National SoftWash, Inc

What National SoftWash, Inc does

National SoftWash, Inc. is a privately held exterior cleaning services company founded in 2017 and headquartered in Plainfield, Illinois, serving residential and commercial customers across the Chicago western suburbs including Naperville, Aurora, Bolingbrook, Lockport, Wheaton, Oswego, Joliet, Libertyville, and Lake Forest. The company differentiates itself from generic pressure washing operators through a soft washing methodology, applying biodegradable sodium hypochlorite- and surfactant-based cleaning solutions at low pressure to remove algae, mold, mildew, and bacteria without damaging surfaces; the Asphalt Roofing Manufacturers Association identifies soft washing as the only recommended method for asphalt shingle roofs, and roof and concrete cleaning services carry a 5-year warranty. Drone-based cleaning is offered for hard-to-reach commercial structures, and a 5-year warranty on roof and concrete cleaning supports a quality positioning versus traditional power washing competitors.

The business operates as a local field service operation with 11-50 employees (starting pay $20/hour plus production incentives) and reports more than 4,000 cleanings completed since inception, alongside 700+ reviews averaging 4.9/5 on Google. Revenue is generated primarily on a per-job, quote-based basis: residential customers pay on completion via cash, check, or credit card, while commercial accounts are billed on net 30 terms. The commercial portfolio spans building washing, parking lot cleaning, storefront cleaning, water tower cleaning, window cleaning, high dusting, playground cleaning, graffiti removal, and rust removal, plus seasonal Christmas light installation for homeowners. Customer acquisition is heavily organic and marketplace-driven via Google Business Profile, HomeAdvisor (with Elite Service badge), Angi, Yelp, Facebook, LinkedIn, and a neighborhood-specific blog, with no paid advertising and no external funding, M&A, or institutional investors disclosed.

Name

National SoftWash, Inc

Legal name

National SoftWash, Inc.

Website

https://nationalsoftwash.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

National SoftWash, Inc. is a privately held Plainfield, Illinois-based exterior cleaning company that provides soft washing, pressure washing, roof cleaning, and commercial services (including water tower and drone cleaning) to residential and commercial customers across the Chicago western suburbs.

Ownership category

akta.pro rank

Product category

Exterior Cleaning Services

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro industry

PRIMARYHSAEAMAA

House & Building Exterior Soft Washing (Siding/Stucco/Vinyl)

Home & Personal Services/Home Cleaning & Housekeeping/Pressure Washing (Exterior Surfaces)

SECONDARYHSAEAMAB

Driveway & Sidewalk Pressure Washing (Concrete/Pavers)

Home & Personal Services/Home Cleaning & Housekeeping/Pressure Washing (Exterior Surfaces)

SECONDARYBPABABAM

Pressure Washing & Exterior Hardscape Cleaning

Business & Public Services/Facilities Management & Building Services/Commercial & Janitorial Cleaning Services

Keywords

• Exterior cleaning services
• Soft washing
• Pressure washing
• Residential power washing
• Commercial building washing

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Residential Exterior Cleaning Services: One-time and recurring exterior cleaning services for homeowners including house washing, soft washing, roof cleaning, gutter cleaning, fence and deck cleaning, concrete and paver cleaning, siding washing, brick cleaning, and Christmas light installation. Revenue is generated per service call with pricing based on property size and scope. 10% veteran discount and bundle pricing for multiple services.
2. Commercial Exterior Cleaning Services: Comprehensive commercial cleaning including building washing, parking lot cleaning, storefront cleaning, water tower cleaning, window cleaning, high dusting and ceiling cleaning, playground cleaning, graffiti removal, rust removal, and multi-unit cleaning. Billed under net 30 payment terms for commercial clients. Drone cleaning services available for commercial and hard-to-reach structures.
3. Water Tower Cleaning: Specialized water tower cleaning services for municipal and commercial water infrastructure. Part of commercial service portfolio.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

National SoftWash provides exterior cleaning services for residential and commercial properties using soft washing, a low-pressure method that applies biodegradable sodium hypochlorite-based solutions and surfactants to remove algae, mold, mildew, and bacteria from roofs, siding, concrete, decks, fences, and other surfaces. The company also offers drone-based cleaning for hard-to-reach structures, water tower cleaning, high dusting, and Christmas light installation. Services are delivered by field crews dispatched to customer properties across the Chicago western suburbs.

