SoftWash Systems
SoftWash Systems is a Florida-based franchisor founded in 1992 that licenses nearly 200 affiliates across seven countries to deliver low-pressure, biodegradable exterior cleaning services using its proprietary chemicals, equipment, and training under the SoftWash Systems brand.
- Company typePrivate
- Founded1992
- HeadquartersSanford, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SoftWash Systems does
SoftWash Systems, legally HRHIC Industries Inc., is a Florida-based franchisor founded in 1992 that has pioneered the soft washing method for exterior cleaning as an alternative to traditional high-pressure washing. The company operates a licensed affiliate network of nearly 200 locations across seven countries and three territories (United States, Canada, United Kingdom, Netherlands, Belgium, Czech Republic, Guam), selling proprietary low-pressure (150-300 PSI) biodegradable chemical cleaning systems, equipment, training, and certification (Certified Applicator and Authorized Professional tiers) to independent operators who deliver residential and commercial exterior cleaning services under the SoftWash Systems brand.
The core technology is a chemistry-based cleaning platform: water-based, biodegradable solutions containing biocides are applied at low pressure to emulsify and sanitize biological contaminants such as mold, algae, mildew, moss, and bacteria at their root, achieving 99.8% sanitization in third-party independent lab testing and delivering results that last four to six times longer than pressure washing while using one-third the water. The system is supported by SoftWash Academy Online (an LMS for training and CEU tracking), a 5-Year Spot-Free Limited Warranty on complete roof cleanings, and a suite of branded services spanning roof, siding, deck, driveway, window, gutter, solar panel, fence, stucco, and walkway cleaning for both residential and commercial end markets.
Revenue is generated through three mechanics: (1) franchise and licensing fees from affiliates entering the Certified Applicator and Authorized Professional programs, (2) recurring equipment and chemical sales to affiliates who are contractually required to use SoftWash Systems' proprietary inputs, and (3) downstream service revenue generated by affiliates across the network. In February 2026, the company announced a strategic alliance with Aero Velocity Inc. to launch an integrated drone-washing product line targeting the global commercial exterior cleaning market (estimated at over $1 billion annually), with disclosures tied to the BT Brands merger citing SoftWash Systems' 2025 revenue at over $39 million.
SoftWash Systems firmographics
Firmographics- Name
- SoftWash Systems
- Legal name
- HRHIC Industries Inc.
- Website
- https://softwashsystems.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoftWash Systems is a Florida-based franchisor founded in 1992 that licenses nearly 200 affiliates across seven countries to deliver low-pressure, biodegradable exterior cleaning services using its proprietary chemicals, equipment, and training under the SoftWash Systems brand.
- Ownership category
- akta.pro rank
SoftWash Systems industry classification
Industry- Product category
- Exterior Cleaning Services
- SIC
- Services-Miscellaneous Repair Services (7600), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Roof Cleaning (Soft Wash, Moss & Algae Removal) (HSAIAMAB)
- akta.pro secondary industries
- House & Building Exterior Soft Washing (Siding/Stucco/Vinyl) (HSAEAMAA), Deep Exterior Cleaning (Pressure Washing, Patios/Driveways, Siding) (HSAEABAJ), Pressure Washing & Exterior Hardscape Cleaning (BPABABAM), Parking Lot, Garage & Concrete Flatwork Cleaning (HSAIAMAI)
Keywords
Where SoftWash Systems is headquartered
LocationHeadquarters
- HQ city
- Sanford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SoftWash Systems business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain
Revenue model
- Franchise/Affiliate Licensing Fees: SoftWash Systems recruits entrepreneurs to become licensed affiliates who exclusively use SoftWash Systems equipment, chemicals, certifications, and branding. Affiliates pay fees for programs including Certified Applicator, Authorized Professional, and other tiered membership levels. Revenue is generated through initial franchise/affiliate fees, ongoing licensing fees, and access to proprietary training and business resources.
- Equipment and Chemical Sales to Affiliates: The company sells proprietary equipment and biodegradable cleaning chemicals exclusively to its licensed affiliates. Affiliates must use SoftWash Systems equipment and chemicals to maintain their certification status.
