What DiSC Profiles 4u does

DiSC Profiles 4u is a privately held e-commerce reseller and authorized distributor based in Plymouth, Michigan, operating for 30+ years. The company holds Diamond-level partnership status with John Wiley & Sons, the highest tier of authorization for distributing the Everything DiSC portfolio of behavioral assessments, facilitation kits, training materials, and trainer certification programs. Its core offering is built on the DiSC methodology, which classifies behavioral styles along four dimensions (Dominance, Influence, Steadiness, Conscientiousness) rooted in William Marston's 1928 work and validated over 40+ years of research at the University of Minnesota. The product suite spans profiles for Workplace, Management, Sales, Agile EQ, Productive Conflict, and Work of Leaders, supported by the EPIC online delivery system, the Catalyst personalized learning platform, and facilitation kits priced between $1,295 and $1,795.

The business operates a direct-to-customer e-commerce storefront at discprofiles4u.com with phone sales support, targeting three segments: organizations seeking workplace team development, independent trainers and facilitators, and individual professionals pursuing self-awareness. Pricing is per-seat with tiered volume discounts (e.g., Workplace profile from $90 down to $73.50 at 134+ units), while recurring revenue is generated through EPIC credits consumed per assessment and Catalyst-based add-on modules priced at $60-$150 per learner. Certification programs priced at $1,995 (discounted from $2,495) provide a higher-ticket professional services stream for trainers.

The company has served 25,000+ clients cumulatively and distributes globally with products available in 20+ languages, though it maintains a small operational footprint of 1-10 employees. All trademarks, platforms, and assessment content are owned by Wiley; DiSC Profiles 4u's role is fundamentally that of a high-tier channel partner, marketer, and customer support layer for Everything DiSC within its distribution territory. No revenue, funding rounds, or headcount growth signals are disclosed.

Name

DiSC Profiles 4u

Legal name

DiscProfiles4U.com

Website

https://discprofiles4u.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

DiSC Profiles 4u is a privately held Diamond-level Wiley partner and e-commerce reseller based in Plymouth, Michigan, distributing the Everything DiSC behavioral assessment suite, facilitation kits, certification programs, and Catalyst learning platform to organizations, trainers, and individuals globally.

Ownership category

akta.pro rank

Product category

Behavioral Assessment & Professional Development Training

NAICS

Software Publishers (5132)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL)

Keywords

• Behavioral assessment products
• Personality assessment training
• Workplace team development
• Leadership certification programs
• Professional development assessments

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. DiSC Assessment Products: Sales of Everything DiSC profiles, reports, and assessments. Individual profiles range from $35-$180 depending on product type and quantity. Volume discounts available for larger purchases.
2. EPIC Credits System: Credit-based system for administering online assessments. Credits consumed per assessment (15 credits for Workplace profiles, 25 credits for Sales/Management/Agile EQ profiles, 20 credits for Productive Conflict).
3. Training Certification Programs: Everything DiSC Certification for trainers available in-person classroom and webinar formats. Pricing starts at $1,995 for certification programs. Also offers certification startup packages and online customer training.
4. Facilitation Kits and Training Materials: Digital and physical facilitation kits for trainers, including PowerPoint presentations, facilitator guides, participant handouts, and video content. Prices range from $1,295 to $1,795 depending on product and language.
5. Workplace Training Add-ons: Add-on experiences like Agile EQ, Management, and Worksmart modules built on Catalyst platform. Individual add-ons priced at $60-$150 per learner.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DiSC Profiles 4u sells Wiley's Everything DiSC behavioral assessment products — including profiles, reports, facilitation kits, and trainer certification programs — through its own e-commerce storefront. The company is an Authorized Diamond-level Wiley Partner distributing DiSC-based workplace, management, sales, leadership, conflict, and emotional intelligence assessments globally in 20+ languages, supplemented by EPIC online administration credits and Catalyst learning platform access.

Product overview

DiSC Profiles 4u offers Everything DiSC® products through a unified platform architecture centered on EPIC (online profile delivery system) and Catalyst™ (personalized learning platform). The core product family includes Everything DiSC® Workplace Profile and Workplace Catalyst™ Base Experience, supplemented by specialized add-on modules: Management Profile, Sales Profile, Agile EQ™ Profile, Productive Conflict Profile, and Work of Leaders™ Profile. Supplemental reports include Comparison Report, Facilitator Report, and Group Culture Report. The legacy DiSC® Classic line includes the Blue Paper Profile and Classic Facilitator Report. Training is supported through facilitation kits, interaction guides, style guides, and the Everything DiSC® Certification program. Everything DiSC® Worksmart on Catalyst™ offers five one-hour management learning modules. EPIC credits serve as the currency for accessing online assessments and reports.

