Plaimont
- Company typePrivate
- Founded1979
- HeadquartersSaint-mont, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Plaimont does
Plaimont (legal entity PLAIMONT PRODUCTEURS) is a winegrowers' cooperative headquartered in Saint-Mont, Gers, France, founded in 1979 under the leadership of André Dubosc and first president George Lescun. The cooperative unites winegrowers across five protected denominations of the Pyrenean Piedmont and Gascony — AOC Saint Mont, AOC Madiran, AOC Pacherenc du Vic-Bilh, AOC Jurançon, and IGP Côtes de Gascogne — producing a portfolio spanning value cuvées (Colombelle from €7.90) to flagship offerings such as the Vignes Préphylloxériques (pre-phylloxeric Tannat from 1871 ungrafted vines, ~1,500 numbered bottles annually), Monastère de Saint Mont (12–14 months oak-aged red), Le Faîte (sommelier-blended grand cru), Cuvées Maestria, Domaine de Cassaigne wines and Armagnacs dating to 1942, and the ELIA naturally low-alcohol range at 9% ABV. The company's core technological differentiation is biological rather than digital: a private ampelographic conservatory (AMPÉLOPARc, est. 2002), France's only Historic Monument vineyard (inscribed 2012), and a novel early-harvest fermentation technique enabling low-alcohol wines without dealcoholisation.
Plaimont monetises through a multi-channel go-to-market. Direct-to-consumer sales are executed via the Sylius-powered e-commerce boutique (boutique.plaimont.com) and three owned cellar shops in Saint-Mont, Aignan, and Plaisance-du-Gers, with volume discounts (5% for 24+ bottles, 12% for 48+ bottles). Wholesale distribution serves French retail chains and HORECA accounts (fine dining, hotels), while international export channels target premium cuvées including subscription-only limited allocations. A formalised wine tourism programme generates tiered experiential revenue ranging from €10 discovery tours to €198 multi-day weekend packages, including blending workshops, cocktail workshops, and castle tours at heritage sites. The Monastère de Saint-Mont, acquired in 2015, operates a 4-star boutique hotel, spa, and restaurant that integrates hospitality revenue with the wine offering. The cooperative also pursues cultural positioning through the Galerie Bleue-Plaimont contemporary art partnership (since 2020) and events including Jazz in Marciac and the Saint Mont Vineyard Race.
Plaimont is notable as France's first cooperative winery to open its capital to employees, granting worker-associates two seats on the board of directors. Customer segments span Wine Consumers, HORECA, Retail/Distributors, Wine Tourists, and International Markets, with no concentration in any single buyer evidenced. Current leadership comprises CEO Olivier Bourdet-Pees and President (legal representative) Olivier Dabadie. Certifications include HVE3 (High Environmental Value Level 3) and organic (bio) viticulture. The 101–250 employee operation maintains no parent company, no external investment firm control, and no public listing.
Plaimont firmographics
Firmographics- Name
- Plaimont
- Legal name
- PLAIMONT PRODUCTEURS
- Website
- https://plaimont.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Plaimont industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (31213), Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Plaimont is headquartered
LocationHeadquarters
- HQ city
- Saint-mont
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Plaimont business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wine Sales: Direct sales of wines through e-commerce boutique and physical cellar shops. Products include a comprehensive range spanning AOC Saint Mont, AOC Madiran, AOC Pacherenc du Vic-Bilh, AOC Jurançon, and IGP Côtes de Gascogne. Wines are sold in bottle formats (75cl standard) and bag-in-box (3-10L). Volume discounts offered: 5% reduction for orders of 24+ bottles, 12% reduction for 48+ bottles.
- Wine Tourism Experiences: Revenue generated from paid oenotourism activities including discovery tours (10€), vineyard-to-cellar visits (14€), blending workshops (45€), wine and cheese tastings (25€), cocktail workshops (35€), castle tours (20€), winegrower lunches (42€), and multi-day experiences (weekend packages from 198€/person).
- Armagnac Sales: Domaine de Cassaigne produces and sells Armagnac brandies including VS, VSOP, XO (10, 20, 30, 40 years), and vintage collections dating back to 1942.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wine & Cheese Tasting Workshop |
| Unit Pricing | Pay-as-you-go | Blending Workshop |
| Unit Pricing | Pay-as-you-go | Cocktails Workshop |
| Unit Pricing | Pay-as-you-go | Discovery Tour |
| Unit Pricing | Pay-as-you-go | Vineyard to Cellar Tour |
| Unit Pricing | Multi-year contract | Weekend Wine Experience Package |
| Unit Pricing | Pay-as-you-go | Historic Monument Vineyard Visit |
| Unit Pricing | Pay-as-you-go | Gratitude Pierre Seillan 2022 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Plaimont product offering
Product offeringCore offering
Plaimont is a winegrowers' cooperative that produces and distributes wines across five appellations in South-West France (AOC Saint Mont, AOC Madiran, AOC Pacherenc du Vic-Bilh, AOC Jurançon, and IGP Côtes de Gascogne), along with Armagnac brandies from the Domaine de Cassaigne estate. The portfolio spans mass-market classics (Colombelle) to rare limited cuvées (Vignes Préphylloxériques, ~1,500 bottles annually), supported by an e-commerce boutique, three physical cellar shops, traditional wholesale distribution, and wine tourism experiences including tastings, blending workshops, and multi-day immersive stays.
