AGRIHQ

Name

AGRIHQ

Legal name

AgriHQ Limited

Website

https://agrihq.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Market Intelligence

SIC

Agricultural Services (700)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

akta.pro secondary industries

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)

Keywords

• Agricultural market intelligence
• Livestock market reports
• Rural news publishing
• Forestry market data
• Farm journalism

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Print Newspaper Subscriptions (Farmers Weekly): Weekly print publication delivered to rural mailboxes. Over 75,000 copies distributed weekly. Subscription-based model with delivery times of 5+ working days per edition.
2. Digital Subscriptions and Advertising (Farmers Weekly Website): Freely available website (farmersweekly.co.nz) that publishes daily agricultural news and information. Revenue generated through advertising packages (tenancy packages) that allow longer advertising periods reflecting rural reader consumption patterns.
3. Industry Reports Subscriptions: Premium subscription reports for agriculture and forestry markets. Five report packages ranging from $100/month (1 report) to $300/month (5 reports), with single-user and multi-user pricing options. Reports include Forestry Market Report, Log Price Report, Log Price Indicator, Monthly Sheep and Beef Report, and Weekly Market Report (49 issues/year).
4. Livestock Reports Subscriptions: Three specialized livestock market data products: LivestockEye (per-sale pricing, location-based), LivestockInsight (weekly store/slaughter prices, $35/month per island), and LivestockOutlook (monthly forecasting, $45/month). Additional locations available at $5/month. Access through myAgriHQ platform.
5. Free Email Newsletters: Free email newsletters including Farmers Weekly Today (daily updates), Dairy Focus newsletter, Saleyard Sale Previews (weekly, covering 6 saleyards), and Bull Sale Summary (twice yearly). These serve as top-of-funnel acquisition channels for paid subscriptions.
6. Ag&Ed Education Resources: Agricultural education resources produced for educators, distributed via email signup. Targets teachers and students to connect classrooms with modern agriculture and horticulture in NZ.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

AgriHQ publishes agricultural news, market intelligence, and educational resources for New Zealand's farming community. Its core offering is the Farmers Weekly newspaper (print and digital) plus a portfolio of subscription-based market reports covering livestock saleyard data (LivestockEye, Livestock Insight, Livestock Outlook), forestry markets (Forestry Market Report, Log Price Report, Log Price Indicator), and broader agricultural sectors (Monthly Sheep and Beef Report, Market Report). The company also produces free digital content including the On Farm Story YouTube channel, Ag&Ed classroom resources, and email newsletters serving a community of more than 150,000.

Product overview

AGRIHQ is a family-owned New Zealand publishing company offering a portfolio of agricultural news, market intelligence, and educational products. The core offering centers on Farmers Weekly (print newspaper and online website), supported by a suite of subscription-based livestock and industry market reports accessed through the myAgriHQ platform. Key report products include LivestockEye (saleyard coverage), Livestock Insight (weekly market snapshot), and Livestock Outlook (monthly forecasting) for sheep and beef, alongside Forestry Market Report, Log Price Report, Log Price Indicator Report, Monthly Sheep and Beef Report, and Market Report for broader agricultural analysis. Additional products include free Saleyard Sale Previews, the On Farm Story YouTube channel, Ag&Ed classroom education resources, Bull Sale Summary newsletter, Farmer's Voice community platform, and the Farmers Weekly Dairy Focus newsletter. The company serves a community of over 150,000 through print, digital, and video channels.

Differentiator

Problem solved

Functional benefit

Brands

• LivestockEye: Saleyard coverage report with timely in-depth prices for store lambs and sheep/cattle.
• Livestock Insight
• Livestock Outlook
• Livestock Reports
• Forestry Market Report
• Log Price Report
• Forestry Log Price Indicator Report
• Monthly Sheep and Beef Report
• Market Report
• Saleyard Sale Preview
• Bull Sale Summary
• Farmer's Voice

Products and services

• Farmers Weekly (Newspaper) Weekly print newspaper delivered to more than 75,000 rural mailboxes across New Zealand, providing trusted agricultural news, analysis, and information for the farming community.
• Farmers Weekly Online (farmersweekly.co.nz) Freely available digital website publishing daily agricultural news, insight, information, and opinions from across the NZ agricultural sector, supported by advertising packages.
• LivestockEye Saleyard coverage report providing per-kilogram prices for store lambs, sheep, and cattle, with data delivered within hours of sale completion. Per-sale pricing with choice of one or more saleyards.
• Livestock Insight Weekly snapshot of store and slaughter prices and international market trends with analysis and commentary highlighting market opportunities and barriers for North or South Island.
• Livestock Outlook Monthly rolling forecast pinpointing factors shaping lamb and beef slaughter prices up to six months in advance, with insight and detailed commentary on market direction for agribusiness planning.
• Forestry Market Report Monthly in-depth coverage and analysis of New Zealand's forestry markets including lumber, panels, and other common exports, keeping subscribers updated on domestic and international log markets and price fluctuations.
• Log Price Report Monthly comprehensive report covering New Zealand log prices and information on log grades for four regions (North and South Island), with weighted averages and indicative harvesting costs.
• Log Price Indicator Report Monthly overview of log price trends for North and South Islands condensed into a weighted average indicator for pruned, unpruned, and pulp log types, with separate domestic and export indicators.
• Monthly Sheep and Beef Report In-depth monthly analysis of key trade data, financial markets, and critical market trends from New Zealand and internationally, covering factors influencing local and international supply and demand for sheep and beef.
• Market Report (Weekly) Weekly comprehensive summary of New Zealand's agricultural markets including pricing and trends for sheep, beef, venison, dairy, grain, and wool with bonus commentary on four industries per week (49 issues per year).
• On Farm Story Free YouTube channel featuring short documentary-style profiles of New Zealand farmers and their stories, connecting urban and rural communities through authentic farm gate narratives.
• Ag&Ed Educational resources and projects for teachers to use in classrooms, providing topical and relevant materials that directly relate to modern horticulture and agriculture in New Zealand, connecting students with career pathways into the sector.

