Red Rock Radio

What Red Rock Radio does

Red Rock Radio operates KBDX-FM, a classic hits formatted FM radio station licensed to Monticello, Utah, broadcasting on 92.7 FM. Its signal and 24/7 live stream cover the Four Corners region, spanning Cortez to Moab and Green River to Shiprock, with programming that includes a local morning show, AP News content, high school sports coverage, and themed weekend blocks. The station serves a rural, geographically dispersed listenership across the Utah-Colorado-New Mexico-Arizona border region and is part of a five-station radio group that co-markets regional events.

The business model is advertising-funded: Red Rock Radio sells commercial packages to local and regional small and mid-sized businesses, and supplements on-air inventory with promotional partnerships (e.g., contest tie-ins with events such as the San Juan ATV Safari and Western Slope Outdoor Fest, and concert-ticket promotions with regional entertainment advertisers such as Ute Mountain Casino). The station co-locates with the San Juan Record newspaper, sharing facilities with a local print outlet. Audience reach is extended beyond the over-the-air signal through live internet streaming and an active Facebook presence, providing additional touchpoints for advertisers and listeners.

Technology footprint is conventional broadcast: an FCC-licensed FM transmitter on 92.7 MHz, audio processing, a streaming pipeline for the 24/7 web feed, and standard social media management. There is no indication of proprietary software, automation platforms beyond routine broadcast playout systems, or advanced data infrastructure. Revenue mechanics are anchored in SMB local ad sales and event-driven sponsorship, with limited enterprise concentration and no disclosed subscription, programmatic, or data monetization layer.

Name

Red Rock Radio

Legal name

Red Rock Radio

Website

https://redrock92.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Rock Radio operates KBDX-FM, a classic hits radio station on 92.7 FM licensed to Monticello, Utah, serving the Four Corners region. It is an advertising-funded small-market broadcaster and part of a five-station radio group, generating revenue from local SMB advertisers and regional event sponsorships.

Ownership category

akta.pro rank

Product category

FM Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Classic hits radio
• FM radio broadcast
• Local radio station
• Radio advertising
• Community radio programming

Headquarters

HQ city

Monticello

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: The station generates revenue by selling advertising packages to small businesses in the 4 Corners region. They offer competitive advertising packages targeting local businesses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Red Rock Radio operates as a classic hits FM radio station broadcasting on 92.7 FM (KBDX-FM) from Monticello, Utah, serving the 4 Corners region with music from the 1960s through 1980s, local news, weather, regional high school sports, and community-focused programming. The station supplements its terrestrial FM signal with 24/7 live internet streaming and monetizes its audience by selling advertising packages to local and regional small businesses.

Product overview

Red Rock Radio operates Red Rock 92.7 FM, a classic hits radio station that streams live 24/7 across the Four Corners area. The station offers programming including the Red Rock Morning Show, themed Hot Wax Weekends, local high school sports broadcasts, and AP News network updates. The station generates revenue through advertising packages for local businesses and sponsors community events like the San Juan ATV Safari and the Western Slope Outdoor Fest. Listeners can participate in contests and giveaways for concerts and events. Red Rock Radio is co-located with the San Juan Record newspaper at 49 S Main St. Monticello, UT.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Rock 92.7 FM Radio Broadcasting Service

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• San Juan ATV SafariminorGTM or Marketing Partner · 1 January 2021Red Rock Radio is an official sponsor of the San Juan ATV Safari, a three-day guided ATV ride event in San Juan County. The station gives away two-rider registrations ($200 value) as contest prizes on air.
• Ute Mountain CasinominorGTM or Marketing Partner · 10 April 2019Concert event partnership where Ute Mountain Casino partnered with Red Rock 92 to promote and give away tickets to Mark Chesnutt's concert at the casino venue in Cortez, Colorado.
• San Juan RecordcoreOthersCo-located partnership with San Juan Record, a local news publication. The station's office is at the San Juan Record location, and the news outlet is featured as a primary local news source on Red Rock 92's website. San Juan Record covers local stories in San Juan County.
• AP News NetworkcoreTechnology or IntegrationAP (Associated Press) News Network provides breaking news updates to Red Rock 92, enhancing the station's local and regional news coverage capabilities.
• Humphrey RVminorGTM or Marketing PartnerRed Rock Radio is an official sponsor of the Humphrey RV Western Slope Outdoor Fest. The event features outdoor gear vendors and is marketed across 5 radio stations reaching Grand Junction, Montrose, Delta, Moab, Monticello, Blanding, and Cortez.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Beasley Broadcast Group: Operates a portfolio of AM/FM stations concentrated in mid-sized and small U.S. markets. Comparable as a multi-station small-market operator with similar format mix and SMB advertiser focus.
• Alpha Media: Owns and operates hundreds of FM and AM stations across small and mid-sized U.S. markets with formats including classic hits, country, and AC. Directly comparable multi-station small-market radio group reliant on local SMB ad sales and event tie-ins.
• Townsquare Media: Operates a portfolio of over 400 radio stations concentrated in small and mid-sized U.S. markets, often with classic hits, country, and news/talk formats. Directly comparable as a multi-station small-market commercial radio group with an event/live-music sponsorship business.
• Lotus Communications: Family-owned operator of multiple FM and AM radio stations concentrated in western U.S. small and mid-sized markets. Comparable as a privately held multi-station regional radio group with classic hits and adult-oriented formats.

Broad incumbents

• Salem Communications: Operates commercial radio stations with formats including news/talk and classic hits across many U.S. markets. Comparable as a commercial FM broadcaster with a multi-station footprint, though Salem is more diversified into Christian and conservative talk formats.
• Cumulus Media: One of the largest U.S. radio broadcasters with hundreds of stations across all market sizes. Overlaps with Red Rock as a commercial FM operator with classic hits and similar formats, but operates at vastly greater scale and across major metros.
• Emmis Communications: Operates a portfolio of U.S. commercial radio stations in mid-sized markets plus a radio-tech/ad-tech business (Emmis Interactive). Comparable as a commercial FM operator with classic hits and similar formats, with adjacent digital capabilities Red Rock lacks.
• iHeartMedia: Largest U.S. radio operator with over 800 stations plus a national iHeartRadio digital platform. Overlaps with Red Rock on commercial FM broadcasting and classic hits content but operates a national digital audio stack that Red Rock lacks.

Others

• Educational Media Foundation (K-LOVE / Air1): Non-commercial Christian radio network with hundreds of signals and ubiquitous streaming. Comparable as a competing audio broadcaster with a heavy streaming investment that reaches into the 4 Corners market, illustrating the digital posture Red Rock lacks.

Regional players

• Bonneville International: Family-owned commercial radio operator based in Salt Lake City with stations throughout Utah and the Mountain West. Comparable as a Utah-headquartered commercial FM operator serving the same Mountain West region, with a similar local-news and sports emphasis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Red-Rock-Radio-100047161521815
• LinkedInlinkedin.com/company/red-rock-radio-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rock Radio