PRSA Silicon Valley

Professional Association Servicesprsa-sv.org

PRSA Silicon Valley is an all-volunteer, not-for-profit regional chapter of the Public Relations Society of America, headquartered in Mountain View, California, that serves Bay Area communications professionals through its flagship Media Predicts gala, 1,000 Mentors program, Diversity and Multicultural Scholarship, internship pipeline, job board, and member events.

Company typePrivate
Founded2020
HeadquartersPalo Alto, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What PRSA Silicon Valley does

PRSA Silicon Valley is an all-volunteer, not-for-profit regional chapter of the Public Relations Society of America (PRSA), headquartered in Mountain View, California, that serves Bay Area communications professionals at all career stages. The chapter operates under the umbrella of PRSA's national network of more than 20,000 (also cited as 22,000) communication professionals, with governance provided by a 19-member elected Board of Directors drawn from senior communications roles at companies such as Rubrik, OpenText, AMD, the Federal Reserve Bank of San Francisco, Stanford, and Hotwire, plus former national PRSA leadership. Its portfolio of programs includes the annual Media Predicts gala (held since roughly 2007–2008 and sold out every year), the 1,000 Mentors matching program, the Diversity and Multicultural Scholarship (established in 2020 with the PRSA Foundation), a Communications Internships Program, a public job board, a newsletter, and resources for both professionals and employers.

The chapter has no proprietary technology products; its digital footprint consists of a Webflow-based website (prsa-sv.org) designed and managed by Manhattan Strategies, supported by LinkedIn, X, YouTube, Facebook, and Instagram channels, plus Eventbrite ticketing for events. Membership enrollment is handled through the PRSA national portal with Silicon Valley chapter selection, while sponsorship and internship program inquiries are accepted via direct outreach through the chapter website.

PRSA Silicon Valley generates revenue through four streams: (1) membership dues collected and remitted via PRSA national on a recurring annual basis; (2) Media Predicts ticket sales and multi-tier corporate sponsorships ranging from $2,500 (Tropospheric) to $20,000 (Magnetospheric); (3) donations and matching campaigns for the Diversity and Multicultural Scholarship fund, including the Share the Love Matching Campaign (up to $5,000 matched) and Media Predicts proceeds (which were first directed to scholarships at the 2023 edition); and (4) corporate sponsorship of the Communications Internships Program at $3,600 direct plus $750 indirect cost per 12-week intern cohort. Strategic partners include the PRSA Foundation, PRSSA San Jose State, Hispanic PR Association Silicon Valley, NAHJ Bay Area, Northeastern University Silicon Valley, and the PRSA San Francisco Chapter, alongside a recurring roster of corporate sponsors spanning global PR firms (Edelman, Hotwire, The Hoffman Agency, Zeno Group) and technology companies (Rubrik, OpenText, AMD, Adeia).

PRSA Silicon Valley firmographics

Firmographics

Name: PRSA Silicon Valley
Legal name: PRSA Silicon Valley
Website: https://prsa-sv.org
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Short description: PRSA Silicon Valley is an all-volunteer, not-for-profit regional chapter of the Public Relations Society of America, headquartered in Mountain View, California, that serves Bay Area communications professionals through its flagship Media Predicts gala, 1,000 Mentors program, Diversity and Multicultural Scholarship, internship pipeline, job board, and member events.
Ownership category
akta.pro rank

PRSA Silicon Valley industry classification

Industry

Product category: Professional Association Services
NAICS: Business Associations (813910), Grantmaking and Giving Services (81321)
SIC: Services-Membership Organizations (8600)
akta.pro industry: PRIMARYBPAFADAO
Event PR & Communications Support
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
SECONDARYBPAFADAK
Nonprofit & Cause Communications
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
SECONDARYBPAGAKAE
Public Charities & Grantmaking Intermediaries
Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

Professional association services
Communications networking
Industry mentorship programs
Professional development events
Diversity scholarship programs

Where PRSA Silicon Valley is headquartered

Location

Headquarters

HQ city: Palo Alto
HQ country: United States
HQ region: North America

Offices1 record

Markets served

PRSA Silicon Valley business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Operations, Marketing or Sales, Personnel, Others

Revenue model

Membership Dues: Annual membership fees collected through PRSA national organization. Members gain access to webinars, discounted events, publications, mentorship, and professional connections.
Event Tickets and Sponsorships: Revenue generated from ticket sales to flagship annual gala Media Predicts and various networking events. Sponsorship packages at multiple tiers (Magnetospheric through Tropospheric) ranging from $2,500 to $20,000.
Scholarship Fundraising: Donations and matching campaigns for Diversity and Multicultural Scholarship fund, including Share the Love Matching Campaign (up to $5,000 matched) and proceeds from Media Predicts.
Internship Program Sponsorship: Corporate sponsors fund internship program at $3,600 direct cost plus $750 indirect cost per intern cohort (12 weeks of training).

