What Paspartoet does

Paspartoet is a small Dutch e-commerce business structured as a v.o.f. (general partnership), founded circa 2005 and headquartered in Zoetermeer, Netherlands, that designs, manufactures, and sells custom and standardized laser-cut wooden wall decorations and personalized wooden portrait gifts. The company is operated by co-owners Bianca Otten (Bianca Johanna Maria Otten) and Marcel, with reported employee count of 1–10. It serves two principal customer groups: individual consumers purchasing personalized wooden gifts for occasions such as weddings, birthdays, births, anniversaries, and Christmas, and corporate clients procuring anniversary or milestone presents featuring company logos, founder portraits, and personalized messages. Operations are active across the Netherlands, Belgium, Germany, and Spain.

The product portfolio is bifurcated into standardized laser-cut wooden items (world maps at €229–€419, country maps at €109–€179, skylines at €99, animals at €79–€299, children's room name clouds at €59–€99, Formula 1 race circuits at €79, Christmas decorations at €3.50–€79, and bamboo coasters at €15) and a made-to-order custom portrait service in which digital designs are produced from customer-supplied photographs and physically cut with in-house laser-cutting equipment in chosen colors. The underlying technology stack is a standard small-business WordPress/WooCommerce e-commerce configuration: hosting via Skyberate, payment processing through Buckaroo, PayPal, iDEAL, SOFORT Banking, Mister Cash, and Billink (BNPL with a €2.50 fee), logistics executed via Sendcloud and DPD, and customer review management through the independent WebwinkelKeur platform (currently showing 9.8/10 across 48 reviews).

The business model is a self-serve direct-to-consumer (DTC) e-commerce operation, with revenue generated entirely through one-time product sales (no subscription, licensing, or recurring component). Primary distribution is the proprietary paspartoet.nl storefront, supported by marketplace listings on Bol.com (Netherlands) and Etsy.com (international), with free shipping to the Netherlands, Belgium, Germany, and Spain for orders above €75 and a standard ≈2-week production lead time. Paspartoet is bootstrapped with no external investment, parent company, or subsidiary relationships evidenced; revenue is not publicly disclosed, and the company is registered with a Spanish VAT number (ESZ3589276Q) alongside a Dutch business address, with a return-address operations point in Rojales, Spain.

Name

Paspartoet

Legal name

Paspartoet v.o.f.

Website

https://paspartoet.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Paspartoet is a Dutch e-commerce business, founded circa 2005, that designs and sells laser-cut wooden wall decor and photo-based wooden portraits to individual consumers and corporate gift-buyers across the Netherlands, Belgium, Germany, and Spain.

Ownership category

akta.pro rank

Product category

Wooden Home Decor

NAICS

Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Wood Product Manufacturing (321999)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

akta.pro secondary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Wooden wall decor
• Custom wooden portraits
• Personalized gifts
• Laser cut wood
• Corporate anniversary gifts

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales through their Dutch-language and English webshop. Products include wooden world maps, country maps, skylines, animals, children's room decorations, Formula 1 circuits, Christmas decorations, coasters, and custom portraits. Also sells via Bol.com and Etsy.com marketplaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Paspartoet designs, manufactures, and sells custom wooden wall decorations and personalized wooden portraits. All products are made in-house using laser cutting technology, with offerings ranging from standardized items (world maps, skylines, animals, coasters, Christmas decorations) to fully custom photo-based portraits and corporate anniversary gifts. Sales are conducted directly through their own webshop with supplementary presence on Bol.com and Etsy.com.

Product overview

Paspartoet is a Dutch e-commerce company specializing in wooden wall decorations and custom portrait products. The core product portfolio consists of standardized wooden decorative items (world maps, country maps, skylines, animals, children's room decorations, Formula 1 circuits, Christmas decorations, and coasters) sold through their webshop, complemented by made-to-order custom products (wooden portraits and corporate anniversary gifts). All products are self-made, allowing for extensive personalization options including custom colors, sizes, city names, and photo-based portrait designs. The company operates primarily in the Netherlands, Belgium, Germany, and Spain, with free shipping for orders above €75.

