Forme Design

What Forme Design does

Forme Design (legal entity: FORME DESIGN PTY LTD, ABN 71 652 788 086) is a Melbourne-based, privately held manufacturer of bespoke handcrafted furniture, operating primarily through its Hawthorn Collection sub-brand. The company was co-founded by Jesse Hayes, founder of workspace platform Eclat, and industrial designer Mark Miller, and serves three customer segments: commercial workspaces (offices, co-working, meeting rooms), residential design-forward buyers, and hospitality venues. Distribution runs through a single appointment-only showroom in Hawthorn East, the company's e-commerce site, and on-site design consultations, with the Eclat partnership functioning as an embedded strategic distribution layer.

The Hawthorn Collection spans chairs (Bureau, Parlor, Galerie), desks (notably the Hero Desk with optional motorized sit-stand), tables (Conference, Meeting, Dining, Slim Round, Conference Round), and storage (Sideboards, Cabinets), unified by a signature design language of reverse-arch leg profiles and integrated cable management. Products are made-to-order in Melbourne from American Ash timbers and veneers, Valchromat panels, and powder-coated steel components. Select technical elements include 3D-printed hinges and a cable spine in the Hero Desk, with Phoenix Mecano lift columns and OE Elsafe electrical integration as optional specification layers. The company is also developing a modular ceiling panel system that integrates lighting, IT, audio, and sensors, indicating a deliberate move from standalone furniture toward integrated interior systems.

Revenue is generated through direct one-time sales of made-to-order furniture pieces at starting prices ranging from approximately $650 (Galerie Chair) to over $3,000 (Conference Table), supplemented by design consultation for on-site specification. The business is operationally embedded with Eclat, which functions as a partial stakeholder and provides distributed physical showcase reach across Australia. No funding rounds, headcount figures, or revenue figures are disclosed; the company's 2024 cluster of design awards (Australian Interior Design Awards, Better Future Melbourne Design Award, Good Design Awards) and named deployments (Eclat Hawthorn East) are the principal externally validated signals of commercial traction.

Name

Forme Design

Legal name

FORME DESIGN PTY LTD

Website

https://formedesign.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Forme Design is a Melbourne-based manufacturer of bespoke, handcrafted furniture under the Hawthorn Collection, serving commercial workspaces, residential customers, and hospitality venues through a Hawthorn East showroom, direct e-commerce, and on-site design consultation.

Ownership category

akta.pro rank

Product category

Designer Furniture Manufacturing

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Nonupholstered Wood Household Furniture Manufacturing (337122), Interior Design Services (541410)

SIC

Household Furniture (2510), Office Furniture (2520), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Handcrafted furniture
• Custom office furniture
• Sculptural timber furniture
• Bespoke furniture design
• Made-to-order furniture

Headquarters

HQ city

Spotswood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Furniture Sales: Direct sales of handcrafted furniture pieces including chairs, desks, tables, and storage units. Each item is made-to-order with bespoke customization. Payment via bank transfer with deposit required upon order confirmation.
2. Design Consultation Services: Personalized in-house or in-business furniture selection and styling consultation service offered to customers. Includes introduction to partnering firms for custom joinery, cabinetry, and interior design elements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Forme Design is a Melbourne-based handcrafted furniture maker that designs, manufactures and sells the Hawthorn Collection, a sculptural system of timber chairs, desks, tables, cabinets and sideboards for residential and commercial interiors. The company also provides design consultation services and delivers bespoke, made-to-order pieces with integrated technology features such as cable management, modular lift columns and 3D-printed hinges.

Product overview

Forme Design is a hand-crafted furniture company based in Melbourne, Australia, offering a unified product portfolio centered around the Hawthorn Collection. The collection comprises sculptural furniture pieces that hybridize contemporary office practicality with residential aesthetics, including three chair models (Bureau Chair, Parlor Chair, Galerie Chair), two desk variants (Hero Desk, Hero Desk – Wall), two desk storage solutions (Desk Storage, Desk Storage Skeleton), and seven table and sideboard pieces (Conference Table, Meeting Table, Dining Table, Slim Table Round, Conference Table Round, and multiple Sideboard/Cabinet configurations). All pieces are made-to-order with bespoke stains and material selection. The company also provides design consultation and interior design services for luxury workspaces and hospitality venues, with a symbiotic partnership with Eclat.

Differentiator

Problem solved

Functional benefit

Brands

• The Hawthorn Collection: The flagship furniture collection featuring chairs, desks, sideboards, and tables that blend traditional craftsmanship with innovative technology. Neither home nor office, but something both in between and entirely different.