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Internship Program Sponsorship
Other	Annual	Media Predicts 2024 Sponsorship Tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

PRSA Silicon Valley product offering

Product offering

Core offering

PRSA Silicon Valley is a not-for-profit, all-volunteer regional chapter of the Public Relations Society of America (PRSA) that serves Bay Area communications professionals. The chapter provides membership services, networking events including the flagship Media Predicts annual gala, mentorship matching through its 1,000 Mentors program, diversity scholarships, an internship training program, a public job board, and a weekly newsletter. It is the largest PRSA chapter in the country, connecting members with a national network of more than 22,000 communications professionals.

Product overview

PRSA Silicon Valley is a professional membership organization offering a portfolio of programs and services for communications professionals in the Bay Area. The organization's primary offerings include the annual Media Predicts gala, a 1,000 Mentors matching program, Diversity and Multicultural Scholarship, Communications Internships Program, membership with benefits including webinars and networking events, a Public Job Board, newsletter, and resources for both professionals and employers. The organization also facilitates sponsorship opportunities for companies seeking brand visibility with Bay Area communications professionals.

Differentiator

Problem solved

Functional benefit

Products and services

Media Predicts Annual Gala
1,000 Mentors Program
Diversity and Multicultural Scholarship
Communications Internship Program
PRSA Chapter Membership
Public Job Board
Weekly Newsletter
Corporate Sponsorship Opportunities
Resources for Employers
Resources for Professionals

Quantifiable outcome

Nearly $70,000 raised for diversity scholarship endowment in under 48 hours in April 2021, more than tripling the $20,000 goal.
+2 more outcomes

Companies that use PRSA Silicon Valley

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

PRSA Silicon Valley technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

PRSA Silicon Valley partnerships and signals

Strategic signal

Partnerships

20 partnerships are on record, tiered core and minor.

Aircover CommunicationscoreGTM or Marketing PartnerFeatured partner and sponsor of PRSA Silicon Valley events. Aircover Communications is a focused sponsor for Media Predicts 2024 and provides ongoing support for chapter initiatives.
HotwirecoreGTM or Marketing PartnerFeatured partner and Gold Sponsor for Media Predicts 2022. Hotwire is a technology PR agency and ongoing supporter of the chapter.
Zeno GroupminorGTM or Marketing PartnerSilver Sponsor for Media Predicts 2022. Zeno Group, a communications agency, supports the chapter's annual gala.
The Hoffman AgencycoreGTM or Marketing PartnerGold Sponsor for Media Predicts 2022 and event sponsor for 2023. The Hoffman Agency is a global technology PR firm and consistent supporter of Media Predicts.
EdelmancoreGTM or Marketing PartnerGold Sponsor for Media Predicts 2022 and student sponsor. Edelman is a major global PR firm supporting the chapter's events and scholarships.
AircoverminorGTM or Marketing PartnerSilver Sponsor for Media Predicts 2022. Listed as a focused sponsor for Media Predicts 2024.
ZelleminorGTM or Marketing PartnerSilver Sponsor for Media Predicts 2022. Zelle is owned by Early Warning Services, whose Senior Director of External Communications (Meghan Fintland) serves as chapter President.
BOCA CommunicationsminorGTM or Marketing PartnerBronze Sponsor for Media Predicts 2022. BOCA Communications is a B2B tech PR agency supporting the chapter.
PRSSA San Jose State ChaptercoreStrategic or Co-development PartnerStudent chapter of PRSSA at San Jose State University. Chapter works with SJSU PRSSA for student volunteers, mentees, and scholarship applicants. SJSU alumni panel held in 2024.
Hispanic PR Association (HPRA) Silicon Valley ChapterminorStrategic or Co-development PartnerCo-hosted networking event in April 2023 with HPRA SV's chapter, marking PRSA Silicon Valley's first in-person networking event of the year.
PRSA FoundationcoreStrategic or Co-development Partner501(c)(3) charitable partner that co-administers the Diversity and Multicultural Scholarship with PRSA Silicon Valley. Raised nearly $70,000 for the scholarship endowment in 2021.
PRSA San Francisco ChapterminorStrategic or Co-development PartnerListed as an additional PRSA chapter resource in the Bay Area for members seeking expanded networking.
National Association of Hispanic Journalists (NAHJ) Bay AreaminorStrategic or Co-development PartnerCo-hosted a panel discussion on GenAI with HPRA SV and Northeastern University Silicon Valley campus on August 26, 2023.
Northeastern University Silicon Valley CampusminorStrategic or Co-development PartnerHosted GenAI panel discussion at Northeastern's San Jose campus (75 E. Santa Clara Street) with graduate students in attendance.
American Marketing Association (AMA) SF/Bay Area ChapterminorOthersListed as an additional professional resource for communications professionals.
International Association of Business Communicators (IABC) San FranciscominorOthersListed as an additional professional resource for communications professionals.
AdeiaminorGTM or Marketing PartnerSponsor for Media Predicts 2024 event.
RubrikminorGTM or Marketing PartnerSponsor for Media Predicts 2024. Meghan Fintland, chapter President, is Senior Director of Global PR at Rubrik.
OpenTextminorGTM or Marketing PartnerSponsor for Media Predicts 2024. Erin McCabe, chapter Treasurer, is SVP of Corporate Communications at OpenText.
Manhattan StrategiescoreImplementation/ SI/ Consulting PartnerWebsite design firm credited as designer of prsa-sv.org. Maxwell Morgan and Nicole Ting from Manhattan Strategies serve on the board as VP of Marketing and website lead respectively.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