Product overview
Plaimont is a winegrowers' cooperative in Gascony and the Pyrenean Piedmont, producing wines across five appellations: AOC Saint Mont, AOC Madiran, AOC Pacherenc du Vic-Bilh, AOC Jurançon, and IGP Côtes de Gascogne. The portfolio spans flagship cuvées including Vignes Préphylloxériques (pre-phylloxeric Tannat), Monastère de Saint Mont (monastery heritage), Le Faîte (grand cru blend), Cuvées Maestria (Madiran and Pacherenc), Rosé d'Enfer (iconic rosé), Elia (naturally low-alcohol at 9%), and Colombelle (signature white). Additional offerings include Domaine de Cassaigne estate wines and Armagnacs, Château de Sabazan vintages, and Château Arricau-Bordes. The company operates an e-commerce boutique (Sylius-powered) and a comprehensive wine tourism program featuring vineyard visits, castle tours, blending workshops, and gastronomic experiences at the Saint Mont Monastery (4-star boutique hotel).
Differentiator
Problem solved
Functional benefit
Brands
- Colombelle: Flagship white wine brand from IGP Côtes de Gascogne, representing the pioneering spirit of Plaimont with its unique aromatic signature of Colombard grapes.
- Maestria
- Monastère
- Le Faîte
- Château de Sabazan
- Château Arricau-Bordes
- Domaine de Cassaigne
- Cirque Nord
- Rosé d'Enfer
- Vignes Préphylloxériques
- Elia
- Galerie Bleue-Plaimont
Products and services
- Vignes Préphylloxériques Extraordinary confidential cuvée from a pre-phylloxeric Tannat vineyard planted in 1871 on fawn-colored sands, producing approximately 1,500 numbered bottles annually. For collectors, connoisseurs, and fine wine enthusiasts seeking unique genetic heritage.
- Rosé d'Enfer Saint Mont AOC rosé crafted from Pinenc and Cabernet Sauvignon grapes, harvested at night to preserve aromatic intensity, with 40 hectares cultivated on clay-sandy and clay-loamy soils. For wine enthusiasts and HORECA operators seeking an iconic regional rosé.
- Monastère de Saint Mont Saint Mont AOC red wine from 11th-century Benedictine monastery vineyards, aged 12-14 months in oak barrels, with a 10-year cellaring potential. For fine wine collectors and gastronomic occasions.
- Le Faîte Premium flagship blend representing the quintessence of Saint Mont terroir, with Faîte Rouge (since 1996) and Faîte Blanc (since 2001), assembled annually by world-renowned sommeliers. For fine dining establishments and luxury wine collectors.
- Cuvées Maestria Virtuoso range expressing Pyrenean terroir from Madiran AOC (Tannat, Cabernet Sauvignon, Cabernet Franc) and Pacherenc du Vic-Bilh AOC (Petit and Gros Manseng), including dry and sweet white wines. For connoisseurs and fine dining establishments.
- Domaine de Cassaigne (Wines and Armagnacs) 28-hectare estate near Condom producing AOC Côtes de Gascogne wines (Merlot, Syrah, Manseng Noir reds; Gros Manseng, Colombard whites) and AOC Armagnacs with vintages dating back to 1942. For spirits enthusiasts, fine dining, and gift purchasers.
- Elia (Low-Alcohol Wines) Naturally low-alcohol (9%) wines from IGP Côtes de Gascogne, including Elia Blanc (Colombard), Elia Rosé (Cabernet Sauvignon), Elia Liberty Blanc (Colombard & Sauvignon Blanc), and Elia Liberty Rosé (Cabernet Sauvignon & Malbec). For health-conscious consumers and modern wine drinkers seeking lower alcohol without dealcoholisation.
- Colombelle Signature IGP Côtes de Gascogne white wine from indigenous Colombard grapes, embodying the pioneering spirit of Plaimont's founder André Dubosc, harvested at night and fermented in stainless steel. For everyday consumers and as a flagship accessible brand for retail and HORECA.
- Château de Sabazan Wines Iconic Saint Mont AOC estate tended by Plaimont winemakers since 1987, featuring barrel tastings and vertical tastings across multiple vintages. For fine wine collectors and wine tourists.
- Wine Tourism Experiences Comprehensive oenotourism program including vineyard visits, castle tours, tasting workshops (blending, cocktails, wine and cheese), e-bike tours, and immersive experiences at the Saint Mont Monastery. For wine tourists, cultural travelers, and group experiences.
- Plaimont E-commerce Boutique Online wine shop powered by Sylius platform, offering direct sales of all Plaimont wines with volume discounts (5% from 24 bottles, 12% from 48 bottles). For individual consumers and gift purchasers across France and supported international markets.
