AusCycling

What AusCycling does

AusCycling Ltd is the official national governing body for cycling in Australia, formed in November 2020 through the consolidation of 19 separate cycling governing bodies. The organization unifies cycling governance from grassroots to elite levels, serving 50,000+ individual members and 450+ affiliated clubs and riding groups across every Australian state and territory. It is recognized by the Union Cycliste Internationale (UCI), the Australian Olympic Committee, Paralympics Australia, Commonwealth Games Australia, and the Australian Sports Commission, and is responsible for sanctioning national championships, selecting national team representatives, and hosting UCI-sanctioned international events.

The core product is a tiered membership program spanning recreational riders (Lifestyle Basic at A$129, Lifestyle at A$134) through competitive off-road racers (Race Off Road at A$244) to full-discipline racers (Race All Discipline at A$360), with a free Non-Riding tier and a four-week free trial for new entrants. Supporting offerings include one-day (A$44) and seven-day (A$74) event licenses, club affiliation (A$195) and riding group affiliation (A$250) programs, coach and commissaire education through the AusCycling Learning Centre, and a Marsh-backed national insurance program delivering up to A$20M public liability. Technology is operational rather than proprietary — built on TidyHQ (membership), EntryBoss and ACE (event registration), Zoho Desk (support), and TrainingPeaks (athlete training).

Revenue is generated through membership subscriptions, event licenses, club/riding group affiliation fees, event hosting (including the 2026 UCI BMX Racing World Championships in Brisbane and 2025 UCI Gran Fondo Worlds in Victoria), sponsorship and naming rights (ARA Group, GWM, Westbridge Funds, SBS, Shimano, Kukri, BikeChain), and government funding via the Australian Sports Commission. The organization maintains seven offices across Australia with headquarters in Melbourne and the Australian Cycling Team based at the Adelaide Super-Drome.

Name

AusCycling

Legal name

AusCycling Ltd

Website

https://auscycling.org.au

Company type

Private

Founded year

2020

Operating status

Operating

Short description

AusCycling is Australia's national governing body for cycling, formed in 2020 from 19 legacy bodies, serving 50,000+ members and 450+ clubs across all states and territories. It runs membership, licensing, insurance, education, and elite performance programs, and hosts major UCI-sanctioned events.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Annual membership fees ranging from free (Non-Riding) to $360 (Race All Discipline). Memberships provide insurance coverage, club access, race entry eligibility, and member discounts. This is the primary revenue stream supporting the organization's operations.
2. Event Licenses: One Day Event License ($44) and Seven Day Event License ($74) for sanctioned racing events, providing temporary race participation access with insurance coverage.
3. Club and Riding Group Affiliation Fees: Annual affiliation fees: $195 for Clubs, $250 for Riding Groups, providing access to insurance programs, event sanctioning, and national network benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

AusCycling is the official national governing body for cycling in Australia, selling tiered annual membership subscriptions (from free Non-Riding up to AUD 360 Race All Discipline), one-day and seven-day event licences, club and riding group affiliations, and a comprehensive 24/7 insurance program delivered in partnership with Marsh. It also delivers coach and commissaire accreditation courses, sanctions national championships across all cycling disciplines, and runs the ARA Australian Cycling Team high performance pathway including the Project Ascent B2032+ rider development strategy.

Product overview

AusCycling operates as a national sporting federation offering a unified platform for cycling governance, membership, and event management across Australia. The core offering consists of membership programs spanning recreational (Lifestyle Basic, Lifestyle) to competitive categories (Race Off Road, Race All Discipline), event licensing, and club affiliation services. Supporting infrastructure includes the AusCycling Learning Centre for coach and official education, Results Portal for event outcomes tracking, and Club Finder for participant engagement. The membership ecosystem is complemented by a Marsh-backed insurance program, while club services are delivered through TidyHQ and EntryBoss platforms. Project Ascent B2032+ represents the high-performance strategy uniting development academies, competitive rider pathways, and athlete categorization systems.

Differentiator

Problem solved

Functional benefit

Brands

• ARA Australian Cycling Team: Australia's national team for BMX, mountain bike, track, road, para-cycling and more, with naming rights partner ARA Group.
• AusBike

Quantifiable outcome

• Insurance coverage: up to 85% of non-Medicare medical costs reimbursed, up to $7,500 per injury
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

25 partnerships are on record, tiered lead partner, government, high performance, broadcast, official, sponsor, official supplier, international and insurance.

