Alle Kerstpakketten XL

What Alle Kerstpakketten XL does

Alle Kerstpakketten XL, trading as KerstpakkettenXL, is a Dutch B2B e-commerce company specializing in curated and customizable Christmas gift packages for corporate clients. Operating since 2001 under the legal entity Vos en Setz B.V. and headquartered in Drachten, Netherlands, the company sells pre-assembled and custom-branded gift packages to Dutch and Belgian businesses for employee appreciation, partner gifting, and year-end recognition. Its catalog spans more than 1,000 package variants organized across themed categories (BBQ, Borrelpakketten, Italian, Family, Luxury, Sustainable, Rituals) and price tiers from €10 to €100+ per unit, with custom orders available from 50 pieces and full bespoke programs from 1,000 units. The portfolio has been extended beyond the Christmas season into Zomergeschenken (summer gifts) and Relatiegeschenken (corporate gifts).

The technology backbone is a WooCommerce webshop on WordPress CMS with filtering by price and theme, quote requests, and an integrated "Online Kado Concept" — a custom-branded employee choice platform where recipients select their own gift from a curated webshop using an inlogcode, with PostNL handling last-mile delivery to home addresses. The company differentiates operationally through an in-house wrapping center (eigen inpakcentrale) and own delivery service (eigen bezorgdienst), supported by a 600m² appointment-based showroom and a 5,000m² warehouse in Drachten. No AI/ML capabilities, APIs, or proprietary technology platforms are disclosed.

Revenue is generated through one-time product sales rather than subscriptions: bulk and individual Christmas packages, custom-branded packaging, and per-employee Online Kado Concept fees. Go-to-market is direct-to-consumer in the B2B sense — companies order through the website, request quotes, or visit the showroom. Marketing is primarily SEO-driven organic search, supplemented by 6,692 verified reviews averaging 8.5/10 via Feedback Company and Thuiswinkel Zakelijk certification. The customer base is horizontal — Dutch and Belgian companies of all sizes — with no disclosed anchor customers, no institutional ownership, and no funding rounds on record.

Name

Alle Kerstpakketten XL

Legal name

Vos en Setz B.V.

Website

https://kerstpakkettenxl.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

KerstpakkettenXL is a Dutch B2B e-commerce company, founded in 2001, that sells curated and customizable Christmas gift packages to Dutch and Belgian businesses for employee appreciation. It operates an in-house delivery service, a 600m² showroom, and an Online Kado employee-choice platform.

Ownership category

akta.pro rank

Product category

Corporate Christmas Gifting

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

akta.pro secondary industries

Party Favors, Gifts & Custom Merchandise (HSACACAM), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Corporate Christmas packages
• Employee gift packages
• Custom branded gifts
• Holiday gifting services
• Seasonal gift bundles

Headquarters

HQ city

Drachten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Christmas Package Sales: One-time sale of pre-packaged and custom Christmas gift packages to businesses for employee appreciation. Revenue generated through product sales with pricing based on package tier and quantity ordered.
2. Custom/Branded Packaging: Custom Christmas packages assembled to client specifications with company branding, available from 50 units
3. Online Kado Concept Subscription: Employee choice platform where staff select their own gift, with the company paying per employee for access to the webshop and subsequent gift delivery

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

KerstpakkettenXL sells pre-assembled and customized Christmas gift packages (kerstpakketten) to businesses for employee, partner and colleague appreciation, available across price tiers from €10 to over €100 and themed categories including BBQ, Italian, Family, Luxury, Borrelpakketten and Sustainable. The offering also covers corporate gifts (relatiegeschenken), seasonal summer gifts (zomergeschenken), custom-branded packaging from 50 units, and the Online Kado Concept digital platform where employees self-select their own gift from a branded webshop.

Product overview

KerstpakkettenXL operates as an e-commerce platform offering curated and customizable gift packages for businesses, primarily serving the Dutch and Belgian markets. The core product is pre-assembled Christmas packages (Kerstpakketten) available across multiple price tiers and themes including BBQ, borrelpakketten, sustainable, family, luxury, food, and regional themes. The portfolio includes seasonal Zomergeschenken, Relatiegeschenken corporate gifts, and the digital Online Kado Concept platform for employee self-selection. Customization services (Maatwerk) allow businesses to build packages from 50 units with full branding control. The company operates an in-house delivery service for direct-to-home shipping and maintains a 600m² showroom for in-person consultation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 125,102+ packages wrapped and delivered
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PostNLminorOthersThird-party logistics partner used for Online Kado Concept gift deliveries. PostNL handles last-mile delivery of employee choice gifts within 10 business days.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hallmark Cards Nederland:

Direct peers

• Kerstgeschenk.nl: Another Netherlands-based B2B Christmas package provider, overlapping on target market, product format (pre-packaged and custom kerstpakketten), and seasonal delivery model. Closely comparable in scale and offering to KerstpakkettenXL.
• Topgeschenken.nl: Dutch corporate gifting platform offering both Christmas packages and year-round business gifts for companies. Comparable in customer base (B2B), gift package format, and online ordering plus delivery model.
• Kerstpakketten.nl: Direct Dutch competitor offering B2B Christmas gift packages across multiple price tiers. Comparable in catalog breadth, target customer (NL corporates), and gifting categories, making it the closest head-to-head competitor.

Emerging players

• YourSurprise: Dutch-origin personalized gift retailer offering customized gifts and gift packages for B2C and B2B. Comparable in customizable / branded gift offering and e-commerce-first delivery to NL/BE addresses.
• Greetz: Major Dutch online gifting platform (greeting cards + gift packages + flowers) with national delivery. Comparable in online gift delivery to consumer and small-business buyers in the Netherlands, though more B2C and occasion-driven than corporate-kerstpakketten focused.
• Cadeau.nl: Netherlands-based online gifting marketplace serving both consumers and corporate buyers with curated gift packages and personalized gifts. Comparable in product format (curated gift bundles) and online-first delivery model, though more retail than B2B-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kerstpakketten1
• Facebookfacebook.com/kerstpakketten
• LinkedInlinkedin.com/company/2547752

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alle Kerstpakketten XL