Lopes

What Lopes does

Lopes (legal entity LPS São Paulo Consultoria de Imóveis Ltda) is a Brazilian real estate brokerage and consultancy founded in 1935 and headquartered in São Paulo, operating across more than 450 cities. It runs the lopes.com.br portal — a digital property marketplace for buying, renting, and selling apartments, houses, commercial spaces, studios, lofts, duplexes, and land — together with the LPS - Imóveis de Luxo sub-brand for the high-end segment. Distribution combines self-serve digital (website + Google Play mobile app) with a large associated-agent (corretores associados) network and a franchise program ('Seja um Franqueado'), and Lopes extends its offering with Consórcio Lopes (interest-free consortium purchase), the CrediPronto mortgage partnership (financing up to 420 months), Minha Casa Minha Vida subsidy simulation, and a neighborhood guide (Guia de Bairro).

The company's technology layer centers on the marketplace portal: property search with map-based visualization, filtering by price, area, bedrooms, and parking, plus rule-based financial calculators (financing simulator, purchase-power calculator, Minha Casa Minha Vida simulator). Customer acquisition is content-led via the Lopes Blog (financing, plantão vs. pronto, neighborhood guides) and SEO-optimized city/neighborhood property pages, supported by Facebook, Instagram, LinkedIn, YouTube, and Twitter/X social channels. No API, SDK, AI/ML modalities, or proprietary data assets are disclosed.

Revenue comes from five streams: transaction commissions on residential and rental sales, franchise/license fees from the Franqueado program, affiliate/referral revenue from CrediPronto, consortium plan administration (Consórcio Lopes), and promotional/marketing partners. The customer base is segmented into residential buyers/renters (primary), property sellers and landlords, and franchisees/associated agents — a hybrid segmentation serving individual consumers and SMB/mid-market operators within Brazil's domestic geography only.

Name

Lopes

Legal name

LPS SÃO PAULO CONSULTORIA DE IMÓVEIS LTDA

Website

https://lopes.com.br

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lopes is a Brazilian real estate brokerage and consultancy (founded 1935, São Paulo) operating across 450+ cities through a hybrid digital portal, associated-agent network, and franchise program. It earns commissions on residential and rental transactions, franchise fees, consortium plan administration, and financing referrals via its CrediPronto partnership.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Real estate brokerage
• Property listings
• Residential properties
• Real estate agents
• Property rentals

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Lopes earns commissions on completed real estate transactions (buying and selling residential properties) facilitated through its platform and agent network.
2. Property Rental Commission: Commissions earned on rental transactions for apartments, houses, and commercial spaces listed on the platform.
3. CrediPronto Financing Partnership: Referral and partnership revenue from CrediPronto, a financing solution promoted on the Lopes platform for mortgage lending.
4. Consortium Plans (Consórcio Lopes): Home buying consortium plans offered as an alternative financing method, generating revenue through plan administration and entry fees.
5. Franchise Fees: Revenue from franchisees operating under the Lopes brand through the 'Seja um Franqueado' program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lopes operates Brazil's largest real estate network, providing a digital marketplace platform that connects buyers, sellers, renters, and developers of residential and commercial properties across more than 450 cities. The company facilitates transactions through its associated agent network (corretores associados) and franchise branches, complemented by integrated financing tools (CrediPronto partnership, Consórcio Lopes), government housing subsidy calculators (Minha Casa Minha Vida), and a luxury sub-brand (LPS - Imóveis de Luxo).

Product overview

Lopes operates as Brazil's largest real estate company (imobiliária) offering a comprehensive platform combining property listings, financial services, and educational content. The core offering is the Lopes.com.br portal, which connects buyers, sellers, and renters with properties across over 450 cities in Brazil. The company extends its platform with complementary services including CrediPronto for financing solutions, Consórcio Lopes for interest-free property purchase, and the Minha Casa Minha Vida simulator for government subsidy calculations. Specialized offerings include LPS - Imóveis de Luxo for luxury properties, the Guia de Bairro neighborhood exploration tool, and the Lopes Blog for market education. The platform serves multiple property types including apartments, houses, commercial spaces, studios, lofts, flats, duplexes, and land.

Differentiator

Problem solved

Functional benefit

Brands

• LPS - Imóveis de Luxo: Luxury real estate brand operated by Lopes, accessible via lpslopes.com.br

Products and services

• Lopes.com.br Portal

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CrediProntocoreGTM or Marketing PartnerCrediPronto is a mortgage financing partner promoted on the Lopes platform through a dedicated banner ('CrediPronto') and links. It offers financing solutions with terms up to 420 months, free consulting, and digital signature. Lopes directs customers to CrediPronto for financing needs, earning referral/advertising revenue and providing an integrated home-buying journey.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zillow: US-based real estate platform with consumer portal, agent marketplace, and adjacent services. Comparable to Lopes in offering a national property search platform combined with agent/partner monetization.
• Rightmove: UK's largest property portal and a global benchmark for portal-led real estate marketplaces. Relevant as a comparable business model benchmark for lopes.com.br's portal-plus-agent ecosystem.

Direct peers

• ImovelWeb: Latin American real estate portal (Navent) with strong Brazilian presence; competes with lopes.com.br for portal traffic and listing acquisition across apartments, houses, and rentals.
• RE/MAX Brasil: Global franchise brokerage with significant Brazilian presence; competes head-to-head with Lopes's "Seja um Franqueado" franchise model for agent recruitment and brand adoption across Brazilian cities.
• Coldwell Banker Brasil: Global luxury-leaning real estate franchise with Brazilian operations; overlaps with Lopes's premium LPS - Imóveis de Luxo sub-brand for high-end property listings and affluent clientele.
• Century 21 Brasil: International franchise brokerage operating in Brazil; mirrors Lopes's franchise-plus-associated-agent approach and competes for franchisees, listings, and consumer brand preference.
• Viva Real: Brazilian property portal focused on residential sales and rentals. Competes with the lopes.com.br portal for organic search traffic and seller/buyer intent in major metropolitan areas.
• Zap Imóveis: One of Brazil's largest real estate listing portals, owned by Grupo OLX. Competes with Lopes's portal for buyer/renter traffic and seller leads, with overlapping inventory across apartments, houses, and rentals.
• QuintoAndar: Brazil's leading proptech for rentals and sales; directly competes with Lopes on lead generation, listing aggregation, and end-to-end transaction management. Lopes even maintains a co-marketing page (lopesequintoandar.com.br), underscoring overlapping customer acquisition.

Emerging players

• Loft: Brazilian proptech operating a brokerage plus iBuyer model. Disrupts traditional agents like Lopes by offering direct purchase liquidity and digital-first selling experience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lopes_imoveis
• YouTubeyoutube.com/user/lopesconsultoria
• Facebookfacebook.com/imobiliaria.lopes
• LinkedInlinkedin.com/company/lopes-consultoria-de-imoveis
• Instagraminstagram.com/lopesimoveis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lopes