What Maed. Collective does

Maed. Collective is a Toronto-based interior design studio founded in 2017 by Corinne Huard, delivering full-service interior design from concept development through construction administration. The studio operates across three primary verticals: hospitality (hotels, resorts, and boutique venues), commercial residential (condominium lobbies, amenities, corridors, and multi-unit residences), and food & beverage (restaurants, bars, and dining establishments). The company is founder-led, with a small curated team of designers working from a single Toronto studio at 276 Carlaw Avenue.

The studio's revenue model is professional services, with project-based, quote-priced engagements tailored to client scope. Revenue is generated through direct enterprise engagement without intermediary channels. Notable completed projects include Six Senses Belize, Moxy Sydney Airport (Australia's first Moxy Hotel, 301 rooms), George Prime Steak & Raw Bar in Munich, Bloor Street Condominiums (with Yabu Pushelberg), and the multi-tower Exchange District development in Mississauga. The client base spans global hospitality brands (Six Senses, Marriott International), residential developers (Camrost Felcorp, Tribute Communities, RF CorVal), and restaurant operators (Ascari, The Dog & Tiger).

The go-to-market approach is sales-led and relationship-driven, relying on referral networks and direct engagement with enterprise clients. The company maintains a limited marketing footprint through Instagram and LinkedIn, supplemented by earned media coverage in travel and design publications. Geographic reach spans Canada, Australia, Germany, and Central America, with projects delivered remotely from the Toronto studio. The studio received recognition in 2023 when founder Corinne Huard was nominated for the RBC Canadian Women Entrepreneur Awards.

Name

Maed. Collective

Legal name

MAED. Collective

Website

https://maedcollective.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Maed. Collective is a Toronto-based interior design studio founded in 2017 that delivers full-service design for hospitality, commercial residential, and food & beverage clients globally, including brands like Six Senses, Marriott, and major Canadian developers.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Design Services: Full-service interior design from concept through construction administration, serving hospitality brands, residential developers, and food & beverage operators. Revenue generated through professional services engagements for project-based work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Maed. Collective is a Toronto-based interior design studio that delivers full-service design for hospitality, commercial residential, and food & beverage clients, from concept development through construction administration. Engagements are project-based and tailored to each client's brand and built environment, covering hotels, resorts, condominiums, restaurants, and bars.

Product overview

Maed. Collective is an interior design studio offering an all-inclusive suite of interior design services spanning hospitality, food & beverage (F&B), and commercial residential sectors. Services range from concept development through construction administration, delivering emotive environments for hotels, restaurants, and multi-unit residential developments. The portfolio includes branded projects such as Moxy Sydney Airport (hospitality), George Prime Steak & Raw Bar (F&B), and various Exchange District residential towers, demonstrating expertise across hospitality, F&B, and residential design verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Interior Design Services

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Six SensescoreStrategic or Co-development PartnerLong-term partnership for hospitality interior design projects including Six Senses Belize (33 residences, activities hub, organic garden, cooking school) and Six Senses Galapagos
• Marriott InternationalcoreStrategic or Co-development PartnerDesigned Australia's first Moxy Hotel at Sydney Airport - 301 hotel rooms and public spaces embodying the youthful Moxy brand spirit
• Camrost FelcorpcoreStrategic or Co-development PartnerOngoing partnership for Exchange District development in Mississauga - four towers up to 72 storeys including EX1, EX2, EX3, and EXS projects
• Tribute CommunitiesmajorStrategic or Co-development PartnerPartnership on Bloor Street residence design at 210 Bloor Condominiums in Toronto
• Yabu PushelbergmajorStrategic or Co-development PartnerCollaboration on Bloor Street residence design - partnership with renowned design studio for 210 Bloor Condominiums project
• RF CorValminorStrategic or Co-development PartnerReal estate investment and development partner for commercial and residential projects
• AscarimajorStrategic or Co-development PartnerRestaurant group partnership for Ascari King West - Italian dining concept inspired by 1950s Milan racing legend Alberto Ascari

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AvroKO: Hospitality and restaurant-focused design firm with strong F&B interior design practice. Direct peer for MAED's restaurant work (George Prime, Dog & Tiger, Ascari) and branded hotel projects.
• Richmond International: London-based interior design studio specializing in luxury hotels, restaurants, and residential. Comparable premium hospitality peer competing for similar global luxury/lifestyle brand commissions.
• Rockwell Group: New York-based design firm with deep hospitality, restaurant, and residential interior design portfolio. Comparable as a similarly story-driven, emotive design studio targeting premium hospitality operators globally.
• DesignAgency: Toronto-based multidisciplinary design firm with strong hospitality and restaurant interiors portfolio. Direct peer in the same city, often competing for Canadian hotel and F&B briefs.
• Parts and Labor Design: Toronto-based design studio with recognized hospitality and restaurant interiors practice. Comparable peer competing for the same Toronto and North American F&B and boutique-hotel projects as MAED.
• Yabu Pushelberg: Internationally renowned Toronto-based interior design studio serving luxury hospitality, residential, and retail. Direct peer given MAED's prior collaboration on Bloor Street and shared premium hospitality/residential focus.
• Studio Munge: Toronto-based interior design studio specializing in hospitality, food & beverage, and residential developments. Closest direct geographic and sector peer to MAED, competing for similar Canadian developer and hospitality briefs.

Emerging players

• Chao Studio: Independent design practice with growing hospitality and residential interiors portfolio. Emerging peer at a similar boutique scale, competing for the same tier of branded lifestyle-hotel and restaurant briefs.

Broad incumbents

• Hirsch Bedner Associates (HBA): Largest global hospitality interior design specialist, designing for most major hotel brands. Broader incumbent competing for the same Six Senses, Marriott, and other branded hospitality commissions MAED pursues.
• Wilson Associates: Global hospitality interior design firm (now part of Tricon) serving luxury hotel brands worldwide. Incumbent competitor for branded-hotel and resort commissions at the same tier as MAED's Six Senses work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maed-collective
• Instagraminstagram.com/maed.collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maed. Collective