• ARA Grouplead partnerStrategic or Co-development PartnerARA Group is the Naming Rights partner for the ARA Australian Cycling Team, serving as the primary national team for BMX, mountain bike, track, road, and para-cycling disciplines. This is a flagship partnership providing major team sponsorship.
• GWM Australia & New Zealandlead partnerStrategic or Co-development PartnerGWM is the Official Vehicle Partner of AusCycling. GWM sponsored the 2026 GWM Mountain Bike National Championships.
• Australian Sports CommissiongovernmentStrategic or Co-development PartnerGovernment partner providing national sport funding and oversight as the Australian Government's sport agency.
• Australian Institute of SportgovernmentStrategic or Co-development PartnerHigh performance sport institute providing elite training facilities and athlete development programs.
• Australian Olympic Committeehigh performanceStrategic or Co-development PartnerNational Olympic Committee partner for Olympic cycling team selection and Games participation.
• Paralympics Australiahigh performanceStrategic or Co-development PartnerNational Paralympic Committee partner for para-cycling team selection and Paralympic Games participation.
• Commonwealth Games Australiahigh performanceStrategic or Co-development PartnerNational federation for Commonwealth Games cycling team selection and participation.
• SBSbroadcastGTM or Marketing PartnerBroadcast partner for cycling event coverage in Australia.
• Amy’s FoundationofficialGTM or Marketing PartnerOfficial Safety Partner of AusCycling.
• Shimano AustraliasponsorGTM or Marketing PartnerOfficial supplier and sponsor providing cycling components and equipment partnerships.
• Westbridge Funds ManagementsponsorGTM or Marketing PartnerNaming rights sponsor for Westbridge Funds Road National Championships.
• BikeChainsponsorGTM or Marketing PartnerOfficial partner and retailer providing member discounts on cycling apparel, parts, accessories, and nutrition.
• BikeSportzsponsorGTM or Marketing PartnerPartner providing cycling equipment and products.
• KukrisponsorGTM or Marketing PartnerPartner providing cycling apparel.
• Comwire ITsponsorTechnology or IntegrationIT technology partner providing technology solutions.
• TrainingPeaksofficial supplierGTM or Marketing PartnerOfficial supplier partner. Members receive 20% discount on annual TrainingPeaks Premium subscription for training planning and progress tracking.
• Wattbikeofficial supplierGTM or Marketing PartnerOfficial supplier of indoor training bikes.
• Kaskofficial supplierGTM or Marketing PartnerOfficial supplier of cycling helmets.
• Premaxofficial supplierGTM or Marketing PartnerOfficial supplier of sports products.
• SRMofficial supplierGTM or Marketing PartnerOfficial supplier of power meters and cycling technology.
• Badges and Medalsofficial supplierGTM or Marketing PartnerOfficial supplier of medals and awards for events.
• Enviro Bike Boxofficial supplierGTM or Marketing PartnerOfficial supplier of bike transportation boxes.
• State and Territory Governments (ACT, NT, NSW, QLD, SA, TAS, VIC)governmentStrategic or Co-development PartnerGovernment partners including all Australian states and territories providing support for cycling development and event hosting.
• Union Cycliste Internationale (UCI)internationalStrategic or Co-development PartnerWorld governing body of cycling. AusCycling is recognized by UCI to sanction national championships, select national team representatives, and host UCI-sanctioned events in Australia.
• MarshinsuranceStrategic or Co-development PartnerLeading sports insurance provider partnered with AusCycling to provide comprehensive insurance program for clubs, members, volunteers, and officials.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Zwift: A virtual cycling and running training platform that competes for the recreational cyclist's time, attention, and training spend. While not a federation, Zwift has UCI-sanctioned eSports racing partnerships, intersecting with AusCycling's Esports National Series.
• AusTriathlon: The Australian federation for triathlon with overlapping membership structure, club affiliations, and insurance programs. Sister federation serving similar multisport athletes in Australia, with partial overlap in cycling and running customer segments.

Direct peers

• Swiss Cycling: The official Swiss cycling federation with over 30,000 members. Comparable member-based federation model with club affiliations, license issuance, and high-performance programs.
• Cycling New Zealand: The official national federation for cycling in New Zealand. Closest geographic and demographic peer to AusCycling, operating in a similarly sized market with the same membership, licensing, and high-performance pathway structure.
• USA Cycling: The official national governing body for cycling in the United States. Operates the same federation model with membership tiers, race licensing across disciplines, club affiliations, and high-performance programs. Comparable scale and structure, though serving a much larger market.
• KNWU (Royal Dutch Cycling Union): The Netherlands national cycling federation, operating the same membership, licensing, and club affiliation model as AusCycling. Notable for high cycling participation rates, providing a benchmark for federation-led participation growth.
• British Cycling: The official national governing body for cycling in the United Kingdom. Direct peer with same business model: membership subscriptions, race licensing, club affiliations, coach/official education, insurance, and international event hosting. Highly comparable in operational structure and UCI role.
• Cycling Canada: The official national governing body for cycling in Canada. Direct peer with comparable federation structure, membership programs, and discipline coverage across road, track, mountain bike, BMX, and para-cycling.

Broad incumbents

• Union Cycliste Internationale (UCI): The world governing body for cycling that AusCycling is affiliated with. Operates at a broader global level, sanctioning world championships and setting international rules that AusCycling implements nationally.

Others

• Sport Australia: The Australian government agency that funds AusCycling and oversees national sport policy. Not a direct competitor but a critical ecosystem participant providing grants and high-performance funding that underpin the federation's operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AusCycling
• Facebookfacebook.com/AusCyclingAus

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AusCycling