Georgian Opinion Research Business International

What Georgian Opinion Research Business International does

GORBI (Georgian Opinion Research Business International) is a privately held opinion research and consulting firm founded in 1990 and headquartered in Tbilisi, Georgia, with a regional office in London, England. The company delivers custom quantitative and qualitative research services spanning CAPI, CATI, PAPI, and CAWI methodologies alongside focus groups, in-depth interviews, and longitudinal monitoring panels, serving international development organizations (World Bank, USAID, EBRD, GIZ), private-sector brands, and global research firms (Ipsos, Kantar, NORC, Verian). Operations span 30+ countries across Europe, Eurasia, South East Asia, and Africa, with revenue generated on a project-based professional services model where fees reflect study scope, methodology, geography, and sample complexity.

The company's technical foundation comprises a proprietary GPS-enabled fieldwork quality control system (pioneered across 8 countries), in-house interviewing software synchronized with GPS readings, a large fleet of netbooks and tablets for consistent data capture, a secure data warehouse with VPN tunneling monitored 24/7, and a nationwide telephone panel established in 2020. GORBI also owns Tri Media Intelligence (TMI), a sub-brand founded in 2015 providing TV audience measurement services in Georgia. Membership in Gallup International Association (since 2003), WIN, WAPOR, European Values Association, and World Values Association anchors the firm's methodological standards and supports participation in cross-national studies such as the WIN Worldviews program.

The business is founder/management-controlled, with no disclosed institutional investment, funding rounds, or public listing. Distribution is direct and network-driven, relying on industry conferences, association memberships, and long-standing client relationships rather than digital marketing or partner channels. Pricing is not publicly disclosed; engagements are typically scoped per client requirement. The company is GDPR- and CCPA-aligned through its privacy practices and operates under the legal entity GORBI Eurasia LTD domiciled in Georgia.

Name

Georgian Opinion Research Business International

Legal name

GORBI Eurasia LTD

Website

https://gorbi.ge

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

GORBI is a privately held opinion research and consulting firm founded in 1990 in Tbilisi, Georgia, delivering quantitative and qualitative research across 30+ countries. It serves international development organizations, governments, and global market research firms through proprietary GPS-enabled fieldwork technology and a nationwide telephone panel.

Ownership category

akta.pro rank

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Research Services: GORBI generates revenue through providing custom research services to clients including quantitative research (CAPI, CATI, PAPI, CAWI interviews), qualitative research (focus groups, face-to-face interviews, in-depth interviews), and monitoring panels. Revenue appears to be project-based, with fees determined by study scope, methodology, geographic coverage, and sample size requirements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

GORBI is a global opinion research and consulting firm delivering custom quantitative and qualitative research services across 30+ countries in Europe, Eurasia, South East Asia, and Africa. It offers end-to-end research capabilities using multiple methodologies (CAPI, CATI, PAPI, CAWI, focus groups, in-depth interviews, monitoring panels) supported by proprietary GPS-enabled fieldwork technology. It also operates Tri Media Intelligence (TMI), a TV audience measurement sub-brand serving the Georgian media market.

Product overview

GORBI is a global opinion research and consulting firm offering end-to-end research capabilities combining quantitative and qualitative methodologies. The core portfolio includes quantitative research services (CAPI, CATI, PAPI, CAWI interviews) and qualitative research services (Focus Groups, Face-to-face Interviews, In-depth Interviews, Monitoring Panels). Supporting these are proprietary technology platforms including a GPS Field Quality Control System, Nationwide Telephone Panel (established 2020), and Secure Data Warehouse. GORBI also operates Tri Media Intelligence (TMI), a sub-brand founded in 2015 for TV Audience Measurement. The company delivers research across Europe, Eurasia, South East Asia, and Africa, serving international development clients, private-sector companies, and consumer insights markets.