- Service Revenue (Franchise Operations): Licensed affiliates provide soft washing services to residential and commercial customers. The company benefits from the expansion of its franchise network across seven countries, which generates service revenue across the network and drives demand for chemicals and equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Certified Applicator Program — entry-level affiliate certification |
| Other | Annual | Authorized Professional Program — mid-tier affiliate with expanded benefits including co-branding, marketing support, and warranty eligibility |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
SoftWash Systems product offering
Product offeringCore offering
SoftWash Systems develops and distributes proprietary soft washing equipment and biodegradable cleaning chemicals through a franchise/licensed affiliate network of nearly 200 locations. Licensed affiliates deliver low-pressure (150-300 PSI) exterior cleaning services for residential and commercial properties, including roof cleaning, siding cleaning, deck cleaning, driveway cleaning, window cleaning, and gutter cleaning, with results lasting four to six times longer than pressure washing. The company also offers a Certified Applicator / Authorized Professional franchise program, the SoftWash Academy Online training platform, and a 5-Year Spot-Free Limited Warranty on complete roof cleanings.
Product overview
SoftWash Systems operates as a franchise-based exterior cleaning company offering environmentally responsible soft washing services. The core offering is the soft washing method—a low-pressure (150-300 PSI) cleaning technique using proprietary biodegradable chemical solutions that emulsify and sanitize biological contaminants, lasting four to six times longer than pressure washing. Services span residential and commercial exterior surfaces including roof cleaning (asphalt shingle, tile, slate), siding, decks, driveways, fences, gutters, windows, stucco, and walkways. The company operates a franchise/affiliate program providing equipment, chemicals, training, and certification (Certified Applicator and Authorized Professional levels) with access to SoftWash Academy Online. A 5-Year Spot-Free Limited Warranty backs complete roof cleanings. In February 2026, SoftWash announced a strategic alliance with drone company Aero Velocity Inc. to launch an integrated drone-washing solution for commercial buildings and large-scale structures. The franchise network spans seven countries and three territories including the US, Canada, United Kingdom, Netherlands, Belgium, Czechia, and Guam.
Differentiator
Problem solved
Functional benefit
Products and services
- Soft Washing Services Core umbrella offering of environmentally responsible exterior cleaning using low-pressure water (150-300 PSI) and water-based biodegradable chemical solutions to emulsify dirt, grime, mold, algae, mildew, moss, and bacteria on residential and commercial surfaces. Uses one-third the water of pressure washing and produces results lasting four to six times longer.
- Roof Cleaning
Quantifiable outcome
- 99.8% sanitization rate verified by third-party independent lab testing
- +3 more outcomes
Companies that use SoftWash Systems
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
SoftWash Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SoftWash Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aero Velocity Inc.coreAero Velocity Inc. (Cincinnati, Ohio), the drone company serving as BT Brands' proposed merger partner, formed a strategic alliance with SoftWash Systems on February 19, 2026, to launch an integrated drone-washing solution for buildings, roofs, and large-scale commercial structures. The collaboration combines Aero Velocity's UAV platforms with SoftWash Systems' low-pressure biodegradable cleaning technology and treatments. The initiative targets the global commercial exterior cleaning market estimated at over $1 billion annually, and is expected to contribute meaningfully to 2026 revenue growth. The alliance expands SoftWash Systems' franchise operations while improving safety and operational efficiency in cleaning tall and large structures.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SoftWash Systems competitors and assessment
Company assessmentBroad incumbents
- Mi-T-M Corporation: Manufacturer of industrial and commercial pressure washers, air compressors, and water-treatment systems. Comparable through equipment supply overlap with SoftWash's affiliate-proprietary equipment category, including pressure washing alternatives.
- ABM Industries: Large publicly traded facility services company offering janitorial, parking, and exterior building services to commercial accounts. Comparable on commercial exterior cleaning services and customer overlap (office buildings, healthcare, education), though operates a corporate-employed (not franchise) delivery model.