Differentiator

Problem solved

Functional benefit

Products and services

• Everything DiSC Workplace Profile A 20-page personalized DiSC assessment providing participants with insights into their own behaviors and those of others to improve workplace relationships and collaboration. Sold per seat with tiered volume discounts; available in 20+ languages.
• Everything DiSC Workplace Catalyst Base Experience Virtual learning experience combining the DiSC Workplace assessment with Catalyst platform access for individualized work style assessment and comparative team dynamics insights. Includes 15 EPIC credits per seat.
• Everything DiSC Management Profile DiSC assessment designed for leaders to understand their management style and influence on team dynamics, with insights on adapting approach to bring out the best in every team member. Includes 25 EPIC credits; available in multiple languages.
• Everything DiSC Sales Profile DiSC assessment helping sales professionals discover their unique strengths and adapt their sales style to connect more effectively with customer buying styles.
• Everything DiSC Agile EQ Profile Emotional intelligence assessment leveraging DiSC to help participants become more responsive to emotional and interpersonal dynamics, enabling adaptability in professional settings. Includes 25 EPIC credits.
• Everything DiSC Productive Conflict Profile A 22-page report providing personalized analysis of conflict behaviors and strategies for enhancing self-awareness and managing responses to conflict situations. Includes 20 EPIC credits.
• Everything DiSC Work of Leaders Profile DiSC assessment helping individuals understand their leadership abilities by comparing their DiSC style to proven best practices in vision crafting, alignment, and execution. Includes 25 EPIC credits.
• Everything DiSC Worksmart on Catalyst Five research-backed one-hour learning modules for people managers covering Giving Constructive Feedback, Managing Conflict, Empowering Your Team, Motivating Your Team, and Helping Your Team Navigate Change. Priced at $60 sale / $120 regular per learner.
• DiSC Classic Blue Paper Profile Original 28-question self-scoring paper assessment used as a basic tool for team building, communication skills, conflict resolution, and personal development. Ideal when computer access is not available. Priced at $35 per unit.
• Everything DiSC Certification Publisher-sponsored certification program for trainers developed with Wiley/Inscape Publishing, available in-person classroom and webinar formats. Includes online learning platform, interactive classes, project and exam. Priced at $1,995.
• Everything DiSC Workplace Facilitation Kit Comprehensive facilitation kit aligned with the Workplace profile for deeper understanding of DiSC styles including priorities, motivators, and stress sources. Priced from $1,295.
• Everything DiSC Productive Conflict Facilitation Kit Digital facilitation kit with dynamic classroom experience, research-backed learning model, and follow-up tools for personalized conflict management insights.
• Everything DiSC Agile EQ Facilitation Kit Comprehensive facilitation kit with dynamic presentations, contemporary videos, and modular design for flexible classroom or online training.

Quantifiable outcome

• DiSC assessment used by over 1 million people yearly
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• John Wiley & Sons, Inc. (Wiley)coreChannel Partner/ Reseller/ DistributorDiSC Profiles 4u is an Authorized Diamond-level Wiley Partner - the highest partnership tier. As an authorized partner, they distribute Everything DiSC products including profiles, facilitation kits, and training materials. The partnership provides access to Wiley's validated DiSC assessment methodology, EPIC online delivery system, and Catalyst learning platform. Wiley (formerly Inscape Publishing, Carlson Learning Company, Performax) is the official publisher of Everything DiSC products developed at the University of Minnesota.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• Skillsoft / Sumtotal: Skillsoft is a broader corporate learning and talent development platform that bundles leadership content and assessments for enterprises. It is thematically adjacent as a delivery channel and competitor for enterprise L&D budgets that might otherwise be spent on DiSC training and certifications.
• MindTools: MindTools is an e-commerce platform selling professional development toolkits, assessments, and leadership resources to individuals and teams. It is adjacent to DiSC Profiles 4u in selling B2C and B2B personal/workplace development products via a digital storefront.

Broad incumbents

• Wiley (John Wiley & Sons): Wiley is the owner of the Everything DiSC, Catalyst, Five Behaviors, PXT Select, and DiSC Classic product lines, and is the upstream supplier and partner of DiSC Profiles 4u. It is the broadest comparable because the entire DiSC Profiles 4u revenue base is sourced from Wiley's product ecosystem.
• Gallup (CliftonStrengths): Gallup's CliftonStrengths is one of the dominant alternatives to DiSC in the corporate strengths and leadership development category. It is sold through certified coaches and enterprise contracts, overlapping Everything DiSC's buyer base and trainer-distribution model.

Direct peers

• Hogan Assessments: Hogan provides personality assessments focused on leadership, derailment risk, and workplace performance — directly competing with Everything DiSC Workplace, Management, and Work of Leaders for enterprise L&D and executive coaching budgets.
• Predictive Index: Predictive Index sells behavioral and cognitive assessments for hiring, team building, and leadership — competing head-to-head with DiSC for corporate HR and talent management use cases, with a strong SaaS delivery model and certified partner network.
• Ken Blanchard Companies: Ken Blanchard Companies delivers leadership and team development training (e.g., SLII, Legacy Leadership) through a certified consultant network, comparable to DiSC Profiles 4u's model of selling facilitation kits, profiles, and trainer certification programs to the practitioner market.
• The Myers-Briggs Company: The Myers-Briggs Company sells the MBTI personality assessment to corporate L&D, HR, and coaching buyers through a global distribution and certification model that closely mirrors Everything DiSC's. Both target workplace communication, team development, and leadership with validated psychometric assessments sold via certified practitioners.

Regional players

• Psychometrics Canada: Psychometrics Canada is the publisher and distributor of the EQ-i and other assessments across Canada, functioning as a regional assessment distribution business analogous to DiSC Profiles 4u's role as a Wiley Diamond partner in the U.S.

Emerging players

• TalentSmartEQ (Emotional Intelligence 2.0): TalentSmartEQ sells the EQ-i and Emotional Intelligence 2.0 assessments, which overlap with Everything DiSC Agile EQ in targeting emotional intelligence for managers and teams, distributed through certified trainers and enterprise sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/disc-profiles-4u

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiSC Profiles 4u