Differentiator

Problem solved

Functional benefit

Products and services

• Wooden World Maps Wooden world maps in various sizes and colors, available with or without engraved country borders; magnetic versions also offered. Priced from €229.00 to €419.00.
• Wooden Country Maps Wooden country maps in various colors with engraved regional boundaries; other sizes and countries available upon request. Priced from €109.00 to €179.00.
• Wooden Skylines Wooden city skylines in various colors representing cityscapes; custom city designs available upon request. Priced at €99.00.
• Wooden Animals Various wooden animal designs for wall decoration, available in different colors upon request. Priced from €79.00 to €299.00.
• Children's Room Decorations Wooden name clouds for children's room doors or walls in various designs; suitable as baby shower gifts. Priced from €59.00 to €99.00.
• Formula 1 Race Circuits Wooden Formula 1 race circuit wall decorations targeted at Formula 1 fans. Priced at €79.00.
• Christmas Decorations Wooden Christmas decorations including standalone ornaments, a tree topper, complete sets, and wooden Christmas cards. Priced from €3.50 to €79.00.
• Wooden Coasters Bamboo wooden coasters with engraved texts. Priced at €15.00.
• Custom Wooden Portraits Custom wooden portraits designed digitally from customer-supplied photographs and cut with a laser machine in the customer's desired colors. Includes family portraits, wedding couple portraits, and pet portraits as standalone variants.
• Corporate Anniversary Gifts Custom wooden anniversary gifts for corporate milestones, designed to match company identity with portraits of founders, company logos, important milestones, or personal messages.
• Gift Certificates Gift certificates available for purchase to give as presents for any special occasion.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WooCommercecoreTechnology or IntegrationWebshop software platform powering the Paspartoet e-commerce store. Handles technical infrastructure for product listings, shopping cart, and checkout processes.
• SkyberatecoreTechnology or IntegrationWeb hosting and email services provider. Manages web hosting infrastructure and business email traffic for Paspartoet.
• BuckaroocoreTechnology or IntegrationPayment processing platform handling credit card and other payment method processing for the webshop.
• PayPalcoreTechnology or IntegrationPayment processor enabling secure international payment transactions for online purchases.
• WebwinkelKeurcoreStrategic or Co-development PartnerIndependent review management platform managing customer reviews impartially. Guarantees authenticity of reviews through specific measures.
• DPDcoreChannel Partner/ Reseller/ DistributorLogistics partner handling package delivery for orders. Used for execution of deliveries to customers.
• AcumulusminorImplementation/ SI/ Consulting PartnerAccounting and bookkeeping service handling invoice administration and financial record keeping.
• Bol.comminorChannel Partner/ Reseller/ DistributorDutch online marketplace where Paspartoet sells a portion of their products alongside their own webshop.
• Etsy.comminorChannel Partner/ Reseller/ DistributorInternational online marketplace for handmade and unique products where Paspartoet sells products for broader reach.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Etsy: Global marketplace for handmade and personalized goods where Paspartoet already maintains a storefront. Relevant both as a channel and as the principal competitive arena where dozens of similar custom wood decor sellers operate.
• Bol.com: Largest Dutch online marketplace, already a sales channel for Paspartoet. Relevant as a distribution partner and as a benchmark for category pricing and competitive SKU breadth in Dutch e-commerce home and gift categories.
• Wovar: Dutch online retailer of wood products, hardware, and decorative wood items. Indirectly comparable as a Dutch wood products e-commerce operator, though positioned more as a hardware supplier than a personalized gifting brand.

Direct peers

• Mapiful: Direct-to-consumer brand selling custom city, country, and star map prints. Comparable product concept (personalized maps as home decor) and similar self-serve e-commerce GTM motion, though typically on paper/poster substrates rather than wood.
• Grafomap: Online retailer of custom-made wooden world maps and city maps laser-cut from wood, similar in product concept to Paspartoet's wooden world maps and country maps. Competes in the same personalized wood wall decor category.
• YourSurprise: Dutch e-commerce platform specializing in personalized gifts, including photo products, engraved items, and custom wood decor. Directly comparable as a personalized gift webshop with European market reach and multi-country shipping.
• Mijn Houten Letters: Dutch e-commerce store selling custom wooden letters, names, and decorative wooden items for home use and gifting. Directly comparable as a Dutch small-business custom wood decor retailer serving similar customers.
• Letters & Co: Dutch retailer specializing in personalized wooden and decorative letter products for children's rooms and home decor. Direct peer in the personalized wood home decor niche serving the Dutch and European market.
• Smartphoto: European personalized photo products company offering photo gifts, wall decor, and customized items across multiple European markets. Comparable in the personalized home decor and photo-based gifting category with broader product breadth.

Broad incumbents

• HEMA: Large Dutch general merchandise retailer with a broad home, gift, and seasonal decor assortment. Comparable as a much larger incumbent in the Dutch home decor and seasonal gifting retail space, but without Paspartoet's customization depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paspartoet