC builds. Directly competes for the same Japanese retailer and brand wallet with a similarly customization-oriented go-to-market.
- Color Me Shop (GMO Pepabo): Color Me Shop by GMO Pepabo is a major Japanese hosted SMB EC platform serving tens of thousands of small merchants. Competes in the same Japanese small-business EC market as Mercart.
Emerging players
- EC-CUBE: Open-source Japanese EC platform widely used by SMBs and agencies for lower-cost EC builds. Competes at the lower end of the Japanese EC construction market that ecbeing serves through Mercart and ecWorks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ecbeing social profiles
Digital presenceEcbeing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecbeing leadership team
Management profileNumber of profiles
Profiles2 records
Ecbeing subsidiaries and ownership
Company hierarchySubsidiaries7 records
Ecbeing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecbeing M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecbeing
What does Ecbeing do?
Ecbeing builds and licenses customizable e-commerce site construction platforms for mid-to-large Japanese enterprises. Its flagship ecbeing platform supports B2C, B2B, omni-channel, cross-border, and shopping mall commerce with a hybrid architecture combining standard features and custom development. A microservices ecosystem (AI recommendations, ChatGPT chatbot, CDP/CRM, reviews, UGC, reservations) extends functionality without full system rebuilds.
Is Ecbeing a public or private company?
Ecbeing is a private company. It is classified as corporate owned and is currently operating.
When was Ecbeing founded?
Ecbeing was founded in 1999. It employs 1,001 to 5,000 people.
Where is Ecbeing based?
Ecbeing is headquartered in Tokyo, Japan, in the Asia region.
How does Ecbeing make money?
Five revenue lines are on record. EC Platform Licensing (ecbeing) is the primary driver. The others are cloud EC Platform (Mercart), btoB EC Platform (ecbeing BtoB), microservices/Optional Features and professional Services.
Who are Ecbeing's main competitors?
Broad incumbents on record are BigCommerce, Salesforce Commerce Cloud, Shopify and Adobe Commerce (Magento). Direct peers are W2 (World Wide), GMO MakeShop, futureshop (by IROAS), Ebisumart (GMO) and Color Me Shop (GMO Pepabo). EC-CUBE is listed as an emerging player.
Does Ecbeing have an API?
No public API is recorded for Ecbeing.