- Kärcher: Global leader in pressure washing and cleaning equipment manufacturing, directly serving the equipment needs that SoftWash's affiliates also require. Comparable through product/market overlap in cleaning equipment for residential and commercial exteriors, though Kärcher does not operate a franchise network.
Direct peers
- TruGreen: Largest US lawn and outdoor care franchise, addressing exterior property upkeep via a franchise route-based model with recurring service contracts. Comparable franchise GTM, recurring service economics, and adjacent end-customer (homeowner) profile.
- ServiceMaster Brands: Owns ServiceMaster Clean, Merry Maids, and Terminix/TruGreen-adjacent brands under a franchise model for residential and commercial cleaning and maintenance. Directly comparable franchise/licensing architecture, customer base (residential and commercial cleaning buyers), and recurring service economics.
- CleanNet USA: Janitorial and commercial cleaning franchise with regional franchisees serving office, retail, and institutional accounts. Comparable franchise delivery model and customer overlap on the commercial property maintenance side.
- Anago Cleaning Systems: Commercial cleaning franchise system providing janitorial and exterior-adjacent services through a licensed-operator network across the US and internationally. Comparable franchise/affiliate mechanics and customer mix across small commercial accounts.
- The Cleaning Authority: Residential cleaning franchise system with a recurring-service model targeting homeowners. Comparable franchise GTM, recurring contract economics, and direct overlap with SoftWash's homeowner customer base.
- Neighborly (formerly The Dwyer Group): Largest home-services franchise consolidator, operating brands like Molly Maid, The Grounds Guys, Window Genie, and Mr. Rooter using the same multi-brand franchise/licensing model that SoftWash uses to scale across categories. Highly comparable on GTM motion (franchise/affiliate), training infrastructure, and recurring licensing + consumables economics.
- Window Genie (Neighborly brand): Neighborly-owned franchise specializing in window cleaning and exterior services delivered via a franchise/affiliate model. Most directly comparable to SoftWash on franchise GTM, exterior surface cleaning focus, and tiered certification structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SoftWash Systems social profiles
Digital presenceSoftWash Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoftWash Systems leadership team
Management profileNumber of profiles
Profiles2 records
SoftWash Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoftWash Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoftWash Systems
What does SoftWash Systems do?
SoftWash Systems develops and distributes proprietary soft washing equipment and biodegradable cleaning chemicals through a franchise/licensed affiliate network of nearly 200 locations. Licensed affiliates deliver low-pressure (150-300 PSI) exterior cleaning services for residential and commercial properties, including roof cleaning, siding cleaning, deck cleaning, driveway cleaning, window cleaning, and gutter cleaning, with results lasting four to six times longer than pressure washing. The company also offers a Certified Applicator / Authorized Professional franchise program, the SoftWash Academy Online training platform, and a 5-Year Spot-Free Limited Warranty on complete roof cleanings.
Is SoftWash Systems a public or private company?
SoftWash Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoftWash Systems founded?
SoftWash Systems was founded in 1992. It employs 11 to 50 people.
Where is SoftWash Systems based?
SoftWash Systems is headquartered in Sanford, United States, in the North America region.
How does SoftWash Systems make money?
Three revenue lines are on record. Franchise/Affiliate Licensing Fees are the primary driver. The others are equipment and Chemical Sales to Affiliates and service Revenue (Franchise Operations).
Who are SoftWash Systems's main competitors?
Broad incumbents on record are Mi-T-M Corporation, ABM Industries and Kärcher. Direct peers are TruGreen, ServiceMaster Brands, CleanNet USA, Anago Cleaning Systems, The Cleaning Authority, Neighborly (formerly The Dwyer Group) and Window Genie (Neighborly brand).
Does SoftWash Systems have an API?
No public API is recorded for SoftWash Systems.
What industry is SoftWash Systems in?
SoftWash Systems's product category is Exterior Cleaning Services. Its primary akta.pro industry code is HSAIAMAB, Roof Cleaning (Soft Wash, Moss & Algae Removal), with a secondary code of HSAEAMAA, House & Building Exterior Soft Washing (Siding/Stucco/Vinyl). Its SIC code is 7600.