Le Cirque
Le Cirque is a Hanoi-based, founder-owned dance studio chain offering 10+ dance disciplines across 8 physical locations, one Thái Nguyên branch, and a nationwide online platform, serving children, young adults, and office workers with recurring subscriptions, summer camps, and costume services.
- Company typePrivate
- Founded2012
- HeadquartersHanoi, Vietnam
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Le Cirque does
Le Cirque is a privately-held, founder-owned dance education company headquartered in Hanoi, Vietnam, founded in 2012 by Đỗ Quang Minh (known as Minhx), Vietnam's first YouTube Gold Play Button recipient in dance instruction. The company operates a multi-location dance studio network with eight physical branches across Hanoi districts (Ba Đình, Hai Bà Trưng, Thanh Xuân, Long Biên, Hà Đông, Cầu Giấy, Thường Tín) plus a premium studio (Le Cirque Premium), one branch in Thái Nguyên, and a nationwide online learning platform (Le Cirque Online). Its curriculum spans 10+ dance disciplines including Sexy Dance, Hiphop Choreography, Contemporary Dance, Múa Trung Hoa (Chinese Traditional Dance), Kid Dance, Kpop Dance, Ballet Kid, and TikTok Dance, delivered by approximately 30 instructors across roughly 700m² of studio space.
The company generates revenue through four primary streams: recurring in-person class subscriptions priced at 550-800k VND per month, pay-as-you-go "brick card" packages (680k VND for 8 sessions), annual online subscriptions priced at 600,000 VND promotional / 1,600,000 VND regular, and seasonal products including the Trại hè Ngôi sao (Star Summer Camp) children's program and Le Cirque Costume rental/sales. Additional income comes from B2B choreography and performance production services leveraging a 300+ dancer network. The go-to-market is direct-to-consumer with no intermediaries; marketing relies heavily on the founder's and studio's social media presence across TikTok (3 billion+ hashtag views), YouTube (480k+ and 220k subscribers on two channels), and Facebook, supplemented by word-of-mouth referrals. The company has no disclosed external funding and operates as a wholly founder-controlled business with two adjacent subsidiaries (Le Cirque Premium and Le Cirque Costume).
Le Cirque firmographics
Firmographics- Name
- Le Cirque
- Legal name
- Le Cirque
- Website
- https://lecirque.vn
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Le Cirque is a Hanoi-based, founder-owned dance studio chain offering 10+ dance disciplines across 8 physical locations, one Thái Nguyên branch, and a nationwide online platform, serving children, young adults, and office workers with recurring subscriptions, summer camps, and costume services.
- Ownership category
- akta.pro rank
Le Cirque industry classification
Industry- Product category
- Dance Education Services
- NAICS
- Fine Arts Schools (61161), Dance Companies (71112), Formal Wear and Costume Rental (532281)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
Keywords
Where Le Cirque is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices10 records
Markets served
Le Cirque business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Dance Classes - In-Person: Recurring class fees charged monthly or per session. Students pay for ongoing dance lessons across multiple disciplines including Sexy Dance, Hiphop, Contemporary, Chinese Dance, Kid Dance, Kpop Dance, and Tiktok Dance. Classes held at physical studio locations.
- Summer Camp Programs: Seasonal Trại hè Ngôi sao (Star Summer Camp) for children aged 5-15 years, running 15 days with comprehensive arts education including dance, singing, acting, and crafts.
- Online Dance Courses: Livestream classes and pre-recorded dance tutorials available nationally. Annual subscription model with promotional pricing.
- Costume Rental (Le Cirque Costume): Dance costume and performance attire rental and sales service for students and external customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Continuous Membership Card - 600k VND/8 consecutive sessions |
| Unit Pricing | Pay-as-you-go | Brick Card - 680k VND/8 sessions |
| Subscription | Annual | Online Livestream Annual Pass - 600,000 VND/year (promotional) / 1,600,000 VND/year (regular) |
| Subscription | Monthly | Children's Dance Classes - 600-800k VND/month |
| Subscription | Monthly | Premium Membership - 550,000-600,000 VND/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Le Cirque product offering
Product offeringCore offering
Le Cirque is a multi-location dance studio founded in 2012 in Hanoi, Vietnam that delivers in-person and online dance instruction across more than eight disciplines including Sexy Dance, Hiphop, Contemporary, Chinese Traditional Dance, K-pop Dance, Kid Dance, Ballet Kid, and TikTok Dance. The studio also runs a children's summer camp ("Trại hè Ngôi sao") and operates a dance costume rental and retail service called "Le Cirque Costume" supporting students' performance needs.
Product overview
Le Cirque is a dance studio operating as a multi-location dance education center in Hanoi, Vietnam. The company offers a unified service platform of dance courses and related services, including in-person classes at 7 physical locations across Hanoi, online dance courses, summer camp programs, costume rental, and choreography services. The core product portfolio includes eight dance discipline courses: Sexy Dance, Hiphop Choreography, Contemporary Dance, Chinese Traditional Dance, Kid Dance, Kpop Dance, Ballet Kid, and TikTok Dance. These courses are delivered through two main channels: in-person training at studio locations and online learning platforms. Additional services include the Star Summer Camp (Trại hè Ngôi sao) for children's artistic development and Le Cirque Costume for performance attire rental and sales.
Differentiator
Problem solved
Functional benefit
Brands
- Le Cirque Costume: Dance costume rental and sales service offering performance clothing, practice wear including crop tops, shorts, and traditional costumes for performances and competitions.
Products and services
- Sexy Dance Class
- Hiphop Choreography Class
- Contemporary Dance Class
- Chinese Traditional Dance (Múa Trung Hoa) Class
- Kid Dance Class
- Ballet Kid Class
- K-pop Dance Class
- TikTok Dance Class
- Online Dance Livestream Courses
- Star Summer Camp (Trại hè Ngôi sao)
- Le Cirque Costume (Costume Rental and Sales)
- Choreography and Performance Production
Quantifiable outcome
- 3 billion+ views on TikTok hashtag
- +2 more outcomes
Companies that use Le Cirque
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Le Cirque technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Le Cirque partnerships and signals
Strategic signalScale indicators8 records
Recent moves9 records
Expansion highlights5 records
Le Cirque competitors and assessment
Company assessmentDirect peers
- CLI Studios: CLI Studios is an online dance education platform with a subscription model covering hip-hop, contemporary, and beginner-friendly classes taught by working choreographers. Closely comparable to Le Cirque Online's annual subscription product and instructor-led online format.
- STEEZY: STEEZY is a US-based online dance education platform offering structured courses across hip-hop, contemporary, heels, and other styles via subscription. Directly comparable to Le Cirque Online for course-based dance instruction delivered digitally.
Broad incumbents
- Broadway Dance Center: Established NYC multi-discipline dance school offering drop-in classes, intensives, and teacher training across ballet, jazz, hip-hop, contemporary, and more. Comparable to Le Cirque's multi-discipline in-person curriculum, though at much larger scale and longer operating history.
- Millennium Dance Complex: Iconic LA dance studio specializing in hip-hop and commercial choreography with strong celebrity-instructor brand presence. Comparable to Le Cirque's hip-hop/K-pop/Choreography curriculum and its founder-led, influencer-driven brand model.
- Peridance Center: NYC dance school with multiple studio locations offering open classes, certificate programs, and intensives across diverse dance styles. Comparable to Le Cirque's multi-location, multi-discipline physical studio operation and curriculum breadth.
- Edge Performing Arts Center: Long-established LA dance studio offering convention, competition, and weekly classes across multiple styles. Comparable to Le Cirque's broader performing-arts training orientation and youth-development track through Kid Dance, Ballet Kid, and summer camps.
- The Lab: LA-area dance studio offering classes in hip-hop, contemporary, and heels with a strong social-media-driven brand identity. Comparable to Le Cirque for its hip-hop / contemporary / choreography focus and influencer-led marketing approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Le Cirque social profiles
Digital presenceLe Cirque financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Cirque leadership team
Management profileNumber of profiles
Profiles9 records
Le Cirque subsidiaries and ownership
Company hierarchySubsidiaries2 records
Le Cirque funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Cirque M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Cirque
What does Le Cirque do?
Le Cirque is a multi-location dance studio founded in 2012 in Hanoi, Vietnam that delivers in-person and online dance instruction across more than eight disciplines including Sexy Dance, Hiphop, Contemporary, Chinese Traditional Dance, K-pop Dance, Kid Dance, Ballet Kid, and TikTok Dance. The studio also runs a children's summer camp ("Trại hè Ngôi sao") and operates a dance costume rental and retail service called "Le Cirque Costume" supporting students' performance needs.
Is Le Cirque a public or private company?
Le Cirque is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Cirque founded?
Le Cirque was founded in 2012. It employs 101 to 250 people.
Where is Le Cirque based?
Le Cirque is headquartered in Hanoi, Vietnam, in the Asia region.
How does Le Cirque make money?
Four revenue lines are on record. Dance Classes - In-Person is the primary driver. The others are summer Camp Programs, online Dance Courses and costume Rental (Le Cirque Costume).
Who are Le Cirque's main competitors?
Direct peers on record are CLI Studios and STEEZY. Broad incumbents are Broadway Dance Center, Millennium Dance Complex, Peridance Center, Edge Performing Arts Center and The Lab.
Does Le Cirque have an API?
No public API is recorded for Le Cirque.
What industry is Le Cirque in?
Le Cirque's product category is Dance Education Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 61161 and its SIC code is 7900.