PRSA Silicon Valley competitors and assessment

Company assessment

Direct peers

PRSA Foundation: 501(c)(3) charitable arm of PRSA that co-administers the Diversity and Multicultural Scholarship with PRSA Silicon Valley. Directly comparable as a grantmaking and giving-services arm of the same professional ecosystem.
IABC (International Association of Business Communicators): Global professional association for business communicators with overlapping membership base, credential programs, and chapter/local-network structure (e.g., IABC San Francisco). Closest functional peer competing for the same Bay Area comms professionals and corporate sponsors.
PRSA (Public Relations Society of America) National: The national parent organization of PRSA Silicon Valley; a 20,000+ member professional association for PR and communications practitioners. Directly comparable in mission (membership, professional development, APR credentialing, advocacy) and revenue model (dues, national events, foundation giving).
PRSA San Francisco Chapter: Sister PRSA chapter serving adjacent Bay Area territory; identical charter, member-benefit structure, and dues-pass-through model. Most directly comparable peer because it competes for the same Bay Area comms pool and uses the same national PRSA programming.
Hispanic PR Association (HPRA): National professional association for Hispanic PR practitioners with local chapters (including HPRA Silicon Valley); directly comparable as a DEI-focused PR industry body that co-hosts programming with PRSA Silicon Valley and competes for the same diverse-talent sponsorship dollars.
PRSSA (Public Relations Student Society of America): Student arm of PRSA National; comparable as the student-facing pipeline organization that PRSA Silicon Valley's diversity scholarship and internship programs are designed to feed into. Operates the SJSU PRSSA chapter that the organization directly partners with.

Emerging players

National Black Public Relations Society (NBPRS): DEI-focused professional association for Black PR practitioners; comparable mission overlap with PRSA Silicon Valley's diversity scholarship and recruitment work, and competes for corporate DEI sponsorship dollars at the national level.

Broad incumbents

American Marketing Association (AMA) SF/Bay Area Chapter: Large established professional association for marketers with a Bay Area chapter; broader and more generalist than PRSA Silicon Valley but directly competes for overlapping communications/marketing practitioners, event sponsors, and Bay Area event attendance.
PR Council (Council of Public Relations Firms): Industry trade body for major US PR agencies whose members (Edelman, Hotwire, The Hoffman Agency, Zeno Group) are also core sponsors of PRSA Silicon Valley. Comparable as a high-tier sponsorship competitor targeting the same agency and corporate PR leaders.

Others

Ragan Communications / PR Daily: Media, training, and events company serving the PR and corporate communications profession. Comparable as an adjacent industry media/training brand that competes for the same Bay Area practitioner attention and corporate communications training budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

PRSA Silicon Valley financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PRSA Silicon Valley leadership team

Management profile

Number of profiles

Profiles1 record

PRSA Silicon Valley funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PRSA Silicon Valley M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRSA Silicon Valley

What does PRSA Silicon Valley do?

Is PRSA Silicon Valley a public or private company?

PRSA Silicon Valley is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was PRSA Silicon Valley founded?

PRSA Silicon Valley was founded in 2020. It employs 11 to 50 people.

Where is PRSA Silicon Valley based?

PRSA Silicon Valley is headquartered in Palo Alto, United States, in the North America region.

How does PRSA Silicon Valley make money?

Four revenue lines are on record. Membership Dues are the primary driver. The others are event Tickets and Sponsorships, scholarship Fundraising and internship Program Sponsorship.

Who are PRSA Silicon Valley's main competitors?

Direct peers on record are PRSA Foundation, IABC (International Association of Business Communicators), PRSA (Public Relations Society of America) National, PRSA San Francisco Chapter, Hispanic PR Association (HPRA) and PRSSA (Public Relations Student Society of America). National Black Public Relations Society (NBPRS) is listed as an emerging player. Broad incumbents are American Marketing Association (AMA) SF/Bay Area Chapter and PR Council (Council of Public Relations Firms). Ragan Communications / PR Daily is listed as an others.

Does PRSA Silicon Valley have an API?

No public API is recorded for PRSA Silicon Valley.

What industry is PRSA Silicon Valley in?

PRSA Silicon Valley's product category is Professional Association Services. Its primary akta.pro industry code is BPAFADAO, Event PR & Communications Support, with a secondary code of BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 813910 and its SIC code is 8600.