Muleshoe Area Medical Center

What Muleshoe Area Medical Center does

Muleshoe Area Medical Center (MAMC) is a Critical Access Hospital operating in Muleshoe, Texas, under the Muleshoe Area Hospital District, a public hospital district organized under Texas law. The facility provides 24/7 emergency care (Level IV Trauma Center designation), inpatient services across 25 acute care beds (all convertible to swing beds for skilled nursing/rehabilitation), and outpatient services spanning laboratory, radiology with a 16-slice CT scanner, and physical therapy. It is supported by two federally designated Rural Health Clinics — Medical Clinic of Muleshoe and Muleshoe Family Medicine — and an affiliated skilled nursing facility, Park View Nursing Care Center. Day-to-day operations are managed by Preferred Management Corporation, which oversees MAMC and eight other affiliated hospitals.

The technology stack is conventional healthcare IT: the MyCareCorner web-based patient portal (launched November 2024) enables health record access, appointment scheduling, provider messaging, family record sharing, and two-factor authentication; a real-time telemedicine video link to UMC Health System Lubbock provides on-call access to board-certified emergency medicine specialists for stroke, cardiac, trauma, and serious injury cases; and a 16-slice CT scanner delivers diagnostic imaging with up to 40 percent reduced radiation exposure relative to the prior 4-slice unit. No proprietary AI or advanced analytics capabilities are disclosed.

MAMC's business model is fee-for-service healthcare delivery reimbursed through Medicare (including CAH cost-based reimbursement and Swing Bed Program coverage), Medicaid, CHIP (notably Texas Health Steps for Medicaid-enrolled youth), and commercial insurance (BCBS, Aetna, Cigna, Tricare, United Health Care, FirstCare). Revenue streams include patient services revenue across ED/inpatient/outpatient/clinic visits, Medicare-reimbursed Swing Bed skilled nursing, and Chronic Care Management. Sliding scale discounts and charity care are available for uninsured patients. The primary customer base is the approximately 7,000 residents of Bailey County and surrounding South Plains Region, with seniors (65+) representing roughly 40 percent of clinic volumes despite being 16 percent of the county population. Free programs — including Medicare Annual Wellness Visits and Chronic Care Management — extend reach into Medicare populations without additional out-of-pocket cost.

Name

Muleshoe Area Medical Center

Legal name

Muleshoe Area Medical Center

Website

https://muleshoehospital.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Muleshoe Area Medical Center is a Critical Access Hospital in rural West Texas providing 24/7 emergency, inpatient, outpatient, and primary care services through a hospital facility and two Rural Health Clinics, serving Bailey County and surrounding South Plains residents with a focus on Medicare, Medicaid, and uninsured populations.

Ownership category

akta.pro rank

Headquarters

HQ city

Muleshoe

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Services Revenue: Fee-for-service healthcare delivery including emergency care, inpatient services, outpatient services (laboratory, radiology, physical therapy), and clinic visits. Revenue generated through Medicare, Medicaid, CHIP, and commercial insurance reimbursements plus patient payments.
2. Swing Bed Program: Medicare-reimbursed skilled nursing and rehabilitation services for patients requiring extended recovery time following acute illness, injury or surgery.
3. Chronic Care Management: Free chronic care management program for eligible Medicare patients with diabetes, arthritis, high blood pressure, heart disease, stroke and other chronic conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Muleshoe Area Medical Center is a Critical Access Hospital providing inpatient, outpatient, emergency, swing bed, and rural health clinic services to residents of Muleshoe and surrounding Bailey County, Texas. The facility operates 25 acute care beds, two Rural Health Clinics (Medical Clinic of Muleshoe and Muleshoe Family Medicine Clinic), and manages Park View Nursing Care Center. It delivers 24/7 emergency care, laboratory, radiology, and rehabilitation services, supplemented by telemedicine partnerships and chronic care management programs.

Product overview

Muleshoe Area Medical Center is a Critical Access Hospital (CAH) providing a comprehensive suite of healthcare services through an integrated network. The hospital operates 25 acute care beds with full swing bed capabilities, a Level IV Trauma Emergency Department, Outpatient Services (Laboratory, Radiology with 16-slice CT scanner, Physical Therapy), and telemedicine connectivity to UMC Health System. The hospital manages two Rural Health Clinics (Medical Clinic of Muleshoe and Muleshoe Family Medicine Clinic), offering primary care, chronic disease management, preventive services, and Medicare wellness programs. A Swing Bed Program supports post-acute recovery for Medicare patients. Patient engagement is facilitated through the MyCareCorner web portal, enabling health record access, appointment management, messaging, and family record sharing. Park View Nursing Care Center provides affiliated long-term care services.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Medical Services

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Bailey County (Muleshoe) Senior CenterminorStrategic or Co-development Partner · 16 October 2024Community partnership hosting flu clinic and resource fair event. The Senior Center served as venue for health information distribution and flu shot administration by United Pharmacy.
• United PharmacyminorOthers · 16 October 2024Participated in Flu Clinic and Resource Fair event, administering flu shots to community members at Bailey County Senior Center. Located at 104 W. 9th St. Muleshoe, TX.
• FirstCare Health Plans (Baylor Scott & White)minorChannel Partner/ Reseller/ Distributor · 16 October 2024Participated in Flu Clinic and Resource Fair event, providing health plan information to community members.
• Park View Nursing Care CentercoreStrategic or Co-development Partner · 16 October 2024Affiliated skilled nursing facility operated by Muleshoe Area Hospital District, providing long-term care services to the community. Participated in community health events.
• Preferred Management CorporationcoreImplementation/ SI/ Consulting Partner · 1 January 2018Preferred Management Corporation provides hospital management services including clinical leadership, quality program framework, electronic medical records data extraction, and quality measures reporting. The company manages MAMC and eight other affiliated hospitals.
• UMC Health System LubbockcoreTechnology or Integration · 1 January 2017Since 2017, MAMC medical providers have been able to call upon board certified emergency medicine specialists at UMC Health System Lubbock to provide real-time telemedicine consultation through the UMC telemedicine network. In emergency situations such as stroke, heart attack, trauma or serious injury, specialists work virtually side by side with hospital physicians and advanced practice providers via cameras and monitors installed in the trauma room.

Scale indicators7 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• UMC Health System: Regional Level I trauma center and major health system based in Lubbock, Texas. Serves as telemedicine partner providing emergency medicine specialist consultations to MAMC, while also serving as the primary referral destination for higher-acuity patients in West Texas.
• Covenant Health: Large regional health system serving West Texas and Eastern New Mexico from Lubbock. Operates multiple facilities across the region, competing for tertiary referrals from rural West Texas hospitals including MAMC's patient transfers.
• Preferred Management Corporation: Texas-based rural hospital management company providing clinical leadership, quality program framework, EMR data extraction, and quality reporting to MAMC and eight other affiliated rural hospitals. Operates at broader scale across multiple rural facility partnerships.

Direct peers

• Hereford Regional Medical Center: Critical access hospital serving Deaf Smith County in the Texas Panhandle (Hereford, TX). Comparable rural West Texas facility of similar scale with CAH designation, swing bed capability, and a rural primary care patient base competing for the same regional referral dynamics.
• Lamb Healthcare Center: Critical access hospital and Rural Health Clinic in Littlefield, Texas, approximately 30 minutes southeast of Muleshoe. Directly comparable rural hospital of similar scale, CAH designation, and service mix; previously led by MAMC's current administrator Dennis Fleenor, indicating overlapping operating model.
• Plains Memorial Hospital: Critical access hospital in Dimmitt, Texas, serving Castro County. Comparable small rural West Texas hospital with similar bed count, swing bed capability, senior-skewed demographics, and CAH reimbursement structure.
• Parmer Medical Center: Rural hospital located in Friona, Texas, serving Parmer County — one of MAMC's primary service counties. Similar CAH-style facility competing for the same rural patient population in the West Texas region with overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MuleshoeAreaMedicalCenter
• LinkedInlinkedin.com/company/muleshoe-area-medical-center

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muleshoe Area Medical Center