Quantifiable outcome

• More than 75,000 Farmers Weekly newspapers delivered to rural mailboxes weekly
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Rural Women New ZealandcoreStrategic or Co-development Partner · 2 March 2026Farmers Weekly and Rural Women NZ partnership launched March 2026 to share stories of rural women and communities. The partnership provides a platform for Rural Women NZ to share members' stories and make a positive difference to rural women and communities. Celebrates the centennial year and the legacy of 'Martha' (Florence Polson), who started writing columns in the Farmers' Advocate in 1922 advocating for rural women.
• Primary Industries New Zealand SummitminorGTM or Marketing Partner · 6 June 2024AgriHQ CEO Dean Williamson joined the Primary Industries NZ Summit panel on 'Duplication, division and disinformation. How can we unite our rural communities?' The summit focuses on strategic insights around future challenges and celebrating successful food and fibre producers.
• Fieldays Rural Advocacy Hub (Federated Farmers + NZ National Fieldays Society)coreStrategic or Co-development Partner · 21 May 2024The Farmer's Voice (launched March 2024 by Farmers Weekly/AgriHQ) joined the Fieldays Rural Advocacy Hub. The Hub is a partnership between Federated Farmers and NZ National Fieldays Society. It serves as a central platform for discussions, announcements, and initiatives to amplify farmer voices and concerns. The Farmer's Voice provides measurable transparency around farming issues and accountability.
• Ballance Agri-NutrientsminorGTM or Marketing PartnerBallance Agri-Nutrients sponsored an On Farm Story episode featuring Hinuera Valley sharefarmers Mike and Donna O'Connor on their farm management approach. Sponsorship enables free content production for the On Farm Story YouTube channel.
• FMG (Farmers Mutual Group)minorGTM or Marketing PartnerFMG sponsored an On Farm Story episode on recovering from Cyclone Gabrielle featuring brothers Hamish and Greg Thomsen. Insurance provider supporting rural communities through storytelling content.
• Ministry for Primary Industries (MPI)minorOthersMPI representatives attended the Holy Huhu Ag&Ed Innovation Challenge winners presentation in Wellington alongside other industry partners. The Ag&Ed program connects students with modern agriculture and encourages career pathways.
• Pamu (Landcorp)minorOthersPamu finance team and senior leaders attended the Holy Huhu Ag&Ed Innovation Challenge winners presentation. Pamu is a major state-owned farming enterprise supporting agricultural education initiatives.
• Beef+Lamb New ZealandminorOthersBeef+Lamb NZ representatives attended the Holy Huhu Ag&Ed Innovation Challenge winners presentation. Industry body supporting agricultural education and farmer engagement.
• Rural Support TrustminorStrategic or Co-development PartnerRural Support Trust co-hosted the 'Mates for Mates of Mates' event in Hastings with Matt Chisholm, Matt Holden. AgriHQ has donated their caravan 'The Glob' to support free health check initiatives for farmers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• DairyNZ: New Zealand dairy industry body providing market data, farmer tools, and sector insights. Adjacent to AgriHQ's Dairy Focus newsletter and dairy content within Farmers Weekly, but as a levy-funded body rather than commercial publisher.
• Figured: NZ-based farm financial management and benchmarking platform. While focused on farm accounting, it is increasingly embedding market data and decision support — overlapping with AgriHQ's evolving role as a data and decision-support layer for NZ farmers.

Direct peers

• Beef Central: Australia's leading beef industry news, markets, and analysis platform. Directly comparable to AgriHQ's livestock reporting (LivestockEye, LivestockInsight, LivestockOutlook) and targets a similar livestock producer and trader audience.
• The Land: Leading NSW agricultural newspaper and digital publication covering livestock, cropping, and rural news. Comparable to Farmers Weekly's print and digital model serving a similar livestock-and-mixed-farming audience across Australasia.
• Stock Journal: South Australian agricultural publication focused on livestock, cropping, and rural markets. Closely aligned with AgriHQ's Sheep and Beef Report and saleyard price coverage.
• Farmers Weekly (UK): UK-based agricultural news and market intelligence publication under the same Farmers Weekly brand. Operates a comparable print + digital subscription model serving British farmers, making it the closest functional peer to AgriHQ.
• Farmers Guardian: UK agricultural news publication with print and digital editions covering livestock markets, policy, and rural affairs. Functional peer to Farmers Weekly NZ in format, audience, and market intelligence offering.

Broad incumbents

• Meat & Livestock Australia (MLA): Australian producer-owned industry body delivering market intelligence, saleyard reporting, and industry analysis for the red meat sector. Provides similar livestock market data products to AgriHQ's Livestock Reports, funded by industry levies.
• Rabobank Food & Agribusiness Research: Global agribusiness bank producing high-quality commodity research and market outlooks across dairy, beef, sheep, and forestry. Overlaps with AgriHQ's Industry Reports but is part of a much larger banking and research portfolio.
• ABC Rural: Australian public broadcaster's rural division providing free agricultural news, market reports, and multimedia content. Overlaps significantly with AgriHQ's free farmersweekly.co.nz layer, but as a publicly funded incumbent rather than subscription-led business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/OnFarmStory
• LinkedInlinkedin.com/company/agrihqlivestockreports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGRIHQ