Movida Production

What Movida Production does

Movida Production is a privately held French SME (SARL) founded in 1994 and headquartered in Orléans, France, operating in the professional video production and real-time 3D application development space. The company's core offering spans four interconnected lines: (1) video production and 3D imaging services (films, 2D/3D animation) for corporate communications and marketing; (2) custom 3D real-time solutions encompassing VR, AR, and simulation applications built on C++, Python, Go, WebGL, Lua, and Unity3D; (3) Virtual Pack Shot (VPS), a patented virtual product photography system enabling industrial clients to produce retail imagery without physical samples; and (4) HARFANG 3D, an open-source 2D/3D real-time development framework that Movida maintains on GitHub. The company has demonstrated embedded-systems capability through applications showcased at CES 2019 and 2020 in partnership with Valeo.

The business operates a project-based professional services model with custom scoping and quoting per engagement, generating revenue primarily from B2B enterprise clients. Go-to-market is direct enterprise sales with no reseller or marketplace distribution, supported by a website portfolio and published client testimonials. Customers are predominantly large French enterprises and multinationals across industrial manufacturing (Valeo, Komori-Chambon, Photonis, NSK, Franciaflex), consumer goods (L'Oréal, Haribo, Mars, Energizer, SC Johnson), transport (SNCF), and insurance (CI2R), alongside academic and public-sector research partnerships (Ergocentre, ITU Aerospace Research Center, ANR-funded NewMob project). Geographic reach is concentrated in France with opportunistic international project work.

Movida is founder-controlled (Philippe Herber serves as Fondateur Dirigeant) with €50,000 registered capital, no disclosed external investment, no parent company, and no M&A activity in its history. The company has operated continuously for 30+ years, evolving from a traditional video production boutique into a hybrid video/3D/VR services provider while retaining a small-SME structural profile.

Name

Movida Production

Legal name

Movida Production

Website

https://movida-prod.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Movida Production is a French SME founded in 1994 that provides enterprise clients with custom video production, 3D real-time and VR/AR application development, and a patented virtual product photography solution (Virtual Pack Shot). It serves industrial, consumer-goods, transport, and academic-research clients, primarily in France, and maintains the open-source HARFANG 3D engine.

Ownership category

akta.pro rank

Product category

Video Production and 3D Real-Time Application Development Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

Keywords

• Video production services
• 3D real-time development
• Virtual reality applications
• Augmented reality solutions
• 3D animation services

Headquarters

HQ city

Orléans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Custom video production including films, 2D/3D animation for corporate communications, product showcases, and training content. Revenue generated through project-based professional services engagements.
2. 3D Real-time Application Development: Custom VR, AR, and simulation application development for enterprise clients. Projects span behavioral research studies, product launch experiences, and industrial training applications. Revenue from bespoke development projects.
3. Virtual Pack Shot: Patented virtual shooting solution for industrial clients to create product imagery for retail distribution, addressing needs of large retailers and manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Movida Production is a French creative technology agency that delivers custom video production (films, 2D/3D animation) and bespoke 3D real-time applications including VR, AR, and simulation experiences for enterprise clients. The company also sells the patented Virtual Pack Shot® (VPS) virtual photography solution for industrial retail clients and maintains the open-source HARFANG® 3D development framework. Services span product showcases, training content, trade show experiences, embedded automotive applications, and behavioral research platforms.

Product overview

Movida Production is a French SME based in Orléans (established 1994) offering a portfolio of four interconnected solutions: Video Production & 3D Imaging (films, 2D/3D animation for marketing and communication); 3D Real-Time Solutions (custom VR, AR, and simulation applications built with C++, Python, Go, WebGL, and Harfang 3D); Virtual Pack Shot® (VPS), a patented virtual product photography platform for retail/industrial clients; and HARFANG® 3D, an open-source 2D/3D real-time development framework that Movida maintains and uses as the foundation for its custom applications. The company also offers specialized VR behavioral study services for academic and enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• VIRTUAL PACK SHOT® (VPS): Patented virtual shooting solution enabling industrial clients to meet retail distribution needs through virtual product photography and visualization.
• HARFANG®3D

Products and services

• Video Production & 3D Imaging Custom video production services including live-action filming and 3D synthesized imagery, plus 2D/3D animation capabilities, designed to inform, persuade, or make complex subjects accessible for enterprise communications, product showcases, training content, TV commercials, and event coverage.

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Harfang 3DcoreTechnology or IntegrationDeep technology partnership where Movida developed and maintains the HARFANG 3D open-source real-time 2D/3D development environment. This partnership enables Movida to leverage and contribute to core technology while building custom applications. The technology has been adapted for embedded systems and presented at CES.
• Valeo Innovation TeamcoreStrategic or Co-development PartnerOngoing collaboration since 2017 for developing embedded 3D applications for automotive innovation. Applications combining video and real-time 3D have been successfully presented at CES 2019 and 2020. Partnership continues to produce new projects annually.
• ErgocentrecoreStrategic or Co-development PartnerResearch partnership for behavioral studies using VR technology. Ergocentre provides research methodology and domain expertise while Movida provides technical VR platform and development capabilities. Joint work includes methodology development with SNCF stakeholders.
• ITU Aerospace Research CenterminorStrategic or Co-development PartnerAcademic research collaboration adapting Movida's Dogfight Sandbox simulation for aviation research studies. Movida provides multimedia development expertise and technical support for customizing the simulation for aerospace research applications.
• ANR (Agence Nationale de la Recherche)coreStrategic or Co-development PartnerFunded research partnership for NewMob project studying pedestrian perception of electric mobility in urban environments. ANR provides research funding while Movida provides VR development and behavioral study platform capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• INITION: UK-based immersive production studio delivering custom VR, AR, and mixed-reality experiences for enterprise and research clients; directly comparable to Movida in project-based delivery of bespoke immersive applications.
• Backlight (including Novelab): Backlight acquired French immersive-content studio Novelab to scale bespoke immersive and interactive 3D content production for brands — directly overlapping Movida's value proposition of combining creative storytelling with real-time 3D/VR/AR development.
• RE'FLEKT: Munich-based industrial XR/AR studio delivering custom enterprise AR/VR applications for manufacturing and training, mirroring Movida's industrial vertical focus and bespoke 3D/AR development services for enterprise buyers.
• Talespin: US-based enterprise XR platform focused on immersive training and behavioral/skill development — overlapping with Movida's VR training and behavioral study work for clients such as Energizer and SNCF.
• Immersion SA: French VR/AR/3D and mixed-reality studio focused on industrial and enterprise applications, with comparable delivery of custom real-time 3D and simulation solutions to enterprise clients across Europe. Closest geographic and capability match to Movida.

Broad incumbents

• Unity Technologies: Dominant commercial real-time 3D engine platform competing head-to-head with HARFANG 3D as the engine-of-choice for VR/AR/simulation development. Indirect competitive pressure: customers may default to Unity rather than adopt Movida's open-source engine.
• MPC (Moving Picture Company): Large global VFX and content studio producing high-end 3D animation, VFX, and immersive brand experiences. Competes with Movida for premium brand-driven 3D/animation and virtual production work but at enterprise scale and geographic breadth.
• Framestore: Global VFX, immersive, and creative production studio offering bespoke 3D, VR, and AR content for major brands. A much larger incumbent that competes for the same enterprise immersive engagements but at a global scale Movida does not match.

Emerging players

• PIXO VR: Enterprise XR solutions provider delivering custom VR/AR training and simulation applications to industrial and enterprise clients — directly comparable to Movida's industrial training and embedded 3D application development practice.
• Strivr: US-based enterprise VR training platform with focus on immersive learning and behavioral measurement. Overlaps with Movida's VR-based training and behavioral-research use cases (Energizer sales training, SNCF orientation studies).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/movida-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movida Production