Products and services

• Hawthorn Collection Bureau Chair Handcrafted timber lounge chair from the Hawthorn Collection, designed for premium residential and commercial interiors in the Melbourne-made sculptural design language.
• Hawthorn Collection Parlor Chair Handcrafted timber chair from the Hawthorn Collection intended for both residential and commercial settings, finished in Melbourne.
• Hawthorn Collection Galerie Chair Handcrafted sculptural timber chair from the Hawthorn Collection gallery range, positioned for design-led residential and commercial buyers.
• Hawthorn Collection Hero Desk Hero sit/stand desk from the Hawthorn Collection with integrated cable management and modular lift column adjustability, targeted at executive offices and premium home offices.
• Hawthorn Collection Hero Desk - Wall Wall-mounted variant of the Hero Desk in the Hawthorn Collection, integrating cable management and lift column functionality into a wall-fixed form factor.
• Hawthorn Collection Desk Storage Handcrafted timber desk storage unit from the Hawthorn Collection, designed to pair with Hero desks in both home and office settings.
• Hawthorn Collection Desk Storage Skeleton Skeleton-frame version of the Hawthorn Collection Desk Storage, offering a more open architectural look for designer interiors.
• Hawthorn Collection Conference Table Large handcrafted timber conference table from the Hawthorn Collection with integrated cable management, built for boardrooms and meeting rooms.
• Hawthorn Collection Conference Table Round Round variant of the Hawthorn Collection conference table, with integrated cable management for boardroom and meeting room use.
• Hawthorn Collection Meeting Table Handcrafted timber meeting table from the Hawthorn Collection designed for collaborative workspaces and smaller meeting rooms.
• Hawthorn Collection Dining Table Handcrafted timber dining table from the Hawthorn Collection, sized and finished to order for premium residential interiors.
• Hawthorn Collection Slim Table Round Slim-profile round table from the Hawthorn Collection, usable as a side or occasional table in residential and hospitality interiors.
• Hawthorn Collection Sideboard Risen - 3D 3D 'Risen' sideboard from the Hawthorn Collection featuring raised 3D-printed hinge detailing and sculptural handcrafted timber construction.
• Hawthorn Collection Sideboard - 3D Standard 3D sideboard from the Hawthorn Collection featuring 3D-printed hinge detailing and handcrafted timber body.
• Hawthorn Collection Cabinet - 2D Drawer 2D drawer cabinet from the Hawthorn Collection, handcrafted in timber for residential and commercial storage needs.
• Hawthorn Collection Cabinet - 2D 2D cabinet from the Hawthorn Collection, handcrafted in timber and finished in Melbourne for design-led interiors.
• Hawthorn Collection Side Unit - 1D Drawer Compact 1D drawer side unit from the Hawthorn Collection, designed to complement other Hawthorn Collection pieces in residential and commercial spaces.
• Design Consultation Service On-site and showroom-based design consultation service for commercial and bespoke residential projects, helping clients specify Hawthorn Collection pieces and tailor sizing, finishes and configurations.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EclatcoreStrategic or Co-development PartnerEclat is the operational partner and partial stakeholder of FORME DESIGN PTY LTD. Eclat represents a symbiotic endeavour with Forme to create hybridization between hospitality venues and the workplace. The partnership enables unprecedented ability to align furniture and joinery design with broader interior design, architectural, placemaking and property development ambitions.
• Phoenix MecanocoreTechnology or IntegrationMarket leader in industrial enclosures, electrical lift columns and mechanical components. Phoenix Mecano provides the motorized lift columns for Forme's Hero Desk sit-stand functionality.
• OE ElsafecoreTechnology or IntegrationProvider of integration technology, soft wiring and connectivity solutions for spaces and furniture. OE Elsafe provides electrical integration options for Forme desks and conference tables.
• Mark MillercoreStrategic or Co-development PartnerCo-founder of Forme and established industrial designer showcased by Stylecraft. Has worked with leading Melbourne designers on residential joinery projects and contributed works to renowned hospitality establishments including Lune, Hazel, Dessous, Kisume, Rock Sugar, and Woodsyard.
• HumanscaleminorOthersFeatured in Forme-designed workspace environments. Humanscale provides Liberty desk chairs and monitor mounts ensuring ergonomics and productivity in Bureau suites.
• StylecraftminorOthersDesign gallery showcasing industrial designer Mark Miller's work. Mark Miller is co-founder of Forme and his designs are represented through Stylecraft's platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cult Design: Australian premium furniture retailer and distributor offering designer collections from brands like Fritz Hansen, Carl Hansen, and Vitra. Both target affluent Australian residential and commercial customers seeking design-led, premium-priced furniture.
• Muuto: Scandinavian designer furniture brand offering Scandinavian-inspired collections for office and home. Comparable to Forme in its modern, design-forward approach to bridging residential aesthetics with workplace functionality.
• Boca do Lobo: Portuguese luxury furniture brand offering handcrafted, design-forward statement pieces for high-end residential and hospitality. Comparable to Forme in the bespoke, handcrafted premium positioning with strong design authorship.
• Living Edge: Australian distributor of premium designer commercial furniture including brands like Herman Miller, Knoll, and Walter Knoll. Comparable to Forme in targeting the Australian premium commercial fitout market with design-led solutions.
• Stylecraft: Australian premium furniture brand and showroom that represents Forme co-founder Mark Miller's work. Both operate in the premium Australian designer furniture market with curated collections and commercial/residential crossover positioning.
• Tom Dixon: British designer-led furniture and lighting brand offering premium design-forward products. Comparable to Forme in being a designer's eponymous premium furniture brand bridging residential and hospitality aesthetics.
• Domo: Australian designer furniture brand offering premium residential and commercial collections. Operates in the same premium Australian market segment with showrooms and a focus on design-forward furniture for both home and workspace.

Broad incumbents

• Vitra: Swiss premium furniture manufacturer with renowned designer collaborations. Comparable to Forme in offering design-led furniture for residential and commercial markets with strong design authorship, but at global scale.
• Knoll: Iconic American premium office and residential furniture manufacturer with designer-led collections. Comparable to Forme in targeting premium commercial and residential customers with design-driven products, but at significantly larger scale.
• Herman Miller: Global premium office furniture manufacturer with iconic designer collaborations. Comparable to Forme in targeting premium commercial customers with designer-led furniture, though at vastly larger scale and broader product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/_____.forme
• LinkedInlinkedin.com/company/forme-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forme Design