Differentiator

Problem solved

Functional benefit

Brands

• Tri Media Intelligence (TMI): TV Audience Measurement company founded in 2015

Products and services

• Quantitative Research Services Large-scale structured survey research using Computer-assisted personal interviews (CAPI), Computer-assisted telephone interviews (CATI), paper & pencil interviews (PAPI), and Computer-assisted web interviews (CAWI). Designed for clients requiring statistically reliable data across diverse populations and geographies.
• Qualitative Research Services Contextual and attitudinal research using moderated focus groups, face-to-face in-person interviews, in-depth one-on-one interviews, and longitudinal monitoring panels. Provides deeper understanding of consumer and public attitudes for organizational decision-making.
• Tri Media Intelligence (TMI) Specialized TV audience measurement and media monitoring services for the Georgian media market, operating as a wholly-owned sub-brand of GORBI acquired in 2015.

Quantifiable outcome

• Conducting research across 30+ countries with consistent methodology and quality standards.
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Gallup International AssociationcoreStrategic or Co-development Partner · 1 January 2003GORBI has been a member of the Gallup International Association since 2003 and hosted the GIA conference in Tbilisi in 2023. This is a long-standing strategic partnership providing access to global research methodologies and international standards.
• WIN (Worldwide Independent Network of Market Research)coreStrategic or Co-development PartnerActive member of WIN, participating in their annual conferences and contributing to their Worldviews global studies. Collaborates on cross-national research initiatives including the annual Worldviews study covering 45,000 people across 45 countries.
• WAPOR (World Association for Public Opinion Research)coreStrategic or Co-development PartnerMember of WAPOR, participating in industry conferences and contributing to global public opinion research standards and methodologies.
• European Values AssociationcoreStrategic or Co-development PartnerMember of European Values Association, participating in European Values Study (EVS) activities and contributing to cross-national European research programs.
• World Values AssociationcoreStrategic or Co-development PartnerMember of World Values Association, contributing to global values research and maintaining methodological alignment with international standards.

Scale indicators6 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Ipsos: Global market research and public opinion leader that operates in 90+ markets. Ipsos is both a direct competitor for custom research and a customer of GORBI for fieldwork in geographies where Ipsos does not maintain its own operations.
• Kantar: Global MR and consumer insights firm with deep presence across Europe and emerging markets. Kantar is listed as a GORBI customer and partner, making it both a peer for cross-country tracking work and a buyer of GORBI's fieldwork services.
• GlobeScan: Specialist research firm focused on public opinion, sustainability, and international development insights across 80+ markets. Closely comparable to GORBI's donor-funded, cross-national public opinion practice.
• InterMedia: Non-profit research and consulting firm specializing in international development, media, and public opinion research across Africa, the Middle East, and Eastern Europe. Comparable in mission, donor-funded model, and difficult-country fieldwork focus.
• Verian: Global research and data firm spun from Kantar Public. Listed as a GORBI customer/partner, indicating it is both a peer in opinion/development research and a buyer of GORBI fieldwork capacity.
• CINT: Global online panel and fieldwork technology provider. Comparable to GORBI's panel infrastructure (the nationwide telephone panel launched in 2020) and to its proprietary CAPI/CATI/CAWI fieldwork tooling.
• NORC at the University of Chicago: US-based independent research organization conducting public opinion, policy, and international development studies. Highly comparable to GORBI's international-development and public-opinion practice, and listed as a GORBI customer/partner.

Broad incumbents

• Gallup International Association: Worldwide network of independent opinion research firms of which GORBI has been a member since 2003. Overlapping membership with member firms makes GIA a structural peer and an indirect competitor for cross-country polling studies.
• Pew Research Center: Premier US public opinion research institution producing cross-national studies on demographics, values, and media. Operates in a similar public-opinion category to GORBI but is non-profit/funded rather than commercial, with much larger scale.

Emerging players

• GeoPoll: Mobile-based survey research platform with strong focus on Africa and emerging markets. Comparable to GORBI's emerging-market fieldwork capability, particularly as GORBI expands into Africa post-2023.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInge.linkedin.com/company/gorbi-ltd
• Facebookfacebook.com/The-Georgian-Opinion-Research-Business-International-Gorbi-421288017917660

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgian Opinion Research Business International