Plan B

What Plan B does

plan B Werbeagentur GmbH is a privately held, owner-operated full-service advertising agency headquartered at Unser Lieben Frauen Kirchhof 17 in Bremen, Germany. Founded in 1998, the firm is led by two managing shareholders — Nils Othersen (Marketing) and Eva Wichmann (Creative) — and operates with a roughly ten-person interdisciplinary team spanning design, development, strategy, and project management. Its service portfolio covers corporate design, print media, digital media (responsive websites, e-commerce, image and product video, online banners), web hosting and CMS support, online marketing (Google Ads, SEO, social media, cross-media campaigns), events and recruiting marketing, organized under a single Mittelstand-focused brand promise.

Technically, the agency builds on mainstream content management and commerce platforms rather than proprietary technology: WordPress with Elementor templates, TYPO3 for enterprise CMS deployments (multilingual, role-based access, ERP integration), and Shopware for e-commerce. Hosting is delivered through Plesk-managed infrastructure with email and domain administration. The firm is a certified Google Partner and a participant in the BSI's Allianz für Cyber-Sicherheit, lending it credentials to bid on regulated and security-sensitive work.

Commercially, plan B combines project-based creative services (priced per scope or hourly) with subscription and contract-based recurring revenue streams: SEO and online-marketing retainers on a six-month minimum auto-renewal cycle, monthly Google Ads management contracts, and annual hosting contracts billed in advance. GTM is sales-led and regional, anchored by long-tenured client relationships (multiple customers spanning 10+ years) and referrals within the Bremen/Niedersachsen Mittelstand — including tourism and city marketing (WFB Bremen, Bad Bevensen), retail and shopping centers (HANSA CARRÉ, Bremer Ratskeller), healthcare (Ambulantes Tumorzentrum Bremerhaven, SANUM Kehlbeck), and industry (KAEFER). Revenue is not publicly disclosed, and there is no evidence of external institutional funding.

Name

Plan B

Legal name

plan B Werbeagentur GmbH

Website

https://planb-bremen.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

plan B Werbeagentur is a Bremen-based, owner-operated full-service advertising agency serving German Mittelstand clients since 1998 with corporate design, print and digital media, websites (WordPress, TYPO3, Shopware), SEO, Google Ads, events, and hosting.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Content Strategy & Planning (BPAFAIAG), Full-Service Media Planning & Buying (MPAAABAA), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Full-service advertising
• Corporate design services
• Print and digital media
• Online marketing campaigns
• Web design development

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based Creative Services: Custom advertising and marketing projects including corporate design, print media, digital media, and campaign development. Pricing based on time investment (Stundensatzbasis) or agreed fixed fees per project. Projects range from small deliverables (briefbogen, flyer) to comprehensive campaigns.
2. Web Hosting Services: Annual web hosting contracts (Vertragslaufzeit) with monthly or annual billing. Multiple server infrastructure (servers 63-82) managed through Plesk control panel. Includes domain management and email hosting.
3. SEO and Online Marketing Services: Service contracts (6-month minimum term) for search engine optimization and online marketing (Google Ads). Monthly recurring fees with automatic renewal.
4. Event Management and Execution: Conception and implementation of events including booking of technology, equipment, and personnel. One-time project fees for event execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Plan B is a Bremen-based full-service advertising agency delivering integrated marketing and communication services for mid-sized companies. Core offerings span corporate identity design, print media production, digital media (web design, e-commerce, web development, hosting, CMS support), online marketing (social media, Google Ads, SEO, cross-media campaigns), event conception and management, and recruitment marketing.

Product overview

Plan B is a full-service advertising agency based in Bremen, Germany, operating since 1998. The company offers a comprehensive portfolio of marketing and communication services organized into distinct service areas: Corporate Design (brand identity development), Print Media (brochures, catalogs, promotional materials), Digital Media (websites, e-commerce, web development, hosting, accessibility, video production, CMS support), Concepts & Events (event planning and campaign execution), Online Marketing (social media, Google Ads, SEO, cross-media campaigns, training), and Recruiting (HR marketing services). The agency serves mid-sized companies (KMU) across industries including tourism, city marketing, retail, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design
• Print Media Production
• Web Design and UI/UX
• E-Commerce Development
• Web Development
• Web Hosting Services
• Image and Product Video Production
• Event Conception and Management
• Social Media Marketing
• Google Ads Management
• Search Engine Optimization (SEO)
• Cross-Media Campaign Development
• Recruitment Marketing

Quantifiable outcome

• Multiple international awards received (MarCom Awards 2017-2022, European Enterprise Awards 2024, German Marketing Award 2023, Deutscher Agenturpreis multiple years)

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or Integration · 1 January 2019Plan B is a certified Google Partner, providing Google Ads management services to clients. This partnership enables the agency to offer certified Google advertising services including search ads, display campaigns, and Google Bewertungen management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg creative agency offering brand strategy, advertising, digital, and content marketing. Comparable full-service model and German Mittelstand/enterprise focus, with similar size tier to Plan B.
• Kolle Rebbe: Hamburg-based creative agency known for brand strategy, campaigns, and digital work for German brands. Similar full-service integrated offering to Plan B and overlapping client profile in German SME/enterprise.
• thjnk: Hamburg-based independent creative agency delivering brand strategy, advertising, and integrated campaigns for German and European clients. Comparable integrated full-service offering and regional German agency positioning as Plan B.
• Scholz & Friends: Hamburg-headquartered German full-service creative agency providing brand strategy, advertising, digital, and integrated campaigns across B2B and B2C. Closely aligned service portfolio and German Mittelstand/enterprise client base as Plan B.
• denkwerk: Cologne-based digital agency offering strategy, digital product, online marketing, and creative services. Comparable German independent full-service positioning with overlap in SEO, web development, and digital campaign delivery.
• Grabarz & Partner: Hamburg-headquartered independent creative agency providing brand, campaign, and digital services. Directly comparable integrated creative offering and German Mittelstand client base as Plan B.

Broad incumbents

• DDB Germany: German operations of the global DDB advertising network, providing full-service creative, digital, and cross-media campaigns. Much larger scale and broader portfolio than Plan B but overlapping advertising/brand campaign services.
• Ogilvy Germany: German arm of global network Ogilvy offering brand strategy, advertising, digital, PR, and integrated campaigns. Significantly larger scope but directly overlapping in full-service advertising and brand campaign services for German clients.
• Serviceplan Group: Munich-headquartered Europe's largest independent agency group with full-service creative, media, digital, and cross-media campaign capabilities. Directly comparable service breadth to Plan B but at significantly larger scale and international footprint.
• Jung von Matt: Leading Hamburg-based German full-service creative agency offering brand strategy, advertising, digital, and cross-media campaigns. Operates at much larger scale than Plan B but addresses the same German Mittelstand and enterprise clients with a full-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/planB.Werbeagentur
• Instagraminstagram.com/planb_bremen/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan B