Taxi Choice Insurance

Name

Taxi Choice Insurance

Legal name

Brown & Brown Insurance Brokers (UK) Limited

Website

https://taxichoiceinsurance.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Ownership category

akta.pro rank

Product category

Commercial Taxi Insurance

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

Keywords

• Taxi insurance
• Private hire insurance
• Commercial vehicle insurance
• Taxi fleet insurance
• Chauffeur insurance

Headquarters

HQ city

Heckmondwike

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Brown & Brown operates as an insurance broker earning commissions on insurance policies sold. Revenue generated from arranging Taxi Insurance policies for private hire, public hire, taxi fleet, and related coverage including breakdown, weekly, and chauffeur insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Taxi Choice Insurance operates as a specialist UK taxi and private hire vehicle insurance brokerage, arranging tailored coverage for individual drivers, fleet operators, and chauffeur services. Core products include Private Hire, Public Hire, Fleet, Breakdown, Weekly/Short-Term, and Chauffeur insurance, with third-party, third-party fire and theft, and comprehensive options available.

Product overview

Taxi Choice Insurance, operating as a division of Brown & Brown Insurance Brokers (UK) Limited, offers a portfolio of specialized taxi insurance products. The core offerings include Private Hire Taxi Insurance for pre-booked fares and app-based services (Uber, etc.), Public Hire Taxi Insurance for street-hailed taxis and black cabs, and Taxi Fleet Insurance for multi-vehicle operations. Additional products include Taxi Breakdown Insurance with recovery services, Weekly/Short Term Taxi Insurance for flexible coverage, and Chauffeur Insurance for executive transport services. Coverage types typically include Third Party Liability, Accidental Damage Cover, Theft Cover, and Breakdown Assistance, with policies customizable for MPVs, minibuses, and various commercial hire vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Hire Taxi Insurance

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• QuoteMyTaxi: UK taxi insurance comparison-focused broker arranging private hire, public hire, and fleet cover. Comparable to Taxi Choice as a UK taxi insurance specialist competing on the same customers and product set.
• Wilby Insurance Brokers: UK taxi insurance specialist focusing on private hire, public hire, fleet, and Uber driver cover. Operates a similar FCA-regulated brokerage model with quote-based distribution, making it a direct peer to Taxi Choice.
• Staveley Head: UK specialist taxi and private hire insurance broker offering private hire, public hire, fleet, and chauffeur cover through phone and online channels. Directly comparable to Taxi Choice as a UK niche taxi insurance specialist.
• Apple Insurance: UK broker with a dedicated taxi insurance vertical covering private hire, black cab, and fleet. Comparable to Taxi Choice in product breadth, customer segments, and phone-led distribution within the UK taxi niche.

Broad incumbents

• Direct Line Group (Commercial Auto): Major UK personal and commercial motor insurer handling fleets and commercial vehicle cover. Comparable to Taxi Choice through commercial auto exposure, though primarily a direct carrier rather than a niche taxi broker.
• Marsh (UK Taxi & Fleet): Global insurance broker with a UK commercial presence covering fleet, taxi, and chauffeur risks. Comparable to Taxi Choice through overlap in taxi and fleet commercial auto brokerage, but operates at much broader scale and product scope.
• Howden Insurance Brokers: Large UK and international insurance broker handling commercial vehicle and fleet clients including taxi operators. Comparable to Taxi Choice via commercial auto brokerage, but as a broad incumbent rather than a taxi-niche specialist.
• Admiral (UIA Insurance Services): UK-based insurer and broker group with multi-product auto insurance including commercial and taxi-related cover through subsidiaries. Comparable to Taxi Choice as a UK motor insurance provider, but much broader and directly underwriting vs. brokering.

Emerging players

• Zego: UK insurtech providing flexible, usage-based cover for gig economy drivers including private hire and delivery drivers. Comparable to Taxi Choice on the customer base (PHV/taxi drivers) but competes via a digital-first, app-based model vs. phone-led brokerage.
• Acorn Insurance: UK broker with non-standard and specialist vehicle insurance including taxi cover. Comparable to Taxi Choice through specialty auto brokerage, though broader in market scope than the pure taxi vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/taxi-choice
• Xx.com/taxi_choice
• Facebookfacebook.com/TaxiChoiceInsurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taxi Choice Insurance