Quantifiable outcome
- Index égalité professionnelle femmes/hommes 2025: 84/85 points
- +2 more outcomes
Companies that use Plaimont
Customer profileSegments5 records
Ideal customer profiles4 records
Plaimont technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Plaimont partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Galerie Bleue-PlaimontcoreSince 2020, Plaimont hosts a contemporary art collection (one artwork purchased from each exhibited artist since 1998) in a dedicated exhibition space within the Saint Mont Winery. Open to visitors year-round, free of charge. Supports artistic and cultural initiatives in rural areas through an ongoing partnership agreement.
- Gers Tourisme en GascogneminorPartnership for the 'Weekend in the Heart of the Vineyard: Gascon Bastides and Saint Mont Wines' experience package, including accommodation booking through Gers Tourisme en Gascogne.
- Tour de Termes d'ArmagnacminorA 13th-century medieval tower near Plaimont's vineyards, offering historical visits and events. Partnership provides combined wine and heritage tourism experiences. Entry fees: 5-8€ depending on season.
- Adeline (Women of Wine Winegrower)minorIndividual winegrower partner offering 'Meet the Winegrower' vineyard walks and tastings at family vineyard in Plaisance-du-Gers area. Part of Plaimont's Women of Wine initiative.
- Monastère de Saint-Mont (Madame and Monsieur Tossens)coreThe 4-star boutique hotel, restaurant, and spa operated by Tossens since 2019 hosts wine tasting lunches pairing Plaimont wines with gastronomic menus. Features historic monument property and hosts exclusive wine experiences.
- Gers Gascony Partner PropertiesminorCharming guesthouses in the heart of the vineyards participating in Plaimont's multi-day wine tourism packages, offering half-board accommodation for wine tourists.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Plaimont competitors and assessment
Company assessmentBroad incumbents
- Les Grands Chais de France: Largest French wine producer with broad portfolio across multiple regions and price points, exporting globally. Broader incumbent competitor in French wine with significant scale advantages across wholesale and DTC.
- Bernard Magrez: French entrepreneur-owner of a portfolio of wine estates (including Château Pape Clément) with significant wine tourism and hospitality infrastructure. Comparable multi-estate strategy with tourism and premium positioning.
- Castel Group: Major French wine conglomerate with extensive portfolio of estates and brands across Bordeaux, Loire, and beyond. Broader incumbent with diversified French wine holdings, exporting worldwide.
Direct peers
- AdVini: French wine group with cooperative origins owning multiple estates across French appellations, distributing via wholesale, DTC, and export. Closely comparable multi-appellation, multi-channel French wine producer with regional heritage focus.
- Vinadeis: French wine cooperative (formerly Union Interprofessionnelle Val d'Orbieu) producing across multiple Languedoc and southern French appellations with wholesale and DTC distribution. Directly comparable cooperative structure and multi-appellation portfolio.
- Vignobles André Lurton: Family-owned French wine group managing numerous châteaux across Bordeaux appellations with wholesale and DTC channels. Comparable multi-estate, multi-appellation producer structure in French wine.
- Badet Clément: French wine group operating multiple estates across southern French appellations with DTC and export focus. Comparable multi-estate, multi-appellation French producer with emphasis on regional terroir.
- Cave de Tain (l'Hermitage): Cooperative winery in the Rhône Valley producing across northern Rhône appellations with own-brand and grower-member wines. Comparable French wine cooperative with multi-appellation portfolio and DTC focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Plaimont social profiles
Digital presencePlaimont compliance and trust
Trust signalCompliance2 records
Plaimont financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plaimont leadership team
Management profileNumber of profiles
Profiles3 records
Plaimont subsidiaries and ownership
Company hierarchySubsidiaries3 records
Plaimont funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plaimont M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plaimont
What does Plaimont do?
Plaimont is a winegrowers' cooperative that produces and distributes wines across five appellations in South-West France (AOC Saint Mont, AOC Madiran, AOC Pacherenc du Vic-Bilh, AOC Jurançon, and IGP Côtes de Gascogne), along with Armagnac brandies from the Domaine de Cassaigne estate. The portfolio spans mass-market classics (Colombelle) to rare limited cuvées (Vignes Préphylloxériques, ~1,500 bottles annually), supported by an e-commerce boutique, three physical cellar shops, traditional wholesale distribution, and wine tourism experiences including tastings, blending workshops, and multi-day immersive stays.
Is Plaimont a public or private company?
Plaimont is a private company. It is classified as management employee owned and is currently operating.
When was Plaimont founded?
Plaimont was founded in 1979. It employs 101 to 250 people.
Where is Plaimont based?
Plaimont is headquartered in Saint-mont, France, in the Europe region.
How does Plaimont make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are wine Tourism Experiences and armagnac Sales.
Who are Plaimont's main competitors?
Broad incumbents on record are Les Grands Chais de France, Bernard Magrez and Castel Group. Direct peers are AdVini, Vinadeis, Vignobles André Lurton, Badet Clément and Cave de Tain (l'Hermitage).
Does Plaimont have an API?
No public API is recorded for Plaimont.
What industry is Plaimont in?
Plaimont's product category is Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 5180.