Product overview

National SoftWash, Inc is a soft washing and pressure washing service company offering exterior cleaning solutions for both residential and commercial properties in the Chicago suburban area. The company's primary methodology is soft washing, a low-pressure technique using biodegradable cleaning solutions that safely removes organic growth without damaging surfaces. Their residential services include house washing, roof cleaning, gutter cleaning, concrete and paver cleaning, fence and deck washing, siding cleaning, brick cleaning, and Christmas light installation. Their commercial services encompass commercial power washing (building washing, parking lot cleaning, storefront cleaning, water tower cleaning), commercial window cleaning, drone cleaning services, high dusting and ceiling cleaning, and playground cleaning. The company positions itself as a soft washing specialist, distinguishing it from traditional high-pressure power washing companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Cleaning Soft washing roof cleaning service that prevents deterioration by removing organic growth without high pressure, backed by a 5-year warranty. Targets homeowners whose asphalt shingle roofs have algae, moss, or bacteria growth.
• House Washing Complete exterior house cleaning service that removes algae, organic growth, and buildup from siding using soft washing techniques. Designed for residential homeowners seeking curb appeal restoration.
• Gutter Cleaning Gutter debris removal service to protect homes from water damage and ensure proper water flow away from the foundation. Targets homeowners seeking preventative maintenance.
• Concrete & Paver Cleaning Specialized cleaning for concrete driveways, walkways, and paver surfaces using controlled methods that avoid damaging the surface or joints. Includes a 5-year warranty on concrete cleaning.
• Fence & Deck Washing Wood fence and deck restoration service that thoroughly cleans and revitalizes outdoor wood surfaces damaged by harsh weather. Targets homeowners with aging outdoor wood structures.
• Siding Cleaning Soft washing siding cleaning service that eliminates organic buildup and surface contamination without relying on pressure, preventing streaking and damage. Designed for residential homeowners.
• Brick Cleaning Professional brick exterior cleaning service to restore and protect brick surfaces on residential properties.
• Christmas Light Installation Seasonal professional Christmas lighting installation service to transform homes into festive displays. Targets homeowners seeking turnkey holiday décor.
• Commercial Power Washing Full suite of commercial exterior cleaning services including building washing, parking lot cleaning, storefront cleaning, and water tower cleaning. Targets commercial property managers, municipalities, and retail businesses. Net 30 payment terms.
• Commercial Window Cleaning Professional window cleaning service for commercial properties to maintain professional appearance. Targets businesses and facility managers.
• Drone Cleaning Services Drone-based exterior cleaning technology for hard-to-reach structures, providing safer and more efficient cleaning for elevated or difficult-access surfaces. Targets commercial clients with elevated structures.
• High Dusting and Ceiling Cleaning Professional high dusting and ceiling cleaning services for businesses to maintain dust-free, professional indoor environments. Targets commercial and industrial facilities.
• Playground Cleaning Specialized playground equipment cleaning service to maintain safe and clean play areas. Targets schools, municipalities, and daycare facilities.
• Water Tower Cleaning Specialized water tower exterior cleaning service to maintain hygiene and appearance of water storage structures. Targets municipalities and commercial water infrastructure operators.

Quantifiable outcome

• 5-year warranty on roof cleaning and concrete cleaning services
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Window Genie: Window Genie is a franchise-based exterior cleaning services brand offering window cleaning, gutter cleaning, and house washing to residential customers — a directly overlapping service mix with National SoftWash's residential exterior cleaning portfolio.
• SoftWash Systems: SoftWash Systems is the dominant equipment, chemistry, and training provider for the soft washing industry; National SoftWash almost certainly operates on a similar soft wash methodology using comparable chemistry (sodium hypochlorite + surfactants) and serves the same exterior cleaning customer use cases that SoftWash Systems trains operators to address.

Broad incumbents

• Authority Brands: Authority Brands is a holding company that owns multiple home services franchise brands including Benjamin Franklin Plumbing, Mister Sparky, and The Maids; as a consolidator with capital and scale advantages, it represents the kind of strategic acquirer or roll-up archetype relevant to National SoftWash's growth trajectory.
• Molly Maid: Molly Maid is a residential cleaning franchise under Neighborly, providing recurring housekeeping services to homeowners; it is comparable as a franchise-based residential cleaning brand targeting the same homeowner demographic as National SoftWash's residential exterior services.
• Chem-Dry: Chem-Dry is a national carpet and upholstery cleaning franchise serving residential customers; while focused on interior surfaces, it shares National SoftWash's franchise-driven field-service model and homeowner customer base.
• Neighborly (formerly Dwyer Group): Neighborly is the largest home services franchisor in North America, operating multiple franchise brands across exterior cleaning, plumbing, HVAC, and other trades; it represents the broad incumbent umbrella against which specialty operators like National SoftWash compete for franchisees, customers, and acquisition targets.
• Stanley Steemer: Stanley Steemer is a national cleaning services franchise specializing in carpet, upholstery, tile, and duct cleaning; while primarily interior, it shares the same field-service cleaning services franchise model and household customer base as National SoftWash.
• ServiceMaster Brands: ServiceMaster operates multiple franchise brands including ServiceMaster Clean (commercial janitorial) and ServiceMaster Restore (disaster restoration); it competes with National SoftWash for the same commercial and institutional facility cleaning contracts.

Others

• Angi (formerly Angie's List / HomeAdvisor): Angi is the leading home services marketplace and lead generation platform on which National SoftWash is listed as a service provider; while not a competitor, it is a critical customer acquisition channel and ecosystem participant that shapes the competitive dynamics of the local services market.
• Thumbtack: Thumbtack is a leading on-demand home services marketplace connecting homeowners with local professionals; comparable to Angi as a customer acquisition channel and competitor-matching platform that mediates demand between homeowners and service providers like National SoftWash.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NationalSoftWash
• LinkedInlinkedin.com/company/nationalsoftwash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National SoftWash, Inc